Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • Instead of Martech, Think “Engagetech”
    Martech is out of control. There’s just way too much out there now to feel like you can effectively understand your options and evaluate the best technology purchases for your organization. The best illustration of how crazy the martech marketplace has gotten remains Scott Brinker’s Marketing Technology Landscape Supergraphic, the 2017 version of which shows a mind-boggling 5,381 solut...
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • How Increasing Operational Efficiency Improves Customer Experience
    In “Why Your Business Needs to Know About — and Prioritise — ‘Operational Customer Experience’”, Alok Kulkarni asserts that “there is a crucial element of CX that has been overlooked within the customer engagement management landscape. It’s called Operational Customer Experience (OCX) — applied effectively, it could transform the way your company communicates.” Since OCX specifically f...
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • How to Orchestrate Customer Experience across the Enterprise
    In an article for Martech Today entitled “Beyond the Martech Stack: It Takes an Orchestra to Solve the Customer Experience,” Barry Levine addresses the challenge of extending the philosophy, processes and technologies of customer-centricity beyond Marketing to the entire organization.
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • Line-of-Business Technology Buyers: Declare In(ter)dependence!
    In the past, software purchasing decisions and governance went more or less exclusively through the IT department. With the explosion of point solutions and easy-to-implement SaaS software, though, individual departments and lines of business (LOB) have been purchasing their own software for their own particular needs and operating more and more independently of each other.
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • It’s Time to Mature the CX Maturity Conversation
    A big part of my job at Topdown is to keep up with the latest research on and reporting about trends and expectations for customer communications management (CCM) and customer experience (CX). I talk to industry analysts quite frequently and read their reports with great attention because analyst research and feedback has been and continues to be a key input into our product developmen...
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • McKinsey on Turning Touchpoints into Customer Journeys
    In a McKinsey article entitled “From Touchpoints to Journeys: Seeing the World As Customers Do,” Nicholas Maechler, Kevin Neher and Robert Park discuss maximizing customer satisfaction by focusing on the end-to-end customer journey rather than on individual touchpoints as many have in the past.
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • Twilio and Customer Communications: Some Assembly Required
    In The Future of CCM: Communications-As-A-Service, Forrester VP and Principal Analyst Craig Le Clair (@CSLeClair) briefly mentions Twilio as an emerging communications solution that provides APIs to support in-app chat, notifications, SMS/text messaging, picture, voice, and video messaging and user authentication.
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • How to Make the Transition to the Future of CCM
    Forrester VP and Principal Analyst Craig Le Clair (@CSLeClair) has a new report out: The Future of CCM: Communications-As-A-Service. In this report, Le Clair describes a future in which communications trends don’t favor traditional CCM solutions — the ones that are still serving a siloed, print-focused, operations-centric approach to customer communications.
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • Visit Topdown at IASA 2017 to See INTOUCH
    We'll be exhibiting June 4-7 at the IASA 2017 Annual Educational Conference and Business Show in Orlando, Florida. Our focus will be on how INTOUCH®, our new cloud-based Customer Communication Management (CCM) solution, improves both the customer experience and the employee experience in the insurance industry.
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • Will Customer Service Reps Be Replaced by Chatbots?
    Chatbots are rapidly proliferating across many industries, and their use is expected to continue to increase for the foreseeable future. Consequently, chatbots and other autonomous customer service channels are a hot topic for customer communications managers. But while many companies, particularly enterprises, are eagerly adopting and deploying chatbot technologies for the obvious be...
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • Forrester on the Future of Customer Communications Management
    Forrester VP and Principal Analyst Craig LeClair (@CSLeClair) has a brand new report out, called The Future of CCM: Communications-As-A-Service. The purpose of the report is to shed light on strategic choices for enterprise architects struggling to figure out how Customer Communications Management (CCM) fits in an increasingly cloud-centric, multi-platform digital experience technology...
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • Brian Solis: Customer Experience Is the New Marketing
    In “Customer Experience Is the New Marketing and Customer Experiences Are the New Brand,” Brian Solis (@briansolis), a principal analyst for Altimeter Group, uses humor and a handful of recent high-profile customer experience stories in the headlines to make the case that customer experience (CX) is now an inextricable piece of marketing and brand identity. Read on to discover the impa...
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • What Companies Want from Customer Communications Management Software
    Recently we attended Document Strategy Forum 2017 (DSF) and the Blue Cross Blue Shield National Summit (BCBS Summit). These were both great opportunities to talk to people involved in Customer Communications Management (CCM) about what they want and need from their CCM software and where they see customer experience technology going in the future. Here's a bit of what we saw and heard.
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • Visit Topdown at BCBS National Summit 2017 to See INTOUCH
    We'll be exhibiting May 10th and 11th at the Blue Cross Blue Shield 2017 National Summit in Orlando, Florida. Our focus will be on how INTOUCH®, our new cloud-based Customer Communication Management (CCM) solution, improves the health payer plan member experience.
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • Customer Communications Management and the Rise of Chatbots
    We’ve seen a surge of interest and discussion in the digital experience industry around chatbots, so we wanted to chime in with our thoughts on the rise of chatbots and other machine learning and AI-based customer touchpoint technologies as it pertains to Customer Communications Management (CCM) and Topdown’s approach to emerging channels and technologies.
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • INTOUCH Architecture Overview: A Completely New Way To Do CCM
    We’ve been telling you about how INTOUCH® is the first completely new customer communications management (CCM) solution in years, with its exceptionally business-user-friendly UI and UX and its services-based architecture built using containers and microservices. In this article, we present an overview of that architecture.
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • Why We’re Excited about Document Strategy Forum ‘17
    Document Strategy Forum ‘17 is a major trade show for the Customer Communications Management (CCM) industry. With its forward-looking focus and themes, DSF is, in our opinion, the best industry conference to get a sense of the current and future state of customer communications. Because of that, we’re really looking forward to being at DSF May 1-3 in Chicago. We hope to see you there!
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Page Design Update
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • Essential Features of Enterprise-Grade CCM Software
    Not all customer communications management (CCM) software is created equal. In fact, there’s a fairly broad spectrum of solutions, ranging from lightweight Microsoft Word and SalesForce.com (SFDC) plugins to complex and powerful (and costly) multifunctional enterprise-grade platforms. But how can you tell if a solution that lies somewhere along that continuum has the features you need ...
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • MarTech Advisor on the Need to Integrate Marketing and Business
    In The Need for MarTech and Business Integration, SDL CMO Peggy Chen discusses the importance of proper integration of marketing technology and the business Impact of doing so. As the number of marketing technology (martech) solutions on the market is currently in the thousands and shows no signs of slowing, technology buying decisions continue to get more complex and confusing as time...
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • Customer Communications Management Needs Affordable, Transparent Pricing
    If you’ve shopped for customer communications management (CCM) solutions in the past, you know it’s a real challenge to figure out exactly how much each solution is going to cost you. That’s because CCM deployments are complex, no two implementations are exactly the same, and the situation is compounded by vendors’ widely varying preferred pricing models. Comparing apples to apples — a...
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • Dun & Bradstreet on Creating a Single View of a Customer
    Elizabeth Barrette, Senior Solutions Architect with Dun & Bradstreet, recently wrote an article entitled Creating a Trusted View of a Customer. Barrette explains, “The value of a trusted view of a customer is fairly well known. The trusted view often underpins a 360-degree view of the customer fully exposing the business relationship across the enterprise. With the 360-degree view, the...
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • CCM Software Needs a Better User Experience
    When looking at where we expected the CCM market to be in 2020, we concluded that, while CLIENT LETTER® is still a great on-premise CCM solution, it was going to take designing and building the new solution from the beginning to “meet the market.” We needed flexible cloud deployment options, high interoperability and sharing of data and content across the digital experience infrastruct...
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • Forbes on Achieving Mass Personalization in Customer Communications
    Blake Morgan (@BlakeMichelleM), writing for Forbes, explains the need for scalable personalization capabilities in customer communications in “This Is Why Your Customer Experience Feels Impersonal and Mechanical.” She notes that, though it’s easier and more cost-effective to provide the same customer experience to everyone, customers today demand tailored, on-demand products and experi...
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • Forbes on Moving from Omni-channel to Channel-less Customer Experience
    Here’s an interesting Forbes article on customer experience (CX) by Shep Hyken (@Hyken): Moving from Omni-Channel to a Channel-less Experience. I really like this forward-looking vision of channel-less CX. Right now, companies are scrambling around trying to support and link together customer communications happening in multiple channels, and they typically react to emerging new channe...
Top Down Systems Corporation (Topdown)
Top Down Systems Corporation (Topdown)
Blog Post

New blog articles detected.

  • Digital Experience Architecture Needs Free Flow of Content among Apps
    Research shows that companies want customer communications management (CCM) to merge with their content management systems and the rest of their digital experience architectures. How that’s going to happen on a large scale is still a bit unclear, but analysts at Gartner, Forrester and other leading firms are beginning to reach a consensus that there definitely needs to be a free flow o...

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.