Toptal is an American company that provides freelance software engineers and software designers to companies. The company has received coverage for being a completely virtual organization without any offices.

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  • Creating Truly Modular Code with No Dependencies
    Complex, tightly-coupled, and fragile interdependent code. We’ve all written it. The kind of code where fixing one bug creates seven more. Have you ever wondered how to create independent modular code? In this article, Toptal Freelance Software Engineer Konrad Gadzinowski walks us through the different types of architectural paradigms you can adhere to and how to write modular and decoupled code ...
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  • Great Recent Examples of Competitive Strategy Successes
    Competitive strategy frameworks are widely known and mainstays of university curricula, despite being almost 40 years old. We often hear the stories of Walmart and Southwest Airlines, but what modern examples are there? In this article we use Michael Porter’s activity positioning framework to show successful applications of competitive strategy from modern digital companies.
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  • Adobe XD vs. Sketch - Which UX Tool is Right for You?
    After years without a dedicated UX tool and the mass migration to other options like Sketch, InVision, Zeplin, and Figma, Adobe started the development of Adobe XD, its new UX solution. Explore the Adobe alternative, its exclusive features and how it compares with Sketch, the market's main choice.
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  • Why More Entrepreneurs are Choosing To Build Search Funds over Startups
    Search funds, though once an esoteric asset class and model for entrepreneurship, have seen a substantial rise in popularity in recent years. They can often represent a superior alternative to the venture-backed startup route especially for a select cohort of formally trained entrepreneurs, most of all those who deeply understand their motives, risk appetites, and contextual/financial encumbrances...
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  • Working with Angular 4 Forms: Input Validation
    Validating user inputs is an essential part of any robust web application. Angular 4 makes it especially easy for both template-driven and reactive forms. In this article, Toptal Freelance Angular Developer Igor Geshoski walks us through the different approaches in Angular 4 form validation and shows how even complex form validation can be done easily.
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  • How to Choose the Best Front-end Framework
    Is there really an ultimate best JavaScript front-end framework? Maybe there isn’t, but there is a way to choose the best framework for your web project. In this article, Toptal Freelance JavaScript Developer Giorgi Bakradze takes a look at four of the most popular frameworks from five important perspectives that make it easy to determine which one is the best fit for your project’s needs.
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  • Button Design Over the Years – The Dribbble Timeline
    Buttons—We use them daily in apps and websites to finalize crucial actions. Digital design develops at an incredible pace, and buttons as one of its most important elements along with it. How has their style developed over the past 8 years? Check the Dribbble Buttons Timeline.
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  • The 10 UX Deliverables Top Designers Use
    Regardless of the environment or size of a project, UX professionals need a variety of deliverables to help facilitate design communication with various stakeholders and teams, document work and provide artifacts for meetings and ideation sessions. Here are 10 of the most common UX deliverables.
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  • How Much Coding Should Designers Know?
    Much of the digital design community is locked in debate over whether or not designers should code. Some are in favor of seeking out the unicorns who can design and code, while others claim they don't exist, or just get in the way. In this article, Toptal freelance designer Jônatas Vieira offers his own firsthand perspective on this issue. Can learning how to code elevate your career to the next ...
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  • Presenting Design Work: The Right Way
    Designers spend much of their careers developing the ability to beautifully communicate the intentions of their products. Yet, some designers fail to direct these same skills towards the communication of their own work. The ability to present your design work is fundamental for any designer, as it is often the first step to landing a job with any new client or agency. In this article, Toptal Dire...
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  • Amazing Travel UIs
    Check out a curated collection of beautiful and futuristic travel UIs created by different designers from around the world. Some of the designs are captured from live products, some are still in development, and some are purely concepts designed to push the bounds of what is even considered possible.
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  • Produce DWGs Like It's 2016: Teigha For Architecture
    Today, the notion of repetitively modeling or drawing the windows, doors, and walls of standardized buildings seems archaic, so why do it? If you want to handle DWG files and ACA objects programmatically, one of the best platform options is Teigha Architecture. In this article, Toptal Freelance Designer Alexey Abramovsky walks us through the DWG production of a small house to introduce us to the ...
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  • UX Testing For The Masses: Keep It Simple And Cost Effective
    User Experience (UX) testing may be one of the more overlooked but ultimately necessary steps in UX design. It has to be effective and involve the most important people – your users and customers. In this article, Toptal Freelance Designer Ruaridh Currie examines UX testing methods and processes used by designers who want to understand and employ User Centered Design (UCD) and put their UX design...
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  • Sharpen Your Skills: The Value of Multidisciplinary Design
    Although the different design disciplines are often divided into separate categories, many of their associated skills transcend the limits of nomenclature. For example, the ability of an architectural designer to present abstract concepts clearly might help the UX designer communicate an interface with improved efficiency and meaning, just as a graphic designer's visual knowledge informs the UI de...
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  • Design A Better Website: Foundations First
    Most designers only publish their finished, polished wireframes and mock-ups without revealing how much work really goes into research and content organization. What results is a community that assumes that design is all about jumping into a composition. This understanding of design produces faulty products. In this article, Alex Gurevich gives us a walkthrough of his workflow for the design of a...
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  • The Art Of Meaningful UX Design
    Everyone from designers to clients to users desires meaningful products, but how much do we know about what it takes to make consumer experiences meaningful? Can the psychology of consumer experience inform our UX design strategies? In this article, Toptal Freelance Designer Kaushik Ghosh shows us how to design products that connect with users beyond basic needs and functions. The process of "Mea...
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  • Going Guerrilla: Affordable UX Research Tips And Alternatives
    There are plenty of methods for conducting user research; however, many of these methods are resource-intensive and can be slow. In other words, they tend to be expensive and take a while to implement. This means many projects are often completed without any research, and this may prove problematic on many levels. User research doesn’t have to cost a fortune, though. In this post, Toptal Freelanc...
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  • Who Knew Adobe CC Could Wireframe?
    Wireframing is an essential step during interface design, no matter the project. But, who knew that Adobe CC, a platform typically associated with print design, could be a unique and powerful tool to aid designers in their wireframe workflow? In this article, freelance designer Ivana Milicic walks us through a comprehensive wireframe process using Adobe CC tools. InDesign and Illustrator aren't j...
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  • Usability Past Its Breaking Point: A Toptal Design Talk
    Should usability ever be sacrificed for design experimentation? What is there to be learned from products that challenge the expectations of users? Might portfolio projects be the ideal venue in which to push these boundaries? In the first Toptal Design Talk, Toptal Technical Editor Kent Mundle and freelance designer Darko Stanimirovic discuss these questions over the contentious online portfolio...
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Toptal
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  • How To Communicate The Value Of User Research
    UX is more than a bunch of rules and heuristics that you follow in your product design process. UX is subjective. It is the experience that a user has while using a product. Therefore, we have to understand the needs and goals of potential users, their tasks, and the context in which they'll use the product. But that's not all. We also have to communicate the value of user research to clients, w...
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  • A Typeface Overview For Print And Web Design
    Today, designers chose a typeface from drop-down menus rather than physical typesets. As a result, designers have become very detached from the original industrial contexts for which their typefaces were designed. So, how can we better inform our design work with good typeface decision making? In this article, Toptal Technical Editor Kent Mundle provides an overview of the essential typefaces tha...
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  • Tutorial: How To Create A Custom Icon Webfont
    The possibility of embedding a custom font in an HTML website revolutionized the potential of web development and opened up many new possibilities for designers. The key advantage of custom fonts over sprite graphics is their superior load time, but that's not the only benefit. In this article, Toptal Freelance Designer Ivo Gregurec explains how you can build your very own icon font, allowing you...
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  • When We Should Redesign: An Automotive Case Study
    When is the best possible time for a company to conduct a website redesign? What needs to be done in a redesign to ensure another won't be needed for a long time to come? In this article, Freelance Designer Goran Ramljak walks us through his redesign case study, exposing key issues with the automotive digital space in the process.
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Toptal
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  • Emotional Sustainability in Brand and Product Design
    With the increase in technology startups, competition is high for consumer attention. Consumers are looking for more than just a highly functional product or outstanding service. They are seeking an experience. In this article, Toptal Freelance Designer Danielle Thompson introduces the emotional levels of brand design to show us what it takes to design a brand that users will cherish in the long ...
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  • The 5 Most Common UI Design Mistakes
    The greatest mistakes that UI Designers are making may be putting the discipline in jeopardy. Many UI Designers focus so much on getting the tech right that they are missing out on what they have to offer as designers. In this article, Toptal Technical Editor Kent Mundle outlines the Top 5 Most Common UI Design Mistakes that every designer should know.
Toptal
Toptal
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  • Top 10 Most Common Mobile App Design Mistakes
    Designing an app that stands the test of time is no easy feat. Only 3% of apps are still in use a month after being downloaded. What are some of the most common mistakes that designers are making to discourage so many users? In this post, Toptal Design Editor Kent Mundle outlines the Top 10 most common mistakes in app design, and explains what designers can do to fix them.
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  • Home Smart Home: Domesticating the Internet of Things
    The impending adoption of Smart Home technology is looming. What will this mean for domestic life as we know it? For as long as people have kept homes, the dwelling has been a refuge for isolation. With the security concerns surrounding Smart Home technology and the rise of the Internet of Things, has our concept of the home changed forever? In this article, design editor Kent Mundle questions wh...

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