Tourism Currents
Tourism Currents
Blog Post
  • The post Get your learning on at these 2018 tourism conferences appeared first on Tourism Currents. Have a little budget left for events that can help you with your destination marketing? Sure, we run an online course in social media for tourism, but we are also enthusiastic about the value of in-person learning. Here are some of the 2018 tourism conferences that we either recommend, or are honore...

Tourism Currents
Tourism Currents
Blog Post
  • The post Focus on this one 2018 tourism trend – experiential marketing appeared first on Tourism Currents. It’s that time of year, when thoughts turn to trends in tourism and destination marketing. Here’s the thing, though. A big pile of trends, of “Pay attention to mobile!” plus “Pay attention to video!” plus “Pay attention to Augmented Reality and Virtual Reality!” plus “Don’t forget chatbots!” ...

Tourism Currents
Tourism Currents
Blog Post
  • The post How to market events with a short lead time appeared first on Tourism Currents. We speak a lot about event marketing, but generally it is in the context of annual events, not events with a short lead time. Quite often in destination marketing there are festivals and events that spring up out of nowhere; it’s great to have these new events, but they often give you a very short […] The post...

Tourism Currents
Tourism Currents
Blog Post
  • The post How to build a media contacts list for tourism appeared first on Tourism Currents. How can you create a media contacts list that is perfect for YOUR destination? Online media coverage brings attention and publicity to your town. It can also be the “gift that keeps on giving” for you. Links back to your website and tourism partner sites from online articles and blog posts can help your SEO...

Tourism Currents
Tourism Currents
Blog Post
  • The post Ideas for building a strong team of tourism partners appeared first on Tourism Currents. How can you build a stronger team with your tourism partners? Tourism partners can include attractions and hotels, of course, but also parks, retailers, restaurants, Main Street/downtown development organizations, the Chamber of Commerce, local media, your Board of Directors, the City Council, cultura...

Tourism Currents
Tourism Currents
YouTube Video
  • Think about how to make short videos about your destination, attraction, hotel, or tourism partner business. Art museums are a fun, colorful place to experiment. We tried to keep this video under 10 seconds, to show how to get a point or idea across in a very short time. More tips on our blog - https://www.tourismcurrents.com/blog/ (Pssst - we shot this in the colorful entryway of The Andy Warh...

Tourism Currents
Tourism Currents
Blog Post
  • The post Your tourism megaphone: social media during natural disasters appeared first on Tourism Currents. How can tourism organizations best use social media after a natural disaster? Normally, social media for destination marketing is all about enticing and welcoming visitors, but after disasters like hurricanes, wildfires, floods, or earthquakes, there is a different goal, at least in the short...

Tourism Currents
Tourism Currents
YouTube Video
  • How can you connect online and offline destination marketing for tourism? Use physical signage of your hashtag, says Frederic Gonzalo at the TBEX North America travel blogging conference. More about Frederic, in English or French -- http://fredericgonzalo.com/ We are Tourism Currents; social media training for tourism and hospitality. More at http://www.tourismcurrents.com

Tourism Currents
Tourism Currents
YouTube Video
  • Do small towns and rural areas in your destination lack enough hotels and lodging? That's a good reason to try regional tourism marketing; highlight what you have in your area, not what you lack! A tip from Tourism Currents - learn more at http://www.tourismcurrents.com Thanks for the insights from Kim Rielly with ROOST, the Regional Office of Sustainable Tourism which is the DMO for New York's...

Tourism Currents
Tourism Currents
YouTube Video
  • We help you make sense of social media and online communication for tourism and hospitality. Tourism Currents co-founders Becky McCray and Sheila Scarborough summarize what they offer and why they're different from other training and education options. Visit us at http://www.tourismcurrents.com Our free newsletter archive: http://www.tourismcurrents.com/category/newsletter ** On Facebook: ...

Tourism Currents
Tourism Currents
YouTube Video
  • Tom Martin from Converse Digital talks to Sheila at Tourism Currents about why he thinks QR codes are great for tourism and destination marketing. Converse Digital: http://www.conversedigital.com/ Tourism Currents: http://www.tourismcurrents.com/

Tourism Currents
Tourism Currents
YouTube Video
  • Beth Conway from the St. Joseph, Missouri CVB explains why Twitter is helpful to her in a tourism job. St. Joseph MO CVB at http://www.stjomo.com Tourism Currents at http://www.tourismcurrents.com - We help tourism and hospitality professionals make sense of social media for their destination marketing.

Tourism Currents
Tourism Currents
YouTube Video
  • Tourism is all about telling the stories of unique places. Bloggers do that. Meet them at BlogWorld and New Media Expo. Tourism Track 2011 on Los Angeles, Nov 3-5: http://www.tourismcurrents.com/blog-world-expo Fall 2011 conferences on tourism and social media: http://www.blogworld.com/2011/07/19/roundup-fall-tourism-tech-conferences/ Why Tech Events Matter for Tourism and Travel: http://www...

Tourism Currents
Tourism Currents
YouTube Video
  • Author, speaker and consultant Chris Brogan (a travel enthusiast himself) takes a moment during the Oklahoma Entrepreneur's Conference to talk to Tourism Currents about why social media is a powerful way for CVB, DMO and tourism organizations to engage with their visitors. Chris' site: http://www.chrisbrogan.com Tourism Currents (social media training for tourism professionals) http://www.tou...

Tourism Currents
Tourism Currents
Blog Post
  • The post Build a quick video using photos you already have appeared first on Tourism Currents. Are you ready to get started with video, but are short on either skill or time? We’ve had a Tourism Currents YouTube channel since we launched our business in 2009, but it lay around kinda sad and unattended in recent years. To get us back on track, we’ve started shooting a few short videos again, mostly...

Tourism Currents
Tourism Currents
YouTube Video
  • Social media is not just the responsibility of the Marketing Department. People online use it for customer service, too, so the CVB or DMO Sales team, Group Sales, Service, etc. all need to understand and participate in social communications for tourism. More about Lexington, Kentucky at http://www.visitlex.com/ More from Gathan on his personal blog: https://gathandborden.com/ More about our ...

Tourism Currents
Tourism Currents
YouTube Video
Tourism Currents
Tourism Currents
Blog Post
  • The post Play a long game for long-term success appeared first on Tourism Currents. Sometimes you have to chase short-term victories. Most of the time, you do not. We are thoroughly enjoying the opportunity to spend time together in the same location (in the same time zone!) this week at the iDSS/Tempest Tourism Academy 2017, in Long Beach, California. It’s made us think a lot about business relat...

Tourism Currents
Tourism Currents
Blog Post
  • The post Locals: the soul of your community and key to destination marketing appeared first on Tourism Currents. Locals are the soul of your community, and a key part of your destination marketing. More than likely, your locals were tourists before they decided to move to your community and perhaps start a business there, because tourism is key to economic development. From a tourism standpoint, t...

Tourism Currents
Tourism Currents
Blog Post
  • The post RV park and campground marketing ideas appeared first on Tourism Currents. How are your local campgrounds and RV parks doing with their marketing? A few months ago, we saw this email marketing plan for RV parks, posted on LinkedIn by our friends at Back To You Marketing. We started thinking about all kinds of marketing ideas for RV parks and campgrounds (especially since RV sales in the [...

Tourism Currents
Tourism Currents
Blog Post
  • The post 3 powerful ways to use Twitter for tourism appeared first on Tourism Currents. What is the best use of Twitter for tourism and destination marketing? Many CVBs, DMOs, and tourism partners find that engagement is down on their Twitter accounts in recent years, especially when compared to Facebook or Instagram. Is Twitter still worth the effort, or is it “dead?” Today’s Best Ways to Use Twi...

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