Tourism Currents
Tourism Currents
Blog Post
  • The post Audio in destination marketing – reach people through their ears appeared first on Tourism Currents. The most effective communication engages as many of our human senses as possible. With all of the attention given to grabbing eyeballs with visuals, however, it’s easy to overlook the different ways of reaching your visitors, guests, or customers through their ears…. with audio. First Step...

Tourism Currents
Tourism Currents
Blog Post
  • The post Tourism blogging best practices from Visit Austin appeared first on Tourism Currents. We’re seeing CVBs and DMOs looking at their blog with fresh eyes and new appreciation. They are getting tired of dealing with one change after another on Facebook and other social media platforms. These smart destination marketers are not giving up on social media, but they know that the ONLY things they...

Tourism Currents
Tourism Currents
Blog Post
  • The post Benefits of a private Facebook Group for tourism partners appeared first on Tourism Currents. Think about this idea…. Are you looking for a straightforward way to connect more effectively with your tourism partners? A private Facebook Group for them might be the answer. It’s a wonderful way to bridge any communications gaps between your CVB, DMO, Chamber, or Main Street organization and i...

Tourism Currents
Tourism Currents
Blog Post
  • The post Do you need a tourism app? appeared first on Tourism Currents. Does your town need a tourism app? We say, probably not. If you do not already have a responsive, fast, mobile-friendly website that is search engine optimized, you do NOT need to be messing around with a destination app. You need to devote your resources to improving your website. But, Isn’t an App Important in a Mobile […] T...

Tourism Currents
Tourism Currents
Blog Post
  • The post Social media success – the most important steps cost nothing appeared first on Tourism Currents. It’s not sexy, but it’s true. The most important moves that lead to social media success don’t cost you anything. They’re free. But they do have a cost in time and brainpower. It’s a fair price to pay, we think. Our March 27 breakout session next week at the 2018 Main Street Now annual confere...

Tourism Currents
Tourism Currents
Blog Post
  • The post Tourism marketing for a county – challenges and answers appeared first on Tourism Currents. Tourism marketing for a county can be a challenge from two directions: Visitors don’t generally plan travel to counties, so they don’t look for information by county name, and  Smaller county destinations may feel slighted that branding and emphasis is focused on the larger towns in the county that...

Tourism Currents
Tourism Currents
Blog Post
  • The post Facebook Page posts not being seen? Show followers how to See First appeared first on Tourism Currents. Many in the destination and hotel marketing worlds are worrying about the latest “Facebook Apocalypse” – that their Facebook Page posts will soon have a lot less organic reach, unless they pay to boost visibility through advertising. Chairman and CEO Mark Zuckerberg announced that: “Pub...

Tourism Currents
Tourism Currents
Blog Post
  • The post Get your learning on at these 2018 tourism conferences appeared first on Tourism Currents. Have a little budget left for events that can help you with your destination marketing? Sure, we run an online course in social media for tourism, but we are also enthusiastic about the value of in-person learning. Here are some of the 2018 tourism conferences that we either recommend, or are honore...

Tourism Currents
Tourism Currents
Blog Post
  • The post Focus on this one 2018 tourism trend – experiential marketing appeared first on Tourism Currents. It’s that time of year, when thoughts turn to trends in tourism and destination marketing. Here’s the thing, though. A big pile of trends, of “Pay attention to mobile!” plus “Pay attention to video!” plus “Pay attention to Augmented Reality and Virtual Reality!” plus “Don’t forget chatbots!” ...

Tourism Currents
Tourism Currents
Blog Post
  • The post How to market events with a short lead time appeared first on Tourism Currents. We speak a lot about event marketing, but generally it is in the context of annual events, not events with a short lead time. Quite often in destination marketing there are festivals and events that spring up out of nowhere; it’s great to have these new events, but they often give you a very short […] The post...

Tourism Currents
Tourism Currents
Blog Post
  • The post How to build a media contacts list for tourism appeared first on Tourism Currents. How can you create a media contacts list that is perfect for YOUR destination? Online media coverage brings attention and publicity to your town. It can also be the “gift that keeps on giving” for you. Links back to your website and tourism partner sites from online articles and blog posts can help your SEO...

Tourism Currents
Tourism Currents
Blog Post
  • The post Ideas for building a strong team of tourism partners appeared first on Tourism Currents. How can you build a stronger team with your tourism partners? Tourism partners can include attractions and hotels, of course, but also parks, retailers, restaurants, Main Street/downtown development organizations, the Chamber of Commerce, local media, your Board of Directors, the City Council, cultura...

Tourism Currents
Tourism Currents
YouTube Video
  • Think about how to make short videos about your destination, attraction, hotel, or tourism partner business. Art museums are a fun, colorful place to experiment. We tried to keep this video under 10 seconds, to show how to get a point or idea across in a very short time. More tips on our blog - https://www.tourismcurrents.com/blog/ (Pssst - we shot this in the colorful entryway of The Andy Warh...

Tourism Currents
Tourism Currents
Blog Post
  • The post Your tourism megaphone: social media during natural disasters appeared first on Tourism Currents. How can tourism organizations best use social media after a natural disaster? Normally, social media for destination marketing is all about enticing and welcoming visitors, but after disasters like hurricanes, wildfires, floods, or earthquakes, there is a different goal, at least in the short...

Tourism Currents
Tourism Currents
YouTube Video
  • How can you connect online and offline destination marketing for tourism? Use physical signage of your hashtag, says Frederic Gonzalo at the TBEX North America travel blogging conference. More about Frederic, in English or French -- http://fredericgonzalo.com/ We are Tourism Currents; social media training for tourism and hospitality. More at http://www.tourismcurrents.com

Tourism Currents
Tourism Currents
YouTube Video
  • Do small towns and rural areas in your destination lack enough hotels and lodging? That's a good reason to try regional tourism marketing; highlight what you have in your area, not what you lack! A tip from Tourism Currents - learn more at http://www.tourismcurrents.com Thanks for the insights from Kim Rielly with ROOST, the Regional Office of Sustainable Tourism which is the DMO for New York's...

Tourism Currents
Tourism Currents
YouTube Video
  • We help you make sense of social media and online communication for tourism and hospitality. Tourism Currents co-founders Becky McCray and Sheila Scarborough summarize what they offer and why they're different from other training and education options. Visit us at http://www.tourismcurrents.com Our free newsletter archive: http://www.tourismcurrents.com/category/newsletter ** On Facebook: ...

Tourism Currents
Tourism Currents
YouTube Video
  • Tom Martin from Converse Digital talks to Sheila at Tourism Currents about why he thinks QR codes are great for tourism and destination marketing. Converse Digital: http://www.conversedigital.com/ Tourism Currents: http://www.tourismcurrents.com/

Tourism Currents
Tourism Currents
YouTube Video
  • Beth Conway from the St. Joseph, Missouri CVB explains why Twitter is helpful to her in a tourism job. St. Joseph MO CVB at http://www.stjomo.com Tourism Currents at http://www.tourismcurrents.com - We help tourism and hospitality professionals make sense of social media for their destination marketing.

Tourism Currents
Tourism Currents
YouTube Video
  • Tourism is all about telling the stories of unique places. Bloggers do that. Meet them at BlogWorld and New Media Expo. Tourism Track 2011 on Los Angeles, Nov 3-5: http://www.tourismcurrents.com/blog-world-expo Fall 2011 conferences on tourism and social media: http://www.blogworld.com/2011/07/19/roundup-fall-tourism-tech-conferences/ Why Tech Events Matter for Tourism and Travel: http://www...

Tourism Currents
Tourism Currents
YouTube Video
  • Author, speaker and consultant Chris Brogan (a travel enthusiast himself) takes a moment during the Oklahoma Entrepreneur's Conference to talk to Tourism Currents about why social media is a powerful way for CVB, DMO and tourism organizations to engage with their visitors. Chris' site: http://www.chrisbrogan.com Tourism Currents (social media training for tourism professionals) http://www.tou...

Tourism Currents
Tourism Currents
Blog Post
  • The post Build a quick video using photos you already have appeared first on Tourism Currents. Are you ready to get started with video, but are short on either skill or time? We’ve had a Tourism Currents YouTube channel since we launched our business in 2009, but it lay around kinda sad and unattended in recent years. To get us back on track, we’ve started shooting a few short videos again, mostly...

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