Triptease
Triptease
Blog Post
  • Last week we spotted a concerning stat; OTAs managed to increase their share of online bookings by another 0.8% last year, giving them a hold over two-thirds of the market. What better time then for us to be hosting the European edition of the Direct Booking Summit. The two-day

Triptease
Triptease
Blog Post
  • With so many people choosing to book travel online today, your website, not your lobby, is increasingly becoming your first opportunity to make a lasting impression. But all too often we come across hotel websites that fail to match up to the hospitality guests experience in person. Have you ever

Triptease
Triptease
Blog Post
  • Which direct booking strategy you are you planning to try next? We asked the hundreds of hoteliers that very question at last week’s Direct Booking Summit in New York and we have to admit that we weren’t expecting the answer. By far the favourite was better email marketing,

Triptease
Triptease
Blog Post
  • Hundreds of hoteliers joined us in New York today for the return of the Direct Booking Summit, and there was one clear message — hospitality begins online. Triptease’s Chief Tease Charlie Osmond kicked off the event — the only one in the industry to focus solely on increasing direct bookings — by

Triptease
Triptease
Blog Post
  • Booking.com has been ahead of the user experience game since its inception. Here's what hotels can learn from the site they love to hate.

Triptease
Triptease
Blog Post
  • Read any travel trend report and it won’t take you long before you land on the word authentic. Airbnb’s chief economist recently spelled out just how big the ‘living like a local’ craze has become, saying that close to 90% of the company’s guests want that out

Triptease
Triptease
Blog Post
  • The Great Wall, the Silk Road, the Shanghai skyline — China has something to wow everyone. But for travel companies, China’s real wow factor has been the country’s explosive growth in tourism. Industry big hitters want to crack China. Recently Marriott agreed a joint venture with Chinese ecommerce giant

Triptease
Triptease
Blog Post
  • We've been delving deep into the world of wholesalers and rogue hotel rates for our latest 'Spotlight on...' report. Check out the full exposé here.

Triptease
Triptease
Blog Post
  • Loyalty and how to generate it is one of the hotel world’s greatest conundrums. Some of the industry’s biggest players, typically operating points-based schemes, have put it at the heart of their direct bookings strategy and are seeing results — Hyatt said last week its new World of Hyatt

Triptease
Triptease
Blog Post
  • The Direct Booking Movement is moving to metasearch. Find out how to list your hotel and optimize your campaigns with the free Triptease guide to meta.

Triptease
Triptease
Blog Post
  • It’s time to show business travellers some love. Not only because Airbnb are looking to lure them away from hotels, but because, according to the New York Times, they are increasingly going ‘rogue’. That means more and more of them are shunning the corporate travel agent and the company-approved

Triptease
Triptease
Blog Post
  • A few weeks back, Booking.com left some of its customers puzzled by advertising the same New York hotel as both a three-star and four-star establishment. When quizzed, Booking.com explained the difference was part of a test to see if the number of stars above the door affected bookings

Triptease
Triptease
Blog Post
  • Read any travel trend report and it won’t take you long before you land on the word authentic. Airbnb’s chief economist recently spelled out just how big the ‘living like a local’ craze has become, saying that close to 90% of the company’s guests want that out

Triptease
Triptease
Blog Post
  • The Great Wall, the Silk Road, the Shanghai skyline — China has something to wow everyone. But for travel companies, China’s real wow factor has been the country’s explosive growth in tourism. Industry big hitters want to crack China. Recently Marriott agreed a joint venture with Chinese ecommerce giant

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