Uberflip
Uberflip
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  • Business to Human: An Engagement Marketing Panel Discussion
    Today's B2B buyer completes as much as 70% of their buyer journey digitally. It's an imperative for marketers to engage with buyers in a highly targeted manner that connects with them both emotionally and rationally in each stage of the buyer journey. Marketing automation is the critical technology enabling this type of relevant, contextual engagement that leads to conversion and revenue growth....
Uberflip
Uberflip
SlideShare Presentation
Uberflip
Uberflip
SlideShare Presentation

New SlideShare presentations detected.

  • Talk Triggers: How Content Creates Word-of-Mouth
    In this fast-paced Webinar, you’ll learn how to use content to turn customers into volunteer marketers. Join best-selling author and digital marketing celebrity Jay Baer, and he’ll unveil his framework for Talk Triggers: content that creates word-of-mouth.
Uberflip
Uberflip
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New SlideShare presentations detected.

  • A New Model For Prospect Scoring: Separating Activity & Engagement
    Lead scoring gives you insight into activity, but how much can you really tell from a single number? If your content strategy is mature and prospects are highly engaged, you may find yourself wanting more data to act upon. Ben Harrison, Managing Director at Brainrider, and Sam Brennand, VP of Customer Success at Uberflip are here to help.
Uberflip
Uberflip
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Uberflip
Uberflip
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Uberflip
Uberflip
SlideShare Presentation

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  • B2B Mega Trends: Evolution Drives Revolution
    What are the future mega trends in B2B marketing? On March 23 2017, Sangram Vajre, Terminus’ Co-Founder and CMO, joined Uberflip in Atlanta to talk about the future trends in marketing and how ABM fits into it all.
Uberflip
Uberflip
YouTube Video
Uberflip
Uberflip
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New SlideShare presentations detected.

  • Boost Engagement with Better Content Experiences
    Consumers are being bombarded with more content than ever before and attention spans are at an all time low. Great content isn’t enough. No matter how thought provoking a piece of content is, if the content experience falls short, its effectiveness drops. The environment where your content lives impacts how that content is consumed and influences your end-user’s desire to act. In this SlideShar...
Uberflip
Uberflip
SlideShare Presentation

New SlideShare presentations detected.

  • The Content Marketing Funnel of Love
    In honor of Valentine’s Day in February, this SlideShare explores love (and all that it entails) as a metaphor for the sales funnel. The long journey a customer takes up to purchase is kind of like the path one takes to meet their mate.
Uberflip
Uberflip
SlideShare Presentation
Uberflip
Uberflip
SlideShare Presentation

New SlideShare presentations detected.

  • Selling Content to the C-Suite
    Justin Gonzalez, Senior Marketing Manager at DoubleDutch, shares his tips for successfully proving the value of content marketing to executive teams. Learn how he found his window into the strategy table with content.
Uberflip
Uberflip
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New landing page detected.

Uberflip
Uberflip
SlideShare Presentation

New SlideShare presentations detected.

  • Uncover the B2B Marketing Trends That Matter
    In this webinar, Matt Heinz will take you through the survey findings and help you determine where to focus your B2B marketing efforts and comprehend the changing content marketing landscape.
  • 7 Content Marketing Trends You Need to Know Now
    Being great at content marketing was harder to do in 2016 than ever before. That’s because there’s more content in more places, with more topics and more faces. And that trend isn’t going to stop in 2017 – it’s only going to multiply. Get ahead of the competition by understanding how to take a more nuanced, informed approach, so your content works smarter and harder. Uberflip’s Hana Abaza and J...
  • Why Uberflip
    Building a better content experience is the future of content marketing. Through Uberflip’s platform, entire organizations can work together to create exceptional experiences throughout the entire buyer journey. Learn more at http://uberflip.com.
  • Culture at Uberflip
    Uberflip’s Culture Deck
  • Marketstein: How to Bring Your Content Back to Life
    Is the state of your content downright scary? Even with Halloween right around the corner, your content strategy should focus on offering fewer tricks and a lot more treats for your audience. However, this can be difficult when your content experience is patched together from the same blueprint as Frankenstein’s monster. In this presentation, we discuss what it really takes to reanimate your co...
  • The State of Content Marketing Software
    Providing a well-optimized content experience is a crucial part of the content marketing process. The content experience is where content is managed to improve discoverability, where lead generation occurs, and where content can be effectively leveraged throughout the entire buyer journey. And yet, new data indicates that marketers don’t have the technology in place to optimize their content expe...
  • What You Need to Know About Account-Based Marketing
    Over 90% of marketers recognize the value of account-based marketing (ABM), but few understand where to get started and how to successfully implement ABM at their B2B organization. It’s time to clear the fog and take a comprehensive look at the people, processes, and tools that are involved when putting ABM into action. In this presentation, we share the key elements you need to succeed with yo...
  • How to Improve Your Content Experience With CUPs and Redirect Rules
    URLs are a significant part of any content experience. New features like Customized URL Paths (CUPs) and Redirect Rules have put all of your Hub URLs fully in your control. In this presentation, Uberflip’s Director of Customer Success, Sam Brennand, shares how you can optimize your Uberflip URLs to improve your content experiences.
  • How to Build a B2B Social Content Calendar
    Social media is still a powerful distribution channel for B2B content, but a number of challenges arise when trying to effectively schedule content on social. How can you ensure that your social content cuts through the noise, is aligned with your overall marketing initiatives, and actually resonates with your audience? Leveraging a social content calendar will help improve your impact on social...
  • Creating a Culture of Content and Collaboration Within Your B2B Organization
    Content is no longer only in the marketing department’s domain. Content fuels the entire buyer journey, which means that every corner of your organization uses content to fulfill their function, from Marketing, to Sales, to Customer Success. The best way to secure company-wide content buy-in is to cultivate a culture of content. But what exactly does having a ’culture of content’ entail, and how ...
  • Is Your Marketing Strategy Read for the Wild West?
    Lauren Goldstein, VP of Strategy and Partnerships at Babcock Jenkins, explains how the marketing frontier is quickly changing – and how we can adapt our marketing strategies to change with it.
  • Manage Up to Scale Up: Making the MarTech Business Case
    Seth Lieberman, CEO at SnapApp, teaches us how to scale our marketing efforts. He goes through the steps of assessing how to scale and building a business case.
  • The Rise of Attention Based Marketing: How to Turn Attention into Meaningful Engagement with Your Content
    Nick Edouard, President & CMO of LookBookHQ, talks about the *other* ABM – attention based marketing. He discusses how to stand out among the noise and grab your customer’s attention.
  • Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Influencer Content
    Lee Odden, CEO at TopRank Marketing, shares the ins and outs of influencer marketing and why B2B organizations should take a page out of the books of companies who have succeeded before them.
  • Marketing is Dead
    Do we have your attention? Kyle Lacy, VP of Marketing at OpenView, goes through disruptive trends in marketing that are making us change the way we strategize.
  • The Problem with Personalization in B2B
    Pat Spenner, Strategic Initiatives Leader at CEB and author of The Challenger Customer, shares insights from his book on how personalization isn’t all it’s made it out to be – especially if it’s done poorly.
  • Never Be Content With Content
    Joanna Wiebe, Creator of Copy Hackers, explains the difference between copy and content but also how to combine them to create a solid strategy.
  • The Science of Content
    Anela Chan, Lead Data Scientist at Contently, tells us how we can incorporate science into our content and storytelling, resulting in better engagement.
  • Beyond the First Transaction
    Andy Choi, Sr. Director of Business Development at Marketo, explains how customers are looking for a personalized journey experience. Learn how different aspects of the content experience can lead to better engagement.
  • Thriving in the Expression Economy
    Ron Tite, Founder & CEO of The Tite Group, shares ways to stand out among the noise in today’s expression economy. People are now voting with their time, so Ron explains how to make your customers believe that your content is worth theirs.

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