Uberflip
Uberflip
SlideShare Presentation
  • Data-driven practices have enabled relatively new strategies for improving content experience personalization and performance such as account-based marketing (ABM). But what does an effective B2B account-based marketing strategy look like? To help you answer this question, Uberflip commissioned an account-based marketing strategy survey in partnership with Ascend2.

Uberflip
Uberflip
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  • In a world of video, interactive content, and myriad social networks, simply producing enough content to keep up with consumer demand can feel overwhelming. In this webinar hosted by Kapost, top marketers from Vidyard, Content4Demand, and Uberflip explored how embracing new channels and content types can improve B2B marketing efforts.

Uberflip
Uberflip
SlideShare Presentation
  • Learning from B2C brands, B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. Presented at CMApipecon, Uberflip’s Director of Brand and Creative Services Daniel Sendecki delivers a framework, foundation, and real-life examples of how your marketing team can deliver greater personalization and mem...

Uberflip
Uberflip
SlideShare Presentation
  • Are you looking for a way to better align your sales and marketing teams? Wondering how you can scale ABM and content personalization? Presented at SiriusDecisions 2018 Summit, Daniel Day, Snowflake’s Director of Account Based Marketing, shares ABM-led insights on landing top target accounts by creating personalized content experiences with Uberflip.

Uberflip
Uberflip
SlideShare Presentation
  • Keeping up with dynamic marketing requirements to innovate quickly while delivering to heightened customer expectations can feel nearly impossible. We know the same old marketing isn’t good enough; customers expect something different. But how can your content be found by the right person, at the right time, even if they didn’t know they were looking for it? Presented by Uberflip's Randy Frisch...

Uberflip
Uberflip
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  • From Nike to Nestle, sellers of everything from shoes to consumer-packaged goods have discovered the value of personalization. As buyers engage with increasingly personalized experiences, B2B marketers need to align their marketing journeys with these evolving expectations to remain competitive. Uberflip CMO Randy Frisch outlines how B2B marketers are increasingly taking ownership of the end-to-...

Uberflip
Uberflip
SlideShare Presentation
  • More than ever, buyers are educating themselves with content at every stage of the customer journey. And with an average of seven different buyers involved in any B2B purchase decision, the need for a personalized approach is now more critical than ever. Jason Oakley, Product Marketing Manager at Uberflip, explains how Uberflip's Content Experience Platform (CEP) enables you to create engaging...

Uberflip
Uberflip
SlideShare Presentation
  • Learn how Hillary Lupo, Fortinet’s Global Marketing Manager, was able to react quickly, beat out competitors, and be seen as a thought leader in the network security industry with one campaign using Uberflip. Presented at Oracle's Modern Customer Experience 2018, Uberflip President and CMO Randy Frisch joined Hillary to explore how she saw an opportunity and was able to react quickly, to delive...

Uberflip
Uberflip
SlideShare Presentation
  • What’s new about interactive content is the B2B context. Marketers are dealing with long sales cycles, where it’s less about the quick transaction and more about the process of engagement. You are looking to engage the right prospect, with right content experience, at the right time. This webinar breaks down the entire process—from planning, to execution, to measurement—of Uberflip’s award-winni...

Uberflip
Uberflip
SlideShare Presentation
  • Is your marketing team feeling the pressure as the countdown to GDPR is on? Are you aware of what ‘consent’ means for your marketing communications and Marketo database? GDPR will have an impact on the marketing technologies your team uses every day; watch our webinar to learn what you must do to prepare.

Uberflip
Uberflip
SlideShare Presentation
  • Is your marketing team feeling the pressure as the countdown to GDPR is on? Are you aware of what ‘consent’ means for your marketing communications and Marketo database? GDPR will have an impact on the marketing technologies your team uses every day; watch this webinar to learn what you must do to prepare. You will learn: What your team needs to do now to get ready for GDPR What ‘consent’ means ...

Uberflip
Uberflip
SlideShare Presentation
  • Your marketing team spends tons of time and resources developing the right content to engage your top personas and accounts. But what if you could engage your sales team while making them look like rockstars with your content? Learn how Sigstr, Terminus and Uberflip run their ABM campaigns and empower their sales teams with content. It’s time to move away from the traditional demand gen and out...

Uberflip
Uberflip
SlideShare Presentation
  • Your marketing team spends tons of time and resources developing the right content to engage your top personas and accounts. But what if you could engage your sales team while making them look like rockstars with your content? Learn how Sigstr, Terminus and Uberflip run their ABM campaigns and empower their sales teams with content. It’s time to move away from the traditional demand gen and out...

Uberflip
Uberflip
SlideShare Presentation
  • This SlideShare was presented by Uberflip's President and CMO Randy Frisch at the Intelligent Content Conference (ICC) 2018. How to Personalize Content Experiences at Scale shows how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. You'll see real-life examples and get a framework for arming you...

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