The company was formerly known as Ulta Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. It is a chain of beauty stores in the United States. Ulta Beauty carries cosmetics and skincare brands, men's and women's fragrances, and haircare products. Each store is also equipped with a salon. The company is headquartered in Bolingbrook, Illinois.

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ULTA Beauty
ULTA Beauty
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  • Naked Heat "Sizzle" by Roxette Arisa | Ulta Beauty
    Shop the Products: http://ulta.ps/DD0rPz Learn how to create a soft but vibrant eye look with the amber-hued Urban Decay Naked Heat palette, which is filled with warm and fiery neutrals. This look is perfect for day into night.
ULTA Beauty
ULTA Beauty
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  • Naked Heat "Slow Burn" by Roxette Arisa | Ulta Beauty
    Shop the Products: http://ulta.ps/oleGGO Learn how to get a warm and fiery blended eye with the Urban Decay Naked Heat palette, which includes warm browns, burnt oranges and rich siennas. This sassy look is great for day or night.
ULTA Beauty
ULTA Beauty
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  • Naked Heat "Smolder" by Roxette Arisa | Ulta Beauty
    Shop the Products: http://ulta.ps/c7xlNH Learn how to create a sophisticated and bold eye and lip look using Urban Decay’s Naked Heat collection, using both the Naked Head palette and Urban Decay Vice lipstick. Six easy steps to sexy. This fun look is great for day or night.
ULTA Beauty
ULTA Beauty
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  • Summer Makeup How-To: Golden Glow | Ulta Beauty
    This is sun-kissed beauty – bronzed skin and shimmering eyes. Get makeup brush tips (they’re your secret to beach babe vibes) and build alluring neutral eyeshadows on your lids. Metallic lipstick finishes this look – so hot for summer.
ULTA Beauty
ULTA Beauty
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  • Summer Makeup How-To: Coral Cool | Ulta Beauty
    Summer’s favorite color – coral – leads this look. Learn how to do a cat-eye (white eyeliner is in!) and get tips for the most fanned lashes ever. The best part: Learn about which coral lip shade is right for you.
ULTA Beauty
ULTA Beauty
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  • Summer Makeup How-To: Color Crush | Ulta Beauty
    Mix it up – summer is a great time to try colorful, bold eye makeup. This look is fearless: double-wing eyeliner and three colors all on one lid. Learn how to apply matte lipstick and bronzer. As always, don’t forget the SPF!
ULTA Beauty
ULTA Beauty
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ULTA Beauty
ULTA Beauty
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  • Chrissy Teigen Palette Tutorial | Ulta Beauty
    Achieve your luminous summer glow with the BECCA x Chrissy Teigen Glow Face Palette. This limited edition makeup palette was created in collaboration with BECCA and Chrissy Teigen -- a model, mom and cookbook author. Use this to make you appear fresh and awake, even when you are not. ;) Fun tip, use the bronzer as an eyeshadow -- feel free to break the rules. The Chrissy Teigen Palette features:...
ULTA Beauty
ULTA Beauty
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  • Ulta 21 Days of Beauty – Spring 2017 | Ulta Beauty
    Beauty’s biggest event is back. Hurry in for 21 Days of Beauty and grab a new Beauty Steal every day from March 19-April 8 — up to 50% off our most-loved brands! For a sneak peek at what you’ll find, watch our video.
ULTA Beauty
ULTA Beauty
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ULTA Beauty
ULTA Beauty
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  • Spring Makeup How-To: Just Peachy | Ulta Beauty
    Peach is the new neutral. Bring it to life with the Too Faced Sweet Peach Eyeshadow Palette and other peach makeup products — use ripe shades and get a fresh face for spring. Learn the trick for building color on your eyes and make them pop without using liner. Plus, get great brow tips, a highlighting how-to and the juiciest lip ever. Shop all products from this peach makeup tutorial here: http:...
ULTA Beauty
ULTA Beauty
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  • Spring Makeup How-To: Metallic Lilac | Ulta Beauty
    Shop It Here: http://ulta.ps/wAIQsw Play with a color that looks good on everyone. This is how to apply eye shadow in a sparkly lilac (steal our secret for how to make your eyes look bigger). Add and glossy lips and a touch of highlighter -- total iridescence!
ULTA Beauty
ULTA Beauty
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  • Spring Makeup How-To: Pastel Pop | Ulta Beauty
    Shop It Here: http://ulta.ps/EHll8b It’s all about a burst of color for an electric vibe. Master these eyes: wide, winged turquoise liner with blue mascara to set it off. The look is complete with a pretty flushed cheek and nude lip.
ULTA Beauty
ULTA Beauty
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  • Spring Makeup How-To: Street Glow | Ulta Beauty
    Shop It Here: http://ulta.ps/lvlK1T Get dewy skin and smoky eyes for a look that’s pure urban glam. Learn how to blend shades from one of hottest eye shadow palettes, plus groom and shape your brows, and spritz on the perfect finish.

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