Ulta Beauty, Inc., (formerly known as Ulta Salon, Cosmetics & Fragrance, Inc. until January 2017), is a chain of beauty stores in the United States, headquartered in Bolingbrook, Illinois. Ulta Beauty carries cosmetics and skincare brands, men's and women's fragrances, and haircare products. Each store is also equipped with a salon.

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ULTA Beauty
ULTA Beauty
YouTube Video
ULTA Beauty
ULTA Beauty
YouTube Video
  • In partnership with Cosmopolitan, a beauty director shares her GRWM steps to a full glam look using all Ulta Beauty Collection products! From hydrating primer to pigmented shadows, precise brow pencils and a finish of a matte bold lip, you will be sure to dazzle on the dance floor! Check out the full article here: https://www.cosmopolitan.com/style-beauty/beauty/a17045438/a-beauty-directors-tips-f...

ULTA Beauty
ULTA Beauty
YouTube Video
  • Try graphic eyeliner and amped-up metallic lips in this spring makeup tutorial. It’s all about taking your liner in different directions and creating new shapes, then blending shadow to soften the look. Your must-have: the new Laura Geller Line-n-Define Dual Definition Eyeliner in Black, a double-ended kohl/liquid liner. Don’t forget your look’s finishing touch -- a liquid metallic lip. So slick, ...

ULTA Beauty
ULTA Beauty
YouTube Video
  • Permission to go whoa – granted in this spring makeup tutorial. This look is bubblegum lids, electric blue lashes and cherry-bomb lips. It’s all about layering liquid eyeliner and shadow, and topping it all off with the season’s hottest trend: colored mascara. We’ll also show you a cheat for how to get the fullest lips ever with the help of Urban Decay 24/7 Glide-On Lip Pencil and NARS Powermatte ...

ULTA Beauty
ULTA Beauty
YouTube Video
  • The look is light and bright – sapphire eyes and the glossiest lips. Yes, pastel makeup is back and definitely worth trying. We show you how to build prismatic intrigue in this spring makeup tutorial with the new NYX Professional Makeup I Love You So Mochi Eyeshadow Palette. Then get that fresh-sip-from-a-water-fountain lip look with our new holy grail: Ulta Beauty Collection’s Lip Plumping High S...

ULTA Beauty
ULTA Beauty
YouTube Video
  • Monochromatic makeup is so hot right now. We show you how to get your eyes, lips and cheeks in sync with pretty shades from the same color family. A smoldering eye is created using the NARSissist Eyeshadow Palette (we show you how to play with peaches, oranges and reds). And lips are color-packed and full-looking because of an application trick that’s too good to keep secret in this spring makeup ...

ULTA Beauty
ULTA Beauty
YouTube Video
  • This foundation comes in two formulas! Tarte Double Duty Beauty Shape Tape Hydrating Foundation provides the same rich, creamy full coverage as Double Duty Beauty Shape Tape Contour Concealer in a skin-smoothing, weightless gel. The collagen & hyaluronic acid-packed formula continuously hydrates while helping to plump skin & refine pores, without creasing, caking or fading for 12 hours. arte Doubl...

ULTA Beauty
ULTA Beauty
YouTube Video
  • A little glitz can go a long way to get you into the holiday spirit. But what we love most about these metallic makeup looks is that they’re festive without being too flashy. In other words, they’d be as appropriate at your holiday office party as they would at a New Years’ celebration that goes into the wee hours of the morning.

ULTA Beauty
ULTA Beauty
YouTube Video
  • The Collaboration The GIGI HADID X MAYBELLINE Collection features three distinct looks: EAST COAST GLAM, WEST COAST GLOW and JETSETTER, each representing Gigi’s favorite makeup style coast-to-coast. Gigi worked with Maybelline New York’s research and innovation team to design a line that truly represents her signature looks and personality. She was inspired by family and childhood best friends, as...

ULTA Beauty
ULTA Beauty
YouTube Video
ULTA Beauty
ULTA Beauty
YouTube Video
ULTA Beauty
ULTA Beauty
YouTube Video

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