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  • The Cost Per Lead Calculator – Better Allocate Your PPC Spend
    In such a saturated PPC landscape, you should constantly be striving to meet and surpass your target cost per conversion — but how do you know where to focus your budget and optimization efforts? Andrew Miller of digital agency Workshop Digital has a handy cost per lead calculator that can help.
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  • When a Client’s Website is Sabotaging Their PPC Success (And What One Agency Did About It)
    Agency clients can come with a little baggage which may include a less-than-ideal website and an AdWords account that needs a little TLC. The client expects you to bring them more conversions even if their existing assets are less than perfect. This is the story of how digital agency Webistry secured 400% more conversions for their client by convincing them *not* to send their paid traffic to thei...
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  • Joel Klettke - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk: http://bit.ly/2uKXIZv At Call to Action Conference 2017, Joel Klettke talks about ""How to Read Your Customers' Minds."" If you want to write copy that converts, you need to get into your customers' heads. Joel Klettke shares a proven process for stealing your best-converting copy - straight out of your customers' mouths. During this session you’ll learn: -The most powerf...
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  • Wil Reynolds - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk: http://bit.ly/2tMPXF2 At Call to Action Conference 2017, Wil Reynolds talks about ""SEO Gentrification: Breaking the Silo Between CRO and SEO to Make BIG Wins."" SEO clients want links, rankings, and traffic. Smart SEO clients want revenue. This presentation will chronicle what I learned over 3 months of doing PPC to achieve SEO goals for clients, and how it has changed the...
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  • Tyler Farnsworth - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk: http://bit.ly/2sNlWAN At Call to Action Conference 2017, Tyler Farnsworth talks about ""A Roadmap to Remarkable Influencer Marketing."" We live in a world filled with boring marketing. Yet, every now and then we see glimmers of brilliance that cause us to sit up and take notice. This session will explore ways to challenge the status quo, think differently, and create remark...
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  • Scott Stratten - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk: http://bit.ly/2uKENOs At Call to Action Conference 2017, Scott Stratten talks about ""UnMarketing: Everything Has Changed & Nothing Is Different."" Live video, virtual reality, brands posting memes. The marketing world has gone bananas with an insatiable appetite for the newest things. But what works and what is just a fad? In this keynote, Scott will cover the ridiculousn...
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  • Rand Fishkin - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk:http://bit.ly/2thYC1B At Call to Action Conference 2017, Rand Fishkin talks about ""Why We Can't Do SEO Without CRO."" Over the last few years, Google has prioritized new ranking factors around engagement and searcher satisfaction that are forcing SEOs to think more like CROs than ever before. In this presentation, Rand will dig into why optimizing for searcher task completi...
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  • Oli Gardner - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk: http://bit.ly/2sH7lM8 At Call to Action Conference 2017, Oli Gardner talks about ""Data-Driven Design." Data is all around us, which is both a good and bad thing. Good, because we need it. Bad, because there’s simply too much to know where and how to start using it. This is one of several reasons that marketing teams are currently dysfunctional – I’ll reveal the rest in my t...
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  • Michael Aagaard - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk: http://bit.ly/2uL9enC At Call to Action Conference 2017, Michael Aagaard talks about ""Your Brain Is Lying To You: Become A Better Marketer By Overcoming Confirmation Bias."" Have you ever resisted or ignored a piece of information because it posed a threat to your worldview? If you answered “yes,” you’re like most other human beings on the planet. In fact, according to the...
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  • Mari Smith - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk: http://bit.ly/2sNpByq At Call to Action Conference 2017, Mari Smith talks about ""Winning Facebook Advertising Strategies: 5 Powerful Ways to Leverage Your Results & ROI."" Facebook is constantly changing and adding new features, new products and new ad units. What works today? And, what is a waste of time and money? How should marketing teams, agencies and brands focus the...
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  • Lianna Patch - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk: http://bit.ly/2uKMvYL At Call to Action Conference 2017, Lianna Patch talks about ""Show Dogs & Dead Horses: How to Edit Your (Own) Copy to Effectiveness."" You’ve researched your target market, gotten your message straight, and drafted scintillatingly specific copy that hits home. Well done! There’s just one last thing: before you launch, you need to edit. In this quick a...
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  • Johnathan Dane - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk: http://bit.ly/2sMVTK5 At Call to Action Conference 2017, Johnathan Dane talks about ""The PPC Performance Pizza."" In this session, Johnathan will cover 8 ways to make any PPC channel work with positive ROI. He'll guide you through a simple framework, The PPC Performance Pizza, that will double performance on any PPC channel, from Google Adwords to Facebook. During this se...
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  • Jessica Best - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk:http://bit.ly/2uKMEeR At Call to Action Conference 2017, Jessica Best talks about ""You Can't Convert What Your Prospects Don't See: Turbo Boosting Your Email Conversion Rate."" According to ReturnPath, 25% of valid email marketing never makes it to the inbox. On top of that, 40% of your email list hasn't opened an email from you in over a year. Testing variations in copy wo...
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  • Dana DiTomaso - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk: http://bit.ly/2tMUNCi At Call to Action Conference 2017, Dana DiTomaso talks about ""PPC Reports That Matter."" Reporting shouldn't start and end at an automated email, sent once a month. You need to build better reports, ones that illustrate how your PPC campaigns are performing but also where they're lagging, and what you can do to improve them. In PPC, every penny matter...
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  • April Dunford - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk: http://bit.ly/2uL9FOS At Call to Action Conference 2017, April Dunford talks about ""Obviously Awesome: How To Make Your Product Distinct and Desirable In Noisy Markets."" As marketers we are often challenged with marketing products that people simply don't understand - or worse, products that bore the hell out of people. Do you ever wish you worked for a company that had a...
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  • Claire Suellentrop - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk: http://bit.ly/2tMHp14 At Call to Action Conference 2017, Claire Suellentrop talks about ""Out With User Personas: Creating Compelling, High-Converting Campaigns Using Jobs to Be Done."" Traditional marketing teaches us to group customers based on their personas (""Jan is 35, works in corporate HR, drives a Honda, loves her two kids""). But this approach misses the mark: it ...
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  • Andy Crestodina - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk: http://bit.ly/2tMDaSW At Call to Action Conference 2017, Andy Crestodina talks about ""Super Advanced Content Marketing: Publish More and Rank Higher Through Top-Secret Ninja Tricks."" You’ve been at this content thing for a while and you’re busier than ever. But your traffic is stuck at the same levels. You’re working more for the same results you got last year. It’s time...
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  • Call to Action Conference 2017 – Recap and Recordings
    Whether you made it to Call to Action Conference or not, two days and 20 speakers makes for *a lot* of information to retain. Quit feeling the FOMO and/or information overload. Treat yo self to the recordings and slides from the conference.
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  • What Facebook Advertisers Are Doing Wrong: Q&A with Mari Smith
    Mari Smith, “Queen of Facebook” and Forbes' #4 "Top Social Media Power Influencer,” gives the scoop on how to make your next Facebook campaign a success. In this interview, you’ll learn about crucial missed opportunities in Facebook advertising along with how to prepare for what’s coming down the pipeline. (P.S Make sure to catch Mari’s keynote at Unbounce’s Call to Action Conference in June — blo...
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