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  • How to Use CallRail to Attribute Phone Calls Back to Your Landing Pages
    Your AdWords campaigns often result in phone call inquiries, which can be especially lucrative because prospects are often already at the bottom of the funnel if they reach out. But without proper tracking in place, you'll never know whether calls are actually resulting in sales. Luckily, there's a solution — and it can tell you which ads, landing pages and keywords and working best.
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  • Travel Marketers Have a Trust Problem
    Travel marketers — y’all have a tough gig. Not only do you have to persuade prospects to spend their hard-earned cash, you also need them so spend their hard-earned vacation time. It’s no wonder then that a lack of trust on travel landing pages can have have a devastating effect on your conversion rates. Fortunately, data scientists at Unbounce have mined thousands of travel landing page to provid...
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  • Why Landing Pages?
    The Unbounce landing page and conversion marketing platform helps businesses get more leads, sales and signups from their marketing campaigns and website traffic. With the Unbounce drag and drop builder, marketers can quickly create, launch and test high-converting landing pages and website overlays — without developers. Try your free trial today at unbounce.com/pricing.
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  • Future-Proof Your Marketing with Call to Action Magazine
    The marketing landscape changes rapidly, and only marketers who understand the current and ever-changing conditions — then adapt and innovate within them — will be able to see exponential results. In Call to Action Magazine, we’ve curated recommendations from marketing experts for how you can thrive (no matter what algorithm gets changed tomorrow).
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New blog articles detected.

  • These Are the PPC Metrics That Actually Matter
    What are the metrics that help you determine whether your PPC campaigns are performing well? Traffic-focused metrics are a great start, but smart marketers know to dig a little deeper and never lose sight of ROI.
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  • Join 14 Performance Marketing Experts for PPC Week, August 14-18
    What if you could learn the favorite PPC strategies of fourteen of the smartest minds in performance marketing, hailing from LinkedIn, AdFury, Optmyzr and more? Better yet, what if you could do it for free, from the comfort of your desk (or couch)? PPC Week is a free five-day event that helps marketers master paid search and social marketing so they can get an edge on the competition and generate ...
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New blog articles detected.

  • The Cost Per Lead Calculator – Better Allocate Your PPC Spend
    In such a saturated PPC landscape, you should constantly be striving to meet and surpass your target cost per conversion — but how do you know where to focus your budget and optimization efforts? Andrew Miller of digital agency Workshop Digital has a handy cost per lead calculator that can help.
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  • When a Client’s Website is Sabotaging Their PPC Success (And What One Agency Did About It)
    Agency clients can come with a little baggage which may include a less-than-ideal website and an AdWords account that needs a little TLC. The client expects you to bring them more conversions even if their existing assets are less than perfect. This is the story of how digital agency Webistry secured 400% more conversions for their client by convincing them *not* to send their paid traffic to thei...
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  • Joel Klettke - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk: http://bit.ly/2uKXIZv At Call to Action Conference 2017, Joel Klettke talks about ""How to Read Your Customers' Minds."" If you want to write copy that converts, you need to get into your customers' heads. Joel Klettke shares a proven process for stealing your best-converting copy - straight out of your customers' mouths. During this session you’ll learn: -The most powerf...
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  • Wil Reynolds - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk: http://bit.ly/2tMPXF2 At Call to Action Conference 2017, Wil Reynolds talks about ""SEO Gentrification: Breaking the Silo Between CRO and SEO to Make BIG Wins."" SEO clients want links, rankings, and traffic. Smart SEO clients want revenue. This presentation will chronicle what I learned over 3 months of doing PPC to achieve SEO goals for clients, and how it has changed the...
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  • Tyler Farnsworth - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk: http://bit.ly/2sNlWAN At Call to Action Conference 2017, Tyler Farnsworth talks about ""A Roadmap to Remarkable Influencer Marketing."" We live in a world filled with boring marketing. Yet, every now and then we see glimmers of brilliance that cause us to sit up and take notice. This session will explore ways to challenge the status quo, think differently, and create remark...
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  • Scott Stratten - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk: http://bit.ly/2uKENOs At Call to Action Conference 2017, Scott Stratten talks about ""UnMarketing: Everything Has Changed & Nothing Is Different."" Live video, virtual reality, brands posting memes. The marketing world has gone bananas with an insatiable appetite for the newest things. But what works and what is just a fad? In this keynote, Scott will cover the ridiculousn...
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YouTube Video

New YouTube videos detected.

  • Rand Fishkin - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk:http://bit.ly/2thYC1B At Call to Action Conference 2017, Rand Fishkin talks about ""Why We Can't Do SEO Without CRO."" Over the last few years, Google has prioritized new ranking factors around engagement and searcher satisfaction that are forcing SEOs to think more like CROs than ever before. In this presentation, Rand will dig into why optimizing for searcher task completi...
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Unbounce
YouTube Video

New YouTube videos detected.

  • Oli Gardner - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk: http://bit.ly/2sH7lM8 At Call to Action Conference 2017, Oli Gardner talks about ""Data-Driven Design." Data is all around us, which is both a good and bad thing. Good, because we need it. Bad, because there’s simply too much to know where and how to start using it. This is one of several reasons that marketing teams are currently dysfunctional – I’ll reveal the rest in my t...
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Unbounce
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New YouTube videos detected.

  • Michael Aagaard - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk: http://bit.ly/2uL9enC At Call to Action Conference 2017, Michael Aagaard talks about ""Your Brain Is Lying To You: Become A Better Marketer By Overcoming Confirmation Bias."" Have you ever resisted or ignored a piece of information because it posed a threat to your worldview? If you answered “yes,” you’re like most other human beings on the planet. In fact, according to the...
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Unbounce
YouTube Video

New YouTube videos detected.

  • Mari Smith - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk: http://bit.ly/2sNpByq At Call to Action Conference 2017, Mari Smith talks about ""Winning Facebook Advertising Strategies: 5 Powerful Ways to Leverage Your Results & ROI."" Facebook is constantly changing and adding new features, new products and new ad units. What works today? And, what is a waste of time and money? How should marketing teams, agencies and brands focus the...
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YouTube Video

New YouTube videos detected.

  • Lianna Patch - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk: http://bit.ly/2uKMvYL At Call to Action Conference 2017, Lianna Patch talks about ""Show Dogs & Dead Horses: How to Edit Your (Own) Copy to Effectiveness."" You’ve researched your target market, gotten your message straight, and drafted scintillatingly specific copy that hits home. Well done! There’s just one last thing: before you launch, you need to edit. In this quick a...
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Unbounce
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New YouTube videos detected.

  • Johnathan Dane - Unbounce Call To Action Conference 2017 #ctaconf
    Watch the full talk: http://bit.ly/2sMVTK5 At Call to Action Conference 2017, Johnathan Dane talks about ""The PPC Performance Pizza."" In this session, Johnathan will cover 8 ways to make any PPC channel work with positive ROI. He'll guide you through a simple framework, The PPC Performance Pizza, that will double performance on any PPC channel, from Google Adwords to Facebook. During this se...

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