Uncork-it
Uncork-it
Blog Post
  • Last week, we published a website for Prosperity LMS by Ziiva, one of our clients. We created this website, from start to finish, in 12 days. We wrote the words, designed the look, and made it all happen. The starting point was the client’s old website, which they did not like. They did not like […] The post The 12 day website appeared first on Uncork-it Inc. - Advertising & Marketing Communicatio...

Uncork-it
Uncork-it
Blog Post
  • As we know, people who find your website on a search engine are highly valuable leads—they’re already interested in whatever you are selling. It makes sense to spend some time figuring out how to get more of this kind of lead. In one sense, search marketing is the perfect candidate for Agile marketing processes. Agile […] The post Agile search marketing appeared first on Uncork-it Inc. - Advertisi...

Uncork-it
Uncork-it
Blog Post
  • Agile marketing has become a buzzword, but it isn’t always clearly understood. Many of us have been operating this way for years, but we didn’t have a name for it. In the traditional marketing model, a marketing team spent weeks every autumn planning the next year’s marketing activities, which were evaluated when it was time […] The post What is agile marketing? appeared first on Uncork-it Inc. - ...

Uncork-it
Uncork-it
Blog Post
  • We’ve all heard the quote. We’ve all laughed at it, while still feeling the sting of truth. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Although we can all agree that this quote, attributed to John Wanamaker, is dated, it still rings unpleasantly true for many […] The post What is a marketing audit? appeared first on Uncork-it Inc. - Advertising & Mar...

Uncork-it
Uncork-it
Blog Post
  • If you’re asking the question, the answer is probably yes. There are several situations in which a marketing audit can be useful: as a regular check up on marketing activities, as a starting point for a marketing plan, or as a reality check if you’re not sure how well your marketing is working for you. […] The post Do I need a marketing audit? appeared first on Uncork-it Inc. - Advertising & Marke...

Uncork-it
Uncork-it
Blog Post
  • We should, of course. But to answer the real question… There are typically three options for conducting your marketing audit: an internal team (of one or more), a marketing agency currently working for you, or a third-party agency. Each option has its benefits. Internal team Pros: An internal team has the easiest access to your […] The post Who should conduct my marketing audit? appeared first on ...

Uncork-it
Uncork-it
Blog Post
  • A scientist’s or engineer’s motivation for research and technology runs the gamut: Most of them can easily describe their work with equations, and they find a sense of satisfaction in numbers, comfortably immersed in data. But, when they surface for air, it’s still there: that driving burn to know — the nugget of insatiable curiosity […] The post Science writing: engaging readers without compromis...

Uncork-it
Uncork-it
Blog Post
  • This fascinating election year began with Republican primary voters facing an unprecedented 17 contenders for the nomination. Only one could get the job. To earn the party’s vote, they had to find a way to stand out and attract voters, but doing so became increasingly difficult as more and more people announced their bid to […] The post The paradox of choice – in politics and in marketing appeared...

Uncork-it
Uncork-it
Blog Post
  • Know your customer. This is one of the primary rules of marketing, but audiences and communities are not always easy to know. Maybe it feels like we’re trying to reach every person in America. Maybe we’re only talking to twelve people in the world. Or maybe we’re not quite sure who our audience ought to […] The post Know your customer – in elections and in marketing appeared first on Uncork-it Inc...

Uncork-it
Uncork-it
Blog Post
  • Whether or not you’re a passionate political junkie, this year’s presidential race has evoked some kind of feeling within you. While many people would argue that staying informed about the election is our duty as a citizen, there is much to be learned from a marketing perspective, too. A few years ago, neuroscientist Antonio Damasio […] The post Decisions are emotional – in politics and in marketi...

Uncork-it
Uncork-it
Blog Post
  • All of our friends, clients, and potential clients can tell you at least one thing about Uncork-it: we are strong advocates for good marketing plans. We might even be called marketing plan evangelists. Why are plans so important in such a fast-paced world? Companies with a marketing plan tend to grow faster and stronger than […] The post 5 reasons to create a marketing plan appeared first on Uncor...

Uncork-it
Uncork-it
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  • New: Blog - Uncork-it, Inc. - Advertising & Marketing Communications
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Uncork-it
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  • New: It's all about what you say. Informing comes down to telling the story and choosing the shortest, clearest path to understanding.

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