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  • Be Circumspect When Thinking About Marketing Clouds
    If there’s one industry that doesn’t need a new buzzword, it’s Marketing. You could fill a dictionary with all of the business jargon that marketing is criticized for using (in fact, a quick Google search will give you hundreds of articles about people doing just that). But there’s one important buzzword that has caused confusion […] The post Be Circumspect When Thinking About Marketing Clouds   ...
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  • 3 UK Financial Services Disruptors You Can Learn From
    Moving into 2017, one thing is pretty clear for the financial services industry—digital transformation cannot be ignored. But don’t worry. Just because you haven’t been a first mover with digital financial services doesn’t mean you can’t succeed. In fact, this might be an example of a situation in which you would like to be second […] The post 3 UK Financial Services Disruptors You Can Learn From ...
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  • Death by a Thousand Paper Cuts—The True Value of Conversion Rate Optimization
    For eCommerce companies, the consequences of downtime are clear. Every second your website is down is a second that you are losing money. Understandably, uptime and disaster recovery are key concerns for operators. But what about minor hiccups in the customer experience that impact your conversion rate? The problem is (and always has been) a […] The post Death by a Thousand Paper Cuts—The True Val...
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  • Can Financial Services Firms Balance the Opportunities and Risks of Artificial Intelligence?
    As fintech disrupters continue to put pressure on traditional financial services firms, artificial intelligence (AI) is emerging as a key technology for keeping pace in an evolving industry. However, implementing machine learning and AI into a complex infrastructure of legacy technology is easier said than done. In order for traditional financial services firms to keep […] The post Can Financial S...
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  • Take the Pain Out of Holiday Shopping with Better eCommerce Search Usability
    This is Part 4 of the holiday blog series we kicked off a month ago by discussing the cart abandonment issues that plague eCommerce businesses of all sizes this time of year. While cart abandonment is often the result of poor customer experience, it’s important to understand the various points of friction that diminish the […] The post Take the Pain Out of Holiday Shopping with Better eCommerce Se...
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  • Make Checkout Form Fields Feel Like a Holiday Wish List This Year
    We recently kicked off a holiday blog series discussing the cart abandonment issues that plague eCommerce businesses of all sizes this time of year. While cart abandonment is often the result of poor customer experience, it’s important to understand the various points of friction that diminish the customer experience. In this third post in the […] The post Make Checkout Form Fields Feel Like a Hol...
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  • What Is Sales Tax Nexus? And What Does It Mean for eCommerce Retailers?
    Many eCommerce retailers have probably never heard of the 1992 Supreme Court case we discussed recently— Quill Corp. v. North Dakota. Up until recently, the only thing you really had to know was that the decision in that case has saved you from sales tax headaches. Unfortunately, the 25-year grace period seems to be ending […] The post What Is Sales Tax Nexus? And What Does It Mean for eCommerce R...
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  • Don’t Let Hackers Crash Your Holiday Party
    We recently kicked off a holiday blog series by discussing the cart abandonment issues that plague eCommerce businesses of all sizes this time of year. While cart abandonment is often the result of poor customer experience, it’s important to understand the various points of friction that diminish the customer experience. In this post, we’ll discuss […] The post Don’t Let Hackers Crash Your Holiday...
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  • Machine Learning Impacts Customer Experience for Digital Financial Services
    It’s no secret that FinTech disruptors are putting a great deal of pressure on incumbent financial services firms. And yet, traditional financial services companies continue to lag behind with digital innovation. The problem isn’t necessarily that financial services firms aren’t present in digital channels. In fact, studies show that mobile banking adoption, for example, has consistently […] The p...
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  • Online Sales Tax Is Coming—Are You Ready for Compliance?
    May 26, 1992 was a big day for eCommerce—even though online commerce was basically non-existent at that time. On May 26, 1992, the Supreme Court decided its ruling for the Quill Corp. v. North Dakota court case. The Supreme Court ruled that the state of North Dakota couldn’t impose a sales tax on Quill because, […] The post Online Sales Tax Is Coming—Are You Ready for Compliance? appeared first on...
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  • Cart Abandonment Issues: Let Rudolph Guide You Through the eCommerce Storm
    The shift from brick-and-mortar retail to eCommerce brings with it an inherent problem with cart abandonment. You do all of the work to capture buyer intent and bring them into your site only to have customers leave the site without completing an order. Despite the year-round challenges with cart abandonment, retailers have reason to rejoice—it’s […] The post Cart Abandonment Issues: Let Rudolph G...
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  • eCommerce Companies Rejoice! The 2016 Holiday Shopping Season Is Almost Here
    We’ve reached that time of the year again—Halloween is behind us and stores are starting to roll out their holiday-themed decorations. And no one is happier this time of the year than retailers who are set to see massive revenue spikes for November and December. 2015 was an important year for eCommerce as, for the […] The post eCommerce Companies Rejoice! The 2016 Holiday Shopping Season Is Almost...
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  • UK Insurers—Are You Leaving Revenue on the Table?
    A few weeks ago, we wrote about how US insurers are making up ground with digital customer experience (CX) in an effort to close a widening revenue gap. However, it’s generally understood that UK insurers are further along in terms of embracing digital transformation— if you are an insurer in the UK, do you still […] The post UK Insurers—Are You Leaving Revenue on the Table? appeared first on .
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  • Digital Pressures Are Weighing Heavy on Financial Services Firms
    For several years now, traditional financial services firms have been under siege from a new market of financial disintermediaries—startups focused on using digital channels almost exclusively, to streamline financial services. Whether you’re a bank, insurer, retirement firm or wealth management firm, you know that digital isn’t just a fad. Digital is a reality that financial […] The post Digital ...
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  • Three More Crucial KPIs for Digital Retailers
    Recently, we posted a blog about some crucial KPIs that traditional retailers need to understand in order to survive the transition to the digital era. In order to keep their customers and stay profitable, digital retailers need to monitor the ROI on advertising, keep track of the customer journey, and ensure they’re stocking the things […] The post Three More Crucial KPIs for Digital Retailers ap...
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  • Regulation Rundown—Balancing Customer Experience Analytics with Data Privacy Regulations
    Nearly every company is investing in customer experience as a key differentiator in digital business, but there is a clear difference between those that are succeeding and those that are falling behind. Among companies that are thriving despite digital transformation, 78% credit key technology upgrades for their success. Over the last decade or so, customer […] The post Regulation Rundown—Balancin...
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  • To Survive the Digital Age, Retailers Must Watch These Three KPIs
    Over the last five years ecommerce has been taking big bites out of the brick-and-mortar market, and the gap is more apparent this year than ever. Amazon—the biggest store in the world—recorded an e-commerce revenue of $82.7 billion. Walmart is Amazon’s nearest competitor in the ecommerce field, but its online earnings were a comparatively paltry […] The post To Survive the Digital Age, Retailers ...
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  • What Are U.S. Insurers Doing About Improving Customer Experience?
    Distinct from insurers in the UK, where digital customer experience is much farther along, it has been suggested that digital teams within US insurance companies can improve their digital research and buying experience for customers by examining the strategies and tactics being used in other industries, such as Retail. Competitive pressures from digital-only insurers, known as […] The post What Ar...
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  • The Second Wave of Digital Disruption: Technology that Retailers Must Know About
    For a long time, ecommerce was more of an art than a science. You’d set up your website, fill it with products, buy a few banner ads, and hope. Within the space of a few years, however, a relative dearth of information turned into the opposite—a flood. Websites have become larger and more complex—the size […] The post The Second Wave of Digital Disruption: Technology that Retailers Must Know About...
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  • What Revenue Might Be Hidden in your Digital Channel?
    Making a sale online isn’t easy. In fact, approximately 96% of visitors that come to your website are not ready to buy. That’s why you can’t afford to lose even half a percent of your customers that show interest. However, the reality is that there are hundreds of factors that go into transforming your interested […] The post What Revenue Might Be Hidden in your Digital Channel? appeared first on ...

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