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  • Sales execution is a major challenge across most organizations today. Sales teams are known to use as little as 10 percent of the materials developed by Marketing. And companies continue to re-evaluate their sales training processes looking for faster, lower-cost ways to keep their sales force at peak productivity and performance. The solution? Video. The best marketers are solving sales execut...

uStudio
uStudio
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  • The medium is the message. Blah blah. Old news. Think again: McLuhan’s famous statement isn’t a full frontal attack on content. It’s about the change a specific medium can cause. It’s about impact. When Forrester’s Dr. James McQuivey noted a minute of video is worth 1.8M words, he was also talking impact. Are you accounting for that impact in your video strategies? Are you really? Again back to M...

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