VHX is a digital distribution platform targeting independent filmmakers. The platform allows artists to sell content directly from their own website, providing design, social media integration, search engine optimization, and analytics tools. In May 2016, VHX was acquired by Vimeo.

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  • PERFECTING OUTDOOR LIGHTING
    From our pals at Vimeo...So, you’ve been Vimeo Video Schooled on how to perfect your indoor lighting in the office, but what if you take your production outside? It might feel unpredictable due to the fact that there are elements out of your control, but filmmakers have been making it work for a long time. There’s no reason why you can’t either!What could really go wrong?First, let’s figure out t...
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  • How streaming is preserving content and enabling diverse voices
    There is still a lack of diversity when it comes to narrative and documentary films. That was part of the reason why President and CEO of Amerid Media, Tim Harjo wanted to start NativeFlix, a subscription network that features narrative films, documentaries, series, and children’s programs that are created by indigenous filmmakers and actors. He took some time to speak with us about why he chose ...
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  • Case Study: How to Use Forums to Build Your Community
    Social media megastars Sam Golbach and Colby Brock wanted to find a meaningful way to impact the lives of their fans. They launched The Life Project as subscription network geared towards teenagers and young adults which is the demographic that makes up a large portion of their fanbase. The focus of The Life Project is to share life skills and talk about tough issues that many students face, such...
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  • How a fitness guru brought her workout to people's living rooms
    If you follow any celebrity’s social feed, you probably know who Simone De La Rue is. The Australian dancer had an incredibly successful career in world theater tours and on Broadway. She credited her constant health and ability to avoid injury to her pre and post performance workouts. After she retired from performing, she became a personal trainer and now, fitness phenomenon. She took a moment ...
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  • Launch OTT Apps on Android TV, Amazon Fire TV, and Xbox One
    Hey look! More apps! We now support white-label, VHX-powered OTT apps on three new platforms: Amazon Fire TV, Android TV, and Xbox One. Added to our existing platforms – web/mobile web, iOS, Apple TV, Android, and Roku – this makes Vimeo/VHX the most comprehensive technology for powering your subscription video business.  We’re excited to offer our first gaming console app with Xbox One, one ...
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  • Holiday Marketing Tips for Your SVOD Network
    It’s a challenge to think about your subscription business with all the eggnog and Hannukah gelt going around this month. Here are some marketing ideas to help you prep for the holidays and keep the cheer going. Cue crowd-pleasing seasonal music! Have a plan When you’re trying to up your holiday sales, it helps to think ahead. (Congrats! You’re here reading this post! That’s a great first step...
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  • How Educators Launched an SVOD to Teach Social Skills
    The creators of Everyday Speech kept finding that they couldn’t find great educational tools. So they built their own. Brittany Lehane, a speech language pathologist, was looking for resources that would teach social skills to kids, but most were expensive, low quality, or both. So she and Cal Brunell partnered up to make their first iteration of Everyday Speech Social Skills — an app. When th...
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  • Captivate Subscribers With Our New Watch Experience
    Audiences expect a high-quality video network when they pay for a subscription each month. That starts with great content (hey that’s you), but there’s also a large experiential component — how subscribers discover, interact with, and watch that content. For VHX-powered networks, we take care of that. Recently we’ve been working on a bunch of features that improve the way your customers experi...
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  • What the Expanding OTT Market Means Right Now
    New data says television is shifting — existing over-the-top (OTT) usage is growing and the demographics of adopters continue to expand. We dove into some of the recent research to see what it all means. This isn’t the first entertainment revolution As the story goes, in the 1970s, Ted Turner just wanted to watch baseball. He was trying to see his Atlanta Braves play while vacationing many st...
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  • 5 Ways to Grow Subscribers Without Spending a Dime
    A marketing plan! You should have one, even before you launch your video network. When you’re starting out, the inevitable conundrum is how to grow when you don’t have a huge marketing budget. Here are some easy ways to boost your subscriber numbers without putting any dough into it. 1. Offer a free trial It’s the perfect hook for prospective customers who might be undecided about your networ...
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  • What Conversion Rate Can I Expect for an SVOD Network?
    Whether you’re thinking about launching a new SVOD service, or you’ve already started, it’s helpful to have a reference for predicting conversion rate. Remind me. What’s a conversion rate? For your video business, it’s how many potential subscribers actually become customers. Conversion rate is the percentage of people who come to your website (or apps) and decide to purchase a video or subsc...
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  • How to Cut Subscription Friction on Your Video Network
    Growth! It’s what we all want. So how do you keep adding new subscribers? Once you start getting eyeballs on your video network, you’ll quickly realize that the work for attracting subscribers is not just about marketing and PR. Friction is what prevents potential customers from becoming actual customers. OK fine, what’s “friction”? Friction is anything that slows down (or stops) conversion...

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