Vibes is a mobile marketing company that provides a variety of mobile marketing products and services, such as text message marketing (SMS/MMS), mobile wallet marketing, push notifications, and mobile web experiences. It is based in Chicago, Illinois.

Wikipedia
Vibes
Vibes
Blog Post
  • With 12 months of potential in front of us, marketers may look for new and innovative ways to connect with their customers and offer them additional value. While there’s no denying that loyalty programs work in terms of driving repeat business and extending customer lifetime value — loyalty program members spend 12% to 18% moreRead More The post Understanding Digitized Loyalty vs. Legacy Loyalty P...

Vibes
Vibes
Blog Post
  • When we talk about personalization as it applies to marketing, not everyone’s impression of what that means is the same. Many marketers approach personalization by marketing to a “segment of one,” but that fails to help them scale across channels. They’re eager to, as a metaphor, create a new flavor of ice cream for eachRead More The post Why “Segment of One” Mobile Personalization Techniques Don’...

Vibes
Vibes
Blog Post
  • A new year means a fresh start, and plenty of opportunity to improve upon what you did last year. If you’re into making New Year’s Resolutions, add these to your list to ensure that your mobile marketing strategy is on point in 2018. We Will Get Bolder with Mobile Strategies While you might have onlyRead More The post 10 New Year’s Resolutions for Mobile Marketers appeared first on Vibes.

Vibes
Vibes
Blog Post
  • While it’s our nature to look forward toward the blank canvas of a year ahead, it can also be beneficial to reflect on the past year and lessons learned. Mobile marketing had a great year in 2017, and it lay the foundation for an even more successful year in 2018. Let’s look at a fewRead More The post 2017 Flashback: 4 Things Retailers Learned from their Mobile Marketing Strategy appeared first on...

Vibes
Vibes
Blog Post
  • There’s nothing more annoying than having to use a handful of different software platforms to get your marketing done. In a given morning, you might have to log into your Twitter account, your MailChimp account, your analytics dashboard, and your CRM. That’s valuable time you’re wasting simply flitting from platform to platform.   The beauty ofRead More The post Two Ways You Can Easily Leverage Vi...

Vibes
Vibes
Blog Post
  • Never is there a better time to capture the attention of potential customers than when they’re physically near your store. And with the right mobile marketing strategies, you can take advantage of geo-location in order to skyrocket sales. Send Promotions to People Shopping with the Competitor All’s fair in love and retail, right? By usingRead More The post How to Leverage Geo-Location in Your Mobi...

Vibes
Vibes
Blog Post
  • It’s frustrating. You’ve been working with your SMS aggregation vendor for weeks, months, or years, and you’re spending more time than necessary managing the relationship, or the vendor is not meeting your needs. Realize you have a choice when it comes to who manages your SMS messages. It’s your brand reputation on the line ifRead More The post 6 Signs You Should Switch Your SMS Aggregation Vendor...

Vibes
Vibes
Blog Post
  • If you’re like many brands, right now you’re thinking about your mobile strategy for next year. As well you should be. The more you plan ahead, the better you’ll be ready to make mobile a major component of your overall marketing strategy. Recently, Vibes held a webinar, 5 Steps to Building a High-Performing Mobile MarketingRead More The post How to Build a High-Performing 2018 Mobile Strategy app...

Vibes
Vibes
Blog Post
  • Given how often the saying, “there’s an app for that” comes into conversation, it’s understandable that brands might start to wonder: Is it necessary that they have a mobile app in order to better reach their audience and support mobile marketing strategies? The Benefits to Having a Custom-Built Mobile App Certainly, many brands would benefitRead More The post Do Marketers Need a Mobile App to do ...

Vibes
Vibes
Blog Post
  • We now live in the era of individualized mobile experiences. As marketers, we now can go far beyond mass-blasted SMS messages to deliver intricately personalized marketing efforts that increase loyalty and ROI with our customers. What to Know About Personalization Today’s consumer wants personal touch from your brand, especially via mobile. When you can engageRead More The post 4 Challenges with M...

Vibes
Vibes
Blog Post
  • There’s no denying that mobile loyalty programs will quickly replace plastic loyalty cards in the very near future. Not only do customers appreciate being able to enroll in and access their loyalty data quickly from their phones, but retailers, too, benefit in myriad ways. Recently we held a webinar entitled Create Frictionless Loyalty Enrollment &Read More The post Apple Pay + Vibes Mobile Loyalt...

Vibes
Vibes
Blog Post
  • In today’s highly competitive marketing environment, it’s not enough to reach consumers on just one channel. Think about it: you likely use a number of devices throughout the day. Your phone to check your banking app. Your tablet when you’re ready to settle in and read on your Kindle app. Your computer when you needRead More The post 7 Mobile Strategies for Your Cross-Channel Marketing appeared fi...

Vibes
Vibes
Blog Post
  • When it comes to loyalty programs, there’s still some work to be done to bridge the gap between the retailer getting the repeat business it wants and the consumer finding value in the program. Plastic loyalty cards just aren’t doing the job anymore. Mobile phones and mobile loyalty, it seems, are the future for theRead More The post Enhance Customer Experience with Vibes’ New Mobile Loyalty Soluti...

Vibes
Vibes
YouTube Video
  • What to expect: The Men’s Wearhouse shares how they are delivering 10X in-store redemptions by activating emails with Apple’s Passbook & Google Wallet. Forrester Research, Inc. shares key highlights from its mobile wallet report – which states that 41% of marketers plan to use digital mobile wallets within the next year. Vibes shares mobile wallet best practices and case studies. Featured Spe...

Vibes
Vibes
Blog Post
  • As we wrap up 2017, we look to what next year will hold. With so many changes happening in digital marketing, it’s always interesting to observe what’s up and coming. Pay attention to these trends now, and you’ll be on the cutting edge when 2018 rolls around. Mobile Marketing Automation While we’ve seen marketing automationRead More The post Top 10 Digital Marketing Trends to Act on in 2018 appear...

Vibes
Vibes
Blog Post
  • If there were a buzzword for 2017, it would be artificial intelligence, or AI. We’ve seen it spring up in smart home devices, chatbots, and mobile, and it’s only going to get better from here. In fact, 80% of marketing executives believe that AI will completely change — for the better — how we connectRead More The post How AI is Revolutionizing Digital Experiences appeared first on Vibes.

Vibes
Vibes
Blog Post
  • During Vibes first podcast session, our expert speakers, John Glennon, Brooke Morse, Jackie Schiller and Michelle MacCarthy shared past and present trends that have been shaping the mobile industry. With over 30 years of tenure between the group, it wasn’t difficult for the team to identify the mobile trends that have made a difference inRead More The post A Look Back and a Shift Forward in Mobile...

Vibes
Vibes
Blog Post
  • If you are expanding your marketing efforts to include mobile marketing, be aware that there are mobile compliance rules and regulations that you are required to follow. These rules were put into place to provide security and privacy for consumers, as well as to ensure that brands use mobile marketing in an ethical and effectiveRead More The post Understanding Mobile Compliance appeared first on V...

Vibes
Vibes
Blog Post
  • We live in a world where time is broken down into infinitesimal bites (or…bytes). We multitask like never before, and our attention spans are now shorter than that of goldfish. And why do we need our attention to be any longer? We’re in an era of near-instant gratification: we barely have to wait for ourRead More The post Mobile Moments vs. Micro-Moments (and Why Marketers Should Care) appeared fi...

Vibes
Vibes
Blog Post
  • Sophie Vu leads worldwide marketing for Vibes, a Marketo partner and mobile marketing company that helps brands increase revenue through engagement. With more than 18 years’ experience growing and leading innovative tech companies, Sophie has a strong pulse on the current and emerging market landscape. This post originally ran on The Marketo Blog 10/16/17 It’sRead More The post How Mobile Marketin...

Vibes
Vibes
Blog Post
  • When you start your mobile marketing campaign, you may hear some terms you’re unfamiliar with, like “Tier 1 or Tier 2 SMS Aggregator.” Not to worry. It’s not that complicated a subject to understand. Tier 1 vs. Tier 2 SMS Aggregators An SMS aggregator is simply the bridge between a mobile marketing software platform andRead More The post Why Marketers Should Work Directly with a Tier 1 SMS Aggrega...

Vibes
Vibes
Blog Post
  • The thing about marketing is that it’s always a moving target. What worked last year — or even last month — may no longer be as effective today, and so marketers have to continually refresh their marketing strategies to stay relevant to their audience. If you’ve been relying on the marketing tactics you used inRead More The post The Reason Marketers Can No Longer Rely on Traditional Marketing Stra...

Vibes
Vibes
Blog Post
  • As we hear more and more about personalization when it comes to mobile marketing, we’re beginning to see some really innovative and exciting trends in this space. Here are a few of the noteworthy trends happening in personalization, as well as how you can leverage each for your brand. Machines are Learning Consumers’ Preferences WhetherRead More The post Exciting Trends in Mobile Marketing Persona...

Vibes
Vibes
Blog Post
  • Even if you and your marketing department staff know the value of a certain mobile marketing strategy, your hands are tied until the powers that be sign off with their approval on the project. They are, after all, the ones signing the checks that will enable you to do your job. Oftentimes, execs are stuckRead More The post How to Get Internal Buy-in for Your Mobile Marketing Strategy appeared firs...

Vibes
Vibes
YouTube Video
  • Good Vibes. | You can't overdose on Music | Est. 2013 https://www.facebook.com/goodvibesyoutube First off, apologies for the poor post rate once again, too many reasons to list. With another semester coming to an end and the ever increasing student debt on the rise, I ironically found myself with this remix of ‘I Need a Dollar’ by “Asdek” stuck in my head. A nice chilled out deep house remix of...

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