Vidyard is a software company headquartered in Kitchener, Canada that creates software to host and analyze video performance. Founded in May 2010, Vidyard aims to provide customers with the analytics and tools they need to drive business growth through video.

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Vidyard
Vidyard
Blog Post
  • Using video is a great way to engage your customers and prospects—but how do you channel engagement into action? Interactive CTAs (calls-to-action) or ‘events’ are one great way to drive specific, desired outcomes from your viewers and encourage them to step further down the funnel. What are interactive events and why should I care? “In […]The post Interactive CTAs: An Introduction appeared first ...

Vidyard
Vidyard
SlideShare Presentation
  • Using video is a great way to engage your customers and prospects—but how do you channel engagement into action? Interactive calls-to-action (CTAs) or ‘events’ are one great way to drive specific, desired outcomes from your video viewers. Find out how you can leverage interactivity in your own video content leveraging the Vidyard platform.

Vidyard
Vidyard
Blog Post
  • Demand creation budgets shrank in 2017, but SiriusDecisions made an interesting discovery: The highest performers beat the competition by spending that limited budget very differently. While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. Based on the findings of this report we have some EMEA […]The post Why To...

Vidyard
Vidyard
Blog Post
  • You don’t shop the way you did five years ago—so why are you still selling that way? Today’s B2B buyers are more empowered than ever before. They do their own research. They read reviews. They price compare online. In comparison, we know from the B2C world, 90% of the buying decision is made before a […]The post Stop Selling, Start Educating: How to Reach Today’s B2B Buyers appeared first on Vidya...

Vidyard
Vidyard
Blog Post
  • The sales tech landscape is overwhelming. With more than 700 sales tech vendors and countless tools, it’s enough to make any sales leader’s head spin. How do you decide which tools are worth your while and which ones are just bright shiny objects that will distract—or worse, detract—from your selling goals? Never fear, intrepid leaders! […]The post Before You Add Another Piece of Sales Tech to You...

Vidyard
Vidyard
Blog Post
  • Good enough is no longer good enough. Those are the words I now live by as a B2B marketing and sales leader. To truly stand out in today’s marketplace your messaging needs to be brilliant, your communications and content need to be remarkable, and your sales reps need to be memorable. Maintaining a competitive edge means […]The post Find Your Wow—Or Risk Being Ignored appeared first on Vidyard.

Vidyard
Vidyard
Blog Post
  • Journalists are inundated with a constant flood of pitches and press releases—and, as the Hustle’s Kendall Baker writes in his open letter to PR professionals, “they all suck.” “Well, not all of them,” he concedes. “Some are fine. But the majority of the time, the pitches I get from you guys are downright awful.” Ouch! […]The post Video Pitching: Making Media Relations Human Again appeared first o...

Vidyard
Vidyard
Blog Post
  • “Nobody cares about your email,” David Dulany, Founder & CEO of Tenbound says. People are so overwhelmed by the sheer amount of communications they receive on a daily basis that generic, blast sends just aren’t going to cut it anymore. His solution? Hyper-targeted prospecting. The idea of hyper-targeted prospecting is simple: carefully select your target […]The post Hyper-Targeted Prospecting: Be...

Vidyard
Vidyard
Blog Post
  • Want to get started with video selling but not sure where to begin? Look no further than our video selling examples! Video selling is exploding right now. In fact, Sean McPheat of MTD Sales Training named video a top sales trend of 2018, just as HubSpot recently listed video prospecting as their #1 skill every […]The post 4 Video Selling Examples to Steal for Yourself (You’re Welcome!) appeared fi...

Vidyard
Vidyard
Blog Post
  • It’s no secret that it’s harder than ever to get engagement from prospects. In fact, HubSpot’s 2017 State of Inbound Report found that the biggest challenge facing salespeople today is finding ways to break through the barrier and get a response. The good news is that video can help you stand out, skyrocket response rates, […]The post Why Video is a Must-Have Sales Tool [Infographic] appeared firs...

Vidyard
Vidyard
Blog Post
  • Welcome to this edition of Modern Sales Point of View. Today we hear from the remarkable Craig Kulman, Director of Inside Sales at Gong.io. Craig looks at what’s changing in B2B sales, what sales tactics are working, and why a carefully curated sales tech stack is more important than ever. What’s changing in B2B sales? […] The post Why Video Needs to Be a Part of Your Sales Tech Stack featuring Cr...

Vidyard
Vidyard
Blog Post
  • Are you afraid you’re not generating enough leads? Scared that your latest content isn’t driving demand? Are unknown viewers watching your videos keeping you up at night? You’re not alone, this year Marketo Marketing Nation Summit is all about becoming a FEARLESS marketer. To make the most of this year’s summit, we’ve gone ahead and […] The post Take Your Video Marketing To The Next Level at the 2...

Vidyard
Vidyard
Blog Post
  • Coming from a sales background, I’m usually the one trying to get people to buy something! However, in the past year I’ve often found myself on the other side of the conversation. I’ve been evaluating new technologies to help my own team succeed. And let me tell you—it’s given me a whole new perspective on […] The post Evaluating Sales Tech: An Insider’s Look appeared first on Vidyard.

Vidyard
Vidyard
Blog Post
  • Welcome to this edition of Modern Marketing Point of View. Today we hear from the dazzling Patrice Greene, President of Inverta. Patrice joins us to discuss what’s changing in the world of marketing, what’s working in content, and what marketing can learn from sales. What’s changing in modern marketing? Patrice thinks the major change happening […] The post What Marketing Can Learn from Sales feat...

Vidyard
Vidyard
Blog Post
  • Summit 2018: Through the Video Lens This past week, the always-impressive research and consulting team from TOPO took center stage in San Francisco at the annual TOPO Summit. A two-day affair filled with exceptional content and interesting perspectives, it brought to light some seismic shifts that are occurring in how we approach B2B marketing and […] The post As Marketing and Sales Get Turned Ins...

Vidyard
Vidyard
Blog Post
  • Getting your message across today can be very bland and sterile. White background, black font and well, just no heart. It really lacks flair and creativity. This new age of digital communication is only going to get noisier and we knew now was the time to take a step back, get personal and be seen. That’s […] The post Introducing GoVHS, Vidyard’s Most Innovative Product! appeared first on Vidyard.

Vidyard
Vidyard
Blog Post
  • New capabilities help marketing, sales and customer support teams deliver a wide range of personalized customer experiences proven to stand out and boost audience engagement. KITCHENER, Ontario – March 27, 2017 – Vidyard, the leading video platform for business, today unveiled its latest product enhancements to help marketing, sales and customer support teams drive greater […] The post Vidyard Exp...

Vidyard
Vidyard
Blog Post
  • Marketers live in challenging times. Our messages compete with 2,900 others daily for the attention of their customers and prospects. Inboxes are becoming more cluttered with the average person interacting with 121 emails each day. That’s why we need new tools to stand out, get noticed, and keep our audience engaged. One of these tools […] The post The Power of Personalization, in Real Time! appea...

Vidyard
Vidyard
Blog Post
  • How does a former research scientist and introvert become a top sales leader? For David Priemer, founder of Cerebral Selling, it was the result of curiosity combined with a desire to make the sales process feel more human. And while he may have an unusual background for the world of sales, his achievements speak volumes […]

Vidyard
Vidyard
Blog Post
  • The General Data Protection Regulation (GDPR) is almost here and many organizations are still unsure if GDPR effects them, or how to prepare. To help you better understand what GDPR is and why these changes effect North American organizations we enlisted the help of Vidyard’s Senior Counsel and Privacy Officer – Jonathan Dunlop to break […] The post Vidyard Is Ready For GDPR, Can Your Other Vendor...

Vidyard
Vidyard
Blog Post
  • Social Selling, according to Hootsuite, is the art of using social networks to find, connect with, understand, and nurture sales prospects. It’s the modern way to develop meaningful relationships with potential customers that keep you—and your brand—front of mind. Social selling can provide greater client access, allow sales reps to build more authentic relationships, and opens […] The post Social...

Vidyard
Vidyard
Blog Post
  • Customer support teams can now capture and share personal video messages directly within Zendesk to close tickets faster and deliver a more personal customer experience. KITCHENER, Ontario – March 20, 2018 – Vidyard, the leading video platform for business, announces Vidyard GoVideo for Zendesk, the newest video-based Zendesk Editor Marketplace app that brings the power […] The post Vidyard GoVide...

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