Vidyard is a software company headquartered in Kitchener, Canada that creates software to host and analyze video performance. Founded in May 2010, Vidyard aims to provide customers with the analytics and tools they need to drive business growth through video.

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Vidyard
Vidyard
SlideShare Presentation
  • Learn how to effectively use video for your lead generation and nurturing efforts. This explores ways that you can use video to enhance and improve your account-based marketing (ABM), emails, sales campaigns, and more. She also explores some common roadblocks/objections marketers face when thinking about ramping up their video efforts. If you’re a B2B demand gen marketer looking for some practic...

Vidyard
Vidyard
Blog Post
  • Nobody sees more variety on the sales floor than a solutions consultant (SC). They’re the person to whom all new and exciting edge-cases flock—where salespeople bring the the deals that are unusual, fascinating, and sometimes, prophetic. You see, because we aren’t direct sellers, we have a fundamentally different relationship with customers and we touch so […] The post 4 industries where video is ...

Vidyard
Vidyard
Blog Post
  • This past year has been a whirlwind for us here at Drift. From hosting our first conference (HYPERGROWTH), to unleashing dozens of new features in our product (like LeadBot, and Drift Email, and Drift ABM), to raising our Series B round…it’s hard to keep track of everything that’s happened. But now, as I look at […]

Vidyard
Vidyard
Blog Post
  • There’s only so many hours in the day—that’s why top support teams use video to increase deflection and resolve cases 25% faster, all while boosting overall customer satisfaction. Have we piqued your curiosity? Read on to find out how you can use video for customer support to enhance your approach and leave your customers feeling […] The post How You Can Use Video To Enhance Your Customer Support ...

Vidyard
Vidyard
Blog Post
  • Go to any company website or YouTube channel today, and chances are you’ll be able to find a product video — something that explains what their product does, and how customers can use it to their benefit. Here’s what you won’t typically find: The company’s story. Their reason for being. What problem are they trying […]

Vidyard
Vidyard
Blog Post
  • Our friends at Uberflip have put together a fun holiday campaign that lets marketers experience what it’s like to be a target account under the guise of helping Santa save Christmas. As Uberflip’s story goes, Santa doesn’t have enough Christmas cheer to fuel his sleigh, and so he’s using an account-based marketing (ABM) approach to […] The post How To Use Video To Engage Target Accounts (and help ...

Vidyard
Vidyard
Blog Post
  • Most of today’s best practices around lead generation inevitably end up focusing on the same thing: Optimizing your lead capture forms, as well as the calls-to-action (CTAs) that point to them. For a lot of marketing teams, generating leads via the company blog means sending blog visitors to a landing page where they can download […]

Vidyard
Vidyard
Blog Post
  • At 4:23am in the morning, I hopped in an Uber to the airport, and it was the start of something pretty amazing that would take place during the next 36 hours. No, this amazing experience was neither a surprise free breakfast nor heated seats. Instead, I received the gift of new appreciation, clarity, a sign, and […] The post 9 SDR Lessons from an Uber Driver, a Rocking Chair, and a Fortune Cookie ...

Vidyard
Vidyard
Blog Post
  • Watch a clip of the late, great Bruce Lee delivering his famous one-inch punch and you’ll see him knock a martial artist off his feet with minimal effort. And if Lee draws it back into a whopping six-inch punch? The guy flies back several yards. Just see what I mean. How do you think he […] The post How to capture buyers with the explosive power of Bruce Lee’s one-inch punch appeared first on Vidy...

Vidyard
Vidyard
Blog Post
  • A video with an event should be the norm, never the exception. So why do so many videos just fade to black after they end? Fading to black is a wasted opportunity to drive leads to engage with more content, interact with a call to action (CTA), or explore your organization further. Interactive events are […] The post Your Video Content Should Work As Hard As You Do! appeared first on Vidyard.

Vidyard
Vidyard
Blog Post
  • Industry-first new approach to interactive video, automated video transcriptions, and new social video capabilities help marketers extend the value of their existing content and generate more leads with video. KITCHENER, Ontario – December 5, 2017 – Vidyard, the new generation video platform for business, is making it easier than ever for B2B marketers to attract, […] The post Vidyard Expands Lead...

Vidyard
Vidyard
Blog Post
  • When we launched Drift back in 2016, we were a messaging tool, plain and simple. But as we talked to the marketers and salespeople using our product day after day, week after week, month after month, and incorporated their feedback into the product, Drift began to evolve. Today, what started out as a messaging tool […]

Vidyard
Vidyard
Blog Post
  • Last week we hosted Fast Forward, our virtual video marketing & sales summit. We were joined by over 2,000 sales and marketing professionals to hear our keynote speakers discuss how video is redefining the sales and marketing landscape. It was an exciting two days, filled with fantastic topics from industry leaders, wonderful discussions about the […] The post Learn How To Do More With Your Videos...

Vidyard
Vidyard
Blog Post
  • Not all explainer videos are the same. There are a lot of styles that you can choose from, and some will be a better fit than others for specific communication and marketing necessities. This is why it’s so important to know which one is the best style of explainer video for your brand. But first, […] The post The Top 4 Explainer Video Styles for Your Business appeared first on Vidyard.

Vidyard
Vidyard
Blog Post
  • Yup, that’s right…you didn’t read this wrong. We’re talking about customers who cancel, churn, leave, and say good-bye to Drift. Are we nuts to write about this? Maybe…but it’s something we talk about inside of Drift a lot. Our mantra at Drift is “always be learning,” and part of my job is to learn why […]

Vidyard
Vidyard
Blog Post
  • (Editor’s note: This is a guest post by Sangram Vajre, Co-Founder & CMO at Terminus.) I had the honor to present at Drift’s inaugural HYPERGROWTH conference. In full transparency, I’m a Drift customer and huge fan of everything that David Cancel, Dave Gerhardt, and their whole company have accomplished so far. When Dave told me […]

Vidyard
Vidyard
Blog Post
  • YES! I Recently had the pleasure of joining Howard Sewell & Jason Oakley on a webinar where we focused on how to Drive B2B Engagement with Personalized Content. Howard is the President and Co-Founder of Spear Marketing Group, and Jason is the Product Marketing Manager at Uberflip Although Howard already shared his thoughts on the […] The post Is Personalized Content Worth The Hype? appeared first ...

Vidyard
Vidyard
Blog Post
  • Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler is joined by Jay Acunzo, Keynote Speaker and Show Host of Unthinkable, to discuss the importance of finding and trusting your intuition when it comes to creating standout content.   Here […] The post Skip the Content Gurus and Trust Yourself appeare...

Vidyard
Vidyard
Blog Post
  • If you work in the tech world, chances are you’ve heard of — or more likely, you’ve used — the video conferencing application Zoom. At Drift, Zoom has become our go-to tool for running company meetings and hosting webinars. And based on Zoom’s 700,000 business customers, which include half of the companies in the Fortune […]

Vidyard
Vidyard
Blog Post
  • This #GivingTuesday, we’re taking a moment to reflect what it means to give back as a business. We’re proud that community impact is one of our top priorities at Vidyard from our participation in Salesforce’s Pledge 1% to the launch of our community initiative, PlugIn. As a busy CEO with an equally busy team, I […] The post Giving Tuesday: Why You Should Bake Community Betterment into your Busines...

Vidyard
Vidyard
Blog Post
  • Even though winter is well on its way in our part of the world, it’s looking like it’s going to be many months before the release of season 8 of Game of Thrones (noooooooooooooo!). I don’t know about you, but we here at Vidyard are in some serious GoT withdrawal. To tide us over in […] The post If Your Marketing Team Were Game of Thrones Characters appeared first on Vidyard.

Vidyard
Vidyard
Blog Post
  • I hope everyone’s Thanksgiving was fantastic. If you saved a little room for a Drift product update, I promise it’s as sweet as grandma’s apple pie. Let’s talk about pairing the power of conversation with your marketing automation needs to make your overall marketing much smarter. Drift’s product team has been cranking out enhancements with […]

Vidyard
Vidyard
Blog Post
  • Congratulations if you’re among the thousands of businesses that have created a library of customer support videos! Just don’t celebrate too hard—creating them is only the beginning. Like any product, your videos are targeted to solve a specific customer problem. You can’t know if you’ve achieved your purpose and whether they are measurably impacting your […] The post Do Customers Actually Find Yo...

Vidyard
Vidyard
Blog Post
  • How can something that each of us spends thousands of hours practicing every year be so devilishly difficult? We’re, of course, talking about dialog—that simple back-and-forth between human beings that’s one of the trickiest parts to nail in your marketing videos. A dearth of spoken sincerity can cause the whole production to come crashing down […] The post The 9 Secrets to Making Video Dialog Sou...

Vidyard
Vidyard
Blog Post
  • Fast Forward is less than a week away, and we’re more excited than ever about what our speakers are planning to talk about. From seasoned sales leaders taking their teams to the next level with video, to marketing trailblazers that wrote the book on driving more conversions with video, there’s something for everyone at Fast […] The post Last Chance to Register for Fast Forward on November 29th & 3...

Vidyard
Vidyard
Blog Post
  • Greg “The Churn Whisperer” Daines has made a career out of taking the traditional customer success playbook and chucking it out the window. After spending 20 years in the enterprise SaaS world, Greg came to the realization that the old approach to customer success is seriously flawed. And some of our most deeply held beliefs […]

Vidyard
Vidyard
Blog Post
  • Generals always prepare for the previous war. Cities always build for the most recent earthquake and regulators always prepare for the last big crash. But does our past really predict our future? Rarely, especially in marketing. Over the past two decades we’ve evolved from snail mail and billboards to handheld supercomputers and AI ads—and the […] The post Is Your Marketing Ready For The New Mille...

Vidyard
Vidyard
Blog Post
  • It’s a question my co-founder David and I get asked all the time: You entered a market with thousands of competitors…how do you differentiate yourselves from this competitor, or that competitor? The answer: We don’t care about the competition, we care about our customers. We don’t see ourselves going head-to-head against all of those other […]

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