ViralGains is an advertising software company based in Boston.

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ViralGains
ViralGains
YouTube Video
  • ViralGains powers emotional connection for branded video through relevant discovery and audience engagement. Our team will take care of your video strategy from campaign planning to optimization, reporting, and execution. We believe that we will fulfill our mission when we fully embrace these core values: - Love & respect towards one another & our customers - Deliver awesomeness through every th...

ViralGains
ViralGains
Blog Post
  • In the U.S. alone, ad fraud costs the digital advertising industry $31 billion each year. Given the scale of the threat and potential consequences for brands, ViralGains proactively manages the issue by maintaining a quality supply chain and seeking out partnerships with organizations who work to solve problems around privacy, malware, piracy, and transparency.   […]

ViralGains
ViralGains
Blog Post
  • Can you tell what a brand’s message is based on just two seconds of its video ad? Probably not, but it turns out that two-second views (of half the ad on screen) are the industry standard for viewability. The industry needs better ways to measure video engagement, solutions to mitigate ongoing issues like ad fraud, […]

ViralGains
ViralGains
Blog Post
  • According to eMarketer, back-to-school spending is on a steady climb — up to $828.81 billion in the U.S. last year. More than ever, consumers are turning to digital video to research products before hitting the stores. It’s a major opportunity for video advertisers. But even still, many campaigns miss the mark due to bad targeting, […]

ViralGains
ViralGains
Blog Post
  • Advertisers have long understood the value of video in getting their brand stories across, and it’s why they’ve traditionally invested the lion’s share of their budgets in TV. After all, nothing quite matches the combination of sight, sound, and motion for grabbing people’s attention. Plus, our consumption patterns prove that consumers simply prefer video over […]

ViralGains
ViralGains
Blog Post
  • Each day consumers are exposed to more content and advertisements than ever before. As the competition for attention increases, being relevant becomes more important. This is where targeting comes into play. Some advertisements are developed to engage specific audiences — which makes targeting a no-brainer. Other ads are more general, or they offer new messaging or […]

ViralGains
ViralGains
Blog Post
  • Interest in 360° video and virtual reality is on the rise among brands who want to create an immersive storytelling experience. Marketers aren’t alone; consumers are just as intrigued. According to eMarketer, 53% of consumers find 360° video a positive and memorable experience, and more than ⅓ say they would be more likely to engage with […]

ViralGains
ViralGains
Blog Post
  • Ever notice that people always thank “the Academy” when they win an Oscar? I happen to know someone who is a member of the Academy — my brother Nathan. He created the technology for characters like Shrek, Dragon, Donkey, Kung Fu Panda, and many others at Dreamworks. A thoughtful observer of culture, art, and technology, he recently […]

ViralGains
ViralGains
Blog Post
  • According to eMarketer, digital video ad spending topped $10 billion in 2016 and is on track to approach $18 billion by 2020. This anticipated growth shows that video is a popular medium among marketers. But, it’s still somewhat of a new frontier. Issues like ad blocking and fraud complicate the space, and marketers are still […]

ViralGains
ViralGains
Blog Post
  • Video enables brands to tell a captivating story. Combine this with the power of paid amplification and real-time feedback from viewers, and your brand has the opportunity to achieve massive ROI through this compelling content format. The trends driving digital video advertising growth align with a surge in digital video consumption. eMarketer estimates that the global digital video audience […]

ViralGains
ViralGains
Blog Post
  • “Conversation in verbal storytelling is alive and well today. But most media in the modern world is not in the oral tradition. We may have left a few things behind as we invented new media.” PROLOGUE If you are a marketing professional — or marketing technology professional, like me — no doubt you know a thing or two about the […]

ViralGains
ViralGains
Blog Post
  • This article was first published on MediaPost. Edelman recently hired a former Leo Burnett exec, Mark Renshaw, to lead its global brand practice, becoming one of the largest PR organizations that has begun creating paid content for general audiences rather than only focusing on securing editorial placements. This is a big deal. I know first-hand […]

ViralGains
ViralGains
Blog Post
  • This article was first published on The Huffington Post. A friend of mine—a marketing strategist in the big blue state of California—tells me he got this email alert from MoveOn just days before the election: “Biting nails, pulling out hair, obsessively refreshing FiveThirtyEight—these are just a few of the ways you could pass the time […]

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