ViralGains is an advertising software company based in Boston.

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ViralGains
ViralGains
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New blog articles detected.

  • ViralGains is Now TAG Verified
    In the U.S. alone, ad fraud costs the digital advertising industry $31 billion each year. Given the scale of the threat and potential consequences for brands, ViralGains proactively manages the issue by maintaining a quality supply chain and seeking out partnerships with organizations who work to solve problems around privacy, malware, piracy, and transparency.   […]
ViralGains
ViralGains
Blog Post

New blog articles detected.

  • Join ViralGains for story.tech in NYC and LA!
    Can you tell what a brand’s message is based on just two seconds of its video ad? Probably not, but it turns out that two-second views (of half the ad on screen) are the industry standard for viewability. The industry needs better ways to measure video engagement, solutions to mitigate ongoing issues like ad fraud, […]
ViralGains
ViralGains
Blog Post

New blog articles detected.

  • 3 Tips for Successful Back-to-School Video Campaigns
    According to eMarketer, back-to-school spending is on a steady climb — up to $828.81 billion in the U.S. last year. More than ever, consumers are turning to digital video to research products before hitting the stores. It’s a major opportunity for video advertisers. But even still, many campaigns miss the mark due to bad targeting, […]
ViralGains
ViralGains
Blog Post

New blog articles detected.

  • How to Use Video at Each Stage of the Funnel
    Advertisers have long understood the value of video in getting their brand stories across, and it’s why they’ve traditionally invested the lion’s share of their budgets in TV. After all, nothing quite matches the combination of sight, sound, and motion for grabbing people’s attention. Plus, our consumption patterns prove that consumers simply prefer video over […]
ViralGains
ViralGains
Blog Post

New blog articles detected.

  • 5 Video Ad Targeting Strategies That Work
    Each day consumers are exposed to more content and advertisements than ever before. As the competition for attention increases, being relevant becomes more important. This is where targeting comes into play. Some advertisements are developed to engage specific audiences — which makes targeting a no-brainer. Other ads are more general, or they offer new messaging or […]
ViralGains
ViralGains
Blog Post

New blog articles detected.

  • How Brands Should Use 360° Video In Their Customer Journeys
    Interest in 360° video and virtual reality is on the rise among brands who want to create an immersive storytelling experience. Marketers aren’t alone; consumers are just as intrigued. According to eMarketer, 53% of consumers find 360° video a positive and memorable experience, and more than ⅓ say they would be more likely to engage with […]
ViralGains
ViralGains
Blog Post

New blog articles detected.

  • You, Me, and the Medicis
    Ever notice that people always thank “the Academy” when they win an Oscar? I happen to know someone who is a member of the Academy — my brother Nathan. He created the technology for characters like Shrek, Dragon, Donkey, Kung Fu Panda, and many others at Dreamworks. A thoughtful observer of culture, art, and technology, he recently […]
ViralGains
ViralGains
Blog Post

New blog articles detected.

  • 5 Ways to Nail Your Digital Video Advertising Strategy
    According to eMarketer, digital video ad spending topped $10 billion in 2016 and is on track to approach $18 billion by 2020. This anticipated growth shows that video is a popular medium among marketers. But, it’s still somewhat of a new frontier. Issues like ad blocking and fraud complicate the space, and marketers are still […]
ViralGains
ViralGains
Blog Post

New blog articles detected.

  • How to Build a Customer Journey With Video
    Video enables brands to tell a captivating story. Combine this with the power of paid amplification and real-time feedback from viewers, and your brand has the opportunity to achieve massive ROI through this compelling content format. The trends driving digital video advertising growth align with a surge in digital video consumption. eMarketer estimates that the global digital video audience […]
ViralGains
ViralGains
Blog Post

New blog articles detected.

  • A Short Story About Stories
    “Conversation in verbal storytelling is alive and well today. But most media in the modern world is not in the oral tradition. We may have left a few things behind as we invented new media.” PROLOGUE If you are a marketing professional — or marketing technology professional, like me — no doubt you know a thing or two about the […]
ViralGains
ViralGains
Blog Post

New blog articles detected.

  • Media Agencies, Are PR Firms Eating Your Lunch?
    This article was first published on MediaPost. Edelman recently hired a former Leo Burnett exec, Mark Renshaw, to lead its global brand practice, becoming one of the largest PR organizations that has begun creating paid content for general audiences rather than only focusing on securing editorial placements. This is a big deal. I know first-hand […]
ViralGains
ViralGains
Blog Post

New blog articles detected.

  • Why Big Content Trumped Big Data In The 2016 Election
    This article was first published on The Huffington Post. A friend of mine—a marketing strategist in the big blue state of California—tells me he got this email alert from MoveOn just days before the election: “Biting nails, pulling out hair, obsessively refreshing FiveThirtyEight—these are just a few of the ways you could pass the time […]
ViralGains
ViralGains
Blog Post

New blog articles detected.

  • 5 Video Trends That Deserve Marketers’ Attention
    There is a fast shift among advertisers to digital from traditional formats. According to eMarketer, digital will overtake TV ad spending this year for the first time by representing the 37% of US total media ad spending. So, it’s no secret that video became a top investment priority for 2017 to reach out and grab […]
ViralGains
ViralGains
Blog Post

New blog articles detected.

  • What We’re Looking Forward To at CES
    It’s that time of year again: CES. Tens of thousands of tech fans surge upon Las Vegas for one of the tech’s biggest events to see what’s new, novel, and extraordinary. We’ll definitely be there for all the fun, and here are some of the things we’re most looking forward to. 1. Virtual Reality Virtual reality […]
ViralGains
ViralGains
Blog Post

New blog articles detected.

  • Protecting Brands & Agencies With a Zero-Tolerance Approach to Fraud
    It is estimated that the advertising industry will suffer from $7 billion in ad fraud in 2017. This week’s news of “Methbot”— reported to be one of the most serious and widespread ad fraud operations in history—further dramatized the problem. It served as a beacon for brand advertisers and companies in the marketing and advertising […]
ViralGains
ViralGains
Blog Post

New blog articles detected.

  • 5 Amazing Video Ads From 2016 You’ve Got to Watch
    As we approach the end of the year, we want to pay tribute to some of the ads that had a powerful effect on us. Some of them are emotional and some are funny, but one thing remains consistent from ad to ad: great storytelling. As you’ll see in the examples below, great storytelling makes an […]
ViralGains
ViralGains
Blog Post

New blog articles detected.

  • 3 Best Practices for An Amazing Holiday Advertising Campaign
    The holiday season is a crucial time for brands as consumers are spending a great amount of money on retail to buy gifts to their friends and relatives. Sales in this time period can account for up to 30% of a retailer’s annual sales. During the holidays, companies can maximize their chance to both engage […]
ViralGains
ViralGains
Blog Post

New blog articles detected.

  • Video Ad of The Week: SodaStream Parodies Game of Thrones “Shame” Scene
    SodaStream is an Israeli drinks company that uses carbonation technology to transform still water to sparkling water in seconds. It also gives the flexibility to adjust the fizziness and flavor of the water according to personal taste. Besides the ease of turning water into sparkling Soda Stream also has the aim to save the earth […]
ViralGains
ViralGains
Blog Post

New blog articles detected.

  • Ad of the Week: Muscle Milk is Here To Help You With Your Training
    Muscle Milk is among the most trusted and recognized sports nutrition brands in the U.S. Its new ad campaign promises to elevate everyday performance by providing premium protein products and helping people live and perform better. In the spot Lean On Me, Muscle Milk illustrates this message in a fun way. In the Lean On […]

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