Virgin Vacations is the inclusive tour arm of Virgin Atlantic Airways featuring land components (hotel packages, tours, etc.) in combination with Virgin Atlantic air to London. It was initially established in 1994. In May 2002, Virgin Vacations became a separate company after partnering with other airline carriers traveling to various worldwide destinations. Virgin Vacations offers travel packages to Europe, Asia, the South Pacific, Central America, South America, and South Africa. Travellers have the option of choosing complete vacation packages or the opportunity to create their own personalized holiday.