Before You March, You Must Build an Army
Mimi Wheeler, VJ's Vice President of Insight's top three tips, specific to challenger brands, on internal relations and how to build a strong team of brand ambassadors from the inside out.
Music courtesy of Jahzzar. "Sketch (Rum Portrait)" is available for download at Free Music Archive. http://freemusicarchive.org/music/Jahzzar/Sketches/sketch_rum-portrait_1585