Waterfall
Waterfall
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  • QSR marketers juggle tight budgets, high budgetary accountability and thin margins attempting to connect with consumers who care about one thing: value. But it's not just cost savings. QSR marketers have to deliver a mashup of convenience, time-savings, speed of service and low prices. This reality is what makes mobile such a powerful marketing channel for QSRs. Mobile is an integral part of con...

Waterfall
Waterfall
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  • Enormous opportunity exists for government agencies to take advantage of mobile. But tackling this endeavor without a roadmap can be overwhelming. That’s why we put together our Government Mobile Marketing Quick6 LookBook. It answers three questions: - Why government and mobile? - What examples are out there that government marketers can learn from? - What are best practices for government mobil...

Waterfall
Waterfall
SlideShare Presentation
  • Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, chan...

Waterfall
Waterfall
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  • In addition to our earlier email, we wanted to provide a forum for Waterfall clients to ask questions about the October 16 changes to the Telephone Consumer Protection Act. This webinar is not mandatory, rather it's meant to be an open discussion for those who feel like such a forum would be beneficial. In the webinar, Waterfall CMO Matt Silk will: 1) Walk through the changes to the TCPA 2) ...

Waterfall
Waterfall
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  • Organizations like the National Dating Abuse Helpline (NDAH) and DoSomething.org have found overwhelming success using mobile to connect with their constituents. This success stems from the fact that mobile establishes a direct, 1-to-1 connection with the end user, as opposed to a more impersonal, 1-to-many interaction. Brands and agencies should take note, as this same line of thinking applies ...

Waterfall
Waterfall
SlideShare Presentation
  • Unlocking the power of mobile messaging presents companies with a worthwhile challenge. The mobile channels – SMS, IVR, Push, Twitter, Facebook, Passbook – return significantly more value when integrated across Marketing, Sales, Communications, Support and Operations. Seamlessly developing this requisite integration, however, requires the tactical coordination of ESPs, CRMs, traditional agencies,...

Waterfall
Waterfall
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  • A mobile marketing strategy is just that – unless, of course, you've got some specific tactics to enhance mobile creativity, tracking and success. But how do these tactics play out in the real world? How can marketers apply them within their own business? Find the answer to all these questions (and more) in the latest webinar from Waterfall Mobile: 7 Killer Tactics To Catapult Your Mobile Marke...

Waterfall
Waterfall
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  • Experience, loyalty, satisfaction, engagement. No matter the goal, marketers are responsible for creating compelling experiences that keep customers coming back. Whether the first line of communication occurs via phone or SMS, marketers must use these channels to create personalization and engagement in order to drive ongoing interaction with their customer base. This joint webinar, brought to y...

Waterfall
Waterfall
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  • Passbook. It tracks. It organizes. It reminds. It has everyone from marketers to retailers and event organizers really excited. This webinar discusses exactly how Apple's iOS Passbook factors in to an effective cross-channel mobile marketing strategy. It covers case studies, best practices and actionable next steps to help your business reach the next level. From Waterfall's Getting It Right In M...

Waterfall
Waterfall
SlideShare Presentation
  • The competitive landscape for Email Service Providers (ESPs) has undergone significant change. Sure – marketers more than ever understand the need to invest with an ESP, as tools to boost email communication, targeting and tracking have become essential. However, with 90%+ of the U.S. owning cell phones and 90%+ of cell phone owners keeping their mobile within arms' reach 24/7, the digital world ...

Waterfall
Waterfall
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  • When it comes to planning a retail mobile marketing program, the good news is the bad news: there's practically an unlimited number of ways retailers can use mobile to augment their customer communication strategy. "Good" because limitless possibility means well thought out and executed strategies will return significant value. "Bad" because settling on a starting point can be difficult. This we...

Waterfall
Waterfall
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Waterfall
Waterfall
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  • Waterfall Mobile and Bronto present an insider's perspective about the current state of mobile marketing, where the industry is headed, and what you can do now to stay ahead of the curve. Learn rich insights and clear takeaways that you can integrate right away to augment your communications strategy, including: - Best practices and examples of effective SMS integration with email - Required sta...

Waterfall
Waterfall
Blog Post
  • For online retailers, new customers mean more business. In addition to traditional tools like discounts, there are many other easy ways that could be used to attract more customers. We live in the golden age of online marketing, so we need to take advantage of everything is has to offer. The retail marketing has experienced [...]

Waterfall
Waterfall
Blog Post
  • As a very simple definition, mobile marketing is the simple art of marketing your brand, products, and services to individuals that use their smartphones to access the web. A marketer that gets mobile marketing right will be able to connect with his target audience in amazing ways. It is estimated that 80% of the [...]

Waterfall
Waterfall
Blog Post
  • The Internet is developing in many different directions and each of them can be smartly used for improved business efficiency. While launching websites and business pages on social media are undoubtedly important features for every small business, the current popularity of gadgets draw special attention to that field of marketing. What’s more, according to

Waterfall
Waterfall
Blog Post
  • The future is bright for text enabled toll-free numbers. We are using text messaging now more than ever. Many carriers are enticing new subscribers with unlimited texting plans. The setup for a text enabled toll-free number is quick and painless. Opening this channel of customer support will increase brand recognition and customer loyalty. Text enabled [...]

Waterfall
Waterfall
Blog Post
  • Yesterday, Koupon Media officially announced Waterfall as its partner to provide mobile messaging engagement and CRM solutions for its clients. We’re incredibly excited to be partnering with the great team at Koupon Media! “Koupon’s Partnership Program provides us with a critical enhancement to boost both engagement and sales within our customer base,” said Matt Silk, [...]

Waterfall
Waterfall
SlideShare Presentation
  • SMS is instrumental for increasing relationships with existing customers while acquiring new customers. This is the only channel that consumers prefer to receive communication on from their favorite brands due to its unobtrusive and immediate nature. Learn how to effectively use this power channel to complement your marketing initiatives.

Waterfall
Waterfall
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  • Check out this in-depth guide to learn why adding MMS to your mobile marketing strategy will increase customer retention, boost brand loyalty, and drive customer purchases. If you’re an expert mobile marketer or just getting started, this gem of an eBook will help you get the highest ROI on your marketing programs.

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