Web Canopy Studio
Web Canopy Studio
Blog Post
  • We recently had some clients who wanted to get more speed out of HubSpot, but after going through our usual image optimization techniques and concatenating files they still weren't satisfied. We dug around and found out we could load CSS files asynchronously so that page rendering isn't blocked while the stylesheet loads. Here's how to do it:

Web Canopy Studio
Web Canopy Studio
Blog Post
  • This post is intended to highlight the use of tables in your website and why they don't work well with mobile devices.

Web Canopy Studio
Web Canopy Studio
Blog Post
  • Conducting solid research and discovery for inbound marketing and the user experience (UX) is a key component to understanding your industry’s market, developing buyer personas and creating a messaging strategy that relates to both.

Web Canopy Studio
Web Canopy Studio
Blog Post
  • Clearly there is a divided consensus about inbound marketing today. Does it work? Is it the "marketing of yesterday" that only early adopters, who were lucky enough to jump in at the right time, are reaping the rewards? Is it something companies should honestly invest in, or should they think of other avenues to send their marketing dollars? And lastly, should agencies who want to grow...

Web Canopy Studio
Web Canopy Studio
Blog Post
  • Conducting research is one of the most important steps to learning how to take a software or marketing user experience in the right direction. There are four types of user research that are touched on in this blog, and they all have specific purposes for the cycle of research processes. We will explore:

Web Canopy Studio
Web Canopy Studio
Blog Post
  • Why Are Buyer Personas Important? First, what is a Buyer Persona? A Buyer Person is a semi-fictitious depiction of an ideal customer. It outlines who your customer is, what they value, what they need, and what it takes to motivate them. Identifying and understanding these characteristics is imperative to a firm's success.

Web Canopy Studio
Web Canopy Studio
Blog Post
  • It can be scary moving from your old platform to HubSpot. With a new interface and so many tools, you're feeling intimidated. Lucky for you, we've got your back. We'll walk you through 3 of the most common HubSpot questions we get from our new clients.

Web Canopy Studio
Web Canopy Studio
Blog Post
  • If you’re going to do just one thing for social reach in marketing your SaaS right now, it definitely should be Facebook Live. For starters, organic reach for native video (not posting links from other 3rd parties like YouTube) is 135% greater than that of photos or text.

Web Canopy Studio
Web Canopy Studio
Blog Post
  • When you first dig into HubSpot and start building campaigns, the sense of power you get is incredibly liberating. What once took you hours to do manually now takes minutes to set up once, then no time at all after the work is done. Your social followers find their way to landing pages, which sign them up for email lists, which keep them engaged and inching ever closer to a purchase de...

Web Canopy Studio
Web Canopy Studio
Blog Post
  • Larry Page didn’t bring the idea of iterative design to Google, but when he took over as CEO in 2011, he certainly changed how the company was using it. Before Page’s tenure, iterations were miniscule, with designers focused on A/B testing minutiae like which shade of blue was most appealing for a link. Today, there’s no Google software or hardware on the market which isn’t under const...

Web Canopy Studio
Web Canopy Studio
Blog Post
  • Inbound marketing essentially boils down to the practice of using your website and online presence to drive qualified traffic, convert them into leads, and nurture them into prime closing opportunities. It is all about how you can use content and social media to bring new visitors and, ultimately, customers to your business digitally. Today’s automated marketing tools, like HubSpot, ar...

Web Canopy Studio
Web Canopy Studio
Blog Post
  • Finding success with an app means creating a user experience people will not just enjoy, but choose over a real-world experience. And that makes sense--if you’re going to solve a real-world problem with technology, you need to root your solution in a person’s real-world experience, then make it better; like if you’re Uber, make hailing a cab from your phone easier or faster than waving...

Web Canopy Studio
Web Canopy Studio
Blog Post
  • Ready to start up a new Growth Driven Design project but not exactly sure how to do that? You're in luck! Just touching down in the landing zone is Launchpad Canopy, a template pack designed with a focus on helping those in need of some extra GDD guidance. Before getting started with it, take some time to read up on some of its unique features!

Web Canopy Studio
Web Canopy Studio
Blog Post
  • It's finally here! After many weeks of content writing and GIF creation, I am proud to announce that Web Canopy Studio's Support Center pages are now live. What does this mean exactly? Simply put, you now have access to another resource focused on serving you and ensuring that all of your template needs have been met.

Web Canopy Studio
Web Canopy Studio
Blog Post
  • Ah, Inbound 2016...what a crazy whirlwind! This was my first time at a convention of this size. I knew I was excited, but I had no idea just how excited I was until I took my first steps into Club Inbound with the rest of my team. I expected fun, but I was not expecting to see a DJ spinning some pounding tunes as people danced to them. I continually asked myself, "This is a marketing c...

Web Canopy Studio
Web Canopy Studio
Blog Post
  • So Anna Kendrick and 19,000 marketers walk into a room… No I’m actually not kidding. It seems unbelievable, but there I was, a single number amongst the largest group of creatives I had ever seen. Welcome to #INBOUND16.  

Web Canopy Studio
Web Canopy Studio
Blog Post
  • New York and Paris have Fashion Week. The film industry has Awards Season. And for HubSpot partners? Well, we have our own equivalent, called... The Impact Awards. These awards are given out quarterly to agencies who are seriously pushing the envelope and changing the game for design, sales, and growth with the HubSpot platform. And guess what? It's our season, once again!

Web Canopy Studio
Web Canopy Studio
Blog Post
  • Fair warning, my dear friends: This is a longer blog post for us. The reason? We are explaining how we've taken a series of sales tools inside HubSpot and turned it into a support team powerhouse, driving our template and website support into profits we have never seen before. That being said... enjoy :)

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