Web Marketing Today
Web Marketing Today
YouTube Video
  • Developing a profitable pay-per-click advertising campaign can seem intimidating. But there are tools to test the effectiveness of ads and to help decide when to run them. In this interview, Matt Wagner, a pay-per-click professional with FindMeFaster.com, a search engine marketing firm based in New Hampshire, explains bidding strategies, dayparting, and split testing. Read the entire transcrip...

Web Marketing Today
Web Marketing Today
YouTube Video
  • In this video interview, Internet marketing pioneer Ron Jones explains how keyword research provides the basis for discovering and developing customer-relevant topics around which to build blogs, videos, social content, and articles for your business. The basic idea of keyword research here is to create relevance between your content and the keywords people are searching on. Read the entire trans...

Web Marketing Today
Web Marketing Today
YouTube Video
  • Optimizing your website for maximum conversions is not a quick process, says conversion expert Keith Hagen in this video interview. He suggests you start with the 'low hanging fruit,' areas where you can make a big difference fast, then move to the more difficult areas. One approach is to develop personas that can guide your site development -- caricatures of various types of customer personaliti...

Web Marketing Today
Web Marketing Today
YouTube Video
  • In this video interview, Internet marketing expert Joseph Kerschbaum explains how phone ads work, that display phone numbers -- and allow customers to click to call -- in a PPC ad. You list your phone number in a PPC ad under 'ad extensions,' explains Kerschbaum, a 'call extension.' The options for a laptop are a call or click-through to your website. In a mobile PPC campaign, you can set for (1...

Web Marketing Today
Web Marketing Today
YouTube Video
  • In this video interview, SEO pioneer Mike Grehan reviews how keyword placement, then links, and now social signals have affected rankings on the search engines -- and what you should be doing now to boost your rankings. In the early days of search engines the primary signal for rankings was getting keywords in the right places on a webpage. Then, beginning with Google, links became the primary si...

Web Marketing Today
Web Marketing Today
YouTube Video
  • In this video interview usability and Internet marketing expert Kathy Fealy offers a number of usability tips or rules of thumb that can help your website become more user-friendly -- and thus increase customers' interest in buying from you. One problem Fealy sees often is a site designed for 'everybody.' Rather a site should focus on the specific kinds of people who are your customers, known tec...

Web Marketing Today
Web Marketing Today
YouTube Video
  • In this video interview Internet search pioneer Ron Jones explains the basics of keyword research and why it is foundational to all kinds of search marketing, both SEO and PPC. He outlines the four steps involved in implementing it. Keywords are the language of search -- what your customers must think of and type in so they can find anything, hopefully you! Keyword research can tell you keyword ...

Web Marketing Today
Web Marketing Today
YouTube Video
  • In this video interview, web optimization expert Keith Hagen offers several suggestions on how to tweak your shopping cart and checkout process in order to increase completed sales. First, get out of your customer's way and give them what they want and expect, says Hagen. And don't provide site navigation in the cart page -- or your customer may be tempted to leave the process entirely. It's b...

Web Marketing Today
Web Marketing Today
YouTube Video
  • Novices often make mistakes setting up their PPC campaigns on Google AdWords. In this video interview, paid search expert Melissa Mackey pinpoints the most common mistakes that can cost you money and success -- and explains how to fix them. 1. Set a realistic Campaign Daily Budget. Rather than a setting of $5 or $1,000, your budget ought to make you comfortable, but be set high enough to give you...

Web Marketing Today
Web Marketing Today
YouTube Video
  • Often you'll have three or four things you want an ad to accomplish in a PPC campaign. But to target your Google AdWords ad for success, you need to be crystal clear about what your goal is. In this brief video PPC expert Melissa Mackey explains why this is so important. If you don't have a clear goal, for example, you may end up bidding on keywords that don't really advance your business. So yo...

Web Marketing Today
Web Marketing Today
YouTube Video
  • In this video interview, PPC expert Melissa Mackey explains four things you can do to write PPC ads that stand out from the page and attract the buyers you want to come to your site. 1. Decide what makes your business truly unique, what sets you apart from your competition, known in marketing as your Unique Selling Proposition (USP). You ad will appear on a results page with many competitors, so ...

Web Marketing Today
Web Marketing Today
YouTube Video
  • In this video interview, social media expert Tami Dalley offers three tips for how to get the most visitor engagement from your posts on your company's Facebook "wall." 1. Stay under 80 characters. The longer your post is, the less people will engage. 2. Post in the evening hours. People engage less during the 'busy hours' of 8 am to 8 pm. But after 8 pm until the early hours people have time t...

Web Marketing Today
Web Marketing Today
YouTube Video
  • In this video interview conversion expert Bryan Eisenberg analyzes what online merchants can learn about marketing from the late Steve Jobs (1955-2011), who was a genius at maximizing the customer experience. Some of the things Jobs taught us, says Eisenberg, were: 1. Focus on who your customers really are so that customer experience is at the forefront. An example was Apple's "Think Differently...

Web Marketing Today
Web Marketing Today
YouTube Video
  • In this video interview, conversion expert Bryan Eisenberg explains how tools like InboundWriter that provide real-time data on keywords your customers are using, will help you write copy that ranks higher, gets a better Quality Score, and is more productive. The biggest challenge facing marketers today is lack to time to keep up with everything, says Eisenberg. Google's Panda algorithm update is...

Web Marketing Today
Web Marketing Today
YouTube Video

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.