Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/ep21-understanding-schema/ In this podcast episode, Rebecca explores Schema and the use of Structured Data. She breaks Schema down into manageable pieces so listeners can understand what Schema is, how it is used by search engines, and why it matters to website owners and bloggers. Podcast notes and resources: https://www.seobits.fm/...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • In this presentation, Rebecca Gill reviews core concepts and strategies for using internal and external link building in SEO efforts. She discusses the types of links available, the power of link juice, best practices for building backlinks and provides some warnings to be aware of when building links. The 45 minutes webinar is followed up with an open question and answer period where she provi...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/ep20-blogging-is-good-for-the-seo-soul/ In this podcast episode, Rebecca talks about the importance of blogging and how it is good for SEO and the soul. She discusses the role blog posts have in marketing and why they are critical to website promotion efforts. She reiterates the fact that blogging is designed to positively impact not...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/ep19-improve-your-websites-seo-with-content-silos/ In this podcast episode, Rebecca talks about content silos and how this technique can help with your search engine optimization. A content silo is simply a method of grouping related content together to establish the blog or website’s keyword-based topical areas or themes. View the s...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • This video is a quick introduction to link building and why this activity matters to off-page SEO and ranking in search. Ranking in search requires a blend of on-page and off-page SEO efforts. Off-page SEO helps Google understand the who, what, and why of you, which in turn, helps it better understand your content and position it in search. These off-page efforts help Google understand a website...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • In this webinar, we walk through the basics of Schema.org, Schema vocabulary, Structured Data, and available formats. Once the basics of Schema are covered, we review JSON-LD, Microdata, and RDFa options and see how these could be applied to a website in real-world examples for Las Vegas hotels, bars, and events. We wrap up with a review of Schema usage in WordPress and other website builders. ...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/ep19-improve-your-websites-seo-with-content-silos/ In this podcast episode, Rebecca talks about content silos and how this technique can help with your search engine optimization. A content silo is simply a method of grouping related content together to establish the blog or website’s keyword-based topical areas or themes. View the s...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/ep18-seo-for-developers-expert-advice-from-carrie-dils/ In this week's podcast episode. Rebecca is joined by her good friend Carrie Dils. The two spend the session chatting about the importance of freelancers understanding the nuances of SEO for developers. Carrie and Rebecca have co-hosted two SEO Bootcamp workshops and Carrie also ...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/sean-interview/ In this podcast episode, Rebecca brings on Sean Kerrigan so the two can discuss his recent success in dominating Google’s search page with Featured Snippets. Rebecca and Sean also discuss Sean’s background, his takeaways from SEO Summit, and how his agency brought SEO in-house so they could craft a strong SEO service ...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/seo-masterminds/ In this podcast episode, Rebecca talks about her experience with mastermind groups and how her perception of them changed once she participated in two groups as an attendee. She also announces two SEO masterminds that she is leading in October and November of this year. If you are unfamiliar with masterminds, they ar...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/ep15-protecting-your-websites-seo-in-a-redesign/ In this week’s podcast episode, Rebecca talks about the importance of protecting the existing SEO when a redesign is done for a website or blog. This is a common problem because many times, developers and DIY website owners forget entirely about SEO and completely lose existing search ...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/ep16-building-backlinks/ Do backlinks still matter? Yep, they do and in this week’s podcast episode, Rebecca talks about the important role backlinks still play in today’s world of SEO. She also covers the various methods of building backlinks and what you need to do to protect yourself from negative backlinks. Grab the show notes an...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • A 301 redirect is a status code that tells search engines that a page or post has permanently moved to a new location. This process asks the search engine to transfer existing SEO value and redirect traffic. 301 redericts are a valuable part of modern SEO and every marketer or website owner should be aware of what they are, why they help SEO, and how they can be used in .htaccess files, WordPres...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • I’ll admit it – I avoided YouTube and video SEO for about as long as I could. This year it became overly apparent that I could no longer do so and I have to acknowledge YouTube and video for what it is – an SEO superpower. Once I moved past my avoidance, I dug into video SEO and learned as much as I could about it. You know what I discovered? It’s a lot like regular SEO. Keyword research, quality...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/seo-is-a-journey/ In this podcast episode Rebecca talks about the fundamentals of quality SEO and what matters in today's world of online marketing. She starts with a Google quote that is the basis of her SEO strategy and then proceeds to discuss the top five points she would like listeners to remember about search engine optimizatio...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/seo-starts-with-questions/ In this podcast episode Rebecca talks about the right questions you need to ask and answer to kick your SEO strategy into high gear. These questions are the heart of her SEO projects and the first step she has in kicking off any SEO efforts with clients.

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
Web Savvy Marketing
Web Savvy Marketing
YouTube Video
Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/ep-9-celebrating-seo-success-with-sara-dunn/ In this week’s podcast episode Rebecca chats with Sara Dunn and performs a post SEO Bootcamp check-in. The two talk about Sara’s prior SEO knowledge, her experience at SEO Bootcamp, and how this SEO education shifted her web development business and the search traffic of her clients. Sara ...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/ep-8-the-evolution-of-seo/ In this podcast episode, Rebecca talks about the evolution of SEO and how these shifts in 2016 and 2017 have brought her back to loving SEO and wanting to teach the world about search engine optimization. She discusses the technology shifts that occurred in 2016 and the first half of 2017. In doing so she e...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/ep-10-key-takeaways-for-buying-and-selling-seo-services/ In today’s podcast episode, Rebecca tells a real-world story about mismatched expectations in buying and selling SEO services. She walks you through a situation she recently encountered, explains why she takes complete ownership for the issue, and then closes with some key take...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/ep-11-selecting-keywords/ In this podcast episode, Rebecca shares her number one lesson and rule of thumb for selecting keywords. She walks through the core premise, how she learned it, and why it matters to you and your website. You can beat Goliath if you work smarter, harder, and with a whole lot more focus. You can carefully pick...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/ep-12-who-owns-your-digital-destiny/ In this podcast episode, Rebecca shares a real-world story about a recent client losing ownership of their digital properties. She talks about how it happened, the issues it caused, and the dangerous situation it has produced. More importantly, she discusses the long-term ramifications this change...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • This WordCamp presentation will discuss both the how and why of SEO, as well as how it relates to business owners, bloggers, and WordPress developers. SEO plugins are awesome tools within WordPress, but they are only a small part of a structured SEO process. To be successful in SEO, you have to go beyond basic content creation and WordPress plugins. This discussion will review: key questions to ...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/ep-4-dont-be-a-marketer-be-a-servant/ In today's podcast episode, Rebecca talks about why you need to let go of the role of marketer, and instead, place yourself firmly in the role of servant to your target market. Rebecca tells a story from her past where her prior firm used SEO to act as a servant. She uses this story because it il...

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