Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Website personas can provide a significant edge when researching keywords and creating content for SEO. Sadly, they are an often missed element in many content marketing execution plans. In this webinar, Rebecca Gill covers the following: - Explain what website personas are and why they are important - Review common types of website personas - Provide a free template for defining your website pe...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Rebecca Gill, of Web Savvy Marketing, joins Rachel Honoway, of Type-A-Parent, to talk about the importance of a strong SEO strategy when building your blog. She tells us which areas to focus on and what search engines, like Google, like to see and what they don’t like to see. Things discussed in the interview: Key questions to ask about you and your target market Keyword research strategies The...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • The landscape of SEO is constantly changing. In this webinar, Rebecca Gill discusses both the how and why of SEO, and how it relates to business owners, bloggers, and WordPress developers. The SEO plugins available for WordPress are excellent, but they are only a small part of a structured SEO process. Rebecca will review the key questions to consider, the importance of user intent and keyword ...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Do you feel like you’re missing out on all the WordPress has to offer for SEO? Guess what? You probably are! Yoast SEO plugins are frequently installed, but in doing so, they are configured incorrectly and/or completely forgotten about and unused. It happens time and time again. These common errors are hurting your SEO efforts and they are stopping you from excelling in search. WordPress is SE...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • In this recorded webinar Rebecca Gill walks some through common challenges for WooCommerce SEO. She reviews best practices, tips, and her suggested tools for keyword research, site mapping, on-page optimization, and other technical considerations. If you enjoyed this training, head on over to Rebecca's course website to grab more education. https://www.diyseocourses.com This presentation was or...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Modern SEO offers a world of unlimited opportunities and marketers are just beginning to experience the magic of advanced search engine optimization. What Does Modern SEO Include? Mobile first indexing Voice search The Knowledge Graph Speed and performance optimization AMP Technical SEO In this presentation, we review shifts in SEO and we cover some of the top SEO trends. You’ll learn w...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/ep25-marketing-plan/ In this podcast episode, Rebecca follows up to her last episode and talks about creating a marketing plan for 2018. She discusses the need for multiple marketing channels and emphasizes the fact that marketers need to focus on a well planned, quality, and diverse marketing program. The best marketing efforts prod...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • This video was created to visually show webmasters the ease of use options available within popular CMS packages. The example shown utilizes a custom Genesis child theme with custom WordPress templates and fields. The demonstration takes a look at creating a WordPress page that uses a page template specifically coded to match a look and feel created by a professional graphic designer. The demons...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/ep23-why-video-matters-to-seo/ In this podcast episode, Rebecca walks through some tips and techniques for using video marketing in your SEO strategy. She talks about why you should care about YouTube videos and she provides an overview of ranking videos in YouTube search. Episode Notes: https://www.seobits.fm/podcast/ep23-why-video-...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Google Analytics has more data than the average website owner can review. In this recorded webinar, Rebecca Gill reviews twelve important areas of Google Analytics. She covers the top elements that website owners, developers, and freelancers should utilize in their day to day usage. Topics include: - Filters - Real-time data - Goals - Annotations - Dimensions - Events - Google Tag Man...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/ep21-understanding-schema/ In this podcast episode, Rebecca explores Schema and the use of Structured Data. She breaks Schema down into manageable pieces so listeners can understand what Schema is, how it is used by search engines, and why it matters to website owners and bloggers. Podcast notes and resources: https://www.seobits.fm/...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • In this presentation, Rebecca Gill reviews core concepts and strategies for using internal and external link building in SEO efforts. She discusses the types of links available, the power of link juice, best practices for building backlinks and provides some warnings to be aware of when building links. The 45 minutes webinar is followed up with an open question and answer period where she provi...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/ep20-blogging-is-good-for-the-seo-soul/ In this podcast episode, Rebecca talks about the importance of blogging and how it is good for SEO and the soul. She discusses the role blog posts have in marketing and why they are critical to website promotion efforts. She reiterates the fact that blogging is designed to positively impact not...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/ep19-improve-your-websites-seo-with-content-silos/ In this podcast episode, Rebecca talks about content silos and how this technique can help with your search engine optimization. A content silo is simply a method of grouping related content together to establish the blog or website’s keyword-based topical areas or themes. View the s...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • This video is a quick introduction to link building and why this activity matters to off-page SEO and ranking in search. Ranking in search requires a blend of on-page and off-page SEO efforts. Off-page SEO helps Google understand the who, what, and why of you, which in turn, helps it better understand your content and position it in search. These off-page efforts help Google understand a website...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • In this webinar, we walk through the basics of Schema.org, Schema vocabulary, Structured Data, and available formats. Once the basics of Schema are covered, we review JSON-LD, Microdata, and RDFa options and see how these could be applied to a website in real-world examples for Las Vegas hotels, bars, and events. We wrap up with a review of Schema usage in WordPress and other website builders. ...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/ep19-improve-your-websites-seo-with-content-silos/ In this podcast episode, Rebecca talks about content silos and how this technique can help with your search engine optimization. A content silo is simply a method of grouping related content together to establish the blog or website’s keyword-based topical areas or themes. View the s...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/ep18-seo-for-developers-expert-advice-from-carrie-dils/ In this week's podcast episode. Rebecca is joined by her good friend Carrie Dils. The two spend the session chatting about the importance of freelancers understanding the nuances of SEO for developers. Carrie and Rebecca have co-hosted two SEO Bootcamp workshops and Carrie also ...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/sean-interview/ In this podcast episode, Rebecca brings on Sean Kerrigan so the two can discuss his recent success in dominating Google’s search page with Featured Snippets. Rebecca and Sean also discuss Sean’s background, his takeaways from SEO Summit, and how his agency brought SEO in-house so they could craft a strong SEO service ...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/seo-masterminds/ In this podcast episode, Rebecca talks about her experience with mastermind groups and how her perception of them changed once she participated in two groups as an attendee. She also announces two SEO masterminds that she is leading in October and November of this year. If you are unfamiliar with masterminds, they ar...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/ep15-protecting-your-websites-seo-in-a-redesign/ In this week’s podcast episode, Rebecca talks about the importance of protecting the existing SEO when a redesign is done for a website or blog. This is a common problem because many times, developers and DIY website owners forget entirely about SEO and completely lose existing search ...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • Listen to the full episode here: https://www.seobits.fm/podcast/ep16-building-backlinks/ Do backlinks still matter? Yep, they do and in this week’s podcast episode, Rebecca talks about the important role backlinks still play in today’s world of SEO. She also covers the various methods of building backlinks and what you need to do to protect yourself from negative backlinks. Grab the show notes an...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • A 301 redirect is a status code that tells search engines that a page or post has permanently moved to a new location. This process asks the search engine to transfer existing SEO value and redirect traffic. 301 redericts are a valuable part of modern SEO and every marketer or website owner should be aware of what they are, why they help SEO, and how they can be used in .htaccess files, WordPres...

Web Savvy Marketing
Web Savvy Marketing
YouTube Video
  • I’ll admit it – I avoided YouTube and video SEO for about as long as I could. This year it became overly apparent that I could no longer do so and I have to acknowledge YouTube and video for what it is – an SEO superpower. Once I moved past my avoidance, I dug into video SEO and learned as much as I could about it. You know what I discovered? It’s a lot like regular SEO. Keyword research, quality...

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