Web Savvy Marketing
Web Savvy Marketing
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  • EP14: Celebrating Featured Snippets Success With Sean Kerrigan
    Listen to the full episode here: https://www.seobits.fm/podcast/sean-interview/ In this podcast episode, Rebecca brings on Sean Kerrigan so the two can discuss his recent success in dominating Google’s search page with Featured Snippets. Rebecca and Sean also discuss Sean’s background, his takeaways from SEO Summit, and how his agency brought SEO in-house so they could craft a strong SEO service ...
Web Savvy Marketing
Web Savvy Marketing
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  • EP13: Why SEO Masterminds Can Boost Your Marketing Efforts
    Listen to the full episode here: https://www.seobits.fm/podcast/seo-masterminds/ In this podcast episode, Rebecca talks about her experience with mastermind groups and how her perception of them changed once she participated in two groups as an attendee. She also announces two SEO masterminds that she is leading in October and November of this year. If you are unfamiliar with masterminds, they ar...
Web Savvy Marketing
Web Savvy Marketing
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  • EP15: Protecting Your Website's SEO in a Redesign
    Listen to the full episode here: https://www.seobits.fm/podcast/ep15-protecting-your-websites-seo-in-a-redesign/ In this week’s podcast episode, Rebecca talks about the importance of protecting the existing SEO when a redesign is done for a website or blog. This is a common problem because many times, developers and DIY website owners forget entirely about SEO and completely lose existing search ...
Web Savvy Marketing
Web Savvy Marketing
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  • EP16: Building Backlinks
    Listen to the full episode here: https://www.seobits.fm/podcast/ep16-building-backlinks/ Do backlinks still matter? Yep, they do and in this week’s podcast episode, Rebecca talks about the important role backlinks still play in today’s world of SEO. She also covers the various methods of building backlinks and what you need to do to protect yourself from negative backlinks. Grab the show notes an...
Web Savvy Marketing
Web Savvy Marketing
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  • Mastering 301 Redirects for SEO
    A 301 redirect is a status code that tells search engines that a page or post has permanently moved to a new location. This process asks the search engine to transfer existing SEO value and redirect traffic. 301 redericts are a valuable part of modern SEO and every marketer or website owner should be aware of what they are, why they help SEO, and how they can be used in .htaccess files, WordPres...
Web Savvy Marketing
Web Savvy Marketing
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  • The Ins and Outs of YouTube and Video SEO
    I’ll admit it – I avoided YouTube and video SEO for about as long as I could. This year it became overly apparent that I could no longer do so and I have to acknowledge YouTube and video for what it is – an SEO superpower. Once I moved past my avoidance, I dug into video SEO and learned as much as I could about it. You know what I discovered? It’s a lot like regular SEO. Keyword research, quality...
Web Savvy Marketing
Web Savvy Marketing
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  • EP 1: SEO is a Journey and Not a Destination
    Listen to the full episode here: https://www.seobits.fm/podcast/seo-is-a-journey/ In this podcast episode Rebecca talks about the fundamentals of quality SEO and what matters in today's world of online marketing. She starts with a Google quote that is the basis of her SEO strategy and then proceeds to discuss the top five points she would like listeners to remember about search engine optimizatio...
Web Savvy Marketing
Web Savvy Marketing
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  • EP 3: Quality SEO Starts With Questions
    Listen to the full episode here: https://www.seobits.fm/podcast/seo-starts-with-questions/ In this podcast episode Rebecca talks about the right questions you need to ask and answer to kick your SEO strategy into high gear. These questions are the heart of her SEO projects and the first step she has in kicking off any SEO efforts with clients.
Web Savvy Marketing
Web Savvy Marketing
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  • EP 5: Competitive Research is Good for the SEO Soul
    Listen to the full episode here: https://www.seobits.fm/podcast/ep-5-competitive-research-seo-soul/ In this podcast episode Rebecca talks about the importance of competitive research and how it plays a critical role within the SEO process. Rebecca performs this task at the start of any new SEO project and she revisit it multiple times per year for her own websites.
Web Savvy Marketing
Web Savvy Marketing
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  • EP 6: When Everything in SEO Falls Apart
    Listen to the full episode here: https://www.seobits.fm/podcast/ep-6-when-seo-falls-apart/ In episode four Rebecca talked about the perfect storm of SEO and how great it was when everything came together. Today she talks about the exact opposite situation, and in doing so, she shares a story of when everything fell horribly apart.
Web Savvy Marketing
Web Savvy Marketing
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  • EP 9: Celebrating SEO Success With Sara Dunn
    Listen to the full episode here: https://www.seobits.fm/podcast/ep-9-celebrating-seo-success-with-sara-dunn/ In this week’s podcast episode Rebecca chats with Sara Dunn and performs a post SEO Bootcamp check-in. The two talk about Sara’s prior SEO knowledge, her experience at SEO Bootcamp, and how this SEO education shifted her web development business and the search traffic of her clients. Sara ...
Web Savvy Marketing
Web Savvy Marketing
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  • EP 7: Enterprise SEO Needs a Top Down Approach
    Listen to the full episode here: https://www.seobits.fm/podcast/ep-7-enterprise-seo/ In this podcast episode Rebecca talks about enterprise SEO and the need for a top down approach. Rebecca also discusses the need for an executive champion and how this champion can help support the SEO process and make sure the organization is backing it.
Web Savvy Marketing
Web Savvy Marketing
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  • EP 8: The Evolution of SEO
    Listen to the full episode here: https://www.seobits.fm/podcast/ep-8-the-evolution-of-seo/ In this podcast episode, Rebecca talks about the evolution of SEO and how these shifts in 2016 and 2017 have brought her back to loving SEO and wanting to teach the world about search engine optimization. She discusses the technology shifts that occurred in 2016 and the first half of 2017. In doing so she e...
Web Savvy Marketing
Web Savvy Marketing
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  • EP 10: Key Takeaways for Buying and Selling SEO Services
    Listen to the full episode here: https://www.seobits.fm/podcast/ep-10-key-takeaways-for-buying-and-selling-seo-services/ In today’s podcast episode, Rebecca tells a real-world story about mismatched expectations in buying and selling SEO services. She walks you through a situation she recently encountered, explains why she takes complete ownership for the issue, and then closes with some key take...
Web Savvy Marketing
Web Savvy Marketing
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  • EP 11: The Most Important Lesson When Selecting Keywords
    Listen to the full episode here: https://www.seobits.fm/podcast/ep-11-selecting-keywords/ In this podcast episode, Rebecca shares her number one lesson and rule of thumb for selecting keywords. She walks through the core premise, how she learned it, and why it matters to you and your website. You can beat Goliath if you work smarter, harder, and with a whole lot more focus. You can carefully pick...
Web Savvy Marketing
Web Savvy Marketing
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  • EP 12: Who Owns Your Digital Destiny?
    Listen to the full episode here: https://www.seobits.fm/podcast/ep-12-who-owns-your-digital-destiny/ In this podcast episode, Rebecca shares a real-world story about a recent client losing ownership of their digital properties. She talks about how it happened, the issues it caused, and the dangerous situation it has produced. More importantly, she discusses the long-term ramifications this change...
Web Savvy Marketing
Web Savvy Marketing
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  • Being Green in a Changing World of Search Engine Optimization
    This WordCamp presentation will discuss both the how and why of SEO, as well as how it relates to business owners, bloggers, and WordPress developers. SEO plugins are awesome tools within WordPress, but they are only a small part of a structured SEO process. To be successful in SEO, you have to go beyond basic content creation and WordPress plugins. This discussion will review: key questions to ...
Web Savvy Marketing
Web Savvy Marketing
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  • EP 4: Don't Be a Marketer, Be a Servant
    Listen to the full episode here: https://www.seobits.fm/podcast/ep-4-dont-be-a-marketer-be-a-servant/ In today's podcast episode, Rebecca talks about why you need to let go of the role of marketer, and instead, place yourself firmly in the role of servant to your target market. Rebecca tells a story from her past where her prior firm used SEO to act as a servant. She uses this story because it il...
Web Savvy Marketing
Web Savvy Marketing
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  • EP 2: Successful SEO Requires a Structured Process
    Listen to the full episode here: https://www.seobits.fm/podcast/seo-process/ In this episode, Rebecca reviews her SEO process and talks about the importance of establishing structure within online marketing. Rebecca's SEO process is broken down into three core stages. These are research, planning, and execution.
Web Savvy Marketing
Web Savvy Marketing
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  • Digging into the Google Knowledge Graph
    The Google Knowledge Graph can be very confusing for website owners and marketers, but it doesn't have to be difficult at all. You just need to break it up into manageable chunks. In this video, we walk through: - Introduction to Google’s Knowledge Graph - Knowledge Panel - Knowledge Box (Answer Box) - Featured Snippets - Rich Cards - Carousels - Structured Data - Ranking in the Knowledge Graph ...
Web Savvy Marketing
Web Savvy Marketing
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  • A Practical Guide to Keyword Research
    In this webinar we’ll walk through the steps needed for researching keywords and analyzing which phrases will work best for your website or blog. This is a hands on session where we perform live inquiries and review the data output.
Web Savvy Marketing
Web Savvy Marketing
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  • Online Webinar: Digging Deep Into Competitive Research
    In this iThemes training video we discuss why competitive research is important, we chat about the proper process flow to utilize, and we review my favorite SEO tools that include Dyno Mapper, MozBAR, SEMrush, SpyFy, Ahrefs, and KW Finder. If you enjoyed this webinar, consider taking the online course at https://www.diyseocourses.com/shop/seo-competitor-analysis/ or joining us for our upcoming SE...
Web Savvy Marketing
Web Savvy Marketing
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  • How to Use Ahrefs in SEO Competitive Research
    In this video we continue our journey of competitive research and we look at the Ahrefs software tool. I was very surprised and impressed when I took the time to dive into this package. It goes well beyond backlinks and provides a great deal of data on top keywords, top pages, and social media activity. If you're wondering how you can best perform competitive research for SEO, this video and so...
Web Savvy Marketing
Web Savvy Marketing
YouTube Video

New YouTube videos detected.

  • Using SEMrush for Competitive Research in SEO
    In this video I review how website owners and bloggers can use SEMrush's reporting tool for competitive research in SEO. I walk through all my favorite reports and data points and talk about why they are important to your SEO efforts. If you liked this video, please visit https://www.diyseocourses.com/shop/seo-competitor-analysis/ and consider taking our SEO Competitor Analysis Course.
Web Savvy Marketing
Web Savvy Marketing
YouTube Video

New YouTube videos detected.

  • Using SpyFy for Competitive Research in SEO Projects
    This video demonstrates the use of SpyFu reporting data for competitive research within SEO projects. We walk through key data points for organic search, PPC, and backlink data. If you're wondering how you can best perform competitive research for SEO, this video and software is for you! If you liked this video, please visit https://www.diyseocourses.com/shop/seo-competitor-analysis/ and conside...

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