Web Talent Marketing is a Digital Marketing Agency located in Central Pennsylvania (Lancaster, PA). Web Talent offers Internet marketing services that include Organic Search Engine Optimization (SEO), Pay Per Click (PPC) Management and Paid Advertising, Social Media Marketing, Content Creation and Marketing, Website Design and Development.

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Web Talent Marketing
Web Talent Marketing
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  • Taking the COO Reigns This past year I was presented with the opportunity for a promotion to Chief Operating Officer here at Web Talent Marketing. My thoughts went immediately to the impact this role could have on both our team... The post Creating a Medium Range Plan appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • According to Marketplace Pulse, 52 new sellers appear on Amazon every hour. With a densely competitive shopping marketplace, retailers are constantly faced with the challenge of creating brand loyalty with Amazon buyers. Amazon added a new tool to merchants’ utility belts... The post How to Advertise on Amazon 103: Brand Storefront appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • To some companies, ranking in the number 1 position for keywords they feel are most important is the ultimate barometer of success. While ranking for more keywords is always better than ranking for less keywords, it all comes down to... The post Realigning Your Keyword Expectations appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
Web Talent Marketing
Web Talent Marketing
Blog Post
Web Talent Marketing
Web Talent Marketing
Blog Post
  • Amazon Releases New Headline Search Ad Placements and Beta Tests New Reporting Platform In a wave of updates to Amazon’s advertising platform, Amazon released new ad placements for Headline Search Ads and appeared to be beta testing a new reporting... The post New Amazon Ad Placements and Reporting Platform appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • When vetting out digital marketing agencies for web, SEO, or PPC campaigns; prospective clients generally review the abilities of the respective department. The talent, experience, and knowledge that is displayed from the team can often help decide whether to choose... The post 3 Traits To Expect from the Client Relations Team appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • 2017 was a huge year for influencer marketing, and 2018 is projected to be even bigger. As more companies view influencer marketing as an actual marketing strategy versus a trend, the need to measure the effectiveness of these campaigns becomes... The post How to Measure Influencer Marketing Campaigns appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • According to Google, consumers watch over 1 billion hours of video on YouTube each day. With such a large amount of time being spent consuming video, marketers need to consider how video helps share the story and personality of your... The post Why Your Website Needs Video Content appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • Capture the Heart of your Customer in the Digital Age The old phrase “No one likes to be sold to, but everyone likes to buy” remains just as true today as it was many years ago, when sales interactions consisted... The post Storytelling vs Storyselling appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • Resolutions are not only a time of forward thinking but also a reflection of the past. As we look back at 2017 we find plenty to celebrate. Digital expansion, new team members, and more office space! As we move forward... The post Web Talent’s 2018 Resolutions appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • The new year is upon us, so it is time to assess the state of web design and make our predictions for trends that will persevere and grow throughout the year. The following is a list of six web design... The post Six Web Design Trends for 2018 appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • 2018 is officially here. While most 2018 marketing plans are crafted, we still find that this is a time of year where folks are taking stock on the year behind them, and tweaking their upcoming marketing plans. As an agency... The post New Year Digital Marketing Resolutions appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
Web Talent Marketing
Web Talent Marketing
Blog Post
  • One of the most frequently voiced concerns from our e-commerce clients is the profitability of advertising on Amazon.  Still a fairly underestimated/unfamiliar PPC platform, Amazon presents an entirely new set up of hurdles which advertisers don’t necessarily experience in AdWords,... The post Is Amazon Advertising Profitable? appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • The growth of e-commerce is somewhat overstated. The importance of connecting digital to brick-and-mortar stores, however, is important yet underemphasized. According to Google data, 90% of purchases still happen in a retail environment and over 85% of all retail purchases... The post How Local Inventory Ads Help Drive Online and In-Store Sales appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
Web Talent Marketing
Web Talent Marketing
Blog Post
  • The retail Home Run moment. According to the latest data from Google, 90% of purchases happen in a retail environment. Despite the watershed of digital, retail reigns supreme for purchase intent. The niche product market is no exception. Despite a... The post Is Retail The Best Place for Your Product? appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • While a large portion of people equate new beginnings with New Year’s celebrations, there are many others that have long since finished school yet still consider fall a time of new starts and reflection. Our organization looks at September as... The post 4 Books for a More Effective Team appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • Google is always testing and adding new features to AdWords. 2017 is no different with the rollout of the new Shopping Showcase ads. Earlier this year, Google rolled out a brand-new look for product listing ads for broad, non-branded queries... The post How To Create AdWords Showcase Shopping Ads appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post

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