Google’s overall goal as a search engine is simple: show users the most relevant results for their query, the first time. If Google suggests results irrelevant to their query, it could provide a less than useful experience. What exactly determines... The post 5 Factors that Show Google Your Content is Relevant appeared first on Web Talent Marketing.
There is no excerpt because this is a protected post. The post Protected: How Content Marketing Helped the National Notary Association Earn the eTail Best in Class Award for Search appeared first on Web Talent Marketing.
Taking the COO Reigns This past year I was presented with the opportunity for a promotion to Chief Operating Officer here at Web Talent Marketing. My thoughts went immediately to the impact this role could have on both our team... The post Creating a Medium Range Plan appeared first on Web Talent Marketing.
According to Marketplace Pulse, 52 new sellers appear on Amazon every hour. With a densely competitive shopping marketplace, retailers are constantly faced with the challenge of creating brand loyalty with Amazon buyers. Amazon added a new tool to merchants’ utility belts... The post How to Advertise on Amazon 103: Brand Storefront appeared first on Web Talent Marketing.
To some companies, ranking in the number 1 position for keywords they feel are most important is the ultimate barometer of success. While ranking for more keywords is always better than ranking for less keywords, it all comes down to... The post Realigning Your Keyword Expectations appeared first on Web Talent Marketing.
In my latest blog post, I explained 3 traits that you can expect when working with our Client Relations team. While there are many standards we uphold ourselves to that help to make sure we are being the best point... The post What to Expect When Partnering with Web Talent appeared first on Web Talent Marketing.
If you oversee Local SEO for your company, it is important to understand the impact it can have on business. Here are a few numbers to consider: 46% of all searches made on Google have local intent Among users who... The post 5 Common Mistakes with Local Citations appeared first on Web Talent Marketing.
Amazon Releases New Headline Search Ad Placements and Beta Tests New Reporting Platform In a wave of updates to Amazon’s advertising platform, Amazon released new ad placements for Headline Search Ads and appeared to be beta testing a new reporting... The post New Amazon Ad Placements and Reporting Platform appeared first on Web Talent Marketing.
When vetting out digital marketing agencies for web, SEO, or PPC campaigns; prospective clients generally review the abilities of the respective department. The talent, experience, and knowledge that is displayed from the team can often help decide whether to choose... The post 3 Traits To Expect from the Client Relations Team appeared first on Web Talent Marketing.
2017 was a huge year for influencer marketing, and 2018 is projected to be even bigger. As more companies view influencer marketing as an actual marketing strategy versus a trend, the need to measure the effectiveness of these campaigns becomes... The post How to Measure Influencer Marketing Campaigns appeared first on Web Talent Marketing.
According to Google, consumers watch over 1 billion hours of video on YouTube each day. With such a large amount of time being spent consuming video, marketers need to consider how video helps share the story and personality of your... The post Why Your Website Needs Video Content appeared first on Web Talent Marketing.
Capture the Heart of your Customer in the Digital Age The old phrase “No one likes to be sold to, but everyone likes to buy” remains just as true today as it was many years ago, when sales interactions consisted... The post Storytelling vs Storyselling appeared first on Web Talent Marketing.
Resolutions are not only a time of forward thinking but also a reflection of the past. As we look back at 2017 we find plenty to celebrate. Digital expansion, new team members, and more office space! As we move forward... The post Web Talent’s 2018 Resolutions appeared first on Web Talent Marketing.
The new year is upon us, so it is time to assess the state of web design and make our predictions for trends that will persevere and grow throughout the year. The following is a list of six web design... The post Six Web Design Trends for 2018 appeared first on Web Talent Marketing.
2018 is officially here. While most 2018 marketing plans are crafted, we still find that this is a time of year where folks are taking stock on the year behind them, and tweaking their upcoming marketing plans. As an agency... The post New Year Digital Marketing Resolutions appeared first on Web Talent Marketing.
When you imagine the biggest sales day for eCommerce in the world, you probably think of Cyber Monday or Black Friday, but there is another day that drives significantly higher sales. In fact, Singles Day is the most popular shopping... The post What Singles Day Means for US eCommerce Brands and Retailers appeared first on Web Talent Marketing.
Designing and developing websites is hard work, and at the end of your project, you will probably be relieved to finally launch it. All you have to do is find a hosting provider and move your site over, right? It... The post 7 Steps to Take Before Launching Your Website appeared first on Web Talent Marketing.
From the time of writing this, we are less than 10 weeks away from the Christmas Holiday of 2017. Hard to believe I am sitting at our office in Lancaster, Pennsylvania with weather that reminds me of Los Angeles in... The post 10 Digital Marketing Holiday Trends Retail Marketers Need to Know appeared first on Web Talent Marketing.
One of the most frequently voiced concerns from our e-commerce clients is the profitability of advertising on Amazon. Still a fairly underestimated/unfamiliar PPC platform, Amazon presents an entirely new set up of hurdles which advertisers don’t necessarily experience in AdWords,... The post Is Amazon Advertising Profitable? appeared first on Web Talent Marketing.
One of the most common questions I hear from clients is “how can I get more search traffic to the pages that are most important for my business?” A very understandable concern. But after digging a little deeper into their... The post When Do Your Landing Pages Need Conversion Rate Optimization? appeared first on Web Talent Marketing.
The growth of e-commerce is somewhat overstated. The importance of connecting digital to brick-and-mortar stores, however, is important yet underemphasized. According to Google data, 90% of purchases still happen in a retail environment and over 85% of all retail purchases... The post How Local Inventory Ads Help Drive Online and In-Store Sales appeared first on Web Talent Marketing.
I recently had the privilege of speaking at Medtrade 2017, and my task was to help HME’s (Home Medical Equipment companies) determine the right “mix” of digital and (not versus) traditional tactics. To do so, we looked at the pros... The post Marketing Mixology: Do you have the right mix? appeared first on Web Talent Marketing.
The retail Home Run moment. According to the latest data from Google, 90% of purchases happen in a retail environment. Despite the watershed of digital, retail reigns supreme for purchase intent. The niche product market is no exception. Despite a... The post Is Retail The Best Place for Your Product? appeared first on Web Talent Marketing.
There is no excerpt because this is a protected post. The post Protected: What is GDPR and how does it impact your business? appeared first on Web Talent Marketing.
While a large portion of people equate new beginnings with New Year’s celebrations, there are many others that have long since finished school yet still consider fall a time of new starts and reflection. Our organization looks at September as... The post 4 Books for a More Effective Team appeared first on Web Talent Marketing.