Web Talent Marketing is a Digital Marketing Agency located in Central Pennsylvania (Lancaster, PA). Web Talent offers Internet marketing services that include Organic Search Engine Optimization (SEO), Pay Per Click (PPC) Management and Paid Advertising, Social Media Marketing, Content Creation and Marketing, Website Design and Development.

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Web Talent Marketing
Web Talent Marketing
Blog Post
  • Google is always testing and adding new features to AdWords. 2017 is no different with the rollout of the new Shopping Showcase ads. Earlier this year, Google rolled out a brand-new look for product listing ads for broad, non-branded queries... The post How To Create AdWords Showcase Shopping Ads appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • Designing and developing websites is hard work, and at the end of your project, you will probably be relieved to finally launch it. All you have to do is find a hosting provider and move your site over, right? It... The post 7 Steps to Take Before Launching Your Website appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • From the time of writing this, we are less than 10 weeks away from the Christmas Holiday of 2017. Hard to believe I am sitting at our office in Lancaster, Pennsylvania with weather that reminds me of Los Angeles in... The post 10 Digital Marketing Holiday Trends Retail Marketers Need to Know appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • One of the most frequently voiced concerns from our e-commerce clients is the profitability of advertising on Amazon.  Still a fairly underestimated/unfamiliar PPC platform, Amazon presents an entirely new set up of hurdles which advertisers don’t necessarily experience in AdWords,... The post Is Amazon Advertising Profitable? appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • One of the most common questions I hear from clients is “how can I get more search traffic to the pages that are most important for my business?” A very understandable concern. But after digging a little deeper into their... The post When Do Your Landing Pages Need Conversion Rate Optimization? appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • The growth of e-commerce is somewhat overstated. The importance of connecting digital to brick-and-mortar stores, however, is important yet underemphasized. According to Google data, 90% of purchases still happen in a retail environment and over 85% of all retail purchases... The post How Local Inventory Ads Help Drive Online and In-Store Sales appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • The retail Home Run moment. According to the latest data from Google, 90% of purchases happen in a retail environment. Despite the watershed of digital, retail reigns supreme for purchase intent. The niche product market is no exception. Despite a... The post Is Retail The Best Place for Your Product? appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • How Brainwriting Helped Us Craft Winning Campaigns Brainstorming can be a powerful ideation tool. Groups can create solutions to problems, answer questions, and create solid strategies in a single session. Ask any creative or team member and they will probably... The post Brainstorming is Dead, Long Live Brainwriting appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
YouTube Video
  • Ever wonder what Taylor Swift would sing if she wrote about SEO? If you're anything like the team at Web Talent Marketing, you've not only pondered this question, you've taken it a step further and written the song. Enjoy! For the full story behind this song, hop over to http://bit.ly/1yEePt2 You might also like listening to the mix tape we made for Google: http://bit.ly/15srfdt LYRICS: Nice to ...

Web Talent Marketing
Web Talent Marketing
YouTube Video
  • Web Talent Marketing is going to be setting up shop in Atlanta, GA for Fab Tech 2014! If you have a website and you're not getting the leads you want - come talk to us! We'll give you some advice and walk you through some strategies that you can implement online. Our VP, Matt Self will be speaking at Fab Tech about digital marketing and you don't want it miss out on free advice, do you? We can't w...

Web Talent Marketing
Web Talent Marketing
YouTube Video
Web Talent Marketing
Web Talent Marketing
YouTube Video
Web Talent Marketing
Web Talent Marketing
YouTube Video
Web Talent Marketing
Web Talent Marketing
Blog Post
  • Gone are the days of needing an actual map, or those slightly less cumbersome printed directions from MapQuest. For most, not a week goes by where we don’t reach for our phones to use Google Maps. Either your stuck on... The post Google Maps and Local SEO appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • Since the rise of responsive web design, sites have become increasingly filled with large images, and are expected to look just as good on a five-inch smartphone as they do on a twenty-seven-inch monitor. This often creates images and file... The post The Future of Image Compression appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • In this day in age in the digital world, websites have replaced printed sales brochures for companies. Visiting a company’s website is akin to walking through its front doors and roaming through its halls. As you peruse a website, not... The post Making Your Meet The Team Page a Priority appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • In the world of SEO, one thing is universally agreed upon – building a strong backlink profile is essential to ranking highly in Google’s search results. But when targeting a potential link, which characteristic matters more? Authority or Relevance? This... The post Authority vs Relevance: Beginner Link Building appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • Snapchat grew from a platform for teens to send goofy pictures into a viable social channel for businesses to engage with followers. The explosive growth seemed almost too hard to believe. Now, Instagram appears to be stealing Snapchat’s thunder, bringing... The post Instagram Stories vs. Snapchat: What Businesses Prefer appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • Google Shopping is complicated, and we often receive questions from clients wondering how profitably their ad spend is being allocated across all products in a shopping campaign. This reporting task can seem daunting, but some setup and hefty use of... The post How To Do Product Level Reporting for Google Shopping Campaigns appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • When clients come to Web Talent they are looking for results… more sales, increased brand awareness, etc. Enter digital marketing. Of course, with a solid digital marketing strategy you will accomplish this but often the biggest challenge that businesses face... The post Digital Marketing… it’s a Lifestyle, not a Diet appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • Interested in an automatic egg poacher? Or, maybe a set of USB-c cables? Better yet, a giant swan raft? Anyone who shopped Amazon’s Prime Day surely noticed the eclectic variety of products featured by the eCommerce giant. But according to... The post What Amazon’s Prime Day Means for eCommerce appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • Remember the day when you’d watch something on a television, get up to call someone on a landline, sit down at a computer to send an email, and lift your wrist to your face to check the time? Consumer activity... The post What Marketers Need to Know About Cross Device Consumer Activity appeared first on Web Talent Marketing.

Web Talent Marketing
Web Talent Marketing
Blog Post
  • I am often asked by students and artists where to start if interested in design. Admittedly, it can be overwhelming. Adobe seems to make more products than they know what to do with, and there are tons of third-party apps... The post Designing on the iPad Pro appeared first on Web Talent Marketing.

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