Webtrends is a private company headquartered in Portland, Oregon, United States. It provides digital analytics, optimization and a number of other software solutions related to digital marketing. The company was founded in 1993, and is widely considered the first commercial web analytics solution. It provides services to approximately 2,000 companies.

Wikipedia
Webtrends
Webtrends
Blog Post

New blog articles detected.

  • Supercharging Personalization with Rich Data Layers
    A recent Blog post described the difficulties that businesses have with achieving a Single Customer View. Whilst this can mean many things, depending on who [...] The post Supercharging Personalization with Rich Data Layers appeared first on Webtrends.
Webtrends
Webtrends
Blog Post

New blog articles detected.

Webtrends
Webtrends
Blog Post

New blog articles detected.

  • Why do I need a single view of my customer?
    A single customer view has been the dream of many a marketer for years, but there are still very few organisations that are living that [...] The post Why do I need a single view of my customer? appeared first on Webtrends.
Webtrends
Webtrends
Blog Post

New blog articles detected.

  • Building an Agile Optimization Team
    Increasing numbers of businesses are on the path to becoming ‘Agile’, and yet they often find it hard to envision how Agile principles will translate [...] The post Building an Agile Optimization Team appeared first on Webtrends.
Webtrends
Webtrends
Blog Post

New blog articles detected.

Webtrends
Webtrends
Blog Post
Webtrends
Webtrends
Blog Post

New blog articles detected.

  • The future of retail is still strong, but different.
    Driving your customers online. We are all hearing that retail outlets are not performing as well as they have been and the advent of online [...] The post The future of retail is still strong, but different. appeared first on Webtrends.
Webtrends
Webtrends
Blog Post

New blog articles detected.

  • Light at the end of the funnel
    Let’s fix some common problems with the dark side of the checkout funnel – Payment Pages. Payment pages are very much the dark side of [...] The post Light at the end of the funnel appeared first on Webtrends.
Webtrends
Webtrends
Blog Post

New blog articles detected.

  • The thank you page doesn’t always mean goodbye
    I have optimised the homepage, my landing pages, my product pages, category pages, search results, basket page, payment page…what’s next?” A lot of very mature [...] The post The thank you page doesn’t always mean goodbye appeared first on Webtrends.
Webtrends
Webtrends
Blog Post

New blog articles detected.

  • Onsite Retargeting – Optimizing for returning visitors
    Onsite retargeting is a term you’ve likely heard countless times before. When it comes to our customers one size doesn’t fit all. We all have [...] The post Onsite Retargeting – Optimizing for returning visitors appeared first on Webtrends.
Webtrends
Webtrends
Blog Post

New blog articles detected.

  • Helloooo (is it me / this) you’re looking for?
    Hello Bars, Nano Bars, Notification Bars or whatever you want to call the long sticky promotional banner on your site are great ways to generate [...] The post Helloooo (is it me / this) you’re looking for? appeared first on Webtrends.
Webtrends
Webtrends
Blog Post

New blog articles detected.

  • The top 5 reasons for basket abandonment
    We have all done it. Put something in the basket and then left it there. It may not be a deliberate action but unfortunately there [...] The post The top 5 reasons for basket abandonment appeared first on Webtrends.
Webtrends
Webtrends
Blog Post

New blog articles detected.

  • Measuring Over-the-Top (OTT) Devices With Webtrends Infinity™
    Over-the-top (OTT) service providers are changing the way we consume content and are an emerging competitor to linear TV for valuable advertising dollars. In fact, [...] The post Measuring Over-the-Top (OTT) Devices With Webtrends Infinity™ appeared first on Webtrends.
Webtrends
Webtrends
Blog Post

New blog articles detected.

  • Making Data a Business Asset: 4 Critical Success Factors
    In my prior blog I talked about the value of leveraging data beyond “customer acquisition” in the areas of service, support and loyalty and companies [...] The post Making Data a Business Asset: 4 Critical Success Factors appeared first on Webtrends.
Webtrends
Webtrends
Blog Post

New blog articles detected.

Webtrends
Webtrends
Blog Post

New blog articles detected.

  • Webtrends Infinity™ Measures IoT Devices
    The IoT or Internet of Things is developing around us every day and the business implications are vast and far reaching. Webtrends Infinity™ was built [...] The post Webtrends Infinity™ Measures IoT Devices appeared first on Webtrends.
Webtrends
Webtrends
Blog Post

New blog articles detected.

  • 2017 Predictions for Data Analysts
    When reviewing the performance of our Webtrends blogs for 2016, the three that consistently were near the top of the list in terms of engagement [...] The post 2017 Predictions for Data Analysts appeared first on Webtrends.
Webtrends
Webtrends
Blog Post

New blog articles detected.

  • Mind the Gap: How to Move From Data-Rich to Insights-Driven
    Last week, we hosted a webinar with guest speaker Boris Evelson, VP and principal analyst at Forrester Research, on the topic of closing the data-to-insight [...] The post Mind the Gap: How to Move From Data-Rich to Insights-Driven appeared first on Webtrends.
Webtrends
Webtrends
Blog Post

New blog articles detected.

Webtrends
Webtrends
Blog Post

New blog articles detected.

  • The Power of Data Goes Far Beyond Analytics Reporting
    Reporting and visualization of analytics data are enablers of a well-informed marketing department. But in today’s data rich world, if that’s all you’re doing with [...] The post The Power of Data Goes Far Beyond Analytics Reporting appeared first on Webtrends.
Webtrends
Webtrends
Blog Post

New blog articles detected.

Webtrends
Webtrends
Blog Post

New blog articles detected.

  • Why SharePoint Analytics Needs Big Data
    Big data is changing the way brands understand and optimize the customer experience. New technologies that harness the complex and massive amounts of available data [...] The post Why SharePoint Analytics Needs Big Data appeared first on Webtrends.
Webtrends
Webtrends
Blog Post

New blog articles detected.

  • Webtrends Completes Certification for Privacy Shield
    After many months of uncertainty, in July the EU Commission approved Privacy Shield as a replacement for the defunct Safe Harbor – a framework used [...] The post Webtrends Completes Certification for Privacy Shield appeared first on Webtrends.
Webtrends
Webtrends
Blog Post

New blog articles detected.

  • Using Analytics for SharePoint to Report and Take Action
    Many people are initially interested in analytics for their SharePoint sites to meet basic reporting needs. They understand the importance of “operational” reporting, which reveals [...] The post Using Analytics for SharePoint to Report and Take Action appeared first on Webtrends.

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.