Webtrends is a private company headquartered in Portland, Oregon, United States. It provides digital analytics, optimization and a number of other software solutions related to digital marketing. The company was founded in 1993, and is widely considered the first commercial web analytics solution. It provides services to approximately 2,000 companies.

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Webtrends
Webtrends
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  • Right now you’re in the starting blocks: you have found an optimisation services provider, you have set up an internal optimisation team… There is only [...] The post 5 Things you must Test to improve Conversion appeared first on Webtrends.

Webtrends
Webtrends
Blog Post
  • Form Optimisation – the basics Let’s be honest, forms are often a real pain to fill in and that’s why it’s so important to get [...] The post Form optimisation best practice appeared first on Webtrends.

Webtrends
Webtrends
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  • As an Optimization consultant, I often get asked about getting the most from Pay Per Click (PPC) landing pages So I thought that I would [...] The post Turn clicks into conversions appeared first on Webtrends.

Webtrends
Webtrends
Blog Post
  • Who doesn’t want to improve their conversion rates? In my last post I discussed onsite retargeting but if you haven’t started your conversion rate optimisation (CRO) journey [...] The post 10 Considerations When Choosing an Optimisation Partner appeared first on Webtrends.

Webtrends
Webtrends
Blog Post
  • Onsite retargeting is a term you’ve likely heard countless times before. When it comes to our customers one size doesn’t fit all. We all have [...] The post Onsite Retargeting – Optimising for returning visitors appeared first on Webtrends.

Webtrends
Webtrends
Blog Post
  • Who doesn’t want to improve their conversion rates? In my last post I discussed onsite retargeting but if you haven’t started your conversion rate optimization (CRO) journey [...] The post 10 Considerations When Choosing an Optimization Partner appeared first on Webtrends.

Webtrends
Webtrends
Blog Post
  • A recent Blog post described the difficulties that businesses have with achieving a Single Customer View. Whilst this can mean many things, depending on who [...] The post Supercharging Personalization with Rich Data Layers appeared first on Webtrends.

Webtrends
Webtrends
Blog Post
  • When conversion is an order, it is easy to determine its value. Whatever the price of the product is, then this is the value of [...] The post Why should I bother to optimize a non-ecommerce website? appeared first on Webtrends.

Webtrends
Webtrends
Blog Post
  • A single customer view has been the dream of many a marketer for years, but there are still very few organisations that are living that [...] The post Why do I need a single view of my customer? appeared first on Webtrends.

Webtrends
Webtrends
Blog Post
  • Increasing numbers of businesses are on the path to becoming ‘Agile’, and yet they often find it hard to envision how Agile principles will translate [...] The post Building an Agile Optimization Team appeared first on Webtrends.

Webtrends
Webtrends
Blog Post
  • So you’ve had exit intent messaging on your site for a while now and are not seeing the uptake it once did. So If any [...] The post Wait…don’t leave – am I really that predictable? appeared first on Webtrends.

Webtrends
Webtrends
Blog Post
  • Driving your customers online. We are all hearing that retail outlets are not performing as well as they have been and the advent of online [...] The post The future of retail is still strong, but different. appeared first on Webtrends.

Webtrends
Webtrends
Blog Post
  • Let’s fix some common problems with the dark side of the checkout funnel – Payment Pages. Payment pages are very much the dark side of [...] The post Light at the end of the funnel appeared first on Webtrends.

Webtrends
Webtrends
Blog Post
  • I have optimised the homepage, my landing pages, my product pages, category pages, search results, basket page, payment page…what’s next?” A lot of very mature [...] The post The thank you page doesn’t always mean goodbye appeared first on Webtrends.

Webtrends
Webtrends
Blog Post
  • Onsite retargeting is a term you’ve likely heard countless times before. When it comes to our customers one size doesn’t fit all. We all have [...] The post Onsite Retargeting – Optimizing for returning visitors appeared first on Webtrends.

Webtrends
Webtrends
Blog Post
  • Hello Bars, Nano Bars, Notification Bars or whatever you want to call the long sticky promotional banner on your site are great ways to generate [...] The post Helloooo (is it me / this) you’re looking for? appeared first on Webtrends.

Webtrends
Webtrends
Blog Post
  • We have all done it. Put something in the basket and then left it there. It may not be a deliberate action but unfortunately there [...] The post The top 5 reasons for basket abandonment appeared first on Webtrends.

Webtrends
Webtrends
Blog Post
  • Over-the-top (OTT) service providers are changing the way we consume content and are an emerging competitor to linear TV for valuable advertising dollars. In fact, [...] The post Measuring Over-the-Top (OTT) Devices With Webtrends Infinity™ appeared first on Webtrends.

Webtrends
Webtrends
Blog Post
  • In my prior blog I talked about the value of leveraging data beyond “customer acquisition” in the areas of service, support and loyalty and companies [...] The post Making Data a Business Asset: 4 Critical Success Factors appeared first on Webtrends.

Webtrends
Webtrends
Blog Post
  • Webtrends has been in the data business for 20+ years now and has seen digital data grow up and evolve. I would say it’s still [...] The post Data as a Business Asset. What Does it Mean and Why Now? appeared first on Webtrends.

Webtrends
Webtrends
Blog Post
  • The IoT or Internet of Things is developing around us every day and the business implications are vast and far reaching. Webtrends Infinity™ was built [...] The post Webtrends Infinity™ Measures IoT Devices appeared first on Webtrends.

Webtrends
Webtrends
Blog Post
  • When reviewing the performance of our Webtrends blogs for 2016, the three that consistently were near the top of the list in terms of engagement [...] The post 2017 Predictions for Data Analysts appeared first on Webtrends.

Webtrends
Webtrends
Blog Post
  • Last week, we hosted a webinar with guest speaker Boris Evelson, VP and principal analyst at Forrester Research, on the topic of closing the data-to-insight [...] The post Mind the Gap: How to Move From Data-Rich to Insights-Driven appeared first on Webtrends.

Webtrends
Webtrends
Blog Post
  • Taking Action! It’s time to bring all our best practices full circle. In previous blogs, we’ve talked to our stakeholders about what they really want [...] The post Best Practices of Effective Website Performance Measurement – Part 4 appeared first on Webtrends.

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