Weidert Group
Weidert Group
Blog Post
  • When you sit down to create new content for your website, what’s the method to your madness? Are you following a pre-planned editorial calendar, or are you flying by the seat of your pants, taking stabs in the dark at what you think would be the most effective? If your strategy is more like the latter, it’s about time you stop guessing at what your prospects want, and start planning content tha...

Weidert Group
Weidert Group
Blog Post
  • On today's Weidert Wednesday Jess and I are here to talk more about Growth Driven Design and share some analogies to explain how it works. If you’ve been following our blog and own website design process, you’ll know that we’ve been big proponents of GDD and launchpad websites, as you can’t understate the importance of having a perfectly optimized and designed website in 2018.

Weidert Group
Weidert Group
Blog Post
  • What I Learned at the 2018 Experience Inbound Conference It’s been about two weeks since Experience Inbound rocked my world, and I’m finally sitting down to capture and share my thoughts. In case you’re not aware, the event was held in early June at two locations — Miller Park in Milwaukee, Wisconsin and Lambeau Field in Green Bay (Go Pack Go!). I had a lot of “aha” moments, and hundreds who ...

Weidert Group
Weidert Group
Blog Post
  • With so many different social media channels available for businesses to use, deciding which are the most valuable can almost feel a little overwhelming – especially for B2Bs. Whereas B2Cs can find and target consumers on just about any network, B2Bs often have a much harder time connecting with their audience on sites like Pinterest, Facebook, Foursquare, or Instagram. But what about Twitter? ...

Weidert Group
Weidert Group
Blog Post
  • With the world of marketing changing at a rapid pace, it's hard to keep up with the latest in buyer behavior research and new technology. Chances are, you've read books, subscribed to blogs and researched online to stay on top of the latest trends in the marketing industry. Maybe you've even started an inbound marketing program to generate leads for sales because you believe custom content is ...

Weidert Group
Weidert Group
Blog Post
  • Have you ever visited a website, tried to navigate a couple pages, and just end up leaving because you couldn’t find anything or didn’t like how it looked? Given how optimized and well-designed other sites can be these days, it often isn’t worth our time to spend minutes digging through a website looking for something when the next link down on Google can take you directly to what you’re lookin...

Weidert Group
Weidert Group
Blog Post
  • For companies that deal mostly with considered purchases, one of the biggest marketing challenges you’ll face is keeping your product or service top-of-mind throughout your prospects’ entire buyer journeys. It’s not unusual for the purchase timeline to be more than a year long (although closer to 9 months on average), and during that time, your prospects will be exploring just about every possi...

Weidert Group
Weidert Group
Blog Post
  • One of our clients manufactures a unique functional whey protein marketed to food and beverage manufacturers. Over the years (more than 20) as our client, one of the biggest hurdles they’ve had is overcoming prospects’ perceptions that their product performs just like commodity whey proteins (it doesn’t). Prior to video becoming so accessible (and inexpensive), we dreamed of a day when we could...

Weidert Group
Weidert Group
Blog Post
  • Even with all the advancements in online marketing the past few years, and the wide-spread adoption of various social media platforms, the use of email marketing is still a very powerful tactic if properly utilized. The reality is there's a ton of garbage emailed everyday. In fact, marketers sent over 269 billion emails in 2017! With all these emails being sent, what separates the good from the...

Weidert Group
Weidert Group
Blog Post
  • If you’re an industrial marketer charged with contributing to your company’s growth goals, odds are you’re well aware how much industrial marketing and sales has changed in the last 10-15 years – and that the traditional marketing and sales playbook (exhibit at and attend major trade shows, advertise in vertically focused trade pubs, make cold calls, rely on personal networks and word of mouth)...

Weidert Group
Weidert Group
Blog Post
  • You know what the worst thing is about technology these days? Having to replace everything every few years when it becomes obsolete. You get a new cell phone, for example, finally learn all the new features and functions and half a year later, there’s already a better version available that’s twice as powerful. Sure, your old model is fine and still performs well, but that’s not going to stop e...

Weidert Group
Weidert Group
Blog Post
  • What’s the main driver of business growth and sustainability for manufacturers? Is it the latest technology? Product innovation? Improved processes and efficiencies? Yes, these can all contribute to improved margins and market share. The number one factor, however, is something right in front of your nose: existing customers. “Customer churn” refers to the number of customers that leave in a g...

Weidert Group
Weidert Group
Blog Post
  • This blog is based on an interview with Joanna Wiebe that originally appeared on the Stream Creative Marketing Blog. Copywriters need a fresh approach to writing content. At least, that’s the opinion of Joanna Wiebe, creator of CopyHackers and cofounder of AirStory. In short, she helps copywriters and content marketers use their words to sell more stuff. Joanna has helped clients like Crazy E...

Weidert Group
Weidert Group
Blog Post
  • As competition becomes more fierce, today’s manufacturers are anxiously looking for ways to gain market share and increase brand awareness, while their marketing departments are being charged with attracting more qualified leads and managing promotional campaigns. Some of the tools being used to accomplish these goals include Customer Relationship Management (CRM), Enterprise Resource Planning ...

Weidert Group
Weidert Group
Blog Post
  • Record unemployment is hovering around 4% nationally, with some states dipping even lower. The tight labor market is arguably impacting manufacturing more than any other sector. An exodus of Baby Boomer workers is taking decades of experience and industry insights with them into retirement, and many younger generations aren’t necessarily pursuing trades. We’ve written before on how to recruit ...

Weidert Group
Weidert Group
Blog Post
  • This blog is based on an interview with Robbie Richards that originally appeared on the Stream Creative Marketing Blog. Tara Robertson is the Director of Marketing Strategy for Sprout Social, and oversees their agency partner program while also developing strategy for the entire marketing department. Before joining Sprout, Tara was the VP of Marketing at Hotjar and VP of Marketing & Creative S...

Weidert Group
Weidert Group
Blog Post
  • What would Prince Charming have done without Cinderella’s glass slipper? After spending most of an evening with the woman of his dreams, Cinderella left the Prince in a hurry without getting the chance to tell him her name. Luckily for them, he was able to track her down via the glass slipper she left behind, but I doubt they would’ve lived happily ever after if he hadn't found that clue. For...

Weidert Group
Weidert Group
Blog Post
  • We all want to attract more traffic to our website, and while there are many ways to accomplish this, one thing you must prioritize are keywords. As a cornerstone of search engine optimization, it's crucial that you use the most effective keywords throughout your site that connect with the right audience for your business.  This process of keyword research can be tricky, but when done well can...

Weidert Group
Weidert Group
Blog Post
  • “Look before you leap.” This is a lesson in cautiousness we’re taught as kids that we take with us the rest of our lives. We’ve all gotten burned by something because we didn’t do our research or due diligence beforehand, and in the marketing world, that can spell disaster for your campaign or project. Whether you’re building out a new email campaign or launching a new website, it’s crucial th...

Weidert Group
Weidert Group
Blog Post
  • Many marketing departments consist of only one or two people who are responsible for managing every aspect of a company’s marketing efforts — from trade shows and sales tools to websites, promotional emails and social media. Add an inbound marketing program to the mix, and the pressures mount, and getting sales, engineering or someone on your leadership team to spend a few minutes talking abou...

Weidert Group
Weidert Group
Blog Post
  • “Far and away the best prize that life has to offer is the chance to work hard at work worth doing.” – Theodore Roosevelt If you’re going to spend more than 40 years of your life working, the best job you can ask for is one you enjoy working hard at, and that leaves you feeling fulfilled at the end of each day. If you’re someone with marketing experience who thrives on helping businesses suc...

Weidert Group
Weidert Group
Blog Post
Weidert Group
Weidert Group
Blog Post
  • The digital age has made it far too easy to ignore writing basics such as good grammar, punctuation and even complete sentences. While these cringeworthy writing mistakes are now acceptable in mainstream communication, letting them creep into your professional content distracts readers, suggests you don’t care, and can really damage your reputation as an industry thought leader. Never fear! Th...

Weidert Group
Weidert Group
Blog Post
  • This blog is based on an interview with Robbie Richards that originally appeared on the Stream Creative Marketing Blog. Referred to as the MacGyver of online traffic generation, Robbie Richards is considered an SEO guru, helping even smaller organizations outrank global brands. Originally from Australia, Robbie now resides in Boise, Idaho, where he’s Director of Marketing at Virayo, a company ...

Weidert Group
Weidert Group
Blog Post
  • Is your B2B content truly primed to generate leads? If you’re like a lot of B2B marketers, the answer is “not as well as it should be.” Yes, it can happen to the best of us. You’re dealing with urgent matters and putting out fires that cause you to lose focus on the broader picture of what your marketing content needs to be doing. Or you’re finding yourself so caught up in in the day-to-day B...

Weidert Group
Weidert Group
Blog Post

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