Weidert Group
Weidert Group
Blog Post
  • Video is transforming the way that sales interacts with leads. By using visually engaging and thoughtfully scripted video, a sales person can stand out in cluttered inboxes, bring their product to potential buyer’s screen, and create a meaningful connection. Here are four ways video is transforming how salespeople interact with their prospects.

Weidert Group
Weidert Group
Blog Post
  • You’re probably familiar with the strategy at the heart of inbound marketing: use content (blogs, eBooks, infographics, videos, tip sheets and more) to attract prospects to websites where they can identify themselves as leads, then be nurtured in a way that turns them into customers. In order to attract visitors and convert them into leads, content must address the questions prospect...

Weidert Group
Weidert Group
Blog Post
  • Once you’ve determined that inbound marketing will be the most effective way to achieve your business goals, your next step might be to look at your current in-house capabilities to see if you’ve “got what it takes” to execute a strategy successfully. Most organizations that are new to inbound are hopeful they can handle some, if not all, of the tasks internally. But because few compan...

Weidert Group
Weidert Group
Blog Post
  • An experienced sales team is an essential factor for success in any industrial manufacturing company. Without a team of dedicated, smart individuals interacting with prospects, opportunities can be missed and deals might be lost. However, if your sales team is still adhering to a more traditional “outbound” or legacy approach, they might be turning potential buyers off without even rea...

Weidert Group
Weidert Group
Blog Post
  • Tired of your tweets getting cut short by the 140-character limit? Worry no more! If you missed the news last week, Twitter has doubled their character count, raising the limit to 280. These changes are now available for all users on the social network, after initially testing the longer tweets with a select group of users back in September. This is undoubtedly the biggest change the s...

Weidert Group
Weidert Group
Blog Post
  •  “We don’t want to waste our time on Facebook. It won’t generate any quality sales leads.” We hear this a lot from some B2B industrial manufacturers, and there’s some legitimacy to the argument. Agreed, Facebook likely won’t play a critical role in a manufacturer’s marketing strategy, and it won’t generate millions in purchase orders or secure the next big sale for most. But it’s influ...

Weidert Group
Weidert Group
Blog Post
  • Does your company advertise on LinkedIn? It’s said that 94% of B2B businesses use LinkedIn to distribute content, but are you taking advantage of its advertising options? While organically posting to your company page should be a crucial part of your social strategy, LinkedIn’s paid options continue to provide results for B2B marketers, with conversion rates averaging 6.1%, compared to...

Weidert Group
Weidert Group
Blog Post
  • There are the age-old concerns of most businesses: competition, emerging trends, labor markets, sales and marketing, escalating material costs, etc. But in the digital age, the #1 concern for many businesses is data security. With data breaches making headlines on a weekly basis, building confidence with wary consumers and the public as a whole is increasingly important.

Weidert Group
Weidert Group
Blog Post
  • The great thing about choosing between Salesforce and HubSpot is that you don't have to. Salesforce and HubSpot have a robust integration ready to implement right out of the gate. You may already have Salesforce set up and have your entire sales staff trained on the platform, but now you want to leverage the strengths of HubSpot for your marketing team. The integration allows you to k...

Weidert Group
Weidert Group
Blog Post
  • Staying on top of the latest marketing trends in the manufacturing industry isn’t always easy. Especially if you’re just getting started, it can be hard finding reliable, high-quality resources. To help point you in the right direction and make your manufacturing marketing job a little bit easier, we sifted through the best resources for manufacturing marketers, and these were our Top ...

Weidert Group
Weidert Group
Blog Post
  • Despite rhetoric suggesting that manufacturing is on the decline, many areas of the country are experiencing a thriving manufacturing sector. While the uptick can certainly be seen as a positive, even those industries experiencing a resurgence will continue to face challenges in the years ahead. We talk with many manufacturers every day and hear first-hand about the issues they’re dea...

Weidert Group
Weidert Group
Blog Post
  • You may have noticed on our social channels that Weidert Group really got into Halloween this year; in fact, we were part of a Halloween Costume challenge with our friends over at IMPACT Branding & Design, another HubSpot Partner Agency, in which the "non-winner" would write a blog post about what it's like to lose. Both teams brought their A games, but according to Dan Tyre (the offic...

Weidert Group
Weidert Group
Blog Post
  • How much do you read? I'm talking about outside of the internet. Don't get me wrong: The internet is wonderful place to read and learn a ton about all kinds of constantly changing subjects. But sometimes you need to sit down with a good book and dig deeply into a big topic.

Weidert Group
Weidert Group
Blog Post
  •   At this year’s HubSpot INBOUND conference, many new updates and rollouts were announced, and the team at Weidert Group is extremely jazzed for each of these. If you weren’t able to attend the conference, here’s a quick list of the latest updates to look out for in the upcoming months (some of which are already in your portal)!

Weidert Group
Weidert Group
Blog Post
  •  As an inbound marketer, you’re all about being ahead of the curve and using the latest marketing techniques to get leads and attract traffic to your website. Whether it be through paid social ads, blogging and vlogging, staying on top of the latest SEO changes, or having the sleekest user experience (U/X) and website design, you know buyer research habits are always changing, and if y...

Weidert Group
Weidert Group
Blog Post
  •  This might sound too easy to be true, but when it comes to the PR they do, positive relations with your marketing firm will lead to a future of great work coming from them. Below are some simple tips that will help you help your agency make PR inroads into your B2B target markets, get the valuable exposure you need, and attract the right prospects to your website. These ideas don’t ap...

Weidert Group
Weidert Group
Blog Post
  • Account Based Marketing (ABM) is a big buzzword in the industrial manufacturing space, and for good reason. When compared to other marketing initiatives, recent surveys have found that “ABM delivered the highest Return on Investment of any B2B marketing strategy or tactic.” Armed with this information, you probably want to get your own ABM plan up and running ASAP – but don’t jump into...

Weidert Group
Weidert Group
Blog Post
  • Strong business leaders understand the value of their expenditures by the potential return on investment. But often, in evaluating marketing plans, executives and those appointed to lead marketing fail to accurately understand (or calculate) the value of marketing results. Too often, we encounter companies who either de-value their leads or misunderstand the holistic value of their pay...

Weidert Group
Weidert Group
Blog Post
  • For most B2B companies out there, social media tends to be an awkward part of the marketing equation. On one hand, companies feel obligated to be on social media, because almost everyone else is these days, but on the other hand many companies downplay its importance to their marketing strategies because they don’t feel their B2B industry has a large or active social following. And whi...

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