Weidert Group
Weidert Group
Blog Post

New blog articles detected.

  • How to Create ToFu, MoFu, and BoFu Content
    If you’ve been to our blog before, you might’ve seen us talk about ToFu, MoFu, and BoFu content. No, we’re not talking tofu the food; we’re the talking about top-of-the-funnel content (ToFu), middle-of-the-funnel content (MoFu), and of course, bottom-of-the-funnel content (BoFu). What’s all that mean? It means that visitors come to your site in all different stages of the buying proces...
Weidert Group
Weidert Group
Blog Post

New blog articles detected.

  • 12 Different Types of Advanced Marketing Content [Infographic]
      For any business with an inbound marketing plan, the blog is typically the backbone of its content strategy. Aside from just blogging, however, it’s crucial that businesses create advanced content to drive their lead generation strategy, and to add some differentiation to all the blog content. With buyer research time getting shorter and shorter, today’s B2B buyers want to get right...
Weidert Group
Weidert Group
Blog Post

New blog articles detected.

  • The Difference Between Marketing Automation and Inbound Marketing
      Looking at HubSpot’s 2017 State of Inbound report, 55% of marketers cited increasing traffic to their website as one of their top marketing priorities for the next year. Today’s marketers know that buyers are conducting more of their research online, and they want their website to be the place that they land when doing so. The real question is, how do they do it? This is where marke...
Weidert Group
Weidert Group
Blog Post

New blog articles detected.

  • 3 Reasons Mobile Marketing Matters to B2B Manufacturers
    As a B2B manufacturer, it is easy to dismiss the sustained (and increasing) popularity of mobile marketing. After all, if your customers can’t buy your products online, adopting a “mobile first” mentality seems counterproductive. However, these trends and statistics may have you rethinking your position on how mobile fits into your B2B marketing strategy:
Weidert Group
Weidert Group
Blog Post

New blog articles detected.

  • Outbound Marketing vs. Inbound Marketing
    The average person is exposed to 3,000 - 5,000 marketing messages a day. Woof! Of course (and thankfully), we don’t remember the majority of these messages, and the messages we do remember are either highly entertaining and / or they resonate with us. This number, however, can be extremely scary to marketers who are trying to grab a high quality lead’s attention any which way they can...
Weidert Group
Weidert Group
Blog Post

New blog articles detected.

  • Top Tips to Conducting an Effective A/B Test
     Do you ever sit at your desk stressing over whether or not your prospect would prefer the blue call-to-action background or the green one? Whether the word "FREE!" is too cheesy for your target? There are so many small (often seemingly unimportant) decisions made regarding content offers and how they're promoted, each of which could have a significant impact on your prospect's decisio...
Weidert Group
Weidert Group
Blog Post

New blog articles detected.

  • 5 Helpful Annual Marketing Budget Templates
    The new start of the business year is nearing, and we all know what that means—time to make plans and get yearly budgets in to management for approval. There are so many variables to consider when searching for an accurate figure that encompasses all the needs of your yearly marketing plans. It can be a difficult figure to predict, as marketing affects most areas of your business and ...
Weidert Group
Weidert Group
Blog Post

New blog articles detected.

  • Putting It Over the Plate: Pitching to Score with the B2B Media
    A pitcher can have a great knuckleball or a devilishly tricky slider, but if the ball doesn’t it make it over the plate, the hurler gets sent to the showers. So it is with pitching trade press editors. If you cannot find the sweet spot, your excellent content goes no further than the blog on your website or your LinkedIn page. Failure to make the editor swing results in lost opportuni...
Weidert Group
Weidert Group
Blog Post

New blog articles detected.

  • What is Marketing Automation And How is it Being Used?
    Marketing automation remains a hot topic in marketing, and with good reason. According to numbers compiled by Ve Interactive, it’s estimated that this behemoth of the online world is currently used in marketing strategies by 49% of companies globally, with the percentage ticking up to 55% for B2Bs. It’s no wonder, then, that marketing automation is growing at a compounded rate of 8....
Weidert Group
Weidert Group
Blog Post

New blog articles detected.

  • 5 Questions To Ask Prospects In An Exploratory Meeting
      Your company’s marketing efforts have attracted a promising prospect. After some vetting, the prospect proves qualified and your sales team schedules an exploratory meeting. It’s critical that this prime time in front of a prospect doesn’t equate to wasted time (and a missed opportunity), so how do you make the most of it? Preparation is key, especially since there’s a lot of groun...
Weidert Group
Weidert Group
Blog Post

New blog articles detected.

  • 15 Statistics That Make the Case for Inbound Marketing
    According to the HubSpot 2017 State of Inbound report, 76% of marketers in North America use inbound marketing approach as their primary strategy—meaning, if you aren’t currently doing inbound for your business, three of your competitors likely are.
Weidert Group
Weidert Group
Blog Post

New blog articles detected.

  • August Facebook Updates: Introducing Facebook Watch, 360° Cover Photos, and More
    2017 has been a big year for Facebook so far, and they’re turning up the heat with summer almost over. In addition to hitting the 2 billion user mark in June, the network has made a serious effort to position themselves as a prefered social network for B2B businesses. As a result, they’ve launched numerous new features and updates on the network, with their latest additions being Faceb...
Weidert Group
Weidert Group
Blog Post

New blog articles detected.

  • 4 Reasons Why I Now Love HubSpot More than Post-its
    I feel like I need to give you a bit of background story here. I think I’m pretty organized, and I generally don’t forget things. Why? Post-its are my friends — every color, everywhere. It’s almost unbelievable to see how these little pieces of paper have saved my life so many times. Have an idea? Post-it. Need a reminder? Post-it. Quick notes during a call? POST-IT! You get the idea: ...
Weidert Group
Weidert Group
Blog Post

New blog articles detected.

  • Sales & Marketing Alignment: 3 Solutions Beyond the SLA
    When it comes to converting inbound leads into customers, Marketing and Sales alignment remains a popular topic of discussion within the inbound marketing community. With sales enablement getting more and more attention overall, the Service Level Agreement (SLA) has proven to be the perfect entry point for bringing two historically less than harmonious departments together.
Weidert Group
Weidert Group
Blog Post

New blog articles detected.

  • Target Personas: A Better Method For Revealing Motivations
    When you read about content marketing, you’re bound to see references to the prospect persona (sometimes called the target persona), a tool for understanding your most attractive prospects. We've reviewed and worked with a number of templates over the years, but found that none uncovered deep insights into the prospect's personal motivations. So, we came up with our own template, an...
Weidert Group
Weidert Group
Blog Post

New blog articles detected.

  • What Kinds of Businesses Benefit from Inbound Marketing?
    As a HubSpot Platinum level partner we get this question pretty often from prospects and businesses starting to do research on various marketing approaches, as well as other marketing firms like Weidert Group interested in selling Inbound Marketing services.
Weidert Group
Weidert Group
Blog Post

New blog articles detected.

  • Want More Leads? Your Current Clients Are Your Best Resource!
    Yes, we’re totally sold on the inbound marketing approach to generating more leads. It works, and we’ve got lots of stories from clients to attest to this fact. And not just pie-in-the-sky stories either, but real data...like our friends at Gordon Flesch Company who earned nearly $1 million in new business in just 10 months as a direct result of the inbound marketing strategy they entr...
Weidert Group
Weidert Group
YouTube Video

New YouTube videos detected.

  • Attend Experience Inbound 2017
    Experience Inbound 2017 is Wisconsin's top inbound marketing and sales conference. Visit www.experienceinbound.com for tickets to our June 13 event in Green Bay and June 14 event in Milwaukee
Weidert Group
Weidert Group
YouTube Video

New YouTube videos detected.

  • Inside the Weidert Group Culture Code
    Why create a culture code? What did Weidert Group gain from identifying and documenting its cultural attributes? Three team members from Weidert Group discuss just how valuable the Weidert Group Promise & Culture code is to the agency. See the full deck at: https://www.slideshare.net/secret/2gIA78bYsNlG6j
Weidert Group
Weidert Group
YouTube Video

New YouTube videos detected.

  • Why Experience Inbound? Ryan Panzer, Google
    Ryan Panzer, speaker from Google at Experience Inbound 2015, discusses the fun of interacting with a great audience of marketing and sales professionals. Video features "Now Son" by Padington Bear.
Weidert Group
Weidert Group
YouTube Video

New YouTube videos detected.

  • Why Experience Inbound? Al Wells
    Hear it from Al Wells, Director of Business Development for Variant Productions. Experience Inbound is a highly quality event for both sales and marketing professionals. Video features "Now Son" by Padington Bear.
Weidert Group
Weidert Group
YouTube Video

New YouTube videos detected.

  • Why Experience Inbound? Andy Sell
    Listen to Andy Sell rave about Experience Inbound's focus on marketing and sales alignment. In 2016, this theme will continue! Video features "Now Son" by Padington Bear.
Weidert Group
Weidert Group
YouTube Video

New YouTube videos detected.

Weidert Group
Weidert Group
YouTube Video

New YouTube videos detected.

  • The Role of CRM in Aligning Marketing and Sales
    See the full video blog post at: http://wdrt.co/1Df1jwz Get more Whole Brain Marketing resources at: http://wdrt.co/10nHKp1 With HubSpot's entry into the CRM field in late 2014, the emphasis for inbound marketing has shifted toward greater alignment between marketing and sales. Companies can unify their business development approach through better forms of shared information and a more aligned m...
Weidert Group
Weidert Group
YouTube Video

New YouTube videos detected.

  • Closing the Loop Between Marketing and Sales
    See the full video blog post at: http://wdrt.co/1EvKH9R Get more Whole Brain Marketing resources at: http://wdrt.co/10nHKp1 According to the Harvard Business Review, B2B sales staff are in serious need of rethinking their relationship with marketing. Furthermore, its imperative that marketers use data to measure their impact on positive business growth. Each relies on the other for overall busin...
Weidert Group
Weidert Group
YouTube Video

New YouTube videos detected.

  • Explaining a Lead's Worth: Defend Marketing ROI with Customer Lifetime Value
    See the full video blog post at: http://wdrt.co/1G30Gpt Get more Whole Brain Marketing resources at: http://wdrt.co/10nHKp1 Strong business leaders understand the value of their expenditures by the potential return on investment. But often, in evaluating marketing plans, executives and those appointed to lead marketing fail to accurately understand (or calculate) the value of marketing results. ...
Weidert Group
Weidert Group
YouTube Video

New YouTube videos detected.

  • How Selling Changes When You're Fed Inbound Leads
    See the full video blog post at: http://wdrt.co/1OR89yg Get more Whole Brain Marketing resources at: http://wdrt.co/10nHKp1 Whether your sales team is the backbone of your organization or you're just building out business development resources, your sales process will change when you introduce inbound lead generation. In traditional settings, sales people aren't used to being fed leads. They hav...

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