Weidert Group
Weidert Group
Blog Post
  • Creating content is a blessing and a curse for regular bloggers. On the one hand, new posts keep your blog relevant. On the other, there’s having to write those posts — even when it feels like a fresh idea can’t be had. Don’t despair! The Content Queens have been challenged but never beaten by the blank page, and we’re here to make sure you aren’t either. Believe it or not, there are dozens o...

Weidert Group
Weidert Group
Blog Post
  • With everything moving online, the days of looking up businesses in hardcopies of the Yellow Pages and trade journals are just about over. Today’s searchers use Google and trusted online business directories to find the companies they want to work with - which is why adding your organization to these lists is often crucial for being noticed in the digital era, especially for specialized industr...

Weidert Group
Weidert Group
Blog Post
  • Search ranking tools have evolved quite a bit over the last handful of years, as Google’s ultra popular PageRank tool went away in 2014 and has since been replaced by MozRank, and many SEO software companies have released their own variations of ranking tools. So which search ranking tools are most reliable? With this in mind, we’ll cover the Rankings and Ranking Distribution tools from SEMrus...

Weidert Group
Weidert Group
Blog Post
  • As the pioneer of inbound marketing, HubSpot remains the go-to source for information, thought leadership and education on the topic. Over the past several years, HubSpot has had a continuous-improvement mindset toward their certification courses, and we're thoroughly impressed with their latest additions to the Inbound certification program. Inbound has evolved, and how your company approac...

Weidert Group
Weidert Group
Blog Post
  • How much does an inbound program cost? As is often the case, the short answer is, "It depends." There are several variables that play a major factor, which lead to even more questions. How much foundational work has been completed? How well is your existing website working for you? Are you starting from scratch or do you already have a lot of content that can be repurposed? How proficient are y...

Weidert Group
Weidert Group
Blog Post
  • Q1 is in the books and so far, there’s been a lot for industrials to talk about in 2018. It’s been a relatively positive start for the U.S. manufacturing economy this year, although looming foreign trade policies and tariffs stand to shake things up. In addition to those headlines, however, today’s industrial marketers have plenty of other concerns on their minds, as the online marketplace gets...

Weidert Group
Weidert Group
Blog Post
  • With video proving itself to be one of the most effective marketing tactics in 2018, more and more businesses are starting to create video content. In fact, according to HubSpot, 81% of businesses say they use video as a marketing tool now, up from 63% in 2017. Furthermore, 65% of those who don’t currently use video say they plan to start in 2018, which means just about every business will be t...

Weidert Group
Weidert Group
Blog Post
  • “It’s all about people.” That was the key takeaway from Oracle CTO Larry Ellison’s speech several years ago at Oracle Cloud World, and the message is still true today. According to Ellison, Human Capital Management (HCM) and Customer Service are the two most important applications of a modern enterprise, with the idea being that happy employees lead to happier customers and a more successful b...

Weidert Group
Weidert Group
Blog Post
  • How do we know what marketing tactics work? The question is probably as old as marketing itself, and one that all marketers – including Inbound Marketers – should be asking themselves regularly. Fortunately, the answer is in your analytics. Analytics help you measure, manage and monitor the performance of your marketing tactics. Some have more measurable analytics than others, but when practi...

Weidert Group
Weidert Group
Blog Post
  • With 46% of today’s businesses already implementing social videos, and another 26% planning to implement them in 2018, you’re running out of time to be ahead of the curve on video. In fact, as HootSuite put it, social video isn’t just an algorithmic advantage for company pages anymore; it’s proving to be a table-stakes tactic. Today, if you want a seat at the table with the other industry-exper...

Weidert Group
Weidert Group
Blog Post
  • The Cambridge Analytica scandal may be a watershed moment for Facebook. The leaking of the personal data of 50 million Facebook users to a researcher at Cambridge Analytica has rocked the social media world, sending Facebook stocks in a downward spiral despite profuse apologies and promises by Mark Zuckerberg, Facebook’s founder and president. It’s also rocked the political world, leaving citiz...

Weidert Group
Weidert Group
Blog Post
  • Some industries don’t experience a lot of change throughout the year as it relates to their products or services, so it can be hard to come up with fresh blog content. There are days when it feels like an endless cycle of rinse and repeat. Maybe that’s not such a bad idea...repeat, that is. Don’t get me wrong; writing new posts is a key part of inbound and SEO success. But if you’ve been blogg...

Weidert Group
Weidert Group
Blog Post
  • LinkedIn is all about making connections, from individuals you know personally to individuals you wish you knew. With the platform now topping half a billion users, it's the clear leader among social media for connecting with B2B prospects, potential hires and business partners. Even as the outright leader among social media channels when it comes to professional networking, LinkedIn is still ...

Weidert Group
Weidert Group
Blog Post
  • 2018 has been off to a whirlwind start as far as social media goes. Between Facebook’s big algorithm change and the launching of new social networks like Vero, there’s been a lot for marketers to think about as we approach Q2. To help you wrap your head around it all, Alex and I sat down at Appleton Beer Factory to clue you in on some of the big social media trends and changes in 2018 so far:

Weidert Group
Weidert Group
Blog Post
  • We’ve been covering a number of topics in our “Quick Marketing Wins 101” series, including ideas for content creation, easy website changes, on-page SEO and more, all of which won’t require a significant amount of time or resources to implement. Today, we’re looking at a tool that’s been a cornerstone of inbound marketing programs since the beginning. Despite multiple digital marketing tactics...

Weidert Group
Weidert Group
Blog Post
  • Remember when you signed up for that last marketing convention or workshop? You did your research. The speakers looked so promising. But in the end it was nothing more than a sales pitch with a bunch of intangible takeaways, and the entire experience felt like a waste of time and money. Or has that only happened to me? I suspect not. Let me make this easy for you. Experience Inbound is a mark...

Weidert Group
Weidert Group
Blog Post
  • If there’s one thing just about every business can benefit from these days, it’s making helpful, intriguing high-quality videos. One video medium that’s been somewhat hard to master for marketers, however, is live video. Over the past few years, live video services like Periscope have exploded in popularity, as internet users can now interact with their favorite content creators and celebrities...

Weidert Group
Weidert Group
Blog Post
  • If you’ve been in marketing for any length of time, you’re familiar with creating an annual marketing plan. The time and resources needed to develop your “next moves” over the next 12 months can be exhausting. Moreover, as we outlined in a recent article, there are potential pitfalls and risks associated with annual marketing plans — at least in the way they’ve been approached in the past.

Weidert Group
Weidert Group
Blog Post
  • It’s now a well-known fact: with more than 50% of all web traffic originating from mobile devices, creating mobile-friendly content is a must for any successful inbound marketing strategy. But as headline after headline drives this point home, it's surprising how slow some organizations are in making the move to mobile. Maybe they're wondering what kind of content these analysts are really talk...

Weidert Group
Weidert Group
Blog Post
  • Leveraging data in our tech-savvy world is imperitive for today's manufacturers. This isn't only in reference to the production floor by way of ERP systems, equipment monitoring, machine learning and predictive analytics; the same principles hold true for a manufacturer's marketing strategies. Just as many facilities are using data to increase production and quality, marketers in those organiza...

Weidert Group
Weidert Group
Blog Post
  • For companies executing an inbound marketing program today, social media is certainly a must in order to maintain a strong online presence. That said, the question of how much time and resources to invest in social is still a tricky one to answer. Yes, it’s key for promoting your new content, sharing company news, showing off your company culture, and showing prospects you’re active online...bu...

Weidert Group
Weidert Group
Blog Post
  • Inbound marketing experts will tell you that the more blog posts you write and publish, the better your results will be. HubSpot research shows that companies that publish 16 or more blog posts per month got almost 3.5 times the traffic than companies that publish between zero and 4 posts a month. More impressive is that those publishing blogs 16+ per month got 4.5 times the number of leads!

Weidert Group
Weidert Group
Blog Post
  • It’s been said that all good things come in time, and there’s definitely some truth to that when it comes to implementing an inbound program. If your organization has spent years doing traditional marketing — print ads, trade publications, cold calls, etc. — it can take some time simply convincing others in your company to shift to an online approach to attracting leads! Generating quality con...

Weidert Group
Weidert Group
Blog Post
  • Annual marketing plans have long been a staple of businesses. They allow you to set goals for marketing efforts in areas such as paid and earned media, and lay out actions or campaigns to help you reach those goals. But what happens when these original plans go awry (i.e., a campaign shows signs of failure early in the year) – do you stay tied to these plans or change course entirely, making t...

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