Weidert Group
Weidert Group
Blog Post
  • While there are several aspects of an inbound program that can take weeks or months to see results from, don’t let that discourage you. There are also several “quick wins” you can earn by making minor tweaks to your website and content. In our Quick Marketing Wins 101 series, we’ll share some of the simple changes you can make in order to start seeing better results – almost overnight. Most or...

Weidert Group
Weidert Group
Blog Post
  • The virtues of local sourcing are very appealing to manufacturers that care about their communities, have sustainability concerns and want to support the “little guy.” In the manufacturing sector, however, local sourcing isn’t always as easy as walking up to a vendor and asking for a handful of mechanical components. That may be one of the reasons some original equipment manufacturers (OEMs) ma...

Weidert Group
Weidert Group
Blog Post
  • You’ve been there, right? You click on a link in an email or website, or type in a URL incorrectly only to land on a screen with the dreaded 404 “page not found” error message. You smirk at the page for a moment and hit the back button. A 404 error will appear when a visitor attempts to access a page that doesn’t exist on a website. When that happens to you, it’s a minor frustration, but when ...

Weidert Group
Weidert Group
Blog Post
  • For marketers who’ve been keeping an eye on the SEO landscape for a few years now, you’ll know that Google has made several big changes to their search engine algorithms. So far, there’s been Panda, Penguin, Hummingbird, and Pigeon, as well numerous 2.0, 3.0, and 4.0 updates to those as well. If you lost track of that zoo, you’re not alone, and many marketers have gone the past few years thinki...

Weidert Group
Weidert Group
Blog Post
  • It’s been said (I think in the movie “Ghostbusters”) that print is dead. If you’re not Dr. Egon Spengler, that assertion may be subject to debate. But 34 years after that great movie, “getting ink” in the trade press for your company is still a major boost to your reputation and to becoming a thought leader in your market. As many of you know, shrinking staffs at trade publications mean that B...

Weidert Group
Weidert Group
Blog Post
  • Many B2B companies have made inbound marketing a priority over traditional outbound marketing in recent years. Whether it’s searching for a more cost-effective way to attract leads than trade shows and traditional advertising methods or simply looking to make your website a more powerful marketing tool, it’s clear that more B2Bs are seeing the benefits of inbound marketing. Adopting an inbound...

Weidert Group
Weidert Group
Blog Post
  • If you’re looking to maximize your marketing efforts in 2018, making video content has to be on your radar. Not only has it been proven as the most effective type of content on social media – with Facebook videos earning 8 billion views per day – but it’s also predicted that video content will be the driving force behind 85% of search traffic in the U.S. by 2019. Given the quality of the video ...

Weidert Group
Weidert Group
Blog Post
  • Whether a small job shop or a global manufacturer, the focus since day one of operations has been on making “stuff.” Selling that stuff, however, should also be a priority, and that’s where a strong marketing strategy comes into play. Manufacturers understand that it’s an important factor in achieving success, but the investments in both time and money often fall in line after more “real import...

Weidert Group
Weidert Group
Blog Post
  • There’s a paradigm shift taking place among many B2B manufacturers and service providers when it comes to their marketing strategies. In the past decade, traditional marketing tactics have shifted away from print ads and cold calling in favor of a targeted online inbound approach. But despite changing methods of reaching customers, some companies have failed to change their message: “Superior ...

Weidert Group
Weidert Group
Blog Post
  • Wouldn’t it be great if you could go back in time, peer over your customer’s shoulder and understand all the steps he or she took to eventually find your company — and decide to work with you? While it sounds a little “big brother,” those are the types of insights that prove invaluable when determining the effectiveness and ROI of your marketing efforts. You likely have multiple promotional ch...

Weidert Group
Weidert Group
Blog Post
  •  Is your company planning on launching a new website, or doing a website revamp? To keep from overburdening budgets, some companies take on the task of creating a portion of the content for their site, even if they’re working with a web developer or marketing firm to “do the rest.” They often find, though, that creating content is typically the most time-consuming part of developing or refreshi...

Weidert Group
Weidert Group
Blog Post
  • If you haven’t heard the news, Mark Zuckerberg recently announced a major change to Facebook’s News Feed algorithm that will completely change the way businesses use the network. Addressed in a post on the company’s blog two weeks ago, Facebook is looking to prioritize posts from friends and family in the News Feed, and show less content from businesses, brands, and the media. It’s a move they ...

Weidert Group
Weidert Group
Blog Post
  • More and more marketing agencies are glomming onto the term “digital marketing” to describe their online services. The claim may be true, but when they assert that their stand-alone email marketing, social media campaigns or website design is “inbound marketing,” those same agencies blur the line between truthful and trendy. Yes, these elements are fundamental to inbound marketing, but when the...

Weidert Group
Weidert Group
Blog Post
  •  Creating an eBook can be a major undertaking, but it’s a vital tool for B2B inbound marketers and a great way to attract potential leads to your organization. This type of online resource provides greater value, insights and education than a blog and, because its content is more valuable, it’s often presented as gated material on a website. In other words, you have to exchange some personal in...

Weidert Group
Weidert Group
Blog Post
  • Remember how important ad blocker extensions were a few years ago? You couldn’t browse the web in peace without intrusive, annoying advertisements popping up on your screen and slowing your pages down. By 2016, it’s calculated that 30% of online devices were using ad blocking software, including more than 300 million mobile devices. Their necessity was truly a testament to how bad the ad experi...

Weidert Group
Weidert Group
Blog Post
  • If you were to look at business leaders’ top priorities for 2018, I’m sure you’d see plenty of variations of “maximize ROI” or “increase revenue.” There’s nothing wrong with that, of course, it’s just that businesses are often so focused on results from their marketing efforts that many things are often overlooked in the haste to get quick wins and better ROI. There’s supposed to be a 360° appr...

Weidert Group
Weidert Group
Blog Post
  •  “Alexa, find me an electrical component manufacturer in the U.S. that specializes in critical use applications for the medical field.” While a far cry from finding out the day’s weather forecast or directions to a nearby restaurant, this type of voice assist command may not be out of the question for many B2B buyers in the near future.

Weidert Group
Weidert Group
Blog Post
  • The purpose of the inbound marketing methodology is turn first-time website visitors into eventual customers and promoters of your brand. Several inbound marketing tactics build upon one another in achieving this goal, but whether it’s for budgetary reasons or not seeing the value in each component of inbound marketing, many companies don’t commit to a full inbound program. Although some compo...

Weidert Group
Weidert Group
Blog Post
  •  Sales and Marketing. Marketing and Sales. The two are inextricably linked in the majority of companies, and presumably share a common goal: creating customer value and driving company results. More often than not, however, a divide exists between the two departments about how to accomplish this goal. Marketing leans towards creating customer value. Sales leans toward driving company results. ...

Weidert Group
Weidert Group
Blog Post
  • Redesigning a website involves a lot of big-picture thinking — How can we create the best experience for visitors? Who do we want to attract to our website and how can we get them there? However, recent trends suggest that thinking small (mobile) and simple is becoming increasingly critical for reaching today’s Internet users. In fact, eMarketer forecasts there will only be 10.7 million Americ...

Weidert Group
Weidert Group
Blog Post
  • One of the most helpful advancements benefitting today’s marketers and sales professionals is customer relationship management (CRM) software. CRM software helps track and manage new and existing customer relationships, and helps both marketing and sales better nurture a company’s contacts. Any time your marketing department acquires a new contact or lead, information about that prospect can be ...

Weidert Group
Weidert Group
Blog Post
  • Marketers who've used automation technology over the past 5-10 years know just how much it's improved. The drip emails and segmented nurturing lists of 2010 pale in comparison to today's nurturing technologies. With dependent logic, advanced segmentation criteria, and personalized messaging, inbound marketers can be more precise in their targeted email marketing than ever before. Yet, with all...

Weidert Group
Weidert Group
Blog Post
  • No matter how big or how small your audience is, today’s B2B buyers want a personalized buying experience. They crave information that’s tailored to their company’s specific needs, and the more you can meet those needs and answer their questions, the better chance you have at winning their business. For marketers, this requires having a strong understanding of your buyer personas and their buye...

Weidert Group
Weidert Group
Blog Post
Weidert Group
Weidert Group
Blog Post
  • With 2018 in full gear already, businesses everywhere are locking in and getting off to a strong start. They’ve identified their goals for the new year, and they’ve started implementing plans to meet them. For CEOs looking to increase their revenue this year, this could mean doing a number of things, but the two most common paths are increasing marketing efforts and increasing sales efforts. Na...

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