Widen Enterprises
Widen Enterprises
Blog Post
  • “I think that the biggest fear was probably that we would end up in the same place that we had been at that current time.” - Michael Shattuck In episode one of the Widen Implementation Podcast, Bill Banham and guest Michael Shattuck discuss what it took to implement a new DAM system with around 60,000 assets to approximately 1,000 global users in under four months. Michael shares how he and ...

Widen Enterprises
Widen Enterprises
Blog Post
  • Last October at the Widen Summit, an annual event for customers, we hosted the first-ever Best DAM contest. The contest featured five outstanding administrators that advanced digital asset management at their organization. During the contest, each admin shared information about their system, users, structure, and creativity during an eight-minute presentation in front of 200 industry profession...

Widen Enterprises
Widen Enterprises
Blog Post
  • Purchasing and implementing a digital asset management system can feel overwhelming. There are new concepts to learn, stakeholders to educate, budget to earn, and aggressive timelines to meet, all while there’s a lingering fear of what happens if we invest in process and system changes and end up in the same disorganized, convoluted place we are right now.

Widen Enterprises
Widen Enterprises
Blog Post
  • As a marketer, you know firsthand how important it is for your potential and existing customers to feel good about your brand. If your images are fuzzy, your emails riddled with typos, and your messages contradictory, you are not exactly painting a picture of trust, authority, and excellence. But, with so much to juggle, how can you ensure that every single piece of content you touch is on-bran...

Widen Enterprises
Widen Enterprises
Blog Post
  • While we’re actively supporting Widen Collective customers and users around the world, we’re thrilled to be enhancing that support by opening our European Headquarters in London, England. This new location will expand support hours and professional services for customers in Europe, the Middle East, and Africa.

Widen Enterprises
Widen Enterprises
Blog Post
  • Regardless of funding, revenues, or company size, one of the strongest differentiators an organization can have is its brand. But brand strength doesn't happen on its own. It's a competitive advantage that needs to be earned. It takes organizational self-reflection, focus, and discipline to create a brand that customers prefer over competitors. So it must be tended to and carefully managed. It ...

Widen Enterprises
Widen Enterprises
Blog Post
  • Admins spend a lot of time in the Widen Collective®. Whether they’re auditing the system, doing some clean up, adding metadata, or sharing a collection with a colleague, we know they take pride in a well-oiled digital asset management machine. But have you ever wondered what all that DAM work adds up to?

Widen Enterprises
Widen Enterprises
Blog Post
  • Attending, participating, and hosting live events is one of the best ways to connect to our customers and other industry professionals. We learn a lot by getting out and experiencing different cities, and know that you do, too! That’s why we’re hitting the ground running with a 2018 event plan that includes 11 industry conferences, six Widen Workshops, and more.

Widen Enterprises
Widen Enterprises
YouTube Video
  • Marketing decisions based on real-time data. Marketers don’t have time for guessing. That’s why we developed our Insights app with deep analytics to show who’s using your content, where, when, and how. From searches, shares, embeds, views, downloads, and more, you can customize unlimited dashboards to interpret the asset data that moves your business forward.

Widen Enterprises
Widen Enterprises
YouTube Video
  • Give your assets the visibility and control they deserve. Use our Assets app to quickly find and access images, videos, audio, creative files, and marketing assets in the format you need, then download, publish, or share them wherever you are. Once your assets are in action, the Insights app can track who's using them, where, when, and how.

Widen Enterprises
Widen Enterprises
YouTube Video
  • Personalize your brand for different audiences. Brand Portals are a great way to tailor groups of assets for your dealers, sales teams, vendors, customers, and more. They're incredibly flexible, so you can embed them in web pages or let them stand alone.

Widen Enterprises
Widen Enterprises
YouTube Video
  • Create web-to-print collateral on demand and on brand. Personalize layouts easily with items like location and contact information using the self-serve features of Templates. Empower your salespeople, marketers, and dealers to localize materials — like sell sheets, brochures, flyers, and business collateral — while giving designers multiple template options in the tool they use most.

Widen Enterprises
Widen Enterprises
YouTube Video
  • Widen Workflow is an online proofing and work-in-process management tool that helps creative teams reduce chaos during project review and approval. It's flexible and easy-to-use, so you can spend more time producing great work and less time routing proofs.

Widen Enterprises
Widen Enterprises
Blog Post
  • As we jump into 2018, we wanted to take a look back at 2017 with you. We’ve made new friends, engineered new functionality, hosted events, and even won awards for our software and company culture. We’re so grateful for all the hard work and collaboration our teams and customers put into 2017 to make it the success it was.

Widen Enterprises
Widen Enterprises
Blog Post
Widen Enterprises
Widen Enterprises
Blog Post
  • Looking at marketing trends for 2018, there’s going to be more content designed to fuel the buyer’s journey, creative to support more targeted ads, and content to support the digital world continuing to go hyperlocal. If you’re a DAM admin, those trends mean more content being managed in the DAM system. So, we’ve selected 10 of our favorite posts from 2017 that will help you succeed in 2018.

Widen Enterprises
Widen Enterprises
Blog Post
  • Artificial intelligence, once the invention of science fiction, is quickly changing the status quo for entire industries and businesses, including the world of digital asset management. DAM users of today can now use image recognition technology to help relieve the burden of manually tagging their images. There are many auto-tagging integration options available to DAM vendors, but at Widen, we...

Widen Enterprises
Widen Enterprises
Blog Post
  • User experience, or UX, is a popular field in the software industry as its practitioners hope to create interfaces that are simple, intuitive, and engaging so products are successful sooner. At Widen, we have a UX team with designers, researchers, and content strategists focused on improving how users interact with our software, from searching to uploading to configuring the site. As our resear...

Widen Enterprises
Widen Enterprises
Blog Post
  • How Carnival Cruise Lines uses content analytics to measure their sales communications performance As businesses compete more on experience, sales teams face the challenge of communicating it. This has lead marketing teams to create more dynamic video content. But when your team goes against conventions like “shorter videos are better,” how do you know if it’s working?  

Widen Enterprises
Widen Enterprises
Blog Post
  • When’s the last time you’ve taken a step back from the planning and creation of content to evaluate it? It’s a healthy thing to do. A content audit is a systematic review of your content. This systematic review helps you organize, evaluate, and then refine your content. In this post, we’ll walk through four major steps and share a spreadsheet to help you conduct a content audit to he...

Widen Enterprises
Widen Enterprises
Blog Post
  • How often do you take time in your day to be thankful? Or make an effort to express gratitude? When there’s a long list of to-dos, for work and personal life, it can be a challenge. That’s why I wanted to ask my fellow Wideneers what they were thankful for during the week of the US Holiday, Thanksgiving Day.

Widen Enterprises
Widen Enterprises
Blog Post
  • JL Audio is a U.S. manufacturer of high-end consumer audio products. Great presentation of their products is critical for sales, so a considerable amount of their creative budget goes to photography — high-quality photography where the lighting, props, and layout are just right. These shots are divided into tabletop “catalog product shots” and more conceptual “beauty shots.”

Widen Enterprises
Widen Enterprises
Blog Post
  • Metadata is the heart of your digital asset management (DAM) system. Without it, your system won’t receive the nutrients needed to function. With hundreds upon thousands of visual assets pumping through your DAM system, you need healthy metadata that’s accurate, organized, and relevant to how users search. Otherwise, folks will be hardpressed to efficiently and effectively find the dig...

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