Widen Enterprises
Widen Enterprises
Blog Post
  • User experience, or UX, is a popular field in the software industry as its practitioners hope to create interfaces that are simple, intuitive, and engaging so products are successful sooner. At Widen, we have a UX team with designers, researchers, and content strategists focused on improving how users interact with our software, from searching to uploading to configuring the site. As our resear...

Widen Enterprises
Widen Enterprises
Blog Post
  • How Carnival Cruise Lines uses content analytics to measure their sales communications performance As businesses compete more on experience, sales teams face the challenge of communicating it. This has lead marketing teams to create more dynamic video content. But when your team goes against conventions like “shorter videos are better,” how do you know if it’s working?  

Widen Enterprises
Widen Enterprises
Blog Post
  • When’s the last time you’ve taken a step back from the planning and creation of content to evaluate it? It’s a healthy thing to do. A content audit is a systematic review of your content. This systematic review helps you organize, evaluate, and then refine your content. In this post, we’ll walk through four major steps and share a spreadsheet to help you conduct a content audit to he...

Widen Enterprises
Widen Enterprises
Blog Post
  • How often do you take time in your day to be thankful? Or make an effort to express gratitude? When there’s a long list of to-dos, for work and personal life, it can be a challenge. That’s why I wanted to ask my fellow Wideneers what they were thankful for during the week of the US Holiday, Thanksgiving Day.

Widen Enterprises
Widen Enterprises
Blog Post
  • JL Audio is a U.S. manufacturer of high-end consumer audio products. Great presentation of their products is critical for sales, so a considerable amount of their creative budget goes to photography — high-quality photography where the lighting, props, and layout are just right. These shots are divided into tabletop “catalog product shots” and more conceptual “beauty shots.”

Widen Enterprises
Widen Enterprises
Blog Post
  • Metadata is the heart of your digital asset management (DAM) system. Without it, your system won’t receive the nutrients needed to function. With hundreds upon thousands of visual assets pumping through your DAM system, you need healthy metadata that’s accurate, organized, and relevant to how users search. Otherwise, folks will be hardpressed to efficiently and effectively find the dig...

Widen Enterprises
Widen Enterprises
Blog Post
  • First off, if you’re researching digital asset management (DAM) for the first time, welcome to the world of DAM puns. You’ll have plenty of DAM meetings, DAM calls, and DAM work to do. You’ve likely heard that DAM provides benefits like increased brand control, improved productivity when finding and sharing content, and an accelerated time to market. But is that just marketing speak? ...

Widen Enterprises
Widen Enterprises
Blog Post
  • A month ago at the Widen Summit, we revealed how your feedback and aspirations have shaped the future of DAM. We also showed how the most important trends in content, creative operations, and data have informed our product roadmap. If you missed the Summit, don’t worry: below, you can find out how we’re evolving Widen’s Software-as-a-Service experience to help your brand reach its high...

Widen Enterprises
Widen Enterprises
Blog Post
  • Organizations can achieve a lot with a DAM system. But not all vendors will emphasize how critical a DAM admin is to making it all work. There’s no tool that magically delivers brand consistency. A DAM admin is required to set up governance structures to make sure the right people are uploading, downloading, and accessing brand-approved assets in the DAM.

Widen Enterprises
Widen Enterprises
Blog Post
  • Would you invest in a state-of-the-art boat and fill it with precious goods, just to let it bounce around the ocean without a captain? Probably not. So, why would your digital asset management (DAM) system be any different? If you invest your time, money, and energy in a powerful solution and valuable digital assets, you need a qualified and dedicated individual to steer it toward su...

Widen Enterprises
Widen Enterprises
Blog Post
  • The Widen Collective product vision builds on DAM to connect marketing content across the entire content lifecycle, from ideas to analytics. Most importantly, to connect the people and teams to create, manage, and use your content. We’re really excited about these version 12.0 updates and we think you will be too — since these are heavily influenced by your feedback.

Widen Enterprises
Widen Enterprises
Blog Post
  • With the sixth annual Widen Summit behind us, we walk away yet again with lessons gained, connections made, and gratitude for the knowledge and dedication of our digital asset management (DAM) community. This year’s event was all about exploring new trails, and with over 200 DAM professionals in attendance, there was no shortage of trailblazers eager to share their DAM adventures, adv...

Widen Enterprises
Widen Enterprises
Blog Post
  • We’re always working hard to deliver value-driven changes to our software solutions. Sometimes changes in our software are obvious, like when we launch a new product like Portals. Or when there’s a visual change to the user interface. Other times, changes are less obvious, like when we work on the back-end to support increased consumption of 25 million total assets, bulk uploads of 1....

Widen Enterprises
Widen Enterprises
Blog Post
  • The MarTech space loves acronyms! The digital asset management (DAM) industry takes the acronym soup to a whole new level with marketing asset management (MAM), media asset management (MAM), brand asset management (BAM), and WAM – that’s Widen Asset Management, our internal DAM system! Widen brings you another new acronym to remember – SaaSX, Software As A Service Experience. That’s a...

Widen Enterprises
Widen Enterprises
Blog Post
  • The use of machine learning and artificial intelligence (AI) has received a lot of hype in the digital asset management (DAM) community, and rightfully so. One of the biggest pain points for DAM software users is finding time to tag their growing library of digital assets with accurate and clear metadata so they can easily search for and find their visual content. With more and more D...

Widen Enterprises
Widen Enterprises
Blog Post
  • This September, the Henry Stewart digital asset management (DAM) conference took to the Windy City of Chicago, and with it came leading companies and experienced DAM professionals from throughout the nation. Amongst a rockstar lineup of speakers and panelists, four of our customers from Progressive Insurance, Trunk Club, and Cornell University took to the stage to share lesson-packed ...

Widen Enterprises
Widen Enterprises
Blog Post
  • Do I wait two weeks for a photograph request? Or do I use the same one I’ve already been using? That was a question many at the University of San Francisco (USF) faced. When we interviewed Tressa Crozier and Candice Pinault Novak, you could feel the pride and importance behind the USF brand. Unfortunately, the cost of providing the assets that embodied the brand came at a cost of time...

Widen Enterprises
Widen Enterprises
Blog Post
  • Call it what you will, a site audit, an assessment, a snapshot, an overview. Any way you look at it, you need to know the current state of your DAM system before you can get it where it needs to go. And while the path might not always look the same, there are four important stops everyone should plan to make along the way. Why should I bother with a DAM site audit anyway? DAM sites...

Widen Enterprises
Widen Enterprises
Blog Post
  • Digital asset management (DAM) systems provide that central source of truth for your assets. Versioning, governance, and metadata help your teams access the assets they need. But assets aren’t created in the DAM. And the DAM isn’t the platform your audience follows. So how do you take advantage of the structure and control of a DAM system when your assets need to be outside of it to ...

Widen Enterprises
Widen Enterprises
Blog Post
  • As organizations realize the usefulness of video as a sales and training medium, they will begin to create more and more of it. This does however create an issue of what to do with all of the footage. Video is significantly larger in size than other digital media files. You'll need to organize and store it all, including video and media you need to hold onto for business or legal reaso...

Widen Enterprises
Widen Enterprises
Blog Post
  • Editor’s note: Deb Berard has moved to a new organization but her experience with DAM is still relevant to other DAMsters. Enjoy! We caught up with Deb Berard, Senior Business Analyst and DAM admin at New Teacher Center, which is headquartered in Santa Cruz, CA. Here’s her take on the value digital asset management (DAM) brings to their team and business.

Widen Enterprises
Widen Enterprises
Blog Post
  • What is a great customer experience? If you build it, they will come. It’s a catchphrase (no pun intended) from the ‘80s baseball movie “Field of Dreams.” If you’re my age (old enough to have seen the movie in the theater, young enough to remember), you’ll never forget the dreamy look on Kevin Costner’s face as a whispery voice tells him, “If you build it, he will come.” The sentime...

Widen Enterprises
Widen Enterprises
Blog Post
  • We can all think of a million reasons not to attend a conference. It’s time away from your regular tasks, it costs money to travel, and you’re never sure if the conference will really be worth it. Am I right? Well, it’s time to stop making excuses because this is no ordinary conference. And we’ve got five reasons why that you can take to your boss to prove it!

Widen Enterprises
Widen Enterprises
Blog Post
  • Are you starting from scratch with metadata? Maybe you already have metadata but it’s not working. Identifying the right metadata can feel like an overwhelming task. You might wonder, how do I describe this asset? What will people search for? What type of metadata field should I use? Despite all those valid questions, getting started with metadata can actually be pretty simple. Start w...

Widen Enterprises
Widen Enterprises
Blog Post
  • Widen Summit attendees will arrive in October with a range of roles, knowledge levels, and expectations. No matter what individual goals may be, the collective goal is that each and every one of you will go back to your place of employment with actionable plans and new strategies. Plan to take your Widen Collective site and your working process around it to the next level at this year’...

Widen Enterprises
Widen Enterprises
Blog Post
  • We hear from a lot of organizations that meeting deadlines is a big challenge. Teams are so used to being behind on deadlines that it’s often considered to be exceeding expectations if they simply finish their work on time. This puts stress on your teams, and the of quality of work usually suffers. So what do you do? If your teams are left with the following questions unanswered, it’s...

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