Widen Enterprises
Widen Enterprises
Blog Post
  • We’re always working hard to deliver value-driven changes to our software solutions. Sometimes changes in our software are obvious, like when we launch a new product like Portals. Or when there’s a visual change to the user interface. Other times, changes are less obvious, like when we work on the back-end to support increased consumption of 25 million total assets, bulk uploads of 1....

Widen Enterprises
Widen Enterprises
Blog Post
  • The MarTech space loves acronyms! The digital asset management (DAM) industry takes the acronym soup to a whole new level with marketing asset management (MAM), media asset management (MAM), brand asset management (BAM), and WAM – that’s Widen Asset Management, our internal DAM system! Widen brings you another new acronym to remember – SaaSX, Software As A Service Experience. That’s a...

Widen Enterprises
Widen Enterprises
Blog Post
  • The use of machine learning and artificial intelligence (AI) has received a lot of hype in the digital asset management (DAM) community, and rightfully so. One of the biggest pain points for DAM software users is finding time to tag their growing library of digital assets with accurate and clear metadata so they can easily search for and find their visual content. With more and more D...

Widen Enterprises
Widen Enterprises
Blog Post
  • This September, the Henry Stewart digital asset management (DAM) conference took to the Windy City of Chicago, and with it came leading companies and experienced DAM professionals from throughout the nation. Amongst a rockstar lineup of speakers and panelists, four of our customers from Progressive Insurance, Trunk Club, and Cornell University took to the stage to share lesson-packed ...

Widen Enterprises
Widen Enterprises
Blog Post
  • Do I wait two weeks for a photograph request? Or do I use the same one I’ve already been using? That was a question many at the University of San Francisco (USF) faced. When we interviewed Tressa Crozier and Candice Pinault Novak, you could feel the pride and importance behind the USF brand. Unfortunately, the cost of providing the assets that embodied the brand came at a cost of time...

Widen Enterprises
Widen Enterprises
Blog Post
  • Call it what you will, a site audit, an assessment, a snapshot, an overview. Any way you look at it, you need to know the current state of your DAM system before you can get it where it needs to go. And while the path might not always look the same, there are four important stops everyone should plan to make along the way. Why should I bother with a DAM site audit anyway? DAM sites...

Widen Enterprises
Widen Enterprises
Blog Post
  • Digital asset management (DAM) systems provide that central source of truth for your assets. Versioning, governance, and metadata help your teams access the assets they need. But assets aren’t created in the DAM. And the DAM isn’t the platform your audience follows. So how do you take advantage of the structure and control of a DAM system when your assets need to be outside of it to ...

Widen Enterprises
Widen Enterprises
Blog Post
  • As organizations realize the usefulness of video as a sales and training medium, they will begin to create more and more of it. This does however create an issue of what to do with all of the footage. Video is significantly larger in size than other digital media files. You'll need to organize and store it all, including video and media you need to hold onto for business or legal reaso...

Widen Enterprises
Widen Enterprises
Blog Post
  • Editor’s note: Deb Berard has moved to a new organization but her experience with DAM is still relevant to other DAMsters. Enjoy! We caught up with Deb Berard, Senior Business Analyst and DAM admin at New Teacher Center, which is headquartered in Santa Cruz, CA. Here’s her take on the value digital asset management (DAM) brings to their team and business.

Widen Enterprises
Widen Enterprises
Blog Post
  • What is a great customer experience? If you build it, they will come. It’s a catchphrase (no pun intended) from the ‘80s baseball movie “Field of Dreams.” If you’re my age (old enough to have seen the movie in the theater, young enough to remember), you’ll never forget the dreamy look on Kevin Costner’s face as a whispery voice tells him, “If you build it, he will come.” The sentime...

Widen Enterprises
Widen Enterprises
Blog Post
  • We can all think of a million reasons not to attend a conference. It’s time away from your regular tasks, it costs money to travel, and you’re never sure if the conference will really be worth it. Am I right? Well, it’s time to stop making excuses because this is no ordinary conference. And we’ve got five reasons why that you can take to your boss to prove it!

Widen Enterprises
Widen Enterprises
Blog Post
  • Are you starting from scratch with metadata? Maybe you already have metadata but it’s not working. Identifying the right metadata can feel like an overwhelming task. You might wonder, how do I describe this asset? What will people search for? What type of metadata field should I use? Despite all those valid questions, getting started with metadata can actually be pretty simple. Start w...

Widen Enterprises
Widen Enterprises
Blog Post
  • Widen Summit attendees will arrive in October with a range of roles, knowledge levels, and expectations. No matter what individual goals may be, the collective goal is that each and every one of you will go back to your place of employment with actionable plans and new strategies. Plan to take your Widen Collective site and your working process around it to the next level at this year’...

Widen Enterprises
Widen Enterprises
Blog Post
  • We hear from a lot of organizations that meeting deadlines is a big challenge. Teams are so used to being behind on deadlines that it’s often considered to be exceeding expectations if they simply finish their work on time. This puts stress on your teams, and the of quality of work usually suffers. So what do you do? If your teams are left with the following questions unanswered, it’s...

Widen Enterprises
Widen Enterprises
Blog Post
  • While the reasons why you use DAM services to manage your digital assets are unique to your own specific business, we want you to know that you’re not alone. In this article, we’ll talk about the many digital asset management (DAM) services offered by our Professional Services team — focusing on the problems you may face with your DAM system and how ProServ’s professionals can help yo...

Widen Enterprises
Widen Enterprises
Blog Post
  • If you’re like many organizations these days, you may be on the hunt for ways to improve and streamline how you curate and promote assets so they better support your marketing stories. This solution needs to be easy, efficient — and dare we say fun to use (it actually can be fun!). If this sounds like you, then you might be interested in our Portals app.In this article, we’ll talk ab...

Widen Enterprises
Widen Enterprises
Blog Post
  • We all know that training your users on how to use the Widen Collective is important. If you don’t train them, they won’t know how to use the tool and, eventually, they’ll give up on using it altogether. But training them can be difficult if you’re unsure of where to start. The first step is always listening to users and figuring out what they need. Start by asking questions such as, “...

Widen Enterprises
Widen Enterprises
Blog Post
  • When it comes to learning styles, each of us have preferred methods of instruction. One size doesn’t fit all when it comes to how we understand things, enrich ourselves, and grow professionally. The experience you have at the Widen Summit is aimed to prepare, teach, and equip you with the latest and greatest in DAM and beyond. In addition to the experience, we have some great offerings...

Widen Enterprises
Widen Enterprises
Blog Post
  • Latrisha Eilers would print and staple a stack of 15 sheets of paper together, walk to a marketer’s desk, and then leave it there for review. It was now that person’s responsibility to review and mark up that piece of artwork. So when Latrisha, a production design supervisor at Spectrum Brands, says her creative department’s review and approval process was manual, she means it litera...

Widen Enterprises
Widen Enterprises
Blog Post
  • Creating a better game plan When it comes to digital asset management (DAM) and rights management, you probably have a game plan. But in today's environment, is it enough? If your answer is no, or if you’re not sure, you need a better game plan.

Widen Enterprises
Widen Enterprises
Blog Post
  • People. Priority. Process. Three big topics of discussion for digital marketing teams everywhere and the core of all presentations at this year’s Henry Stewart DAM Europe 2017 conference. Widen was a sponsor of #DAMEU a couple of weeks ago. It was fun to see the familiar faces of DAM veterans like David Lipsey, John Horodyski, and Theresa Regli overseas, and downright awesome to be ...

Widen Enterprises
Widen Enterprises
Blog Post
  • What do you do when no one is using your DAM system? When talking about the system involves phrases like, “Ugh, I keep trying to find stuff in there, but I never can!” or, “Ha! I never go in there anymore!” Or when you hear that employees are turning to Google to find brand images, taking screen grabs of them, and using low-resolution images in brand collateral. Well, your initial reac...

Widen Enterprises
Widen Enterprises
Blog Post
  • Sludge. The creative engine behind your brand is likely suffering from a slow buildup of inefficient and confusing processes. The source is email. That wonderfully easy and flexible form of communication. You can message multiple people at once, attach files, and embed funny animated GIFs of goats. 

Widen Enterprises
Widen Enterprises
YouTube Video
Widen Enterprises
Widen Enterprises
YouTube Video
  • Get the right content, to the right people, at the right time with our top-notch, cloud-based digital asset management (DAM) platform. From ideas to analytics, the Widen Collective™ integrates the right tools to successfully manage your images, videos, and creative files, automate time-consuming project tasks, and boost marketing productivity across the content lifecycle.

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