Widen Enterprises
Widen Enterprises
Blog Post
  • Creating engaging videos that support business objectives is a challenge. And working with videos doesn’t get any easier after they are finished. Videos are massive files which makes sharing and viewing them using email attachments essentially impossible. Cloud-based DAM systems like the Widen Collective® support video storage, sharing, and viewing. But treating videos just like images and oth...

Widen Enterprises
Widen Enterprises
Blog Post
Widen Enterprises
Widen Enterprises
Blog Post
  • Getting the right content to the right people at the right time is tough, especially when you need to meet the unique needs of audiences and teams spread across the globe. You must create compelling, on-brand content with consistent messaging, but also flex to accommodate different language, regional, and cultural demands. The scale alone can send you into complete and utter panic mode.

Widen Enterprises
Widen Enterprises
Blog Post
  • Are you using DAM to its greatest potential? Our survey says there’s more you can do. Marketing technology is moving at dizzying speeds. From one day to the next, new platforms, trends, and digital asset management demands bubble and rise to the surface. With such speed, it’s tough to know how to harness the power of it all. That’s where our 2018 Marketing Technology Survey comes in. Now in it...

Widen Enterprises
Widen Enterprises
Blog Post
  • Somebody in the creative department uploading it [an asset] may tag it differently than somebody in sales. My job is to look at these things from a higher, 30,000-foot view and find out all these different ways to make these things accessible to people in different roles with different mindsets.” – Megan Peck, YETI In episode four of the Widen Implementation podcast, host Bill Banham and gue...

Widen Enterprises
Widen Enterprises
Blog Post
  • As a marketer, it’s your job to get to know the people you are trying to reach. You likely know a lot about them already, and that is valuable. But, audiences are complicated. Over time, they grow and evolve. Their wants, needs, goals, and pain points change right along with the environment around them. And, while it’s tempting to rely on audience assumptions that have taken hold over the years...

Widen Enterprises
Widen Enterprises
Blog Post
  • Founded in 1948, Widen is an anomaly in the software space: a family-owned plate engraving business that reinvented itself into a global technology company. Widen’s history demonstrates how companies can adapt and thrive through technological disruptions. In 1948, Emily and Arthur Widen founded Widen Engraving, a company that engraved plates for newspaper presses. Under their son, Mark Widen, t...

Widen Enterprises
Widen Enterprises
Blog Post
  • I've learned that proper delegation will actually get you across the finish line a lot faster and a lot better than if you try to do it all yourself. – Mike Michonski In episode three of the Widen Implementation podcast, Mike Michonski shares his experiences of rolling out and maintaining the Widen Collective®. Mike is a national production director at Total Traffic & Weather Network, the le...

Widen Enterprises
Widen Enterprises
Blog Post
  • “Think about how you want people to search for assets. This will give [you] a better picture of how things should be set up. How your asset groups should be set up. How roles should be set up.” - Sandra De Biasi In episode two of the Widen Implementation podcast, we hear from Sandra De Biasi of Varian Medical Systems. Sandra started with Varian Medical Systems as a contractor to evaluate and...

Widen Enterprises
Widen Enterprises
Blog Post
  • When you’re reporting the happenings in your creative team, what do you share? The quantity of content created, tracking of hours scheduled versus hours spent, and total cost of a project all frame up your creative team as a cost. If that’s all you’re reporting, you’re not positioning your team as the value-creating operation it is. Cost is only part of the story.

Widen Enterprises
Widen Enterprises
Blog Post
  • Between endless marketing channels, new technologies, and responsibility overload, it’s easy for businesses, large and small, to lose sight of the big picture. As a content marketer in this busy world, you need to step back, pop your head out of the nitty-gritty and tactics of the day, and think about the rationale behind your actions. To do this, and to do it consistently, you need a content m...

Widen Enterprises
Widen Enterprises
Blog Post
  • “I think that the biggest fear was probably that we would end up in the same place that we had been at that current time.” - Michael Shattuck In episode one of the Widen Implementation Podcast, Bill Banham and guest Michael Shattuck discuss what it took to implement a new DAM system with around 60,000 assets to approximately 1,000 global users in under four months. Michael shares how he and ...

Widen Enterprises
Widen Enterprises
Blog Post
  • Last October at the Widen Summit, an annual event for customers, we hosted the first-ever Best DAM contest. The contest featured five outstanding administrators that advanced digital asset management at their organization. During the contest, each admin shared information about their system, users, structure, and creativity during an eight-minute presentation in front of 200 industry profession...

Widen Enterprises
Widen Enterprises
Blog Post
  • Purchasing and implementing a digital asset management system can feel overwhelming. There are new concepts to learn, stakeholders to educate, budget to earn, and aggressive timelines to meet, all while there’s a lingering fear of what happens if we invest in process and system changes and end up in the same disorganized, convoluted place we are right now.

Widen Enterprises
Widen Enterprises
Blog Post
  • As a marketer, you know firsthand how important it is for your potential and existing customers to feel good about your brand. If your images are fuzzy, your emails riddled with typos, and your messages contradictory, you are not exactly painting a picture of trust, authority, and excellence. But, with so much to juggle, how can you ensure that every single piece of content you touch is on-bran...

Widen Enterprises
Widen Enterprises
Blog Post
  • While we’re actively supporting Widen Collective customers and users around the world, we’re thrilled to be enhancing that support by opening our European Headquarters in London, England. This new location will expand support hours and professional services for customers in Europe, the Middle East, and Africa.

Widen Enterprises
Widen Enterprises
Blog Post
  • Regardless of funding, revenues, or company size, one of the strongest differentiators an organization can have is its brand. But brand strength doesn't happen on its own. It's a competitive advantage that needs to be earned. It takes organizational self-reflection, focus, and discipline to create a brand that customers prefer over competitors. So it must be tended to and carefully managed. It ...

Widen Enterprises
Widen Enterprises
Blog Post
  • Admins spend a lot of time in the Widen Collective®. Whether they’re auditing the system, doing some clean up, adding metadata, or sharing a collection with a colleague, we know they take pride in a well-oiled digital asset management machine. But have you ever wondered what all that DAM work adds up to?

Widen Enterprises
Widen Enterprises
Blog Post
  • Attending, participating, and hosting live events is one of the best ways to connect to our customers and other industry professionals. We learn a lot by getting out and experiencing different cities, and know that you do, too! That’s why we’re hitting the ground running with a 2018 event plan that includes 11 industry conferences, six Widen Workshops, and more.

Widen Enterprises
Widen Enterprises
YouTube Video
  • Marketing decisions based on real-time data. Marketers don’t have time for guessing. That’s why we developed our Insights app with deep analytics to show who’s using your content, where, when, and how. From searches, shares, embeds, views, downloads, and more, you can customize unlimited dashboards to interpret the asset data that moves your business forward.

Widen Enterprises
Widen Enterprises
YouTube Video
  • Give your assets the visibility and control they deserve. Use our Assets app to quickly find and access images, videos, audio, creative files, and marketing assets in the format you need, then download, publish, or share them wherever you are. Once your assets are in action, the Insights app can track who's using them, where, when, and how.

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