Widen Enterprises
Widen Enterprises
Blog Post
  • Your brand is a way for customers to identify your business. It is how they recognize and differentiate you from the competition. But, just as a sports team is more than the uniform they wear, a strong brand is more than a logo or tagline. To its most loyal fans, it’s a community. It’s an emotional connection, a badge of honor, and a driving force in why people buy what they buy. According to a...

Widen Enterprises
Widen Enterprises
Blog Post
  • Whether your brand is traveling down the hall to a colleague's office or across the globe, you need to safeguard it for the journey ahead. With freelancers, marketing agencies, internal teams, and many others using your brand in communications and content, it's easy for inconsistencies and misuse to arise. A brand identity kit can help by providing disparate groups and individuals with the tool...

Widen Enterprises
Widen Enterprises
Blog Post
  • “The company was growing at a really fast rate, and we knew we couldn’t keep up with doing things the way we’ve always done it,” — Jeanne Duncan, Masco Coatings Group Digital asset management was new to Jeanne Duncan and her team at Masco Coatings Group. She’s worked at the manufacturing company for 19 years, and throughout most of that time, they had gotten by without a digital asset system...

Widen Enterprises
Widen Enterprises
Blog Post
  • Sandra De Biasi is the project manager of digital assets and graphics at Varian, a Fortune 500 company and provider of radiation oncology treatment software and hardware. At Varian, she manages their digital asset management system, which has played an integral role in managing the company’s brand assets during their recent corporate rebrand. Here’s her exciting story about how monitoring cont...

Widen Enterprises
Widen Enterprises
YouTube Video
  • Connecting people, processes, and technology is more important than ever as marketing departments expand to include all kinds of roles, from creatives to operations, lead generation, product, and content marketers. Read the full report here: https://www.widen.com/the-2018-connectivity-report

Widen Enterprises
Widen Enterprises
Blog Post
  • Widen was among the select companies that Forrester invited to participate in The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018. In this evaluation, Widen was cited as a Strong Performer among the top thirteen DAM solution providers.Forrester’s analysts noted Widen’s “attractive UI” that “reference customers praised.” Moreover, Forrester says, “Partners we surveyed ...

Widen Enterprises
Widen Enterprises
Blog Post
  • The quality of your images on social media, websites, blogs, and presentations influences the perception of your personal and corporate brand. Not all image formats are the same. Some are meant for charts and diagrams, while others are intended for eye-catching photographs. Knowing which file format to use when will keep your images looking their best.

Widen Enterprises
Widen Enterprises
Blog Post
  • The connectivity between people, processes, and technologies allows marketers and creatives to perform their best and create incredibly meaningful experiences. But how? That’s what we decided to find out by talking with a range of professionals around the world about what’s behind true connectivity. Our team conducted and analyzed 32 phone interviews and 506 online surveys to generate the data....

Widen Enterprises
Widen Enterprises
Blog Post
  • “We looked at our workflow, and things that we were doing manually, we thought, ‘Okay, we can do that using the DAM.’" — Sheryl Connor, Exactech Eight weeks before the Exactech national sales meeting, Sheryl Connor and her small team set out to implement their Widen Collective® digital asset management system. It’s the busiest time of year for their creative team, but they were inspired to l...

Widen Enterprises
Widen Enterprises
Blog Post
  • When engaging in digital business today, marketing organizations need several systems to guide their work functions like file sharing, data management and analysis, and project management. So it’s not unusual for the management of so many systems to quickly become overwhelming with multiple logins, functionality overlaps, isolated files and data, and project bottlenecks.

Widen Enterprises
Widen Enterprises
Blog Post
  • “Think about what's going to make it easy to manage on the admin part and what's going to make it easy for your users.” — Colleen Raccioppi Exactech develops and produces innovative bone and joint restoration products that help surgeons worldwide make patients more mobile. They work with offices and distributors around the globe. To support their rapid growth without losing control over thei...

Widen Enterprises
Widen Enterprises
Blog Post
  • Tools and considerations to help you identify the best DAM system that’s right for you. You’ve taken the plunge. You’re on a quest to find the best DAM software out there. But, there are so many options and so much information. It is all a bit overwhelming. How do you even know where to start? Well, that’s where we come in. We’ve compiled a list of resources and considerations to help you whit...

Widen Enterprises
Widen Enterprises
Blog Post
  • “Maintenance is going to keep this thing [DAM system] clean and working for everyone.” – Jason Kuhl, Daktronics There’s a good chance you see Daktronics products every day. Their products range from your local high school scoreboard to digital signage in Times Square and Piccadilly Circus. Working in multiple markets and business units, made storing files on a server a real headache.

Widen Enterprises
Widen Enterprises
Blog Post
  • We’re excited to announce our partnership with Capture Integration to bring smart metadata from photo shoots to DAM. ShotFlow One, Capture Integration’s “operating system” for brand photo studios, enriches visual assets with XMP metadata automatically before they are uploaded into the Widen Collective®. The metadata enables next-gen digital experiences including Shopping the Look and tap-to-buy...

Widen Enterprises
Widen Enterprises
Blog Post
  • Which trends are marketing-driven organizations focused on in 2018? Inquiring minds want to know! If you said artificial intelligence, actionable data, customer experience, and building the right technology mix, you’re spot on. Connecting digital asset management (DAM) to these trends needs to be a priority for all marketing teams who want to maximize content value, create deeper emotional conn...

Widen Enterprises
Widen Enterprises
Blog Post
  • Creating engaging videos that support business objectives is a challenge. And working with videos doesn’t get any easier after they are finished. Videos are massive files which makes sharing and viewing them using email attachments essentially impossible. Cloud-based DAM systems like the Widen Collective® support video storage, sharing, and viewing. But treating videos just like images and oth...

Widen Enterprises
Widen Enterprises
Blog Post
Widen Enterprises
Widen Enterprises
Blog Post
  • Getting the right content to the right people at the right time is tough, especially when you need to meet the unique needs of audiences and teams spread across the globe. You must create compelling, on-brand content with consistent messaging, but also flex to accommodate different language, regional, and cultural demands. The scale alone can send you into complete and utter panic mode.

Widen Enterprises
Widen Enterprises
Blog Post
  • Are you using DAM to its greatest potential? Our survey says there’s more you can do. Marketing technology is moving at dizzying speeds. From one day to the next, new platforms, trends, and digital asset management demands bubble and rise to the surface. With such speed, it’s tough to know how to harness the power of it all. That’s where our 2018 Marketing Technology Survey comes in. Now in it...

Widen Enterprises
Widen Enterprises
Blog Post
  • Somebody in the creative department uploading it [an asset] may tag it differently than somebody in sales. My job is to look at these things from a higher, 30,000-foot view and find out all these different ways to make these things accessible to people in different roles with different mindsets.” – Megan Peck, YETI In episode four of the Widen Implementation podcast, host Bill Banham and gue...

Widen Enterprises
Widen Enterprises
Blog Post
  • As a marketer, it’s your job to get to know the people you are trying to reach. You likely know a lot about them already, and that is valuable. But, audiences are complicated. Over time, they grow and evolve. Their wants, needs, goals, and pain points change right along with the environment around them. And, while it’s tempting to rely on audience assumptions that have taken hold over the years...

Widen Enterprises
Widen Enterprises
Blog Post
  • Founded in 1948, Widen is an anomaly in the software space: a family-owned plate engraving business that reinvented itself into a global technology company. Widen’s history demonstrates how companies can adapt and thrive through technological disruptions. In 1948, Emily and Arthur Widen founded Widen Engraving, a company that engraved plates for newspaper presses. Under their son, Mark Widen, t...

Widen Enterprises
Widen Enterprises
Blog Post
  • I've learned that proper delegation will actually get you across the finish line a lot faster and a lot better than if you try to do it all yourself. – Mike Michonski In episode three of the Widen Implementation podcast, Mike Michonski shares his experiences of rolling out and maintaining the Widen Collective®. Mike is a national production director at Total Traffic & Weather Network, the le...

Widen Enterprises
Widen Enterprises
Blog Post
  • “Think about how you want people to search for assets. This will give [you] a better picture of how things should be set up. How your asset groups should be set up. How roles should be set up.” - Sandra De Biasi In episode two of the Widen Implementation podcast, we hear from Sandra De Biasi of Varian Medical Systems. Sandra started with Varian Medical Systems as a contractor to evaluate and...

Widen Enterprises
Widen Enterprises
Blog Post
  • When you’re reporting the happenings in your creative team, what do you share? The quantity of content created, tracking of hours scheduled versus hours spent, and total cost of a project all frame up your creative team as a cost. If that’s all you’re reporting, you’re not positioning your team as the value-creating operation it is. Cost is only part of the story.

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