WordStream
WordStream
Blog Post
  • Hi there, my name is Rachael. As part of the Product Marketing team of two here at WordStream, I am happy to share my first post to this blog with you! Sharing ways we are enhancing your online advertising experience is what I’m here for, so in the future you can expect to read more product updates like this from me. Now onto the latest and greatest in product news... Our customers rely on our sof...

WordStream
WordStream
Blog Post
  • The short version: it won’t! On February 15th, Google is set to launch a more robust ad filter for Chrome. Its goal is simple: to scrub the web of interstitial riff raff and other invasive advertising experiences. Now, advertisers have stared down the barrel of the almighty ad blocker before (and most lived to tell the tale), but this is the first ad blocker baked directly into the most popular br...

WordStream
WordStream
Blog Post
  • Voice search isn’t a fad, and if you haven’t yet incorporated it into your 2018 SEO strategy, then you need to. Now. In 2017, there were 33 million voice search devices in circulation, with 40% of adults using them every day. In fact, Google’s voice search tool received 35 times more search queries in 2016 compared to when it launched in 2008. Now with Siri, Google Assistant and Cortana, any smar...

WordStream
WordStream
Blog Post
  • A massive tech company developing a new, interactive way to shove wads of content into our eyeholes: What a novel idea! Announced in a Developers blog post released on Tuesday, AMP Stories are a “mobile-focused format for delivering news and information as visually rich, tap-through stories.” While this might sound a lot like something Snapchat or Instagram or Facebook has already done, it has on...

WordStream
WordStream
Blog Post
  • Advertising: is it art or science? Surely most of us can agree that a healthy dose of both is necessary for powerful advertising. As direct-response advertisers, testing is a huge part of our daily ad operations; we’re continually running creatives against each other, optimizing campaign bids and budgets, and analyzing down-funnel results between audiences. A lot of the time, well-structured camp...

WordStream
WordStream
YouTube Video
  • THIS JUST IN: you don't need to spend a lot to see major profits from online advertising. Don't believe us? Join our expert for a power hour in how you can leverage AdWords, Bing, Display and Facebook to produce noticeable results without breaking the bank. You'll walk away knowing exactly what you need to do to: - Decide which advertising networks make the most sense for your business - Set a...

WordStream
WordStream
SlideShare Presentation
  • THIS JUST IN: you don't need to spend a lot to see major profits from online advertising. Don't believe us? Join our expert for a power hour in how you can leverage AdWords, Bing, Display and Facebook to produce noticeable results without breaking the bank. You'll walk away knowing exactly what you need to do to: - Decide which advertising networks make the most sense for your business - Set ...

WordStream
WordStream
Blog Post
  • Is “Buy now” a more effective call to action than “Don’t miss the boat”? Do your prospects prefer to noodle around in a “free trial” or would they rather “try [our] software”? What happens if you invert your headlines? Do URL paths even matter, bro?!?! When it comes to writing ads, these are the questions that haunt paid search aficionados. They’re the crux of ad-centric A/B testing, and they’ve b...

WordStream
WordStream
Blog Post
  • Did you know that 1 billion hours of YouTube are watched by users per day? That’s equivalent to 8.4 minutes per day per human! With its widespread popularity, it’s hard for marketers to ignore the video marketing channel. But with such high popularity comes high competition. The channel is crowded with an endless library of video content, so how can you stand out? We’ve all caught ourselves binge...

WordStream
WordStream
Blog Post
  • Bosses and clients don’t always know what you do all day. Sure, they kinda get it. They know you’re PPCing. They know you sprinkle magic SEO pixie dust on a page before it goes live. But beyond that? ¯\_(ツ)_/¯ In that sense, reporting should be like selling. Each month, you repeatedly justify the value you’re delivering in dollars and cents. You get to make the case that you’re over-delivering. Y...

WordStream
WordStream
Blog Post
  • How well do you know the people you're targeting? And I mean really know them? Do you know why they're signing up? Do you know why they're buying? Do you know why they would click on your ad in the first place? If you do, congratulations. You're a genius. But if you're not 100% sure, you're in for a rough ride. You'll be left guessing what your target audience wants and what ad copy they respond ...

WordStream
WordStream
Blog Post
  • AdWords conversion tracking can be a bear. Whether you’re trying to track a content download, a demo request, or a view-through in-store visit (I’m only joking), you have to deal with conversion action setup, code implementation, and some testing to make sure your desired action is being tracked and attributed accurately. Unfortunately, all of this work can be confusing and time-consuming, which o...

WordStream
WordStream
Blog Post
  • Real estate agents are keenly aware that in order to be successful, their skill-set can’t be limited to selling a property. In fact the ability to generate leads through captivating marketing campaigns is likely even more critical to achieving success in the competitive real estate industry. How can you sell a house if you have no one to sell it to? Back in the day, real estate agents relied on n...

WordStream
WordStream
Blog Post
  • A wise man once said, “When your boss’s boss’s boss slacks the marketing team a 30-page report, its contents are probably blog-worthy.” And that, friends, is why we’re here today. Merkle just released its quarterly benchmarks, a dense tome detailing the movers and the shakers, the stagnant and the shocking in the world of digital marketing. Think of it like a SOTU but with verifiable facts and les...

WordStream
WordStream
Blog Post
  • Back in September, we announced our second Grade and Get Paid contest, and folks, we have a winner! We couldn’t be happier to announce that Omega Learning - South Hills has taken home the grand prize. If you’re wondering what in the world I’m talking about, let me give you a quick run down… We asked our audience of marketers and business owners to grade their AdWords accounts through our AdWords ...

WordStream
WordStream
Blog Post
  • Few things are as satisfying as watching a major brand getting mercilessly owned on social media. Even if it’s a brand we don’t particularly care about – or perhaps precisely because we don’t care about them – seeing a faceless corporation get bodied by legions of angry consumers on Twitter or Facebook is pure schadenfreude at its best, especially if they had it coming (which, let’s be honest, the...

WordStream
WordStream
Blog Post
  • Late last week, Google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic rankings and AdWords Quality Score, Google’s change shifts this focus slightly. Starting in July, page speed will become a major ranking factor for mobile searches. That means that, if you’re already advertising to prospects on mobile devices—or you have a...

WordStream
WordStream
Blog Post
  • Late January is a truly magical time, when the shriveled, withered remains of Christmas trees litter sidewalks across the nation and stores eagerly begin peddling overpriced boxes of chocolates and underpriced bottles of cheap wine in anticipation of Valentine’s Day. It’s also the perfect time to take a look back at the top stories from the WordStream blog in January. So far, 2018 is off to a bus...

WordStream
WordStream
Blog Post
  • When it comes to building landing pages, scoring leads, and developing complex nurture funnels, there are companies out there that have extensive marketing resources. This makes Facebook advertising much easier. However, a clear majority of smaller operations don’t have the personnel, expertise, or budget to utilize expensive marketing and sales automation platforms. What do you do if you’re an SM...

WordStream
WordStream
Blog Post
  • When it comes to building landing pages, scoring leads, and developing complex nurture funnels, there are companies out there that have extensive marketing resources. This makes Facebook advertising much easier. However, a clear majority of smaller operations don’t have the personnel, expertise, or budget to utilize expensive marketing and sales automation platforms. What do you do if you’re an SM...

WordStream
WordStream
Blog Post
  • Landing big-ticket clients is like a solar eclipse: It doesn’t happen often. Plus, the acquisition process is brutal. It takes multiple, maybe dozens of unreturned phone calls to reach the right person—the one who keeps ignoring your emails and sending you straight to voicemail. Decision-makers don’t want to get on the phone with you when you’re a nobody. Reaching top-level contacts that you need...

WordStream
WordStream
Blog Post
  • At our PPC management company, we have been able to significantly improve the performance of our client accounts with contextual display campaigns. Nearly all of our accounts benefit from either highly targeted, low-spend campaigns, or from broader high-spend campaigns. From ecommerce businesses to software as a service, contextual targeting through Google’s Display network has proven its value. I...

WordStream
WordStream
Blog Post
  • Fresh on the heels of Facebook announcing a major overhaul of how its News Feed delivers content to users, Google has decided to get in on the user experience party, too. Per an announcement from Jon Krafcik, Google’s Group Product Manager of Data Privacy and Transparency, the search juggernaut is building on the “Mute this Ad” feature it rolled out in 2012. In short, Google is giving prospects mo...

WordStream
WordStream
Blog Post
  • Many businesses advertise on a city- and area-wide basis, but for some advertisers, this isn’t nearly local enough. Like crime-fighting detectives in police procedurals triangulating a perp’s cell signal with technology of questionable credibility, some advertisers home in on areas of just a few blocks – or even a few streets – to find new customers. These “hyperlocal” advertisers aren’t unwittin...

WordStream
WordStream
Blog Post
  • So, you captured the most beautiful photograph, edited it with your own custom filter, and even threw some cash behind it to ensure plenty of eyes landed on it…but you aren’t getting any likes! Well, perhaps you got a sympathy like or two, but the overall engagement rate of your Instagram post is weak. This is that disheartening moment where you may be doubting why you’ve chosen to use Instagram a...

WordStream
WordStream
Blog Post
  • I love email remarketing, using hyper-targeted nurture funnels to gently float prospects away from open-minded indifference and towards becoming paying customers. As such, I’ve long mourned the fact that AdWords’ lone inbox placement, Gmail ads (formerly “Gmail Sponsored Promotions”), were not eligible for use in remarketing campaigns. I thought to myself, those expanding nuggets of copy perched ...

WordStream
WordStream
Blog Post
  • Late last week, Google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic rankings and AdWords Quality Score, Google’s change shifts this focus slightly. Starting in July, page speed will become a major ranking factor for mobile searches. That means that, if you’re already advertising to prospects on mobile devices—or you have a...

WordStream
WordStream
Blog Post
  • Everyone is doing email outreach these days. Social networks may come and go, but email will always be a top communication channel. With this popularity comes much noise. Everyone is using email to reach people of interest. According to a study by Harris Interactive, most people struggle to manage more than 50 emails a day. In this post, I’m going to show you how to defy those odds. These outreac...

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