WordStream
WordStream
Blog Post

New blog articles detected.

  • Facebook Ads Manager vs Power Editor: Which Is Better?
    Going from the world of boosted posts to bona fide Facebook Ads is like moving from a dank studio apartment in the basement of an alright Italian joint into a charming brownstone abutting well-manicured greenspace.   Just like upgrading your digs, this leap comes with a slew of important, outcome-impacting questions. “Duvet or comforter?” “Do I need gargoyles?” “Ads Manager or Power Editor?” That ...
WordStream
WordStream
Blog Post

New blog articles detected.

  • 24 Instagram Marketing Tools for More Followers, Likes & Sales
    As Instagram marketing becomes less of a choice and more of a necessity for your business, it can be frustrating to have yet another social media account to post content to and promote – especially because Instagram is in a league of its own with its focus on image-based content, less room for text, and a limited ability to link to your website. What’s an Instagrammer to do? Luckily, we have you ...
WordStream
WordStream
Blog Post

New blog articles detected.

  • The Indispensable Welcome Email and How to Get It Right
    I recently came across a retail brand and fell in love with the quirky products they were offering. Being a savvy shopper (and email marketer), I signed up for their mailing list…and there it came—a welcome email telling me about the brand, what I can expect in their future emails, and, of course, a welcome discount! Perfect! The welcome email is the first email from a business to the newly added ...
WordStream
WordStream
Blog Post

New blog articles detected.

  • 9 Mind-Bending Ways to Use Psychographics in Your Marketing
    To the uninitiated, the field of psychographics may sound a little like a debunked “scientific” principle such as phrenology, but actually, it’s one of the most exciting developments in psychological analysis that marketers can leverage in their campaigns.   But what is psychographics? Why should you care? How can you use it? These are all questions we’ll be answering in this post. We’ll explore w...
WordStream
WordStream
YouTube Video

New YouTube videos detected.

  • WordStream Advisor for Agencies 20-Minute Product Tour
    Not enough hours in the day to manage and optimize all of your clients' paid search and social campaigns? We hear you. See how agencies of all sizes are increasing their bandwidth and producing unprecented results with WordStream Advisor for Agencies' trademark 20-Minute Work Week. In just 20 minutes, our live product tour will cover: - How you can quickly review all of your clients' Facebook,...
WordStream
WordStream
YouTube Video

New YouTube videos detected.

  • WordStream Advisor 20-Minute Product Tour
    Not enough hours in the day to manage and optimize your paid search and social campaigns? We hear you. Our expect will walk you through WordStream Advisor's trademark 20-Minute Work Week, showing you just how easy it can be for businesses of any size to profit from online advertising. Our live product tour will cover: - How you can quickly review your Facebook, Bing, and AdWords campaigns in on...
WordStream
WordStream
SlideShare Presentation

New SlideShare presentations detected.

  • Search + Social: 3 Data-Packed Tips to Finding Your Customers Online
    It seems like every time you turn around there's a new ad platform you need to be utilizing if you want to stay competitive in online advertising. So where do you really need to be investing your precious budget to get the best ROI for your business? Our live webinar will cover: - Why search and social are good apart, but better together - Which ad networks will perform best for your specific bu...
WordStream
WordStream
YouTube Video

New YouTube videos detected.

  • Search + Social: 3 Data Packed Tips to Finding Your Customers Online, Wherever They
    It seems like every time you turn around there's a new ad platform you need to be utilizing if you want to stay competitive in online advertising. So where do you really need to be investing your precious budget to get the best ROI for your business? Our live webinar will cover: - Why search and social are good apart, but better together - Which ad networks will perform best for your specific ...
WordStream
WordStream
Blog Post

New blog articles detected.

  • These 4 Forgotten AdWords Best Practices Still Matter – Here’s Proof
    It’s been a full year since Google first released expanded text ads to advertisers globally – and what a year it’s been! Since they were first announced, advertisers were eager to begin testing the new expanded ad format, but many were hesitant to let go of their tried and true ads. Now that standard text ads can no longer be created in either AdWords or Bing, it’s time to look at what work lies a...
WordStream
WordStream
Blog Post

New blog articles detected.

  • This Is Why You Should Be Testing Your Headlines
    It's all about that click. This is true whether you're writing headlines for PPC ads or content that's meant to earn organic search traffic, links, and social media shares. You can't honestly call your content "high quality" if it isn't getting read. And if your headline is boring, people won't click. They'll ignore you. That means lots of bad things for your business and brand. For instance, you...
WordStream
WordStream
YouTube Video

New YouTube videos detected.

  • The Final Countdown to ETAs
    The clock is about to run out on your standard texts ads. Are you prepared for Google's big transition to ETAs? Join our expert, Mark Irvine as he covers everything you need to know in The Final Countdown to ETAs. This live webinar will cover: -Strategies for migrating to ETAs quickly and painlessly -Best practices for creating ETAs with the highest click-through-rates -When to say a final goo...
WordStream
WordStream
YouTube Video

New YouTube videos detected.

  • 7 Must-try Marketing Strategies for 2017
    2017 has arrived - the time has never been better to give your marketing campaigns a face-lift. Join WordStream founder, Larry Kim, as he reveals 7 Must-try Marketing Strategies for 2017. This live webinar will cover: - How to get better placement with lower cost per click on Google AdWords - How and why to build engagement ads - How to target your competition's target audiences
WordStream
WordStream
YouTube Video

New YouTube videos detected.

  • PPC Playbook 11 Ways to Turn Prospects into Customers
    Convert web-browsing window shoppers into YOUR satisfied customers. Join our experts, as they walk you through the PPC Playbook to converting prospects with 11 effective techniques. You'll learn: - How to determine the appropriate offer for each stage of the funnel - How to seamlessly integrate paid social with paid search to achieve success - Why remarketing is the perfect complement to any nu...
WordStream
WordStream
YouTube Video

New YouTube videos detected.

  • Paid Search Has Changed 3 Ways to Keep Up in 2017
    Paid search advertising has entered a new era... are your ads keeping up? Or are outdated practices costing you valuable clicks? Join our expert, Mark Irvine as he covers everything you need to know to get ahead in 2017. You'll learn: - What language is... and isn't working in text ads - A simple way to increase your CTR by up to 60% - How to boost your business by making your ads mobile-fr...
WordStream
WordStream
YouTube Video

New YouTube videos detected.

  • The 20-Minute Work Week
    Time is money - how much of both are you spending while managing PPC? WordStream has mastered a one-of-a-kind PPC management strategy that can optimize your paid search AND social campaigns for increased ROI in just 20 minutes each week! Tune in to hear our Google AdWords experts walk you through quick and easy steps you can start taking now to boost your profits across the board. Join our f...
WordStream
WordStream
YouTube Video

New YouTube videos detected.

  • The 20-Minute Work Week for Agencies
    Time is money - how much of both are you wasting while managing your clients' PPC accounts? WordStream has mastered a management strategy for paid search and paid social that can optimize all of your clients' campaigns for increased ROI in ONE simplified work flow. Tune in to hear our Google AdWords experts explain how agencies across the globe are getting ahead with our method. Join our free ...
WordStream
WordStream
YouTube Video

New YouTube videos detected.

  • The 20 Minute Work Week for Advertisers
    Time is money - how much of both are you wasting while managing your PPC account? WordStream has mastered an online advertising management strategy that can optimize your paid search AND paid social campaigns for increased ROI in just 20 minutes each week - you'll want to hear this. In this webinar our experts cover: - A proven weekly routine to help you achieve unprecendented results in paid ...
WordStream
WordStream
YouTube Video

New YouTube videos detected.

  • WordStream Advisor
    WordStream Advisor is a online advertising software platform built for small to medium sized businesses with step-by-step guidance on how to get more leads, customers and revenue quickly from paid search and paid social advertising campaigns.
WordStream
WordStream
Blog Post

New blog articles detected.

  • The Big, Easy Guide to Keyword Research for Businesses
    Keyword research sounds like such a daunting task. What’s the point of researching a keyword anyway? Shouldn’t your natural marketing instincts tell you which keywords are most relevant to your business. Not quite… Without quality keywords, found through effective keyword research, your search marketing campaigns (paid AND organic) will be completely misguided. If people aren’t searching for your ...
WordStream
WordStream
Blog Post

New blog articles detected.

  • Positive vs. Negative Ads: Which Works Better?
    I am not particularly excitable, and I am by no means sentimental. I’ve been known to remain even keel amidst, say, a surging comeback from a 28-3 deficit. I can throw out childhood photographs like they were table scraps without batting an eyelash. Commercials depicting the unbreakable bond between man and Clydesdale do not incite even a single tear… It would appear I am in the minority. When we ...
WordStream
WordStream
Blog Post

New blog articles detected.

  • 6 Landing Page Test Ideas You Need to Try
    More doesn’t always equal more – the infamous Jam Study first taught us this lesson over a decade ago. Via Sandglaz Choice invariably leads to more choice, decisions to indecision. Overthinking leads to worse productivity, less creativity, and exhausted willpower. And when it comes to ad campaigns and landing pages, an exhausted customer is the last thing you want. Sometimes, the key to maximizin...
WordStream
WordStream
Blog Post

New blog articles detected.

  • Email Marketing vs. Social Media Ads for Sales & Promotions
    When it comes to limited-time promotions or the big sale holidays, such as Labor Day (coming up in just a month!) or Black Friday, a business owner’s chief goal is to invest their time and money in platforms that will make the greatest impact. Many companies rely on email marketing for promotions, while others swear by social media ads. But the truth is that both of these tactics provide uniquely ...
WordStream
WordStream
Blog Post

New blog articles detected.

  • 33 CRO & Landing Page Optimization Stats to Fuel Your Strategy
    Let’s talk optimization. Marketers spend a huge portion of their time planning, implementing, and executing tests, and analyzing the results. We’re always looking to get those target metrics lifted just a little bit more – figuring out the best subject line for a great open rate, the best CTA and creative pairing to get a click through, trying to shave a second off your website load time to get th...
WordStream
WordStream
Blog Post

New blog articles detected.

  • 5 Ways to Use Facebook Ads to Take Down Your Competitors
    I’m willing to wager that at least one of Facebook’s 5 million (and counting) advertisers is your direct competitor. Even if Joe’s HVAC or Asics or exceptionallypungentcatnip.org don’t know what the hell they’re doing, they’re siphoning your share of voice. What exactly does that mean? If you’re not advertising on Facebook yet, prospects (Newsflash: Facebook has 2 billion users) are already growin...
WordStream
WordStream
Blog Post

New blog articles detected.

  • The Ridiculously Awesome Guide to Facebook Live
    I can still remember rushing home from high school to watch TRL. For those of you unfamiliar, TRL (Total Request Live) was a live broadcast from MTV studio in Times Square, where the one and only Carson Daly would count down the 10 most popular music videos in the country. I was so impressed by the fact that Carson and his guests were able to appear so calm, cool, and collected on LIVE television!...
WordStream
WordStream
Blog Post

New blog articles detected.

  • Online Ad Costs, Instagram for Restaurants & More Top Stories from July
    It’s hard to believe it’s almost August already. Before long, we’ll be lamenting summer trips not taken, paperbacks left unread, beaches not visited.   Summer’s not quite done with us yet, however, and we have just enough time to look back at which posts were the most popular with our readers this month. So, whether you’re on a well-deserved vacation or stuck toiling away at the office, why not ta...
WordStream
WordStream
Blog Post

New blog articles detected.

  • 10 Companies Using Machine Learning in Cool Ways
    If science-fiction movies have taught us anything, it’s that the future is a bleak and terrifying dystopia ruled by murderous sentient robots. Fortunately, only one of these things is true – but that could soon change, as the doomsayers are so fond of telling us.   Image via Abdul Rahid Artificial intelligence and machine learning are among the most significant technological developments in recent...

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