WordStream
WordStream
Blog Post
  • When you think of email marketing, what comes to mind? Monthly customer newsletters, daily blog RSS feeds, curated drip campaigns… One thing you probably didn’t think of is employee email signatures. Image via Email Signature Rescue Your employees engage with customers, vendors, friends, and family via email. With the right call to action in their email signature, any of those email recipients co...

WordStream
WordStream
Blog Post
  • In boxing gyms, you’ll hear all sorts of expressions: “He’s walking on his heels.” “Hits like a mule.” “Cut the ring.” “Hands up.” “Stay off the ropes.” After a sparring session, you might hear this: “Don’t get greedy.” This last one also applies to your marketing agency. Most agencies we speak with struggle to find new clients. Put another way, they struggle with sales. This article will explain...

WordStream
WordStream
Blog Post
  • You’ve done extensive keyword research, and you know what keywords are valuable to your business or client – right? (If you’re not quite there yet, consider checking out WordStream’s recent article, How to Identify Your Most Valuable Keywords.) But once you’ve identified the right keywords for your AdWords campaigns, how do you make the most of them? Whether you’re a PPC management agency or a loc...

WordStream
WordStream
Blog Post
  • With pumpkin spice lattes back in season, it is hard not to have the holidays on our minds. Halloween is creeping up on us, and we’re about to be in full-out holiday season. What could be more exciting! While it might seem early to plan for winter, it isn’t! The earlier the better. After all, Mariah Carey already has her Christmas tree up… While not all of us love baking reindeer-shaped cookies a...

WordStream
WordStream
Blog Post
  • Facebook business pages are a place where you can develop the relationship between your brand and the world at large. Whether you’re responding to customer feedback, nurturing prospects, sharing content, or simply informing some subset of Facebook’s 2 billion users what time your widget shop closes on Tuesday evenings, Pages are one of the most important online properties that you can plant your f...

WordStream
WordStream
Blog Post
  • One of the slyest tricks you’ll come across on a job application is the part where it says that attaching a cover letter is optional.   Sure, some companies genuinely may not care if you include a cover letter with your application or not, but most hiring managers use this as a way to weed out applicants long before anyone in HR starts sending out emails. They know candidates that care about the j...

WordStream
WordStream
Blog Post
  • Nobody actually knows anything about SEO with 100% certainty. There are ~200 ranking factors. We think. Give or take. Links, content, and RankBrain top the list. We infer. (Image source) But never, ever, ever, does Google come out and say, “Here’s exactly what you should do. Step 1, Step 2, Step 3.” The deck is also stacked against most of us. The algorithm (we think) rewards well-known brands. T...

WordStream
WordStream
Blog Post
  • Who doesn’t remember graduating let’s say five, ten, even twenty years ago? You strutted off that stage, throwing your cap in the air in celebration – no more late nights in the library, stacks of highlighted note cards, and begging your professors for extra credit, hooray! Just when you thought your testing days were over, your new boss demands that you take and pass the Google AdWords exam to be...

WordStream
WordStream
Blog Post
  • One of the most frequent challenges I come across as a digital marketer are clients who can’t seem to get a good grasp of what duplicate content really is, how to avoid it, and why it matters to them. In this article, I’m going to dispel a few myths about duplicate content and SEO that are still lingering in a post-Panda world, as well as giving a few tips as to how to keep on the right side of Go...

WordStream
WordStream
Blog Post
  • Outside of overhauling the UI, not much had changed in AdWords this year…until yesterday. Google made a hush-hush announcement (there’s still nothing on the Inside AdWords blog) in which they revealed a major shift in how they choose to allocate your daily ad spend. Per Google: “Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your ad...

WordStream
WordStream
Blog Post
  • If you’ve ever used a customer support livechat service, you’ve probably experienced that vague, sneaking suspicion that the “person” you’re chatting with might actually be a robot. Like the endearingly stiff robots we’ve seen in countless movies – tragic, pitiful machines tortured by their painfully restricted emotional range, futilely hoping to attain a greater degree of humanity – chatbots ofte...

WordStream
WordStream
Blog Post
  • Quality Score is the straw that stirs your paid search drink. At the keyword level, it’s the perfect measuring stick: it tells you whether your copy is relevant, how stoked prospects are about your landing page, and the rate at which viewers click your ads. If all three factors are trending in the right direction you’re rewarded with lower CPCs and paid search success.   Unfortunately, landing pag...

WordStream
WordStream
Blog Post
  • October is finally here, which means crisp fall evenings, fragrantly spiced hot beverages, and awkward situations in which at least one or two of your coworkers are likely to raise a few eyebrows with costumes of questionable taste at the Halloween office shindig. It also means it’s time to take a look at the most popular posts from the WordStream blog in September. There’s something for everyone...

WordStream
WordStream
Blog Post
  • First, allow me to properly introduce myself. I’m Heather, head of product marketing here at WordStream. This is my first post for this illustrious blog, but I look forward to bringing you many product updates and more in the future! Our customers trust us to provide the tools they need to run the most effective online ad campaigns within their budgets and workweeks. That means helping them create...

WordStream
WordStream
Landing Page

State of the Internet Marketing Agency

 
WordStream
WordStream
Landing Page

New mobile optimized landing page detected

 
WordStream
WordStream
Landing Page

9 Tips for Agencies with Law Firm Clients: How to Win with PPC

 
WordStream
WordStream
Landing Page

New mobile optimized landing page detected

 
WordStream
WordStream
Blog Post
  • At some point during May 2017, the security systems of American credit monitoring agency Equifax were compromised.   The names, addresses, Social Security numbers, and in some cases credit card details of approximately 143 million Americans were accessed during the attack — almost half the American population. News reports would later reveal that the perpetrators of the attack managed to gain acce...

WordStream
WordStream
Blog Post
  • A few years back, I took an evening class to study up on fundraising for non-profits I support. The classes were at the end of the day … the time when you’re really tired and only thinking about going to bed. One night the instructor, contrasting non-profits and their for-profit counterparts, made a comment that I never forgot. It was so simple that I felt stupid: For-profit companies exist to mak...

WordStream
WordStream
Blog Post
  • Facebook advertising might seem easy at first. Just draft an engaging post, target a relevant audience, throw some money behind it, and get new leads, right? Not quite. As many of you are likely aware, Facebook is a challenging space for advertisers. Not only are you competing against many other businesses for attention, but you’re also competing against people’s friends and families. Why would so...

WordStream
WordStream
Blog Post
  • “Facebook ads? But we’re B2B!” Back when I worked on the Managed Services team at WordStream, this was the response I got from B2B clients after I suggested expanding our efforts outside of search. I’d share anecdotes of previous success and talk them into starting out small; after a few weeks of seeing the results, they were sold. That was two years ago, when lead ads and pixels were nothing more...

WordStream
WordStream
SlideShare Presentation
  • Whether you're ready, or not, Google is doing away with standard text ads as ETAs are becoming the way of the future. The big change is right around the corner - so get prepared now! This live webinar will cover: - Strategies to handle the migration to ETAs (without losing your mind) - Best practices for creating ETAs - How to migrate to Bing ETAs

WordStream
WordStream
SlideShare Presentation
  • Whether you're ready, or not, Google is doing away with standard text ads as ETAs are becoming the way of the future. The big change is right around the corner - so get prepared now! This live webinar will cover: - Strategies to handle the migration to ETAs (without losing your mind) - Best practices for creating ETAs - How to migrate to Bing ETAs

WordStream
WordStream
SlideShare Presentation
  • Are you seeing as much profit as you'd like to from your paid search campaigns? If not, we have some tricks up our sleeve that will help you achieve the success you're after. We've partnered up with our friends at Unbounce, to provide you with a step-by-step process to boost your PPC profits through effective messaging efforts. You'll learn: - Tricks to crafting copy that will convert - How to...

WordStream
WordStream
SlideShare Presentation
  • WordStream has mastered a PPC management strategy that can optimize each of your cleints' paid search campaigns for increased ROI in just 20 minutes each week! Tune in to hear our Google AdWords explain how you can make a huge difference in a small amount of time. Join our free webinar to learn: - A proven weekly routine to help you achieve better PPC results - How much time you should be dedic...

WordStream
WordStream
SlideShare Presentation
  • Time is money - how much of both are you wasting while managing your PPC account? WordStream has mastered a PPC management strategy that can optimize your paid search campaigns for increased ROI in just 20 minutes each week! Tune in to hear our Google AdWords experts explain how you can make a huge difference in a small amount of time. Join our free webinar to learn: - A proven weekly routin...

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