WordStream
WordStream
Blog Post
  • The key to running a successful agency is to utilise relevant tools and software to manage and automate as many areas of the business as possible, enabling you to focus on the needs of each of your clients. Having great tools in place to help you and your senior team manage areas such as operations, resourcing, CRM and reporting will free up your team to focus on adding value for your clients. In ...

WordStream
WordStream
Blog Post
  • Custom audience targeting is the crown jewel of Facebook Ads. Nothing else in our arsenal of ad targeting weapons comes remotely close to custom audiences in terms of raw ad-targeting power. Sadly, though, most of the Facebook advertiser accounts I audit fail to realize the full power that Customer Audiences have to offer. Today, I want to quickly illustrate my top three hacks to get 200-300% mor...

WordStream
WordStream
Blog Post
  • To the everyday user, Google’s search engine might seem pretty unremarkable. Type in “corgi,” and you’re going to get a bunch of corgi-related results. You’ll see a page called, “10 Facts about Corgis You Paw-bibly Didn’t Know.” You’ll see a Knowledge Panel featuring the life span and temperament of the Pembroke Welsh Corgi. You’ll get a dropdown suggestion for the query, “corgi butt.” These aren’...

WordStream
WordStream
Blog Post
  • These days, social media feels less like an idle distraction and more like an endurance blood sport. Between the constant barrage of outrage and headlines that would put The Onion to shame, engaging with other users on social media has never felt this difficult or punishing. There is, however, some good news. Not every social media account is a Russian botnet or sock puppet (only about 100 millio...

WordStream
WordStream
Blog Post
  • For many local businesses (particularly those using PPC to drive leads instead of online sales) a phone call can be more valuable than an on-site conversion. While having a prospect complete a form fill on a landing page certainly doesn’t hurt, it simply cannot compare to the immediacy of them picking up a phone and speaking to a potential problem solver instantly. But while we’ve covered Google A...

WordStream
WordStream
Landing Page

New mobile optimized landing page detected

 
WordStream
WordStream
Landing Page

New mobile optimized landing page detected

 
WordStream
WordStream
Landing Page

New mobile optimized landing page detected

 
WordStream
WordStream
Landing Page

The Ultimate AdWords Remarketing Toolkit

 
WordStream
WordStream
Landing Page

New mobile optimized landing page detected

 
WordStream
WordStream
Blog Post
  • Do you wake up from nightmares about ugly landing pages tied to your brand? Or perhaps, even worse: no landing pages at all! How in the world will you manage to grow your business without a place to generate new leads or convert existing ones? Landing pages can be a marketer’s worst nightmare, especially if you are strapped on design resources and budget. Even if you do have a solid budget, findin...

WordStream
WordStream
Blog Post
  • As millions of businesses try to capitalize on the Black Friday sales and prepare for the looming year-end madness of the holidays, November is always a busy month – and the WordStream blog was no exception this year. This month, plenty of stories struck a chord with our readers. From competitive keyword research and imaginative ways to make the most of ad extensions, there was a lot going on at ...

WordStream
WordStream
Blog Post
  • Keywords don’t buy your product – people do! It’s no wonder that Google is investing more into allowing advertisers to target audiences instead of keywords – whether that’s with remarketing, RLSA, similar audiences, demographic details, or even their newly improved customer match. Earlier this year, Google perked heads when they first announced that they would allow us to target based on users goi...

WordStream
WordStream
SlideShare Presentation
  • This webinar will take a deep dive into our software to explore how WordStream helped a client produce real business results. With actual account data, we will show you how WordStream Advisor can efficiently and effectively optimize your online marketing for an improved ROAS and save you tons of time.

WordStream
WordStream
YouTube Video
  • This webinar will take a deep dive into our software to explore how WordStream helped a client produce real business results. With actual account data, we will show you how WordStream Advisor can efficiently and effectively optimize your online marketing for an improved ROAS and save you tons of time.

WordStream
WordStream
Blog Post
  • When Google first introduced Customer Match in 2015, it allowed search advertisers to create and target custom audiences based on a list of user email addresses in their Search, Gmail, and YouTube campaigns within AdWords. As advertisers discovered powerful best practices for using Customer Match, it became a sensation and Customer Match was expanded to Shopping Campaigns in 2016. As great as cust...

WordStream
WordStream
Blog Post
  • SaaS businesses are constantly hunting for effective methods to improve their customer acquisition process with the help of advertising. As a consequence, tons of how-to guides and case studies from the most reliable marketers promise you quick and sure results. But in reality, not every advertising strategy will be profitable for your SaaS company. In SaaS, you need unique, first-hand approaches ...

WordStream
WordStream
Blog Post
  • Learning paid search is hard – and it’s harder on your own! So many paid search marketers are self-taught, and it can take months to fully understand the fundamentals, create keywords, write ads, and launch your first campaigns – and then even longer to fix some mistakes you learn too late! But not all advertisers have the time to learn paid search, and even fewer have the budget to make mistakes ...

WordStream
WordStream
Blog Post
  • The ho-ho-holidays are upon us, and there is no escaping the madness of shoppers, decorations, lights, food, and holiday madness for the remainder of 2017. You might be rolling your eyes at the fact that you started hearing Christmas tunes blast through your radio as early as October; not to mention that every store in the mall has been decorated in red, green, silver, and gold since September! I...

WordStream
WordStream
Blog Post
  • Life is all about choices. Do we side with the Montagues or the Capulets? Do we prefer to eat ice cream, French fries, or waffles? Should we get a cat, a dog, or maybe a fish? Overwhelmed by abundant choices, people often end up opting for one thing– and stick with it. That's why you see so many experts in online marketing specializing in one approach. But why do we have to choose between PPC and...

WordStream
WordStream
Blog Post
  • Google just unleashed a gang of new AdWords features to help you improve performance in every cranny of your paid search campaigns. Today, I’m going to run through everything you'll need to know to implement these super-useful changes throughout your account. #1: Promotion Extensions Since the advent of AdWords, folks like you and me have been forced to use their ad headlines and description to sh...

WordStream
WordStream
Blog Post
  • So you’re running paid search and display ads through Google, you’re advertising on Facebook, LinkedIn, Twitter, and even some niche industry-related social sites. Perhaps you’re even running some guerilla advertising campaigns, or commercials through NPR. But for some strange reason, you dismissed Instagram, unsure if it would yield ROI. Well, I’m here to inform you that today is not the day to i...

WordStream
WordStream
Blog Post
  • Search ad performance can vary greatly across mobile, tablet and computer devices due to a variety of factors, including your business type. “Need right now” businesses like locksmiths may have a higher willingness to pay more for mobile clicks than a business with a longer customer journey like a law firm or enterprise software. These mobile-dependent businesses need bid optimization strategies t...

WordStream
WordStream
Blog Post
  • Have you heard the news? There are some drastic tax code changes on the horizon. The GOP plan for tax overhaul cleared the House on Thursday. Regardless of your political leanings, that’s big news for your AdWords account! If you’re a CPA (Certified Public Accountant), or an agency running accounts for accountants, you’re going to want to prepare for the impending increase in impressions and subse...

WordStream
WordStream
Blog Post
  • Have you heard the news? There are some drastic tax code changes on the horizon. The GOP plan for tax overhaul cleared the House on Thursday. Regardless of your political leanings, that’s big news for your AdWords account! If you’re a CPA (Certified Public Accountant), or an agency running accounts for accountants, you’re going to want to prepare for the impending increase in impressions and subse...

WordStream
WordStream
Blog Post
  • Facebook is a compelling platform for advertisers for many reasons, including powerful targeting options and affordable costs, among others. Your Facebook ad costs, of course, will vary based on a number of factors, including your audience, industry, goals, and optimization settings. Average cost per action on Facebook However, Dan Rohsler, social account manager at digital agency Power Digital M...

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