WordStream
WordStream
SlideShare Presentation
  • A Behind-the-scenes Look into What it Takes to Be Competitive in AdWords Today Whether you're just getting started in paid search, or are a seasoned expert, you know the key to success is out-performing businesses competing for your target audience. Using the data behind the 2018 AdWords Industry Benchmarks, WordStream's Sr Data Scientist, Mark Irvine, will guide you through what it takes to be ...

WordStream
WordStream
YouTube Video
  • A Behind-the-scenes Look into What it Takes to Be Competitive in AdWords Today Whether you're just getting started in paid search, or are a seasoned expert, you know the key to success is out-performing businesses competing for your target audience. Using the data behind the 2018 AdWords Industry Benchmarks, WordStream's Sr Data Scientist, Mark Irvine, will guide you through what it takes to be c...

WordStream
WordStream
Blog Post
  • Last year, we released our first-ever State of the Agency report, an inside look at how digital marketing agencies run their businesses. It was a big hit, so this year, we’re doing it again, with updated data and twice as many questions to reveal what makes agencies tick, their biggest challenges, their pricing models, how they acquire new clients and more. We gathered the data by sending a surve...

WordStream
WordStream
Blog Post
  • Reports started coming in a couple weeks ago that Google was undertaking a new beta test: replacing the “next” button at the bottom of mobile search results pages in favor of a “more results” button—which, when clicked, would load more results on that same page, as opposed to hopping to a new page. These early rumblings reached a crescendo a few days ago, when, as confirmed by Google’s Danny Sulli...

WordStream
WordStream
SlideShare Presentation
  • In the highly competitive legal market, where $100 Cost-Per-Clicks are a reality, marketers know that every search counts. What they may not know is that improved ad targeting can reduce CPC in ways that will improve lead capture, seemingly, overnight. Legal marketers may also be missing out on cross-channel insights from Facebook. For instance, how to use audience insights to better target searc...

WordStream
WordStream
Blog Post
  • While the Creative Hub is riddled with superlative examples of big brands (with creative teams and swollen bankrolls) launching neat stuff on Facebook, it can be difficult to envision, say, an accountant or plumber or three-person startup creating Canvas ads. That doesn’t mean you need to stay married to the same old static image creative (but hey, if it’s working, don’t abandon it: expand). In fa...

WordStream
WordStream
Blog Post
  • You’ve all heard the postulations. Voice search is the new organic search. Voice search will be the death of SEO. Voice search will seize your house, your assets, and set your dog loose to roam the neighborhood. The hoopla is at an all-time high—but how much of what you’re hearing is data-backed? Here at WordStream, we’re all about the facts. And nothing nails down the facts of a movement like col...

WordStream
WordStream
Blog Post
  • For business-to-business companies, webinars play a huge part in the buyer’s journey. Data from ClickMeeting’s new “State of Webinars 2018” report suggests that 76% of B2B buyers attend webinars in order to help them make purchasing decisions. Whether you use webinars to explain more about the products and services you offer, or to educate and inform your audience on something useful to them, web...

WordStream
WordStream
Blog Post
  • If you run an agency or work at one, you likely know the value of hard work. Agencies are basically small powerhouses trying to do it all for every client. Juggling multiple relationships and delivering quality results simultaneously can be challenging to say the least. 98 Buck Social founder and CEO Chris Heuwetter knows this all too well. 98 Buck Social is a startup marketing agency located in s...

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