The World Wide Fund for Nature (WWF) is an international non-governmental organization founded in 1961, working in the field of the wilderness preservation, and the reduction of humanity's footprint on the environment. It was formerly named the World Wildlife Fund, which remains its official name in Canada and the United States.

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World Wildlife Fund
World Wildlife Fund
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  • A camera trap captures footage of Iberian lynx cubs
    Two Iberian Lynx cubs—one of the most endangered cats in the world—have been born for the first time in one of the private estates where WWF is working in Spain to recover the species’ lost territories. WWF’s Lynx field team has been closely monitoring the cubs, using camera traps to avoid any disturbances - lynx mothers are specially wary during their cubs first months, keeping them safe in inacc...
World Wildlife Fund
World Wildlife Fund
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  • Protect our Forests – WWF PSA Campaign
    Eighty percent of the world’s known terrestrial plant and animal species can be found in forests. Almost 300 million people, particularly in developing countries, live in forests too. But threats to the world’s forests are growing. We are losing huge swathes of forests at an alarming rate due to expanding agriculture and Illegal and unsustainable logging. WWF has created a series of PSAs that foc...
World Wildlife Fund
World Wildlife Fund
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  • Save our Water – WWF PSA Campaign
    All life needs water. It is the world’s most precious resource, fueling everything from the food you eat, to the cotton you wear, to the energy you depend upon every day. It’s also threatened. Climate change, population growth and changing consumption patterns are just a few of the myriad forces putting freshwater systems increasingly at risk. WWF has created a series of PSAs that focuses on the ...
World Wildlife Fund
World Wildlife Fund
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  • Stop Wildlife Crime – WWF PSA Campaign
    Behind every piece of ivory—whether it be a full tusk or carved trinket—is a dead elephant. Poachers kill about 20,000 elephants every single year for their tusks, which are then traded illegally in the international market to eventually end up as ivory trinkets. This trade is mostly driven by demand for ivory in parts of Asia. WWF has created a series of PSAs that focuses on the choices we need ...
World Wildlife Fund
World Wildlife Fund
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  • Capturing Amazing Footage of a Wild Tiger in Bhutan
    Filmmaker and photojournalist Emmanuel Rondeau spent 30 days in the wildlife corridors of Bhutan with a camera trap poised to capture an image of the elusive tiger. After weeks of waiting, a tiger appeared on the final day of the expedition. The result? Stunning high-resolution camera trap images of a wild tiger in Bhutan. Learn more: https://www.worldwildlife.org/stories/amazing-image-of-wild-ti...
World Wildlife Fund
World Wildlife Fund
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  • Protect the Arctic’s Future – WWF PSA Campaign
    The diverse Arctic landscapes – from the sea ice to coastal wetlands, upland tundra, mountains, wide rivers and the sea itself – support abundant wildlife and many cultures. But these landscapes, including the Beaufort and Chukchi Seas, now faces an uncertain future due to climate change, mining, shipping, oil and gas development and overfishing in key areas. WWF has created a series of PSAs that...
World Wildlife Fund
World Wildlife Fund
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  • Managing critical tiger habitat in Nepal
    Ramesh Thapa is the Chief Warden of Bardia National Park. Thapa has spent more than twenty years working for tigers and conservation, starting as a ranger and working his way up to Chief Warden in the largest national park in Nepal’s Terai Arc Landscape. A core responsibility of Thapa, and a key area of support from WWF, is the management of the 932 sq.km. of forest habitat, including grasslands a...
World Wildlife Fund
World Wildlife Fund
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  • Safeguarding tigers with new technologies and scaled up protection
    Lt. Col. Rajendra Pant is the commander of the Rana Shardul Batallion in Bardia National Park in Nepal’s Terai Arc Landscape. As head of the protection unit in the country’s largest national park in the Terai, Lt. Col. Pant has helped scale up the presence of his protection unit deployed in the park, while being aided by new technologies supported by WWF to safeguard tigers. Copyright: WWF-Nepal
World Wildlife Fund
World Wildlife Fund
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  • Using citizen scientists to monitor tigers
    Panna Ram Chaudhary is a citizen scientist in Khata Corridor in Bardia in Nepal’s Terai Arc Landscape. A member of the local community in Khata, Panna Ram has been actively engaged in conservation in this critical corridor. Through the support of WWF, Panna Ram has moved on to become a citizen scientist helping monitor tigers in this community forest. Copyright: WWF-Nepal
World Wildlife Fund
World Wildlife Fund
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  • Preventing tiger poaching by turning citizens into tiger guardians
    Hari Rani Chaudhary is a member of the community-based anti-poaching unit in Khata Corridor in Bardia in Nepal’s Terai Arc Landscape. She helps protect tigers in this critical corridor that connects Nepal’s Bardia National Park with India’s Katerniaghat Wildlife Sanctuary. With support from WWF, Hari Rani’s anti-poaching unit patrols the community forest to monitor and report illegal activity, and...
World Wildlife Fund
World Wildlife Fund
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  • Seal on Ice
    Numbering about 360 individuals, the Saimaa ringed seal is one of the rarest seals in the world and can only be found in the Saimaa water system in Finland. WWF Finland has worked in many ways to protect the Saimaa ringed seal since 1979 and thanks to these efforts, the population of the Saimaa ringed seal, previously facing extinction, has been preserved and even increased. Recently volunteers in...
World Wildlife Fund
World Wildlife Fund
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  • Seal Pup Eating Snow
    WWF Finland has been involved in the effort to help the Saimaa ringed seal by piling up snow on Lake Saimaa’s ice to form man-made snow banks in order to help the seals build nests and give birth. This past winter, nearly 280 artificial snow banks were made, which saved the nesting season of the Saimaa ringed seal. The seals gave birth to 81 pups this year and 90 percent of them were born in man-m...
World Wildlife Fund
World Wildlife Fund
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  • Don't Let Tigers Vanish
    There may be as few as 3,900 tigers left in the wild. WWF is working to increase the number of wild tigers by stopping illegal poaching, reducing demand for their parts and preserving their habitats around the world. To learn more about what WWF is doing and how you can help, please visit http://www.WWFnow.org and symbolically adopt a tiger and support all of WWF's global conservation work by beco...
World Wildlife Fund
World Wildlife Fund
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  • New Hope on Climate Change
    When it comes to the fight against climate change, there’s reason to be hopeful. America’s cities, companies, universities and individuals are leading the clean energy revolution—and momentum is on our side. When governments do less, we need to do more. Together we can make a difference and change climate change. Learn more: http://www.worldwildlife.org
World Wildlife Fund
World Wildlife Fund
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  • Protecting Antarctic Giants: Whales in the Southern Ocean
    Most of the world's large whale species are found in the Antarctic among a diverse marine ecosystem of over 8,000 species, more than half of which are seen nowhere else in the world. However, whale distribution and their critical feeding areas are poorly understood. As climate change and krill fishing increase in the Antarctic, the pressure to learn more about these majestic animals becomes more u...
World Wildlife Fund
World Wildlife Fund
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  • A whale's eye view of Antarctica
    ​​​​Scientists have attached cameras to unlock the mysteries of whales lives in Antarctica. The cameras have helped scientists gather information on where, when and how whales feed, their social lives, and even how they must blow hard to clear sea ice so they can breathe. Crucially, this data will enable better protection of whale feeding areas. The researchers use suction cups to attach non-invas...
World Wildlife Fund
World Wildlife Fund
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New YouTube videos detected.

  • Protect the Arctic’s Future – WWF PSA Campaign
    The diverse Arctic landscapes – from the sea ice to coastal wetlands, upland tundra, mountains, wide rivers and the sea itself – support abundant wildlife and many cultures. But these landscapes, including the Beaufort and Chukchi Seas, now faces an uncertain future due to climate change, mining, shipping, oil and gas development and overfishing in key areas. WWF has created a series of PSAs that...
World Wildlife Fund
World Wildlife Fund
YouTube Video

New YouTube videos detected.

  • Protect our Forests – WWF PSA Campaign
    Eighty percent of the world’s known terrestrial plant and animal species can be found in forests. Almost 300 million people, particularly in developing countries, live in forests too. But threats to the world’s forests are growing. We are losing huge swathes of forests at an alarming rate due to expanding agriculture and Illegal and unsustainable logging. WWF has created a series of PSAs that foc...
World Wildlife Fund
World Wildlife Fund
YouTube Video

New YouTube videos detected.

  • Save our Water – WWF PSA Campaign
    All life needs water. It is the world’s most precious resource, fueling everything from the food you eat, to the cotton you wear, to the energy you depend upon every day. It’s also threatened. Climate change, population growth and changing consumption patterns are just a few of the myriad forces putting freshwater systems increasingly at risk. WWF has created a series of PSAs that focuses on the ...
World Wildlife Fund
World Wildlife Fund
YouTube Video

New YouTube videos detected.

  • Stop Wildlife Crime – WWF PSA Campaign
    Behind every piece of ivory—whether it be a full tusk or carved trinket—is a dead elephant. Poachers kill about 20,000 elephants every single year for their tusks, which are then traded illegally in the international market to eventually end up as ivory trinkets. This trade is mostly driven by demand for ivory in parts of Asia. WWF has created a series of PSAs that focuses on the choices we need ...
World Wildlife Fund
World Wildlife Fund
YouTube Video

New YouTube videos detected.

  • Nicholas Hoult Joins WWF to Help Protect Rhinos
    Actor Nicholas Hoult traveled to Chitwan National Park, Nepal in December 2016 to learn first-hand about rhino conservation in the area. Following his Nepal trip, Nicholas and his friends embarked on a rickshaw run across India, where they raised more than $54,000 for WWF and Teenage Cancer Trust.
World Wildlife Fund
World Wildlife Fund
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New YouTube videos detected.

  • Protect Life on Earth
    We have reached a moment where the actions and decisions we make will determine whether or not our children will live in a world with magnificent animals like elephants, swim in an ocean filled with iridescent corals and marine life, or stroll through a dense forest. WWF’s new PSA series is designed to make people think about the choices they make and how it will affect our planet. Credits: "Epic...
  • Thank You and Happy New Year from WWF
    As we head into 2017, we want to thank you for your generosity in 2016. You make our conservation work possible. You help us protect wildlife, nature, and communities around the world. With this video, we hope you'll see the difference you're making, including highlights of recent successes achieved together and critical projects that you are making possible in 2017 and beyond. Credits Music fro...
  • Snow Leopard and Four Cubs Caught on Camera
    A snow leopard with four cubs was caught on camera in Mongolia. Scientists have observed snow leopards with one cub, twins, or triplets in the region from 2011-2016. This is the first time observers have spotted quadruplets. WWF works in Asia’s high mountain landscapes and communities to promote conservation of snow leopards and their habitat. The USAID-funded project also focuses on improving w...
  • Thank You from WWF
    This Thanksgiving, all of us at WWF want to express our appreciation for your support. You give us so much hope for the future of wildlife, forests, oceans, freshwater, and our planet, and we are very grateful to have you by our side. Have a safe and wonderful Thanksgiving. http://www.worldwildlife.org/videos/thank-you-from-wwf--3
  • Wildlife Poacher Chase and Capture on Camera
    Exciting footage of wildlife poachers getting chased and captured by rangers in the Mara Conservancy in the Maasai Mara National Reserve in Kenya. As part of WWF's Wildlife Crime Technology Project, thermal detection cameras enable rangers to find poachers in the dark to help save elephants, rhinos, and other wildlife. Learn more: https://www.worldwildlife.org/stories/new-anti-poaching-technology-...
  • Why Vietnam must act now to save rhinos
    Vietnam plays a key role in the illegal trade in rhino horn, ivory and other wildlife products. But the government has done very little. This November, the country will host a critical International Conference on Illegal Wildlife Trade. Together we can increase the pressure on the Vietnamese government to crack down on wildlife crime. Act now to save rhinos: http://wwf.to/2dDUEIM
  • The Wildlife and Food Connection: What You Need to Know
    World Wildlife Fund’s landmark Living Planet Report, a biennial report card of how we’re doing when it comes to protecting our planet from environmental harm, shows a devastating decline in wildlife populations around the world. Wildlife populations are on average, about half the size they were just 40 years ago. One of the main culprits? Food production. Much of the food we buy and consume daily ...
  • Stop Arctic Drilling Cold – Keep Oil Under the Sea
    The Arctic is warming twice as fast as the rest of the world and as the ice melts, previously inaccessible oil and gas resources become less difficult to exploit. But that doesn’t mean we should start drilling. And there’s more than one reason why. The Obama Administration is expected to release its final decision on a five-year leasing program for Arctic drilling in November. The time to act is n...
World Wildlife Fund
World Wildlife Fund
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  • A Wildlife Ranger’s Encounter with Poachers
    Anety, a wildlife police officer from Zambia, describes her first trip into the bush after completing her training. Her unit encountered a group of poachers, and she quickly learned how dangerous her new job could be.
  • Nepal rhino translocation (360 video)
    5 greater one-horned rhinos were translocated in Nepal to establish new populations of rhinos in places where they are no longer present. Efforts like this are made possible by partners like Discovery Communications who also provided this footage.
World Wildlife Fund
World Wildlife Fund
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