WriterAccess
WriterAccess
Blog Post
  • We have two exciting announcements co-headlining this blog post. First, one of the most awarded marketing executives joins the CMC18 roster of 21 keynote speakers: Bonin Bough. Second, Content Marketing Club returns to the conference! Here’s what you need to know: Bonin Bough is one of the most dynamic speakers on the planet. His accomplishments […] The post CMC18 Newsflash: This Just In! appeared...

WriterAccess
WriterAccess
Blog Post
  • #CMC18 is less than two weeks away—so in case you need any more convincing that this is going to be THE content marketing event of the year, let us get right to the point: 1. You’ll meet today’s greatest content marketing minds (and they can meet you!). The list of conference keynote and session speakers […] The post 3 Reasons You Need to Attend Content Marketing Conference 2018 appeared first on ...

WriterAccess
WriterAccess
Blog Post
  • Communication is key to a good working relationship, whether it’s with your in-house team or your freelance writer. Get up to speed on the essentials for clear communication with freelance writers, so you can get the content you need with no misfires. 1. Provide instructions Your blog post needs are clear to you, because you’ve been […] The post 6 Ways to Foster Good Communication With Your Writer...

WriterAccess
WriterAccess
Blog Post
  • Content marketers promise businesses that blog posts will lead to more traffic, higher engagement, and better conversion rates. While that’s all true, there is one caveat that’s often left unsaid: Companies only get these results if they are blogging often enough. Dive into the data to find out if you’re blogging often enough to see […] The post Are you blogging often enough? appeared first on Wri...

WriterAccess
WriterAccess
Blog Post
  • Byron White, CEO of WriterAccess and Chair of the Content Marketing Conference, shares his thoughts and insights from his years of being the leader of the Content Marketing Revolution. In this episode Byron asks the biggest question of our time, “What is great writing”?! Register for Content Marketing Conference, and take advantage of our  great […] The post Byronism: What is Great Writing appeare...

WriterAccess
WriterAccess
Blog Post
  • It makes perfect sense: You hire an expert that’s been there and done that. And they deliver on goals, with a thunderous slam dunk. For example, if you’re sporting the Hubspot platform, you’re going to hire a Marketer that’s familiar with HubSpot to save lots of time and get things moving, pronto. Not so fast. […] The post When Hiring an Expert Fails and a Wearer of Many Hats Wins appeared first o...

WriterAccess
WriterAccess
Blog Post
  • Many SMB owners provide services, market, reconcile the books, and do administrative work on their own. Add a weekly blog post to this to-do list and it’s no wonder many business owners are throwing up their hands…. or outsourcing to content marketers. A qualified writer can create delightful content for your business, but first you’ve got […] The post How to Vet Content Writers in Your Niche appe...

WriterAccess
WriterAccess
Blog Post
  • Emotion is powerful. So are millennials. When it comes to reeling in the interest of the largest generational group in the United States, brands have to get creative. Using emotion to inform your marketing isn’t just a smart play, it’s the best way to churn out memorable, entertaining, and purposeful content that connects with the […] The post Using Emotion to Connect with Millennials appeared fir...

WriterAccess
WriterAccess
Blog Post
  • I chose the Art and Science theme this year for our Content Marketing Conference (CMC) for lots of reasons. There has always been tension between the creatives and artists that create the brilliant marketing campaigns and the data scientists that generate the information artists need to achieve  their performance goals. Different skills.  Different DNA. But similar […] The post How do we get Artis...

WriterAccess
WriterAccess
Blog Post
  • BOSTON, April 10, 2018—WriterAccess is pleased to announce WriterAccess 5.0 (WA 5.0), a significant upgrade to their cloud-based content creator marketplace, which connects 25,000+ customers with 15,000 US-based freelance writers, editors, proofreaders, content managers, content strategists and translators. “Over the last eight years, we’ve worked with thousands of customers who provided us with t...

WriterAccess
WriterAccess
Blog Post
  • When you’re working with other professionals to develop amazing content, creating consistency and ensuring that content matches the brand message you’ve developed is vital to success. One way of accomplishing this goal is through a creative brief, but what exactly is it, what information goes into it and how does it help you focus your […] The post Creative Brief 101: What it is, What’s Included a...

WriterAccess
WriterAccess
Blog Post
  • Byron White, CEO of WriterAccess and Chair of the Content Marketing Conference, shares his thoughts and insights from his years of being the leader of the Content Marketing Revolution. In this episode Byron reminds us that spring is the perfect time to rethink your content marketing. It’s never too late to make it better! Register […] The post Byronism: 6 Keys to Content Marketing Betterment appea...

WriterAccess
WriterAccess
Blog Post
  • Content stacking will help your business engage your audience and save time on content production. Since this tactic can allow you to squeeze more value from their content investments, it’s odd that it’s not discussed online more often. Perhaps successful marketers would prefer to keep this winning strategy to themselves. You don’t need a huge […] The post The Content Stack: Your Budget-Friendly M...

WriterAccess
WriterAccess
Blog Post
  • Content marketing is a hot topic today. Unfortunately, many companies are simply throwing money at the problem without having a solid strategy to benefit from it. Though 93% of B2B marketers use content marketing, only 72% have a strategy, and only 30% have documented that strategy. By creating an editorial process that works well for […] The post 5 Tips to Help You Optimize Your Editorial Process...

WriterAccess
WriterAccess
Blog Post
  • Do you ever feel like you’re facing an impossible mission, trying to come up with fresh content constantly? The task can seem pretty overwhelming, especially for small business owners who are already juggling a hundred other tasks on a daily basis. Fortunately, there’s an awesome key to content creation your customers are handing you on […] The post Fulfilling Your Content Needs Using FAQs appeare...

WriterAccess
WriterAccess
Blog Post
  • Byron White, CEO of WriterAccess and Chair of the Content Marketing Conference, shares his thoughts and insights from his years of being the leader of the Content Marketing Revolution. In this episode Byron warns of the scourge of bad content, and how you can help in the battle to #StopBadContent! Register for Content Marketing Conference, […] The post Byronism: “#StopBadContent” appeared first on...

WriterAccess
WriterAccess
Blog Post
  • Content marketing is here to stay. Consumers crave quality content that helps them get through their daily life one Google search at a time. Recent research has found that 75% of B2B companies have a content marketing strategy, even if only 37% have documented that plan. But how do you keep up with your agency’s […] The post How to Transform Your Agency Into a Content Marketing Machine appeared fi...

WriterAccess
WriterAccess
Blog Post
  • How do you communicate your needs with freelance content writers? Instructions, guidelines, outlines, customer profiles and journey maps are all fantastic resources to share information about your business, your audience, and your products or services. However, it always helps to add some show to your tell. A Sample Is Worth a Thousand Words Create in your mind […] The post Content Samples: When S...

WriterAccess
WriterAccess
Blog Post
  • The modern economy is undergoing a revolution: the rise of the gig economy. Instead of relying on salaried employees, companies are turning to freelancers for writing, editing, translating, and other skilled jobs. But as convenient and valuable as freelance services are, finding a good freelancer can be a headache. With this proven strategy, you can […] The post Fishing for Freelancers: Your Guide...

WriterAccess
WriterAccess
Blog Post
  • Byron White, CEO of WriterAccess and Chair of the Content Marketing Conference, shares his thoughts and insights from his years of being the leader of the Content Marketing Revolution. In this episode Byron shares his secrets for getting into the Inc. 5000 list for the third year running! Register for Content Marketing Conference, and take […] The post Byronism: 8 Secrets to Why We Made the Inc. 5...

WriterAccess
WriterAccess
Blog Post
  • Content marketing is here to stay. A recent MarketingProfs study found that content marketing was a strong part of the overall marketing strategy for 91% of B2B and 86% of B2C marketing professionals. But how do you plan on spreading your brand’s message around? Many companies have been hiring writers internally, but many more have been outsourcing their writing […] The post 10 Reasons to Outsourc...

WriterAccess
WriterAccess
Blog Post
  • Each year I try and put together a summary of what we learned at WriterAccess in the past year, and how it shapes our vision for the future. I kinda wish annual reports were required for all registered businesses. Anyone agree? Years ago, I began my career after grad school(LSE) at Hill Holliday, followed by […] The post 2017 WriterAccess Annual Report: Small Bets, Big Rewards appeared first on Wr...

WriterAccess
WriterAccess
Blog Post
  • How to Create an Influencer Marketing Strategy That Generates Results Wednesday, April 4 at 11:00 am ET | Save Your Spot Influencer marketing has grown into a multi-billion dollar industry. Is your brand riding the influencer wave that’s quickly that’s delivering big ROI from the right spend with the right people and campaigns? That’s where […] The post How to Create an Influencer Marketing Strate...

WriterAccess
WriterAccess
Blog Post
  • We are on a mission to get to know our talent better. This week we caught up with 6-star writer Aurora H., a science buff with expertise in health and wellness with a Master’s in cognitive neuroscience to back it up. Q: When did you realize you wanted to become a writer, and how did […] The post Talent Q&A: Writer Aurora H appeared first on WriterAccess.

WriterAccess
WriterAccess
Blog Post
  • Finding a freelancer you can fall in love with is no easy feat, but keeping that chemistry alive can be even harder. Once you’ve found “the one,” how do you keep them happy? 1. Understand Fair Compensation.  There are two kinds of compensation in life: financial and psychological. You can technically survive with only one or […] The post 4 Ways to Develop a Long-Term Relationship With Your Writer ...

WriterAccess
WriterAccess
Blog Post
  • The world is full of people trying to find their perfect match, and Writer Access is no different. Entrusting your brand’s content to a total stranger is almost as scary as handing over your heart—in fact, the two tend to be pretty intertwined. Search for your freelancing soul mate the same way you’d scour the […] The post If WA Was a Dating Site: How to Find the Freelancer of Your Dreams appeared...

WriterAccess
WriterAccess
Blog Post
  • Byron White, CEO of WriterAccess and Chair of the Content Marketing Conference, shares his thoughts and insights from his years of being the leader of the Content Marketing Revolution. In this episode Byron takes us on a road trip while he explains how to get the most out of the writers you hire to create […] The post Byronism: Make Content Marketing a Breeze appeared first on WriterAccess.

WriterAccess
WriterAccess
Blog Post
  • It’s a common myth that hiring a freelance content writer will result in generic content. After all, they don’t know your business like you do, right? To be fair, neither does your bookkeeper, human resource manager, or many other skilled employees you hire for their knowledge and expertise. Great freelance writers make knowing your business their […] The post Give a Little, Get A Lot: 5 Ways to H...

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