WriterAccess
WriterAccess
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  • Before telling you this story, let’s put things in perspective. My dog is a Yellow Dingo, born feral, fit in the palm of my hand when we first met. The Good Doctor doesn’t fit in the palm of my hand anymore. At 55 pounds, Doc is fair to middling on the larger end of a […] The post Why Comedy and Humor are Now Go-To Marketing Resources appeared first on WriterAccess.

WriterAccess
WriterAccess
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  • Do you wish you could use your time more wisely? Do you check your email “real quick” before beginning your work and then suddenly, an hour or more has been frittered away? So many of us struggle with being productive. Writing and multitasking are like light and shadow – the presence of one cancels out […] The post How to Avoid Distractions and Get Focused While Writing appeared first on WriterAcc...

WriterAccess
WriterAccess
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  • Content may be king, but we all know that a king can’t function without a sharp witted jester, at least for Shakespeare. Well, get out your multicolored leotard and adjust your jingly hat, because it’s show time! It’s Information, but It’s Also Entertainment You want to make your industry better? You can’t just inform people. […] The post Is Your Industry Too Serious? Here’s How to Make it Funnier...

WriterAccess
WriterAccess
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  • Most people who deal with online content at all know something about keywords. They might know that they need them or have a vague idea of how to use them, sprinkling them throughout their blog posts or articles. The truth is, though, they usually don’t know how to fully optimize keywords to do the job […] The post Anatomy of the Keyword and How it Works in Your Content appeared first on WriterAcc...

WriterAccess
WriterAccess
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  • Understanding the demographics of your target audience is one of the first steps to writing engaging content. True engagement in content marketing today is hard to come by, but any marketer knows that with engagement comes recognition, trust, and eventually a purchase. So let’s take a look at how to develop content for this highly […] The post How to Make Your Content More Engaging for Millennials...

WriterAccess
WriterAccess
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  • Maybe you’ve heard that newsletters drive conversions, but do you really know why that is? Learn why to use a newsletter, what makes a compelling newsletter, and how to build a newsletter that grows your business and turns buyers to brand fans. And then find out how WriterAccess can help you fit newsletters into your […] The post The Newsletter: Marketing Content That Drives Conversions appeared f...

WriterAccess
WriterAccess
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  • The fitness industry is a unique market unlike any other, dominating the content marketing world. And for good reason — who would actually go to a gym without constant encouragement? If you’re trying to compete in this segment, you’re going to face stiff competition. What worked well in 2017 might not be as effective in […] The post Content Marketing Trends in the Fitness Industry appeared first o...

WriterAccess
WriterAccess
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  • We asked a bunch of our writers to answer this question: “How have you improved your writing career?” Our hope was they’d give us inspiring advice to share with other freelance content marketing writers looking to “up” their game–and boy, did they deliver! No matter what you write, how often you write, or how much […] The post Survey Says: How To Improve Your Content Marketing Writing appeared fir...

WriterAccess
WriterAccess
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  • In the marketing world the message has always been “bigger is better.” In the movies you see the corporate marketing agencies or big, impressive marketing team. When was the last time you saw a small team or, better yet, a one man show managing a company’s marketing campaigns? The truth is, bigger isn’t always better. […] The post Content Marketing Strategies for the Small Marketing Team appeared ...

WriterAccess
WriterAccess
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  • My maternal grandfather was a berry farmer in the foothills surrounding Oregon’s fertile Willamette Valley, and like other farmers of his generation, he depended on the local county extension office for information on emerging agricultural techniques designed to optimize production, possible outbreaks of pests and pathogens and advice for controlling them, and market predictions. Extension […] The...

WriterAccess
WriterAccess
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  • Today’s top-notch content marketing copywriters go beyond the basics of creating compelling content. They’re tweaking titles to get more clicks. They’re using content writing tools to look for trends that are more likely to go viral. They’re trying to stand out among a crowd of writers that all start to sound the same. It’s exhausting…but exciting! These top 12 […] The post Top 12 Resources for To...

WriterAccess
WriterAccess
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  • The way people and goods get from place to place is of interest to almost everyone. That’s both good and bad for those of us who write about transportation. Sure, there’s a huge potential audience for most of our work, but there’s also a lot of content out there to compete with, some of which […] The post The Transportation Industry is Changing Fast – Keep Up with Your Marketing Content appeared f...

WriterAccess
WriterAccess
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  • Social media has captured our attention and time as well as our imaginations. Businesses know this and cleverly use the various platforms to reach customers and expand their audiences. We’re all familiar with the shooting stars, like NASA’s #AYearInSpace campaign, and we can’t forget Oreo’s Super Bowl famous “dunk in the dark” tweet, but what […] The post Ban the Boring: 10 Ways to Spice Up Your B...

WriterAccess
WriterAccess
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  • The content you produce matters, but the most important thing about it is making sure it gives value to the people who read it. In order to see if your readers are really getting what they need from your content, you’ll want to measure how valuable they find your words to be. How can you […] The post 3 Ways to Measure the Impact of Your Content appeared first on WriterAccess.

WriterAccess
WriterAccess
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  • Posting content is a vital part of doing business in a social media world. Even if you have the best business ever, people aren’t going to be buying what you’re selling if they don’t know you exist. So show them who and what and where you are. Post content they can relate to, that they […] The post How Often Should You Really Post Content to Social Media? appeared first on WriterAccess.

WriterAccess
WriterAccess
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  • The foundation of a successful content strategy is to have content that’s engaging: content needs to be helpful, interesting, and/or entertaining. Showing the audience how to do something or giving them information that just hasn’t been given out before are ways to make content crackle and immediately get shared. But timeliness is also a virtue of […] The post Making Plans and Flash-in-the-Pan: Ho...

WriterAccess
WriterAccess
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  • Sometimes I can spout off thirty high-quality ideas in less than five minutes. Sometimes I stare at my laptop screen in bewilderment and dismay until the sound of drool hitting the keyboard snaps me out of my stupor. Writer’s block is real, and finding worthwhile inspiration can be a challenge of epic proportions. What’s a […] The post Bathroom Stalls and Other Sources of Content Inspiration appea...

WriterAccess
WriterAccess
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  • Every brand has a certain personality—a voice, if you will. When it comes to your web content, you want to make sure the pages and blogs you post have the same voice as your business. In the beginning, that can be an overwhelming task, but people do it everyday. You just have to know what […] The post 10 Writers, 100 Different Styles: How to Hone in on a Writer Who Has Your Perfect Voice appeared ...

WriterAccess
WriterAccess
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  • Chances are at one time you fantasized about all of the excellent benefits of being a freelancer. Rolling out of bed at any time you want, conducting business in your sweatpants, completing tasks when you’re most productive, and having more time to spend with the people you love are just a few of the incredibly […] The post Working in Your Underwear and Other Helpful Tips For Freelancers appeared ...

WriterAccess
WriterAccess
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  • A lot can change in a year, which is why annual checkups are widely recommended in physical medicine: they can monitor the progression of issues, spot potential problems, and give patients a good baseline for their health. Are you treating your copy with the same kind of care and diligence? Even if you think your […] The post An Annual Check Up: Is Your Copy Healthy? appeared first on WriterAccess...

WriterAccess
WriterAccess
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  • The Content Marketing Institute found that 91% of organizations in the B2B sphere use content marketing for outreach and retaining a well-defined audience. But they also found that of the B2B respondents who had greater year-over-year success, 78% attributed it to simply creating higher quality content opposed to just 50% for knowing where and how […] The post How to Tie in B2B Content With Social...

WriterAccess
WriterAccess
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  • If your business sells a product via eCommerce, chances are reviews are a constant in your marketing plans. While solid, trustworthy product copy is vital to paving the way for positive reviews, responses can be just as important. Does your company have a plan for responding to reviews – good or bad? If not, here’s […] The post The 5-Star Treatment: Crafting Content Responses for Reviews appeared ...

WriterAccess
WriterAccess
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  • Reward marketing is the practice of leveraging a reward or loyalty program by virtue of program participation, and the actual rewards seeming so appealing that it’s intended to be as compelling as the other forms of marketing being utilized. Having strong content can help effectively communicate reward program benefits and compound the effectiveness of a reward marketing strategy so […] The post B...

WriterAccess
WriterAccess
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  • In addition to content strategy, buyer personas can help drive overall marketing direction. They’re based on hard-set attributes like location-based markets and demographics such as gender and income level, but also on values, behaviors, and other fluid attributes known as psychographics. Marketers use these personas for appealing to target buyers (as opposed to target audiences) by essentially us...

WriterAccess
WriterAccess
Blog Post
  • When it comes to finding the most relevant and engaging content for your site, it can be overwhelming to keep up with the ever-changing trends on the internet and the needs of the consumer. How do you uncover the hottest topics for your content? Look no further. With these seven ingenious and free tools, you […] The post Secret Agent Techniques To Find the Hottest Marketing Content For Your Site a...

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