Wunderman is a network of advertising, marketing and consulting companies with offices in 60 countries. Headquartered in New York City, Wunderman is part of Young & Rubicam Brands and a member of WPP Group (NASDAQ: WPPGY).

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  • Chris McLaren, Director, Strategy | Wunderman Minneapolis, February 2014. McLaren presented insights into best practices in ROI tracking. To ascertain the relative effectiveness of social media versus other marketing channels, he advised mapping social metrics to marketing KPIs and assigning comparative values using “known” media costs specific to clients.

Wunderman
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  • Wunderman: we are in the inspiration business. We use data and analytics to identify insights that inform creative campaigns with the sole purpose of inspiring people to take an action. To engage today’s consumer, we understand that brands must deliver content, experiences and information across channels, at the right moment in time. Wunderman is uniquely positioned to integrate the capabilities ...

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  • Wunderman prides itself on the internship program that we offer to students. They are integrated with our best and brightest creatives, data scientists, account managers and everyone in between. Interns contribute unique ideas and new perspectives in our offices around the world. Of course, because of our location here at Wunderman HQ, we were lucky enough to meet with the interns at Wunderman New...

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  • Wunderman Buenos Aires has partnered with Argentine non-profit Fundación Huésped—the AIDS awareness non-profit group--to shake people out of apathy regarding the deadly malady. One out of every 400 people in the country (with a population of about 43 million) has AIDS. The campaign was designed to humanize the problem since the public has become mostly apathetic and Argentina’s society wrongly be...

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  • BrandSnap March Madness

    UConn may have taken home the NCAA title, but it was Kentucky who ruled on social—the Wildcats stole the top spot in terms of social media performance, according to KBM Group’s analytics platform BrandSnap(sm).

  • Best Practices in ROI

    Chris McLaren, Director, Strategy | Wunderman Minneapolis, February 2014. McLaren presented insights into best practices in ROI tracking. To ascertain the relative effectiveness of social media versus other marketing channels, he advised mapping social metrics to marketing KPIs and assigning comparative values using “known” media costs specific to clients.

  • Apps vs Browser

    Presentation given by Jon Wade at Cannes 2010.

  • Social Media 101: Social Media 101: Discover the power of your voice

    From behavioral trends to the technology tools and the brands and people who are using social media, we invite you to become an active practitioner in this session.

  • Widget 101

    Widgets 101 : Picture-In-Picture Web. A look at Widgets, Micro Applications and Portable Content

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