Wunderman is a network of advertising, marketing and consulting companies with offices in 60 countries. Headquartered in New York City, Wunderman is part of Young & Rubicam Brands and a member of WPP Group (NASDAQ: WPPGY).
Wantedness is our modern look at brand loyalty, where brands must prove their loyalty to consumers, rather than vice versa. Little Esther has the right idea.
Click here to catch Tara's full presentation: https://youtu.be/aXTWrQNmcEo
Speaking on day two of Goafest 2016, Tara Marsh, global head of content, Wunderman, urged advertisers to stop interrupting and start engaging viewers instead.
Wunderman Buenos Aires has partnered with Argentine non-profit Fundación Huésped—the AIDS awareness non-profit group--to shake people out of apathy regarding the deadly malady. One out of every 400 people in the country (with a population of about 43 million) has AIDS.
The campaign was designed to humanize the problem since the public has become mostly apathetic and Argentina’s society wrongly be...
Four Young Lions teams representing #Wunderman won coveted spots to attend and compete with their peers at Cannes. These talented individuals shared their thoughts as they get ready to compete alongside the world’s best.
UConn may have taken home the NCAA title, but it was Kentucky who ruled on social—the Wildcats stole the top spot in terms of social media performance, according to KBM Group’s analytics platform BrandSnap(sm).
Chris McLaren, Director, Strategy | Wunderman Minneapolis, February 2014.
McLaren presented insights into best practices in ROI tracking. To ascertain the relative effectiveness of social media versus other marketing channels, he advised mapping social metrics to marketing KPIs and assigning comparative values using “known” media costs specific to clients.