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Video marketing is a fast-moving and competitive game, and mistakes can really destroy your chances of winning. As a video marketing agency with over 1,800 videos under our belt, we've learnt a few things over the years. But we have also seen companies make the same mistakes over and over again.
Recruitment, like any industry, must evolve to appeal to new generations. As it stands, video content is the king of the digital world, so it's no surprise that companies using video in their recruitment strategy are benefitting from an increased number of applicants. According to Jobcast, job posts get 36% more applicants if accompanied by a recruiting video. In this article, I'm g...
Marketing in the IT industry can be difficult. Not a lot of people understand the ins and outs of computing or software, and so trying to explain your product to viewers, and get them excited about it at the same time, is a real challenge.
One of the greatest filmmakers of all time, Sir Alfred Joseph Hitchcock, once said:
Have you ever wondered what all the fuss is about when it comes to videos? Maybe you already know what the fuss is about and you just need some amazing stats to convince your boss! Whatever the reason, thanks for stopping by. Here are 30 fast facts about video...Enjoy!
Stats are important. We use them to make informed business decisions. The problem nowadays is, stats are everywhere, and it's difficult to filter out the ones that are no longer relevant (because they're based on data from forever ago) from the stats that are essential for your business.
One of the accepted wisdoms of modern online marketing is that it can take a number of 'touches' to nurture a customer through to conversion. I even remember seeing an old statistic suggesting that just 2% of web traffic converts on the first visit.
When creating an explainer video, there are so many things to think about (the messaging, the graphics, the length) that it can be easy to forget about music. But music is a crucial component of any video, from the start-up explainer, to the Hollywood blockbuster. Music will give your video life and it can also help to combat the shrinking attention span that marketers are now faced...
Here's how to get more mobile app downloads. *Hint* it involves video! It's 2017. So I'm pretty sure you don't need me to tell you that the app market is saturated. At the time of writing, there are more than 6.5 millionapps available for download, distributed as follows:
Nonprofit organizations rely solely on donations from the public in order to function and continue to do the work that benefits their cause(s). So you could say that nonprofits depend more on great marketing campaigns than any other industry.
It doesn't take a genius to create a video. In fact, anyone with a smartphone can create a pretty good one. BUT to create a great explainer video takes a seasoned professional. The video market is well and truly saturated, with 99% of businesses stating that they will continue to use video throughout 2017. The only way to stand out is to create a video that blows all the rest out of ...
Video is a powerful medium, and this makes it the perfect marketing tool At the risk of sounding like a broken record, video marketing is a crowded industry. We all know that. But we also can't avoid it. Video ads work, and that is why all smart brands are making them and using them at the forefront of their marketing campaigns.
Unless you've been living under a clock tower for the past 30 years, then you'll know only too well that Marty Mcfly is due to grace us with his presence on October 21, 2015. Now, I don't know about you, but here at Wyzowl HQ we're all really excited about it! In fact, we're so excited that we actually made an animated video to celebrate.... Great Scott!Check it out below if you want...