xAd, Inc
xAd, Inc
SlideShare Presentation

New SlideShare presentations detected.

  • Cannes Lions 2016: Top Sessions and Soirées at Advertising's Biggest Festival
    Through a partnership with Cannes Lions and our very own app, The Scoop, xAd tracked location data on the most popular sessions, parties, restaurants, and more at this year’s festival using custom xAd Blueprints™ in Cannes. While high level data was provided in the form of a real-time heat map both in The Scoop and at our cabana onsite, we took a deeper dive to provide some more insight on the ha...
xAd, Inc
xAd, Inc
SlideShare Presentation

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  • xAd Q2 Quick Service Restaurant Foot Traffic Trends Report
    xAd’s Foot Traffic Trends Report offers real-life, real-time insights into consumer location behavior. This deep dive into foot traffic over the course of the quarter shows where people are actually going, rather than where they say they have been. Methodology: From April 1 to June 30, 2016, xAd observed nearly 37 million visits to 16 top QSR brands to see how its location intelligence data can ...
xAd, Inc
xAd, Inc
SlideShare Presentation

New SlideShare presentations detected.

  • xAd Q1 Quick Service Restaurant Foot Traffic Trends Report
    Marketers currently rely on consumers to report on their favorite brands and behaviors. But what they say doesn’t always line up with what they do. To help brands gain a solid understanding of real-world foot traffic patterns, xAd launched it’s first-ever Quick Service Restaurant (QSR) Foot Traffic Trends Report in May of 2016. From January 1 to March 31, 2016, xAd observed nearly 30 million vis...
xAd, Inc
xAd, Inc
SlideShare Presentation

New SlideShare presentations detected.

  • Key Digital Trends from xAd's State of the Market Report
    In 2016, mobile advertising spend will exceed $100B globally! It’s now more important than ever for marketers to understand the impact mobile is having on our global economy. In this report, we dive into the major elements of the digital marketplace, as well as the factors driving the year’s biggest mobile trends.
xAd, Inc
xAd, Inc
SlideShare Presentation

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  • 5.7.13 xAd Mobile Stat of the Day: Battle of the Operating Systems
    It’s no secret that Samsung has made a calculated move toward Apple’s iPhone market share. As smartphone penetration rises, both Android and iOS-powered devices continue to increase in popularity, at the expense of Blackberry and Windows-powered phones. But with the recent launch of Blackberry 10, and a ton of marketing dollars spent on Windows phones... is there a re-forecasting in order?
xAd, Inc
xAd, Inc
SlideShare Presentation

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  • 5.6.13 xAd Mobile Stat of the Day: Top App Types for Mobile Moms
    Mother’s Day is fast-approaching - did you forget? Well as you’ll no doubt turn to your smartphone to order flowers or book dinner, mobile moms leverage their smartphones for all sorts of sanity-saving activities from gaming to banking. So maybe this year instead of flowers... you should hook mom up with the latest and greatest mobile device?
xAd, Inc
xAd, Inc
SlideShare Presentation

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  • 4.29.13 xAd Mobile Stat of the Day: Total Mobile Ad Spend vs. Location Ad Spend
    The opportunity for mobile advertising worldwide continues to grow, and alongside it, the understanding of the power of location. We’ve seen a number of ad spending forecasts repositioned as global brands and agencies shift more and more funds toward mobile, and more specifically mobile-location based advertising. This recent forecast from Berg Insight illustrates the exciting growth to come in t...
xAd, Inc
xAd, Inc
SlideShare Presentation

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  • 5.2.13 xAd Mobile Stat of the Day: Smartphone User Transactions
    As seen in the general release of our 2013 Mobile Path to Purchase study, smartphones are a major contributing channel in the path to purchase. Smartphone users may rely heavily on their device during the research and decision phase, but ultimately make a purchase offline at a business location. But this activity is highly dependant on the vertical in focus... When smartphone users take the st...
xAd, Inc
xAd, Inc
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  • 5.1.13 xAd Mobile Stat of the Day: Identifying Preferred Research Channels
    According to our newly released Mobile Path to Purchase findings, smartphones are an essential research channel and often accompany the activities conducted via Online/PC. While desktop remains a major factor in driving user decisions, when interacting within certain verticals - such as Gas & Convenience - smartphones become the dominant research channel. This is largely due to the importance of ...
xAd, Inc
xAd, Inc
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  • 4.30.13 xAd Mobile Stat of the Day: Users Leverage Physical Location
    Mobile devices allow a level of convenience that can’t be experienced via laptop and certainly not on desktop. While out and about, with smartphone in hand, users can leverage their physical location to learn more about the area around them and find a local establishment that can satisfy their immediate need. Whether it’s a coffee shop, clothing boutique or dentist, mobile users allow their phone...
xAd, Inc
xAd, Inc
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  • 5.3.13 xAd Mobile Stat of the Day: mCommerce Driving Growth in Overall eCommerce
    Retailers Rejoice! The evolution of our now very mobile culture is bringing positive change to the way we make purchases. Mobile is not replacing desktop as an eCommerce channel, it’s simply compounding overall retail eCommerce sales, and the positive effects are poised to continue. Last year, retail mCommerce contributed to 11% of overall retail eCommerce, and is set to contribute 25% by 2017. T...
xAd, Inc
xAd, Inc
SlideShare Presentation

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  • Infographic: Global Retail Shoppers On the Mobile Path to Purchase
    The path to purchase is no longer linear. Armed with smartphones, consumers are well-informed and often quick to convert online and in-store. Understanding how these consumers use their devices and how location affects their intent to buy is critical for marketers. This year, xAd released its Global Retail Mobile Path to Purchase study, which compares consumers across five countries to examine ho...
xAd, Inc
xAd, Inc
SlideShare Presentation

New SlideShare presentations detected.

  • 2016 US Open: Serving Up Insights Around NYC’s Big Tennis Event
    With a new stadium and roof, plus major upsets in the tennis world, this year’s US Open was a real ace as the tournament set various attendance records with popularity at an all-time high. Two new champions, Angelique Kerber and Stan Wawrinka, dispatched old favorites like Novak Djokovic and Caroline Wozniacki, and American men’s tennis still awaits their first Open victory since 2003. To keep up...
xAd, Inc
xAd, Inc
Blog Post

New blog articles detected.

xAd, Inc
xAd, Inc
Blog Post

New blog articles detected.

  • Reach Sports Enthusiasts by Tapping into Real-World Visitation Trends
    There are few better times to be a sports enthusiast than spring. As the NHL and NBA playoffs heat up and MLB season kicks off, sports lovers everywhere are traveling to see their favorite teams or gearing up with the best athletic apparel. During this season, it's crucial for brands to understand who sports enthusiasts are and their shopping preferences in order to gain a leg up durin...
xAd, Inc
xAd, Inc
YouTube Video

New YouTube videos detected.

  • Highlights from On Location 2016
    xAd held its first-ever On Location summit this year, a day where thought leaders and marketers gathered in NYC to discuss the power of location. Check out our highlights below and mark your calendars for 2017!
xAd, Inc
xAd, Inc
YouTube Video

New YouTube videos detected.

  • Location based marketing is becoming a strategic imperative: Imran Khan, xAd
    Imran Khan, Head of Progammatic and Partnerships, EMEA at xAd discusses how location based marketing is becoming a strategic imperative, delving into the below 3 points. - Location helps marketers influence consumers in the moments that matter – the places they visit in the real world. - Location is hard – technology helps address the challenges surrounding the quality and integrity of location...
xAd, Inc
xAd, Inc
YouTube Video

New YouTube videos detected.

  • Introducing xAd MarketPlace Discovery
    Introducing xAd MarketPlace Discovery, the world’s first public, real-time location intelligence platform that provides actionable visual insights into foot traffic behaviors in the physical world. MarketPlace Discovery takes store visitation insights to the next level, allowing you to better understand the factors influencing your own store visitation and those of your competitors.
xAd, Inc
xAd, Inc
YouTube Video

New YouTube videos detected.

  • Introducing xAd Marketplace
    Introducing MarketPlace: the first and only fully transparent, self-service platform for the buying and selling of locations. By leveraging MarketPlace, marketers can finally break the boundaries between online and offline marketing and reach consumers in the moments that matter, fostering online discovery with offline action. Learn more at www.xad.com/marketplace.
xAd, Inc
xAd, Inc
YouTube Video

New YouTube videos detected.

  • xAd Coming Soon to MWC 16
    Our team is gearing up for our big technology launch at this year's Mobile World Congress. Here's a sneak peak of what we have in store for you! #MWC16 #StopTheGuesswork

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