xAd, Inc
xAd, Inc
Blog Post
  • Getting a customer through your doors is only half the battle. For CPG marketers, what happens next can be a mystery. GroundTruth partnered with InfoScout, a consumer insights company built from the largest U.S. purchase panel, to understand the full consumer journey, including the last (and most crucial) step of making a purchase.

xAd, Inc
xAd, Inc
Blog Post
  • Unless you’ve been living under a rock for the last twelve months, you will be aware that leaders such as WPP’s Sir Martin Sorrell, former Publicis CEO Maurice Levy and a plethora of marketers have been throwing down the gauntlet to media owners and technology providers to get themselves third party verified.

xAd, Inc
xAd, Inc
Page Design Update

xAd - 勘に頼らないロケーションベース マーケティング

Before xAd - 勘に頼らないロケーションベース マーケティング
After xAd - 勘に頼らないロケーションベース マーケティング
xAd, Inc
xAd, Inc
Blog Post
  • According to Fortune, spending on travel, recreation, and eating out has increased from 18 to 20.4% of total household consumption since 2000, and during the same period, spending on cars or household goods has declined. The items that they're increasingly willing to pay for thus aren't the kind that can come home in a shopping bag.

xAd, Inc
xAd, Inc
SlideShare Presentation
  • Through a partnership with Cannes Lions and our very own app, The Scoop, xAd tracked location data on the most popular sessions, parties, restaurants, and more at this year’s festival using custom xAd Blueprints™ in Cannes. While high level data was provided in the form of a real-time heat map both in The Scoop and at our cabana onsite, we took a deeper dive to provide some more insight on the ha...

xAd, Inc
xAd, Inc
SlideShare Presentation
  • xAd’s Foot Traffic Trends Report offers real-life, real-time insights into consumer location behavior. This deep dive into foot traffic over the course of the quarter shows where people are actually going, rather than where they say they have been. Methodology: From April 1 to June 30, 2016, xAd observed nearly 37 million visits to 16 top QSR brands to see how its location intelligence data can ...

xAd, Inc
xAd, Inc
SlideShare Presentation
  • Marketers currently rely on consumers to report on their favorite brands and behaviors. But what they say doesn’t always line up with what they do. To help brands gain a solid understanding of real-world foot traffic patterns, xAd launched it’s first-ever Quick Service Restaurant (QSR) Foot Traffic Trends Report in May of 2016. From January 1 to March 31, 2016, xAd observed nearly 30 million vis...

xAd, Inc
xAd, Inc
SlideShare Presentation
xAd, Inc
xAd, Inc
SlideShare Presentation
  • It’s no secret that Samsung has made a calculated move toward Apple’s iPhone market share. As smartphone penetration rises, both Android and iOS-powered devices continue to increase in popularity, at the expense of Blackberry and Windows-powered phones. But with the recent launch of Blackberry 10, and a ton of marketing dollars spent on Windows phones... is there a re-forecasting in order?

xAd, Inc
xAd, Inc
SlideShare Presentation
xAd, Inc
xAd, Inc
SlideShare Presentation
  • The opportunity for mobile advertising worldwide continues to grow, and alongside it, the understanding of the power of location. We’ve seen a number of ad spending forecasts repositioned as global brands and agencies shift more and more funds toward mobile, and more specifically mobile-location based advertising. This recent forecast from Berg Insight illustrates the exciting growth to come in t...

xAd, Inc
xAd, Inc
SlideShare Presentation
  • As seen in the general release of our 2013 Mobile Path to Purchase study, smartphones are a major contributing channel in the path to purchase. Smartphone users may rely heavily on their device during the research and decision phase, but ultimately make a purchase offline at a business location. But this activity is highly dependant on the vertical in focus... When smartphone users take the st...

xAd, Inc
xAd, Inc
SlideShare Presentation
  • According to our newly released Mobile Path to Purchase findings, smartphones are an essential research channel and often accompany the activities conducted via Online/PC. While desktop remains a major factor in driving user decisions, when interacting within certain verticals - such as Gas & Convenience - smartphones become the dominant research channel. This is largely due to the importance of ...

xAd, Inc
xAd, Inc
SlideShare Presentation
  • Mobile devices allow a level of convenience that can’t be experienced via laptop and certainly not on desktop. While out and about, with smartphone in hand, users can leverage their physical location to learn more about the area around them and find a local establishment that can satisfy their immediate need. Whether it’s a coffee shop, clothing boutique or dentist, mobile users allow their phone...

xAd, Inc
xAd, Inc
SlideShare Presentation
  • Retailers Rejoice! The evolution of our now very mobile culture is bringing positive change to the way we make purchases. Mobile is not replacing desktop as an eCommerce channel, it’s simply compounding overall retail eCommerce sales, and the positive effects are poised to continue. Last year, retail mCommerce contributed to 11% of overall retail eCommerce, and is set to contribute 25% by 2017. T...

xAd, Inc
xAd, Inc
SlideShare Presentation
  • The path to purchase is no longer linear. Armed with smartphones, consumers are well-informed and often quick to convert online and in-store. Understanding how these consumers use their devices and how location affects their intent to buy is critical for marketers. This year, xAd released its Global Retail Mobile Path to Purchase study, which compares consumers across five countries to examine ho...

xAd, Inc
xAd, Inc
SlideShare Presentation
  • With a new stadium and roof, plus major upsets in the tennis world, this year’s US Open was a real ace as the tournament set various attendance records with popularity at an all-time high. Two new champions, Angelique Kerber and Stan Wawrinka, dispatched old favorites like Novak Djokovic and Caroline Wozniacki, and American men’s tennis still awaits their first Open victory since 2003. To keep up...

xAd, Inc
xAd, Inc
Blog Post
  • Did you know the average American eats out four to five times a week? That’s great news for restaurants –especially those who are interested in reaching consumers to increase visits to their business. The first step towards reaching these consumers is understanding where and when they go out to eat. As a marketer, foot traffic trends reveal insight into how to engage your target aud...

xAd, Inc
xAd, Inc
Blog Post
  • There are few better times to be a sports enthusiast than spring. As the NHL and NBA playoffs heat up and MLB season kicks off, sports lovers everywhere are traveling to see their favorite teams or gearing up with the best athletic apparel. During this season, it's crucial for brands to understand who sports enthusiasts are and their shopping preferences in order to gain a leg up durin...

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