Yotpo
Yotpo
Blog Post
  • Whether it’s that perfect Instagram photo alongside a glowing review, or a Facebook post raving about a new product, shoppers online are constantly experiencing that “yes!” moment, pushing them to purchase. So, how do you ensure your content is exciting enough to bring those discovery-happy shoppers to your store and convert them into buyers? Replicating the visual experience of social by using ...

Yotpo
Yotpo
Blog Post
  • Billion-dollar success stories like Bonobos, Warby Parker, Dollar Shave Club, and Casper have been disrupting the eCommerce space in recent years. Jeff Jones, a managing partner at the Andreessen Horowitz VC firm, calls this innovation “eCommerce 2.0.” But the brands seeing the greatest growth are quite different from their eCommerce predecessors. The last 12-24 months have seen the emergence of ...

Yotpo
Yotpo
Blog Post
  • Publishing reviews from past buyers on your site is all about empowering your new customers to make informed choices when it comes to your products. But how can you be sure to give them the information they're looking for? With our updated Custom Review Forms feature, you can ask your customers specific questions about the products they'e bought, making your reviews more powerful, detailed, and ...

Yotpo
Yotpo
Blog Post
  • With ever-changing algorithms, constant new rules for corporate accounts, restrictions on images, not to mention increasingly savvy audiences, scaling a growing SaaS company’s social reach is hard. As a brand marketing to other businesses, you need to hit the sweet-spot that marries authenticity and professional know-how. You need your audience on social to find enough value in your posts that th...

Yotpo
Yotpo
Blog Post
  • Named for the Greek goddess who personified the battle cry, ALALA is a brand for and by serious warriors that has nailed the luxury niche in the crowded activewear space. With new brands cropping up overnight, the global activewear market is set to top $231.7 billion by 2024. Not only is activewear taking over, sporting an 11% US growth rate in 2016 as compared to the apparel industry average of ...

Yotpo
Yotpo
Blog Post
  • Email marketing is the number one channel for most brands when it comes to re-engaging past buyers and enticing browsers and brand fans to make a purchase. But today’s consumers get dozens of emails each day, and competing for engagement in a crowded inbox is a serious challenge. Ideally, your target audience should see your emails as they would a message from a friend: personal, engaging, and re...

Yotpo
Yotpo
Blog Post
  • GDPR is changing the way businesses all over the world process and handle customer data. As our clients trust us with some of their customers’ most valuable data, we are dedicated to ensuring the highest standard when it comes to their data privacy. We are compliant with SOC2 and Privacy Shield, and now working diligently toward GDPR compliance by implementing strong privacy protections in line w...

Yotpo
Yotpo
Blog Post
  • People keep saying that retail is dying. But while the Sears and Macy’s of the world are closing down stores left and right, tons of digitally native brands are making headlines with their insane growth. What do these brands know that others don't? But at the rate they’re growing, one thing they haven’t bargained for is scaling that strategy efficiently. When a brand is making 100 sales per mon...

Yotpo
Yotpo
Blog Post
  • For eCommerce stores, Mother's Day is a major opportunity for a spring spike in sales. Spending on Mother's Day gifts in 2017 broke records, reaching about $23.6 billion, according to estimates from the National Retail Federation. Furthermore, online shoppers spend 38% more on Mother's Day than their offline counterparts. This year, increase engagement and conversions by shining a spotlight on ...

Yotpo
Yotpo
Blog Post
  • “The secret to our growth has always been, and continues to be, intrinsically related to how well we are listening to our customers. It’s important to analyze your consumer feedback efficiently, understand what matters to them most and use this data to inform marketing, product, and customer experience initiatives," Sandra Negrea, Adore Me's Customer Engagement Analyst explains. Reviews are a con...

Yotpo
Yotpo
Blog Post
  • Lift repeat purchase rate by 27% by adding reviews and ratings to customer emails. Shoppers live and buy by reviews. Instead of waiting for them  to seek out this user-generated content on your site, serve it up in your email newsletters and drive them to your store. Link to your top-rated products with images, star-ratings, and a glowing customer review. This social proof will establish trust...

Yotpo
Yotpo
Blog Post
  • Human communication involves a multitude of emotion. Whether you’re writing a comment on a Facebook post or a text message to your boss, your words convey your opinions and attitudes about any number of topics. Imagine using a computer program to skim the texts your mom sends you. Instead of reading each one to find out what she wants to tell you, it would give you a quick summary: This is esse...

Yotpo
Yotpo
Blog Post
  • In a crowded eCommerce space, differentiation has become a near-impossible, Olympian goal. Yet, we still see the rise of fast-growing brands like Warby Parker, which brought in an estimated $250 million in 2017 alone.  To stay competitive, they need a constant feedback loop. But, traditional methods of gauging satisfaction -- questionnaires and surveys  -- are limiting because they only provide a...

Yotpo
Yotpo
Blog Post
  • 72% of shoppers are influenced by Instagram photos of a product It’s hard to nail email marketing. People’s inboxes are flooded, and they’ve got a million other things to do besides checking out your latest promotion. Get your customers excited to open your emails by including their top Instagram pictures in your emails. Give your customers a chance to be featured in the spotlight. By regularly ...

Yotpo
Yotpo
Blog Post
  • Many businesses fear negative reviews, without realizing that they are easy to deal with and can actually have a positive effect on your business. In this ultimate guide, we will go in-depth as to how to best leverage negative reviews for your business. This guide will cover: The truth about bad reviews How negative reviews can be positive Best practices for dealing with negative reviews ...

Yotpo
Yotpo
YouTube Video
  • In honor of Women's History Month, Yotpo hosted a panel on March 13th, 2018 comprised of women who have built and led companies to success. These women spoke to how they evolved into the leaders they are today, how they earned and asked for a seat at the table and how they cultivated the right partners to take with them on their professional journeys. Moderated by: Sally Bolig (Head of Talent A...

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.