Yotpo
Yotpo
Blog Post
  • Kids might claim that they’re not looking forward to the school year, but they definitely have their eyes on that first-day outfit, a pristine knapsack, or even a new tablet. And they’re the ones calling the shots: Of the $27.6 billion to be spent by U.S. back-to-school shoppers in 2018, about $21 billion will be influenced by children, according to a Deloitte survey. Since 23% of 2018 back-to-s...

Yotpo
Yotpo
Blog Post
  • It’s a great time to be a consumer. As eCommerce experiences staggering growth -- reaching $2.3 trillion in 2017 alone -- brands are increasingly motivated to find new ways to cut through the noise of a crowded industry and stay ahead of the competition. Since competing on price or product alone is becoming near impossible, savvy brands are turning their attention towards experiences that will win...

Yotpo
Yotpo
Blog Post
  • With more than 1.5 million people across 160 countries sporting their sleek watches, MVMT has become a timepiece empire for the fashion-forward and price-conscious. The brand, designed for and by Millennials, is driven by the vision of a life well-lived. Founders Jake Kassan and Kramer LaPlante dropped out of college to start MVMT in 2013, launching an Indiegogo campaign to get their new business...

Yotpo
Yotpo
Blog Post
  • As a creative at a fast-growing SaaS company, the people around you are more than likely hyper-focused on lead generation and ensuring ROI for investors. Proving the value in brand projects that have no immediate success metric is a constant challenge. But that doesn’t mean they’re not worth fighting for. Yotpo’s blog has always been a passion project. From its first iteration to its latest redes...

Yotpo
Yotpo
Blog Post
  • Giving your shoppers a chance to custom-design your products -- whether they're choosing the colour, fabric, or shape -- creates a stronger emotional attachment to your brand. Across industries, from food & beverage to apparel, shoppers are continually expressing a desire to be a part of product creation. 25-30% of online shoppers are interested in customization options Interaction with a pr...

Yotpo
Yotpo
Blog Post
  • A pair of fresh, white GREATS Royales stand out in a crowd. They represent the classic, cool, clutter-free vibe that stands at the core of the brand -- and its customers. As with any accessible luxury brand, GREATS shoes are designed with a certain savvy consumer in mind. However, unlike traditional luxury apparel and footwear brands, they’re not relying on smart editorial photoshoots and heavily...

Yotpo
Yotpo
Blog Post
  • The ubiquity of eCommerce has created a phenomenon similar to the one that bred the Mad Men era of advertising in the ‘50s. Suddenly, online competition is everywhere, and it’s up to brands to differentiate themselves on more than just product in order to get noticed. But history is not quite repeating itself. The rulebook for differentiation has changed. If advertising agencies once gave brands ...

Yotpo
Yotpo
Blog Post
  • UNTUCKit is an anomaly in the apparel space. While clothing brands typically invite shoppers to buy into a lifestyle aesthetic —Ralph Lauren’s polo-playing chic, Calvin Klein’s urban modernism — the digital-first retailer instead built its brand around solving a shopper problem. And the problem they honed in on ended up being worth $200 million. Founded in 2011, UNTUCKit designs and sells men’s...

Yotpo
Yotpo
Blog Post
  • Moving into an experience-based economy means that the average shopper is looking for more than, say, a good quality lipstick. There’s a reason why brands like Glossier -- known for its painstaking focus on customer preferences, Instagram-worthy pop-up shops, and perfect product packaging -- are steadily climbing to the top of of the industry. The shift towards customer experience has become a cu...

Yotpo
Yotpo
Blog Post
  • Nearly 15% of all online shoppers are repeat customers. While they're a relatively small percentage overall, returning customers actually make up about 1/3 of all online shopping revenue, and they spend 3x more than one-time shoppers on average. Not only that, it also costs less to bring back a previous customer than to acquire a new one. So, focusing efforts on customer retention strategies -- ...

Yotpo
Yotpo
Blog Post
  • When Amanda Chantal Bacon started Moon Juice in 2011, the wellness movement was in its infancy. She sold green juices and raw foods from an impossibly perfect little shop at the nexus of all things bohemian and trendy: Venice, California. Seven years later, the global wellness industry is now estimated to be worth $4 trillion dollars. Bacon, who cut her teeth cooking under some of the top chefs i...

Yotpo
Yotpo
Blog Post
  • More reviews = more sales. While getting more reviews is great, if these reviews don't answer shoppers' questions, they're not maximizing their conversion-boosting potential. So does that mean longer reviews are more valuable? Not necessarily. Length isn’t always a good indicator of a review’s helpfulness. A long review that doesn't address concerns about size or comfort, for example, can be le...

Yotpo
Yotpo
Blog Post
  • Whether it’s that perfect Instagram photo alongside a glowing review, or a Facebook post raving about a new product, shoppers online are constantly experiencing that “yes!” moment, pushing them to purchase. So, how do you ensure your content is exciting enough to bring those discovery-happy shoppers to your store and convert them into buyers? Replicating the visual experience of social by using ...

Yotpo
Yotpo
Blog Post
  • No matter your industry, your customers have a creative side that can improve your products. Invite them to contribute their ideas in a contest that plays to their strengths. They may not have the technical skills to redesign a dress, for example, but they likely have a ton of ideas for colors, prints, or fabrics to use. Holding a contest to crowdsource design ideas: Engages customers and make...

Yotpo
Yotpo
Blog Post
  • Whether it’s that perfect Instagram photo alongside a glowing review, or a Facebook post raving about a new product, shoppers online are constantly experiencing that “yes!” moment, pushing them to purchase. So, how do you ensure your content is exciting enough to bring those discovery-happy shoppers to your store and convert them into buyers? Replicating the visual experience of social by using ...

Yotpo
Yotpo
Blog Post
  • Billion-dollar success stories like Bonobos, Warby Parker, Dollar Shave Club, and Casper have been disrupting the eCommerce space in recent years. Jeff Jones, a managing partner at the Andreessen Horowitz VC firm, calls this innovation “eCommerce 2.0.” But the brands seeing the greatest growth are quite different from their eCommerce predecessors. The last 12-24 months have seen the emergence of ...

Yotpo
Yotpo
Blog Post
  • Publishing reviews from past buyers on your site is all about empowering your new customers to make informed choices when it comes to your products. But how can you be sure to give them the information they're looking for? With our updated Custom Review Forms feature, you can ask your customers specific questions about the products they'e bought, making your reviews more powerful, detailed, and ...

Yotpo
Yotpo
Blog Post
  • With ever-changing algorithms, constant new rules for corporate accounts, restrictions on images, not to mention increasingly savvy audiences, scaling a growing SaaS company’s social reach is hard. As a brand marketing to other businesses, you need to hit the sweet-spot that marries authenticity and professional know-how. You need your audience on social to find enough value in your posts that th...