Yottaa is a web and mobile optimization services company based in Waltham, Massachusetts. Its main product is a platform that helps with website conversions, as well as performance and security. It has been featured in publications that include Xconomy, TechCrunch, The Boston Globe, and The Wall Street Journal.

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Yottaa
Yottaa
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  • Given the rise in mobile computing, instead of "ticking the box" when it comes to your site's mobile experience, it may make more sense to start with your mobile experience. Mobile sites tend to be smaller and more focused, and many would argue that in creating a mobile solution content creators and designers are forced to crystallize their messaging and to hyper-optimize the end user workflow. C...

Yottaa
Yottaa
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  • Building a mobile app - depending upon who you speak with it's a quick way to make a ton of cash (SnapChat), a sign of maturity for a SaaS startup that offers advantages over a desktop solution (ifttt), or the only way your company chooses to do business (WhatsApp). If you get it right... Today's mobile app developers have to make some difficult choices in their implementations, and a lack of h...

Yottaa
Yottaa
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  • Listen to the full webinar recording here: http://pages.yottaa.com/FatheadWebinar.html Retailers know that responsive web design (RWD) is a must-have in the age of the omni-channel consumer. But companies are still struggling to implement RWD for optimal performance and engagement, especially for mobile consumers. This was true for Fathead, the industry leader of graphics products for large & s...

Yottaa
Yottaa
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  • Download the full webinar here: http://pages.yottaa.com/2015-08IRIncreaseConversionsWebinar.html Full-scale redesigns are large, complex projects. Online retailers must learn to thrive on tactics that can be quickly implemented, tested, and iterated. Join us for a webinar focused on ways to improve eCommerce conversion rates without a large scale redesign, rebuild or replatform. Speakers Travi...

Yottaa
Yottaa
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  • Offering your end users a site that's easy-to-navigate and customized to their needs will greatly benefit your business by increasing revenue, conversion rates and user retention. To help you get started optimizing your application for excellent, personalized end user experiences, we have outlined the top 5 areas to focus on.

Yottaa
Yottaa
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  • Today’s customers are an impatient lot. They want the information they need when they need it, at the click of a mouse or a swipe of a tablet or smartphone. You have only milliseconds to grab their attention and complete the transaction. Traditional approaches to speeding application performance, such as CDNs (content delivery networks) or ADNs (application delivery networks), just don't cut it ...

Yottaa
Yottaa
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  • Understanding the importance of marketing and IT alignment is one thing, but setting a plan for execution is a difficult challenge for any enterprise to undertake. This process involves disrupting well-established processes and embracing new, often radical, ideas around how separate teams can work together to deliver web experiences that match the sky-high expectations of the modern Internet user...

Yottaa
Yottaa
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  • With the rise of social media and targeted ads, marketers and merchandisers increasingly rely on deep linking to increase brand awareness & equity and to drive customer acquisition and retention. Deep linking consists of linking to specific content other than the homepage. For example, brands routinely tweet about special offers or use Pinterest to drive awareness and conversions via specific pro...

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