ZappiStore
ZappiStore
Blog Post
  • In advertising, it’s a common misconception that the best ads are happy-go-lucky, full of fun, and generally inoffensive. However, our data shows that uncomfortable or distressing ads, aiming to shock or upset the viewer, are some of the most effective […] The post What’s love got to do with it? How you can use negative emotions in ads to drive behavior change appeared first on ZappiStore Blog.

ZappiStore
ZappiStore
Blog Post
  • There is a war being waged between two big superhero franchises. We asked: which brand’s marketing tactics give them the advantage? Marvel (that’s Iron Man, Thor, Captain America) or DC (Batman, Superman, Wonder Woman)? We armed ourselves with facial coding […] The post What can the superhero war between Marvel and DC teach us about advertising? appeared first on ZappiStore Blog.

ZappiStore
ZappiStore
Blog Post
  • One-third of consumer decision-making is based on packaging. For many CPG products, success comes down to standout labeling and design. With dozens of competitors stacked on the shelf next to your brand’s product, it’s difficult to stand out. If done […] The post How to Test Your Product’s On-Shelf Performance with Package Testing appeared first on ZappiStore Blog.

ZappiStore
ZappiStore
Blog Post
  • January is disappearing before our eyes and your new year’s’ resolutions might feel less important now than they did on the first. You promised yourself that this year you’d lose that weight, this year you’d finally complete dry January, and […] The post How to Improve Your Research Function’s Efficacy: 3 Exercises for Staying Relevant (and Getting Promoted) in 2018 appeared first on ZappiStore Bl...

ZappiStore
ZappiStore
Blog Post
ZappiStore
ZappiStore
Blog Post
  • At the heart of market research is a consumer’s willingness to help your company. Consumers are the facet driving market research forward and determining whether your company fails or excels. – Mike Gospe While consumer assistance is still a necessity for […] The post How to bring more accurate reports to your insights function: Market research survey best practices appeared first on ZappiStore Bl...

ZappiStore
ZappiStore
YouTube Video
  • Zappistore CEO, Stephen Phillips shares his predictions for 2018 in the world of tech and market research. Share your thoughts down below and check out our other social media channels: Linkedin: https://www.linkedin.com/company/2979038/ Facebook: https://www.facebook.com/zappistore/ Instagram: https://www.instagram.com/zappistore/ Twitter: https://twitter.com/zappistore?lang=en

ZappiStore
ZappiStore
Blog Post
  • 85 percent of household shopping is derived from repeat purchase. With brands fighting for consumer loyalty already, how do you ensure your product will break through, spark the initial interest and drive purchase? When developing or relaunching a product, successful […] The post 3 steps to successful product claims appeared first on ZappiStore Blog.

ZappiStore
ZappiStore
Blog Post
  • With the new year ahead, it’s important we build good habits and shed the unhelpful ones. Marketing is moving quicker, so here are three key areas where you and your business should make some important (and overdue) changes. Marketing projects […] The post Looking ahead to your new year’s resolutions in digital advertising appeared first on ZappiStore Blog.

ZappiStore
ZappiStore
Blog Post
  • For most, 2017 was a taxing year. Traditional companies experienced a great deal of strain on revenues, and many traditional clients in the CPG/FMCG space moved to zero-based budgeting with added pressure on how their money is spent. Here are […] The post Three key market research predictions for 2018 appeared first on ZappiStore Blog.

ZappiStore
ZappiStore
Blog Post
  • Note: This article is a less technical version of an article recently published on the Zappi Tech blog. If you’re a developer or are interested in getting a more detailed behind the scenes look at Zappi tech, check out the […] The post Behind the scenes of market research tech: How developers are using machine learning to improve speed and accuracy in years to come appeared first on ZappiStore Blo...

ZappiStore
ZappiStore
Blog Post
  • Marketing and market research share common ground: both are obsessed with using terminology that outsiders find difficult to understand. Is it any wonder, when their definitions are so widely misrepresented? Are buzzwords for the unimaginative? You might have heard of […] The post Artificial intelligence is more than a buzzword: how to spot the fakes appeared first on ZappiStore Blog.

ZappiStore
ZappiStore
Blog Post
  • In 2016, the market research industry generated approximately 44.51 billion U.S. dollars in revenue worldwide. The industry has grown by 41 percent since 2010. With this, the number of market research events has ballooned. Given the number of market research […] The post Top Market Research Events to Add to Your 2018 Calendar appeared first on ZappiStore Blog.

ZappiStore
ZappiStore
Blog Post
  • Prediction market tools are more efficient, more flexible, and they provide better insights. So why aren’t you using one? At Zappi, we understand that choice is helpful, but we also know it can be overwhelming. All of our tools are […] The post What happens when traditional survey methodology doesn’t work? appeared first on ZappiStore Blog.

ZappiStore
ZappiStore
Blog Post
  • 6 market research templates for when you don’t have the budget or time for market research. In a world where marketers are frequently tasked with proving ROI, you can’t afford to make big mistakes or spend extra dollars. Knowing if […] The post The marketer’s guide to DIY market research templates appeared first on ZappiStore Blog.

ZappiStore
ZappiStore
Blog Post
  • As digital budgets grow, marketers are facing increasing pressure to prove ROI. This raises the question: how can marketers afford not to test their digital advertising? When the primary focus for marketers was on TV advertising, ad testing was baked […] The post Is digital ad testing really that different from TV? appeared first on ZappiStore Blog.

ZappiStore
ZappiStore
Blog Post
  • People aren’t as receptive to digital advertising, so shouldn’t we just make it shorter and cleverer? You may have seen that P&G – the company behind Pampers, Gillette and Crest – announced plans to start using two-second digital ads. This […] The post Video advertising: get the length just right appeared first on ZappiStore Blog.

ZappiStore
ZappiStore
SlideShare Presentation
  • "In the world of market research there are few parties who come in for more scrutiny than the political pollsters. With so much emotion riding on a clear outcome it is understandable that people pay attention. A large portion of market research essentially revolves around making a prediction and this is no more apparent than in political research. Given that prediction science plays such a huge p...

ZappiStore
ZappiStore
SlideShare Presentation
  • Having sponsored several major sporting events over the past year, including the NBA playoffs, the team behind the Gatorade sports drink needed to reaffirm that their strategy of targeting competitive athletes at sports events was an effective route to reach the general market. In order to respond at research questions, Snapshot tool deployed by Added Value and Zappistore is presented. Check out,...

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