ZappiStore
ZappiStore
Blog Post
ZappiStore
ZappiStore
SlideShare Presentation

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  • Lightspeed GMI - Head or Heart (Alexander Wheatley)
    "In the world of market research there are few parties who come in for more scrutiny than the political pollsters. With so much emotion riding on a clear outcome it is understandable that people pay attention. A large portion of market research essentially revolves around making a prediction and this is no more apparent than in political research. Given that prediction science plays such a huge p...
ZappiStore
ZappiStore
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  • Gatorade Case Study: Fueling fast and future-focused brand insights through automation
    Having sponsored several major sporting events over the past year, including the NBA playoffs, the team behind the Gatorade sports drink needed to reaffirm that their strategy of targeting competitive athletes at sports events was an effective route to reach the general market. In order to respond at research questions, Snapshot tool deployed by Added Value and Zappistore is presented. Check out,...
ZappiStore
ZappiStore
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New SlideShare presentations detected.

  • Nehemiah case study
    How Nehemiah Manufacturing used agile research to create a winning video advert on Youtube's TrueView platform.
ZappiStore
ZappiStore
SlideShare Presentation

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ZappiStore
ZappiStore
SlideShare Presentation

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  • ZappiStore Christmas Advert Report 2014
    A report by technology company ZappiStore (that’s us) provides insight into what consumers think about this year's (2014) holiday advertising in the UK. As a twist, we used the same research tools that billion dollar brands employ to develop and test their adverts. This unique insider data shows which advertising campaigns are actually changing how people shop this year, and why.
ZappiStore
ZappiStore
SlideShare Presentation

New SlideShare presentations detected.

  • Consumer Time Survey: Unwinding Think-Time
    The most valuable resource we have in business is time. In marketing and consumer insights not having enough think-time is often the difference between a good idea and great idea. But this time-crunch isn't unique. It's something most people struggle with every day - and these people are our customers. We thought it would be interesting to ask the consumers what they would do with more free time ...
ZappiStore
ZappiStore
YouTube Video

New YouTube videos detected.

  • Hunnu Prediction Markets by Consensus Point - Predict future trends
    Introducing Hunnu Prediction Markets by Consensus Point - Measure the effectiveness of concepts and ads - Optimise your message and pack design For more info visit: https://goo.gl/TX9Vxf Learn more about Zappistore - https://goo.gl/iAsRhf Comment, like and follow us: Linkedin - https://goo.gl/njjsCP Twitter - https://goo.gl/YAnNtw Facebook - https://goo.gl/1LwgS7
ZappiStore
ZappiStore
Blog Post

New blog articles detected.

  • Why Coca-Cola Japan joined hands with Zappi
    The brand speaks for the first time about an initiative that can be seen as a model for more effective research and collaboration between established companies and startups. Being squeezed is a sensation most marketers are very familiar with. As […]
ZappiStore
ZappiStore
Blog Post

New blog articles detected.

  • The Digital Insights Challenge
    What we have learned from testing the winning adverts of the 2016 Facebook  Awards.    Digital advertising is the wild west of marketing. With so much creative being produced for dozens of channels, brands are airing digital advertising without any […]
ZappiStore
ZappiStore
Blog Post

New blog articles detected.

  • From order-takers to business drivers in 6 steps
    Here’s how innovative insight functions are doing it. “I have a meeting tomorrow with the CEO, so I need a deck immediately with everything we know about our brand and Millennials” As researchers, how many of you have received that […]
ZappiStore
ZappiStore
Blog Post

New blog articles detected.

  • The rise of automation in market research
    Machines are being used to automate a rising number of processes in the marketing world. Programmatic ad buying, artificial intelligence, chatbots  and other emerging technologies are changing the landscape and bringing with them new efficiencies and ways of working. It follows then, that market research also […]
ZappiStore
ZappiStore
YouTube Video

New YouTube videos detected.

  • Affectiva: Get emotional responses to digital media
    Discover Affectiva - How could you use emotion data to build a better product! - optimisation emotional engagement - prediction - evaluation of digital media against normative values Digital content and technology products are better when they are inform by human emotion.
ZappiStore
ZappiStore
YouTube Video

New YouTube videos detected.

  • eValuateNow by Kantar TNS: Prioritize winning concepts
    Eliminate the cannibals from your innovation pipeline! eValuateNow helps you prioritize winning growth concepts - fast ⋆Which concepts generate strong consumer interest? ⋆Which concepts will drive business growth? ⋆How can concept performance be optimized? Learn more: goo.gl/TNxYZa
ZappiStore
ZappiStore
YouTube Video

New YouTube videos detected.

  • MARC Rapid Results: Test your concepts & maximize your ROI
    Introducing M/A/R/C Rapid Results - Concept Testing ⋆Diagnose concept potential to motivate consumers in-market ⋆Optimize concepts through targeted diagnostics ⋆Supercharge your study with advanced analytics add-ons Read more & book a demo: goo.gl/HWWtpX
ZappiStore
ZappiStore
YouTube Video
ZappiStore
ZappiStore
YouTube Video

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