In 2013, we set out to create an automated insights platform. Our goal has always been to help businesses like yours make better decisions by using the voice of the consumer. So far, we’ve welcomed prominent Fortune 100 brands as […] The post Zappi’s Brand Is Changing and Here’s Why: A Message For Our Users and Partners appeared first on Zappi Blog.
We recently abandoned our desks in favor of sunshine and beach views in Crete, where we brought the entire business of over 200 employees together in one place. Colleagues from our offices in London, the U.S., Cape Town, and further […] The post Getting Sh*t Done: Do Cross-functional Teams Actually Work? appeared first on ZappiStore Blog.
Do you ever feel as if the respondents to market research surveys are faceless non-entities? You can’t picture them, you can’t imagine identifying with them, and by the time you know what they think, they’ve long since become ones and […] The post Video Feedback: How VoxPopMe’s ‘Human Factor’ Helps Reinforce The Decision-Making Process appeared first on ZappiStore Blog.
At Zappi, we’re well-known for providing faster and cheaper solutions by automating the creative pipeline; from conceptual design to in-market tracking. Ignoring assumptions is problematic, so it’s best to avoid making them in the first place. But while the market […] The post Behind The Scenes Of Market Research Tech: How Developers Can Bring Order To Mismatched Datasets appeared first on ZappiSt...
A recent AdReaction study from our partner, Kantar Millward Brown, found that integrated and customized ad campaigns are 57% more effective. According to this study, consumers feel that over 25% of advertising campaigns suffer a messaging disconnect when promoted on […] The post How to Put Customers at the Center of Your Ads and Optimize Across Media Channels appeared first on ZappiStore Blog.
Zappi officially launched their Zappi Insiders program on the coat-tails of an exclusive dinner at Eleven Madison Park after The Quirks Event in NYC. The program is designed with the hopes of fostering an environment of growth and collaboration among […] The post 4 Ways Insights Professionals Can Help Their Organizations Grow appeared first on ZappiStore Blog.
Many new product names aren’t tested thoroughly enough, if at all. 80% of each year’s 30,000 new consumer products fail and inefficient brand building is partly to blame. You might be familiar with the usual process: marketers rely on hunches […] The post Naming New Products Isn’t As Easy As It Looks: 12 Examples of The Good, The Bad, And The Ugly appeared first on ZappiStore Blog.
Launching a new product or modifying an existing one is scary. 80 percent of the 30,000 new consumer products launched each year fail. With that said, a new project has the opportunity to create a new revenue stream for your […] The post Concept Testing: 4 Steps to Optimize and Why It’s Important appeared first on ZappiStore Blog.
In advertising, it’s a common misconception that the best ads are happy-go-lucky, full of fun, and generally inoffensive. However, our data shows that uncomfortable or distressing ads, aiming to shock or upset the viewer, are some of the most effective […] The post What’s love got to do with it? How you can use negative emotions in ads to drive behavior change appeared first on ZappiStore Blog.
There is a war being waged between two big superhero franchises. We asked: which brand’s marketing tactics give them the advantage? Marvel (that’s Iron Man, Thor, Captain America) or DC (Batman, Superman, Wonder Woman)? We armed ourselves with facial coding […] The post What can the superhero war between Marvel and DC teach us about advertising? appeared first on ZappiStore Blog.
One-third of consumer decision-making is based on packaging. For many CPG products, success comes down to standout labeling and design. With dozens of competitors stacked on the shelf next to your brand’s product, it’s difficult to stand out. If done […] The post How to Test Your Product’s On-Shelf Performance with Package Testing appeared first on ZappiStore Blog.
January is disappearing before our eyes and your new year’s’ resolutions might feel less important now than they did on the first. You promised yourself that this year you’d lose that weight, this year you’d finally complete dry January, and […] The post How to Improve Your Research Function’s Efficacy: 3 Exercises for Staying Relevant (and Getting Promoted) in 2018 appeared first on ZappiStore Bl...
If you are in market research (and if you are reading this, I am guessing you are), you may have noticed something about market research job titles. They are diverse. It wasn’t always this way. Twenty years ago, if you […] The post Job Titles in Market Research: Clues to Career Path Opportunity appeared first on ZappiStore Blog.
So you’re in marketing. You’re looking to get started in the world of market research, but you’re not sure where to begin. You don’t have an enormous budget, and you don’t know which tool or product will help you figure […] The post The marketer’s toolbox: an A-Z guide to digital market research solutions appeared first on ZappiStore Blog.
At the heart of market research is a consumer’s willingness to help your company. Consumers are the facet driving market research forward and determining whether your company fails or excels. – Mike Gospe While consumer assistance is still a necessity for […] The post How to bring more accurate reports to your insights function: Market research survey best practices appeared first on ZappiStore Bl...
Zappistore CEO, Stephen Phillips shares his predictions for 2018 in the world of tech and market research. Share your thoughts down below and check out our other social media channels: Linkedin: https://www.linkedin.com/company/2979038/ Facebook: https://www.facebook.com/zappistore/ Instagram: https://www.instagram.com/zappistore/ Twitter: https://twitter.com/zappistore?lang=en
85 percent of household shopping is derived from repeat purchase. With brands fighting for consumer loyalty already, how do you ensure your product will break through, spark the initial interest and drive purchase? When developing or relaunching a product, successful […] The post 3 steps to successful product claims appeared first on ZappiStore Blog.
With the new year ahead, it’s important we build good habits and shed the unhelpful ones. Marketing is moving quicker, so here are three key areas where you and your business should make some important (and overdue) changes. Marketing projects […] The post Looking ahead to your new year’s resolutions in digital advertising appeared first on ZappiStore Blog.
For most, 2017 was a taxing year. Traditional companies experienced a great deal of strain on revenues, and many traditional clients in the CPG/FMCG space moved to zero-based budgeting with added pressure on how their money is spent. Here are […] The post Three key market research predictions for 2018 appeared first on ZappiStore Blog.
Note: This article is a less technical version of an article recently published on the Zappi Tech blog. If you’re a developer or are interested in getting a more detailed behind the scenes look at Zappi tech, check out the […] The post Behind the scenes of market research tech: How developers are using machine learning to improve speed and accuracy in years to come appeared first on ZappiStore Blo...
Marketing and market research share common ground: both are obsessed with using terminology that outsiders find difficult to understand. Is it any wonder, when their definitions are so widely misrepresented? Are buzzwords for the unimaginative? You might have heard of […] The post Artificial intelligence is more than a buzzword: how to spot the fakes appeared first on ZappiStore Blog.
In 2016, the market research industry generated approximately 44.51 billion U.S. dollars in revenue worldwide. The industry has grown by 41 percent since 2010. With this, the number of market research events has ballooned. Given the number of market research […] The post Top Market Research Events to Add to Your 2018 Calendar appeared first on ZappiStore Blog.
Prediction market tools are more efficient, more flexible, and they provide better insights. So why aren’t you using one? At Zappi, we understand that choice is helpful, but we also know it can be overwhelming. All of our tools are […] The post What happens when traditional survey methodology doesn’t work? appeared first on ZappiStore Blog.
6 market research templates for when you don’t have the budget or time for market research. In a world where marketers are frequently tasked with proving ROI, you can’t afford to make big mistakes or spend extra dollars. Knowing if […] The post The marketer’s guide to DIY market research templates appeared first on ZappiStore Blog.
As digital budgets grow, marketers are facing increasing pressure to prove ROI. This raises the question: how can marketers afford not to test their digital advertising? When the primary focus for marketers was on TV advertising, ad testing was baked […] The post Is digital ad testing really that different from TV? appeared first on ZappiStore Blog.
People aren’t as receptive to digital advertising, so shouldn’t we just make it shorter and cleverer? You may have seen that P&G – the company behind Pampers, Gillette and Crest – announced plans to start using two-second digital ads. This […] The post Video advertising: get the length just right appeared first on ZappiStore Blog.