ZappiStore
ZappiStore
Blog Post
  • People aren’t as receptive to digital advertising, so shouldn’t we just make it shorter and cleverer? You may have seen that P&G – the company behind Pampers, Gillette and Crest – announced plans to start using two-second digital ads. This […] The post Video advertising: get the length just right appeared first on ZappiStore Blog.

ZappiStore
ZappiStore
Blog Post
ZappiStore
ZappiStore
Blog Post
ZappiStore
ZappiStore
Blog Post
ZappiStore
ZappiStore
SlideShare Presentation
  • "In the world of market research there are few parties who come in for more scrutiny than the political pollsters. With so much emotion riding on a clear outcome it is understandable that people pay attention. A large portion of market research essentially revolves around making a prediction and this is no more apparent than in political research. Given that prediction science plays such a huge p...

ZappiStore
ZappiStore
SlideShare Presentation
  • Having sponsored several major sporting events over the past year, including the NBA playoffs, the team behind the Gatorade sports drink needed to reaffirm that their strategy of targeting competitive athletes at sports events was an effective route to reach the general market. In order to respond at research questions, Snapshot tool deployed by Added Value and Zappistore is presented. Check out,...

ZappiStore
ZappiStore
SlideShare Presentation
  • A report by technology company ZappiStore (that’s us) provides insight into what consumers think about this year's (2014) holiday advertising in the UK. As a twist, we used the same research tools that billion dollar brands employ to develop and test their adverts. This unique insider data shows which advertising campaigns are actually changing how people shop this year, and why.

ZappiStore
ZappiStore
SlideShare Presentation
  • The most valuable resource we have in business is time. In marketing and consumer insights not having enough think-time is often the difference between a good idea and great idea. But this time-crunch isn't unique. It's something most people struggle with every day - and these people are our customers. We thought it would be interesting to ask the consumers what they would do with more free time ...

ZappiStore
ZappiStore
YouTube Video
ZappiStore
ZappiStore
Blog Post
  • The brand speaks for the first time about an initiative that can be seen as a model for more effective research and collaboration between established companies and startups. Being squeezed is a sensation most marketers are very familiar with. As […]

ZappiStore
ZappiStore
Blog Post
  • What we have learned from testing the winning adverts of the 2016 Facebook  Awards.    Digital advertising is the wild west of marketing. With so much creative being produced for dozens of channels, brands are airing digital advertising without any […]

ZappiStore
ZappiStore
Blog Post
  • Here’s how innovative insight functions are doing it. “I have a meeting tomorrow with the CEO, so I need a deck immediately with everything we know about our brand and Millennials” As researchers, how many of you have received that […]

ZappiStore
ZappiStore
Blog Post
  • Machines are being used to automate a rising number of processes in the marketing world. Programmatic ad buying, artificial intelligence, chatbots  and other emerging technologies are changing the landscape and bringing with them new efficiencies and ways of working. It follows then, that market research also […]

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