Zemanta
Zemanta
Blog Post
  • As a marketer, your goal is to achieve maximum results, efficiently. At Zemanta, we’re continually building tools to help you meet this objective. That’s why today, we’re excited to introduce campaign budget optimization, a new way to ensure you’re making the most of your Zemanta One spend, while also giving you an easier way to manage your […] The post A New Way to Achieve Stronger Campaign Perfo...

Zemanta
Zemanta
Blog Post
  • Three years ago (in November 2014) our anti-fraud efforts at Zemanta flagged a set of sites with statistics that were too good to be true — lots of pageviews, lots of clicks, and low CPC. But those same sites also had low engagement after the click and virtually no conversions across multiple advertisers. We carried […] The post How Zemanta Avoided Fraudulent 301 Media Traffic appeared first on Ze...

Zemanta
Zemanta
Blog Post
  • Zemanta platform is connected to over 30 SSPs and networks, giving our clients a chance to access the majority of existing native traffic. But when you add in targeting, you may not always have a clear grasp on what your reach will be. It might turn out that your selected targeting is too narrow, or […] The post Introducing Inventory Planning appeared first on Zemanta.

Zemanta
Zemanta
Blog Post
  • Three years ago (in November 2014) our anti-fraud efforts at Zemanta flagged a set of sites where statistics were too good to be true – lots of pageviews, lots of clicks and low CPC. But those sites also had low engagement after the click and virtually no conversions across multiple advertisers. We carried out an […] The post How Zemanta avoided the fraudulent 301 Media traffic appeared first on Z...

Zemanta
Zemanta
Blog Post
  • Zemanta is proud to announce it is getting acquired by Outbrain. The best native DSP is joining the best discovery, to carry online advertising into a new era without interruptive ads, and a business model that works for the publishers rather than against them. Outline of the rationale is available in the official statement and […] The post Outbrain acquires Zemanta appeared first on Zemanta.

Zemanta
Zemanta
Blog Post
  • Today, we are constantly bombarded with new technologies claiming to make our lives easier. This increase has raised the bar for companies across the marketing technology ecosystem. Marketers aren’t just looking for great design. We want sophisticated, user-friendly tools. At Zemanta we believe great software can be easy to use, and at the same time, powerful enough 10x your efficiency and perform...

Zemanta
Zemanta
Blog Post
  • At Zemanta our mission is to connect marketers with every media network that enables content promotion. Over the past two and a half years we've helped marketers design campaigns using native. We tested, partners and integrated with over 25 premium networks and exchanges. This strategy has enabled clients to drive traffic and audience at scale. But native isn't the only channel marketers use to pr...