Zenman Productions
Zenman Productions
Blog Post
  • We love making things for the web because we love the web. It’s an important and exciting space that is constantly changing, evolving, and reinventing itself. Browsers are constantly improving and pushing at the boundaries of what the web can do (and be). Well, most browsers. As is often the case when talking about browser […] The post Zenman vs. Old Browsers: Why Can’t We All Just Get Along? appe...

Zenman Productions
Zenman Productions
Blog Post
  • Creating Action Oriented Conversation Inbound marketing is the beginning of a conversation between a customer and your organization with the customer being the one to kick things off. They’ve got a need, interest or desire in mind and they are looking for ways to learn more about the topic and ultimately find answers, solutions, or […] The post Blurring the Line of the Marketing Funnel appeared fi...

Zenman Productions
Zenman Productions
Blog Post
  • Zenman is excited to announce our newest website launch, Epoch Eyewear. In 2014, Epoch Eyewear began building a brand that was known for being the best quality sunglasses offered at prices people could afford. A passion for sunglasses and people has helped Epoch Eyewear to expand rapidly in a short period of time. Epoch’s success […] The post Zenman Launches Website for Epoch Eyewear appeared firs...

Zenman Productions
Zenman Productions
Blog Post
  • Outbound marketing used to be all that. It sold your products and brought in the money. So we thought. Then we met Inbound Marketing. Outbound would take our money and disappear. We’d wait a while and Outbound would return and say that the money worked, we got customers, right? Outbound would show up on TV […] The post Inbound Marketing vs Outbound Marketing:: What You Need to Know appeared first ...

Zenman Productions
Zenman Productions
Blog Post
  • Zenman Digital Agency celebrated it’s 20th year of business with a celebration at their offices in Denver, CO on April 20th, 2018.  From websites to brand strategy to digital marketing, Zenman provides an uncommon blend of creativity, mythology and collaboration on each of it’s projects in order to produce a digital experience that converts client’s web […] The post Zenman Celebrates 20th Annivers...

Zenman Productions
Zenman Productions
Blog Post
  • Marketing used to be an endeavor to reach as many people as possible by casting a wide net through advertising on TV, radio, billboards, direct mail, magazines, and even cold calls. None of these methods sought the permission of the viewer to interrupt whatever they were reading or watching, not to mention that you may […] The post Why Content Marketing Is Vital to Your Business appeared first on ...

Zenman Productions
Zenman Productions
Blog Post
  • At Zenman, we know you understand the importance of having blog content on your company’s website. Maintaining a blog is vital in driving traffic to your site and getting the word out to all the people you want to reach. What is even more important than creating good blog posts? Creating great blog posts, that […] The post How to Write Blogs Your Customers Will Read appeared first on Zenman.

Zenman Productions
Zenman Productions
Blog Post
  • As an agency owner I have the burden of knowledge. I know that my website is the best sales tool that exists for Zenman. I know that creating consistent quality content in the form of eBooks, blogs, videos, infographics and events will drive traffic to a website and help with SEO. A website is almost […] The post Why it’s Important Your Agency Drinks Their Own Champagne appeared first on Zenman.

Zenman Productions
Zenman Productions
Blog Post
  • Hand selected by Zenman founder Keith Roberts, these timeless books are for anyone: from those who are just starting out in the world of business all the way to readers who are at the highest level of management. These are the top 10 books every entrepreneur should read, and are great books to share amongst […] The post 10 Books Every Entrepreneur Should Read appeared first on Zenman.

Zenman Productions
Zenman Productions
Blog Post
  • Zenman is excited to announce our newest website launch, COPIC Insurance Company! Since 1981, COPIC has become a leading medical liability insurance company. Their primary objective has been to improve the interests of the health care industry in the communities they serve. For nearly 40 years, COPIC has been committed to mitigate medical outcomes has […] The post Zenman Launches Website for COPIC...

Zenman Productions
Zenman Productions
Blog Post
  • Hopefully it’s obvious that your brand isn’t just your logo, but we’d like to take a minute to explain this concept further. A logo is a visual representation that a company designs to represent itself. A brand is how a company makes their customers feel as a result of everything the company does. For example, LG […] The post Why a Brand is More Than a Logo appeared first on Zenman.

Zenman Productions
Zenman Productions
Blog Post
  • In marketing, one of the biggest temptations is to try to sell to everyone in the world. After all, in the internet age where each person with wifi or a smartphone can potentially visit your website, that means anyone could buy your product…right? A buyer persona definition for each one of your key customer groups can […] The post What is a Buyer Persona? appeared first on Zenman.

Zenman Productions
Zenman Productions
Blog Post
  • It’s a fact that today more people are going to view your website on a mobile device: in the US it’s a staggering 71% of all website traffic. Designing for the phone or tablet can no longer be a secondary thought, as Google has adjusted its algorithm to put significantly more weight on the responsive […] The post User First Design – Why We Design Mobile and Desktop Website Experiences in Parallel ...

Zenman Productions
Zenman Productions
Blog Post
  • Now that your website is up and running, the next step is to make it work its virtual booty off for you. With the right tactics your website will generate new leads, build brand recognition, increase brand exposure, and provide quality information for anyone that visits it. Here are some great ways to make your […] The post Tips For Boosting Credibility On Your Website appeared first on Zenman.

Zenman Productions
Zenman Productions
Blog Post
  • You can find lots of lists of the essential UX (User Experience), features and functionality recommended that need to be done. Equally as important might be the things that your website needs to stop doing. In many cases it can be faster and cost less to correct the glaring errors that are costing you customers. […] The post 10 Things that Your Website Must Stop Doing in 2018 appeared first on Zen...

Zenman Productions
Zenman Productions
Blog Post
  • Congratulations! You’ve just been selected by your boss to find the next digital agency to come up with an innovative campaign that will measurably increase sales through a redesign of the company website. Even more stressful, maybe it’s your company and your checkbook but you don’t have the expertise working in the digital realm to do […] The post How to Pick the Right Digital Agency appeared fir...

Zenman Productions
Zenman Productions
Blog Post
  • SEO is about making your website both people friendly and search engine optimized at the same time. When selecting an SEO firm, you’ll need to understand the difference between “white hat” and “black hat” techniques along with the risks and rewards associated with each. The essentials I’m going to tell you about below will pull […] The post Search Engine Optimization :: Risks vs. Rewards appeared ...

Zenman Productions
Zenman Productions
Blog Post
  • One of our favorite websites to share with prospective clients is the responsive, visually driven website that we designed for the Orton Family Foundation. The new site has become a powerful story teller, all while driving the Orton Family Foundation’s goals and strategy forward. The homepage features a beautiful video that showcases small town America, creating a community driven […] The post Zen...

Zenman Productions
Zenman Productions
Blog Post
  • As we unwrapped ice cream sandwiches this afternoon in celebration of International Women’s Day, and more directly the tight-knit and highly intelligent team of women at Zenman, our Director of Digital Marketing mentioned that she loved Zenman’s culture. That praise is by far the highest I could receive. Keith and I have worked hard at […] The post International Women’s Day at Zenman Digital Agenc...

Zenman Productions
Zenman Productions
Blog Post
  • There’s a phrase that my team has heard me say over and over again: “If we have facts, we’ll use facts. If we have opinions, we’ll just use mine.” As smart as I think I am, my preference is to make business decisions based on quantifiable data. If that data is not available it’s time […] The post Website Redesign Based on Your Business Objectives appeared first on Zenman.

Zenman Productions
Zenman Productions
Blog Post
  • Zenman Digital Agency will be hosting the American Marketing Association’s (AMA) Industry Mixer for April at our offices on April 11th from 5:30 p.m. to 7:30 p.m. Network with professionals across a variety of industries, check out Zenman’s space, and learn more about the AMA.  Beer, wine and appetizers will be served.  Click here to purchase […] The post Zenman to Host AMA’s April Networking Even...

Zenman Productions
Zenman Productions
Blog Post
  • Zenman is excited to announce our newest website launch, Sanity Solutions. Sanity Solutions specializes in comprehensive solutions and services for IT and data management needs. They use personalized solutions approach by identifying unique business needs and creating strategic goals and technical solutions to maximize investments and results. “Our employees are trained on the latest products, ser...

Zenman Productions
Zenman Productions
Blog Post
  • While there isn’t one single silver bullet that is going to make your business website perform above the competition, there are a few fundamental tactics that should be part of your digital marketing strategy. I want to be clear that these tactics are focused on reducing abandonment at the point when the customer has decided […] The post The 5 Best Conversion Tactics for Websites in 2018 appeared ...

Zenman Productions
Zenman Productions
Blog Post
  • There’s a wrong way and a right way to approach content marketing: You can write blog posts whenever you come up with a topic and post them randomly—OR—you can have a structured plan to deliver quality content to your customers. Let’s walk-through creating a content roadmap for your website marketing plan. First, we need to […] The post Creating a Content Roadmap appeared first on Zenman.

Zenman Productions
Zenman Productions
Blog Post
  • Search engine optimization (SEO) is a buzz word in both marketing and in website development, and for good reason. SEO is the process of growing visibility (and increased web traffic) for your website through better organic search engine results. SEO is more than checking technical boxes and having a search engine friendly website. It is […] The post 5 Critical SEO Questions to Help You Optimize Y...

Zenman Productions
Zenman Productions
Blog Post
  • While there isn’t one single silver bullet that is going to make your business website perform above the competition, there are a few fundamental tactics that should be part of your digital marketing strategy. I want to be clear that these tactics are focused on reducing abandonment at the point when the customer has decided […] The post The 5 Best Conversion Tactics for Websites in 2018 appeared ...

Zenman Productions
Zenman Productions
Blog Post
  • The Zenman team is delighted to announce our newest client, Arista! Arista is a computer networking company that design and deliver software-defined networking solutions for big data storage, and high-efficiency computing environments. “Arista was recognized by Gartner as a “leader” in its “2017 Magic Quandrants for Data Center Networking” based on a number of factors, including […] The post Zenma...

Zenman Productions
Zenman Productions
Blog Post
  • The Zenman team is excited to announce our new client, 303 Software. 303 Software is a custom web and mobile app development company that creates digital products for businesses of all sizes. “We employ experienced technologists who provide full project lifecycle expertise, from consulting to implementation to post launch support. We believe that executing the […] The post Zenman Announces New Cli...

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