Zift CEO, Gordon Rapkin talks about the completed merger of Relayware and Zift Solutions, and how Enterprise Channel Management- delivered as Channel as a Service - will forever change the ChanTech landscape.
Laz Gonzalez shares critical insight on the value of partner marketing to any channel program, and proposes employing a marketing concierge to drive higher performance and ultimately generate more pipeline. In this exclusive Channel Visions video, Laz challenges us to guide partners prescriptively using a “to-partner” marketing and “for-partner” marketing perspective, rather than solely executing ...
How can suppliers help propel a channel partner’s established customer relationship without interference? Laz Gonzalez talks about tailoring offers based on data – customer behavior, past purchases and more.
Zift Solutions Chief Strategy Officer, Laz Gonzalez explores the value of channel partner training and certifications, and the three types of demand that play into training and certification needs - established demand, new paradigm, and new concept.
Jonathan shares what he sees as essential components for building a better channel partner ecosystem, including the establishment of symbiotic partner relationships and the importance of adapting to changes in the marketplace.
Jonathan White, channel marketing veteran and expert, discusses the evolution of channel partner marketing and the importance of using multiple forms of communication to connect with customers. Watch and learn as Jonathan shares key insights on building successful channel strategies, developing lead nurturing programs and driving prospective relationships.
Like most people, I was looking forward to some downtime this summer. In retrospect, if I’d read the tea leaves like any good analyst should, I would have predicted things weren’t going to be as relaxing as expected. First, I had two kids heading to college and one starting an apprenticeship in NYC. Then I made the decision, after almost eight years as a head of channel advisory services at Sirius...
SiriusDecisions’ Maria Chien joins Channel Visions to reflect on her long-term career in the channel. Discover why she finds the unpredictable nature of the channel so exciting, and learn how organizations are capitalizing on current channel transformations and turning partner mindshare into a competitive advantage.
Working in the Channel
Hi, I’m Maria Chien, Service Director for Channel Marketin...
SiriusDecisions’ Maria Chien joins Channel Visions for a talk on emerging Channel Trends. Many emerging channel trends are taking a page from the direct side of the business. Learn how movements reflect the customer life cycle and what can come of when you marry a strong product with a strong partner experience. These are adding up to big ideas and big results for channel organizations.
Some of t...
Experienced Partner Marketing Executive, Mike Gallagher shares the two things channel organizations must do to build a winning channel program. First, suppliers need stand in their partner's shoes and then suppliers must leverage change management resources to get maximum partner adoption of the program.
Tegile Systems has earned a 5-Star Rating in CRN’s Partner Program Guide five years in a row. It's clear they know a thing or two about successful channel partner relationships. Sherman Tam shares tips on providing channel marketing and management solutions that are flexible, integrated, and easy to use.
In this episode of Channel Visions, Sherman Tam talks about the shifting relationship between suppliers and channel partners, and how suppliers need to adapt to the way channel partners do business to be successful.