Zift Solutions
Zift Solutions
YouTube Video
  • Rather than a "sales-through" approach, Renesas, the world's number one supplier of flash microcontrollers, operates on a "sales-with" model with their partner network. Therefore, it's critical that technology is in place to help Renesas connect the dots between different partner activities and direct revenue. June Hay Harris, Ecosystems and Infrastructure Manager for Renesas Electronics America...

Zift Solutions
Zift Solutions
YouTube Video
  • Laz Gonzalez shares critical insight on the value of partner marketing to any channel program, and proposes employing a marketing concierge to drive higher performance and ultimately generate more pipeline. In this exclusive Channel Visions video, Laz challenges us to guide partners prescriptively using a “to-partner” marketing and “for-partner” marketing perspective, rather than solely executing ...

Zift Solutions
Zift Solutions
YouTube Video
  • Jonathan White, channel marketing veteran and expert, discusses the evolution of channel partner marketing and the importance of using multiple forms of communication to connect with customers. Watch and learn as Jonathan shares key insights on building successful channel strategies, developing lead nurturing programs and driving prospective relationships.

Zift Solutions
Zift Solutions
YouTube Video
  • Like most people, I was looking forward to some downtime this summer. In retrospect, if I’d read the tea leaves like any good analyst should, I would have predicted things weren’t going to be as relaxing as expected. First, I had two kids heading to college and one starting an apprenticeship in NYC. Then I made the decision, after almost eight years as a head of channel advisory services at Sirius...

Zift Solutions
Zift Solutions
YouTube Video
  • SiriusDecisions’ Maria Chien joins Channel Visions to reflect on her long-term career in the channel. Discover why she finds the unpredictable nature of the channel so exciting, and learn how organizations are capitalizing on current channel transformations and turning partner mindshare into a competitive advantage. Working in the Channel Hi, I’m Maria Chien, Service Director for Channel Marketin...

Zift Solutions
Zift Solutions
YouTube Video
  • SiriusDecisions’ Maria Chien joins Channel Visions for a talk on emerging Channel Trends. Many emerging channel trends are taking a page from the direct side of the business. Learn how movements reflect the customer life cycle and what can come of when you marry a strong product with a strong partner experience. These are adding up to big ideas and big results for channel organizations. Some of t...

Zift Solutions
Zift Solutions
YouTube Video
Zift Solutions
Zift Solutions
YouTube Video

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