ZoomInfo is a subscription-based software as a service (SaaS) company based in Waltham, Massachusetts that sells access to its database of information about business people and companies to sales, marketing and recruiting professionals. The company was originally established in 2000 as Eliyon Technologies by founder and CEO, Yonatan Stern.

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  • The B2B Sales Rep’s Guide to Facebook
    It’s no secret that social selling can have a huge impact on a B2B organization’s bottom line. In fact, sales reps who leverage social selling are 79% more likely to attain their quota than those who do not (source). However, as impressive as this looks, B2B sales reps have been slow to adopt social media … Read More "The B2B Sales Rep’s Guide to Facebook" The post The B2B Sales Rep’s Guide to Fa...
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  • How to Build a Stand-Out Content Strategy with Jay Acunzo
    “In our increasingly noisy world, the right content can break through all the clutter.” Do you find this statement impactful? If not, don’t worry. This very sentence has been written (again and again) by virtually every marketer out there; so if you’re not captivated, you’re not alone. Consider this: Maybe it’s not our noisy world … Read More "How to Build a Stand-Out Content Strategy with Jay Ac...
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  • 8 Best Practices for B2B Influencer Marketing
    In a recent blog post we discuss influencer marketing as a viable B2B marketing tactic. Despite the staggering popularity of influencer marketing amongst B2C organizations, its popularity has been slow to catch on in the B2B realm. In fact, according to a recent report, only 15% of B2B brands have established influencer programs (source). If you’re among … Read More "8 Best Practices for B2B Infl...
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  • How to sell #JebStyle
    Get the gravy on how to become an ultra-high performer in sales from CEO of Sales Gravy and author, Jeb Blount at the 2017 Growth Acceleration Summit, presented by ZoomInfo! September 13-14, 2017 | Boston, MA Get Tickets At: www.zoominfo.com/summit
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  • Shorten Your Forms to Improve Your Inbound Marketing [infographic]
    Have you ever started to fill out a lead form, but got to the point where it was too long and you either gave up or put in fake information? Most visitors are the same way, which can have a severe impact on your marketing campaigns and the bottom line. Shorter Lead Forms = Higher Conversion … Read More "Shorten Your Forms to Improve Your Inbound Marketing [infographic]" The post Shorten Your Form...
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  • 3 Components of a Successful Email Marketing Program
    For years now, it has been predicted that email marketing was fast approaching its end. Yet, despite these claims, the demise of email  has yet to arrive. In fact, email is far from dead. Not convinced? Consider these statistics: Email will be used by 3 billion people by 2020 – That’s almost half of the … Read More "3 Components of a Successful Email Marketing Program" The post 3 Components of a ...
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  • 5 Different Sales and Marketing Alignment Tips
    Sales and marketing alignment—it’s a topic we’ve covered countless times. And, as hard as we try to move on to different subject matter, alignment continues to be an area that many businesses struggle with. In fact, according to a recent study, 90% of marketers say that lack of sales and marketing alignment keeps them from … Read More "5 Different Sales and Marketing Alignment Tips" The post 5 Di...
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  • 6 Ways Financial Advisors Can Compete with Robo-Advisors
    Robo-advisors are to financial planning as Uber was to taxi services: disruptive. According to a report by MyPrivateBanking, assets being managed by all registered investment advisors now total around $5 trillion, with robo-advisors managing roughly $14 billion of those assets. If not already a cause for concern, this amount is set to increase over the … Read More "6 Ways Financial Advisors Can C...
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  • 6 Tips for Reaching Logistics Decision Makers
    As a sales professional, you know how difficult it can be to reach decision makers. Maybe they’re too busy for a phone conversation or you’re just not targeting the right people. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to … Read More "6 Tips for Reaching Logistics Decision Makers" The post 6 Tips for Reaching Logis...
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  • How to Recruit Like a Marketer
    In today’s chaotic hiring market, recruitment marketing has emerged as a widely adopted practice among recruiters and HR professionals. By definition, recruitment marketing is a tactic used by an organization to source, manage, and nurture passive talent — before they apply to an open position. Pursuing passive candidates may seem counter intuitive at first, but … Read More "How to Recruit Like a...
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  • 4 Sales Enablement Tools to Increase B2B Sales Productivity
    Sales productivity. For a B2B organization, there is no metric more important. On a basic level, sales productivity is the rate at which a salesperson secures revenue for a business. A recent shift in the buyer’s journey has lead to a staggering decrease in productivity.  This is because B2B buyers have more control than ever … Read More "4 Sales Enablement Tools to Increase B2B Sales Productivit...
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  • How to Create Marketing Content that Matters
    You’ve heard it before, and you’ll hear it again – content is king. Over the last few years, content marketing has taken the marketing world by storm, becoming one of the most commonly used strategies by 86% & 89% of B2C and B2B marketers respectively (source) – and for good reason! Consider these statistics: 68% … Read More "How to Create Marketing Content that Matters" The post How to Create Ma...
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  • B2B Recruiting: A Q&A
    In 2011 we answered five questions about the B2B recruiting landscape. Today, we revisit the same questions to determine how the industry has evolved. Let’s take a look. Q: Do you find that you end up going through the hiring cycle with passive candidates only to find out they aren’t ready to make a change … Read More "B2B Recruiting: A Q&A" The post B2B Recruiting: A Q&A appeared first on ZoomIn...
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  • 3 Ways to Set Prospect Expectations During the Sales Process
    Sales professionals have always been focused on closing the deal, and who wouldn’t be with a quota to hit? But since social media and review sites are among the first places prospects visit when looking for a solution to their problem, sales professionals need to shift some of their focus to customer success. This has become … Read More "3 Ways to Set Prospect Expectations During the Sales Proces...
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  • 3 Foolproof Ways to Build a Rock Star Sales Team
    “Talent wins games, but teamwork and intelligence wins championships.” – Michael Jordan Stellar teams are made, not born. The same goes for the players that make them. Take the Chicago Bulls—throughout much of the ‘90s, the Bulls pulled off a series of victories, winning 72 games in the 1995-96 season, and setting a record that … Read More "3 Foolproof Ways to Build a Rock Star Sales Team" The po...
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  • B2B Influencer Marketing 101
    If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. One such tactic? Influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing has become a vital marketing tactic for many B2C brands. Yet, its popularity has been slow … Read More "B2B Influencer Marketing 101" The post B...
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  • 3 Obstacles Keeping You from ABM Success
    Account-based marketing (ABM) – you’ve likely read all about it. Chances are, if you’re not utilizing this particular brand of marketing, you know someone who is. After all, the number of companies using an ABM strategy increased by 21% in the past year alone (source). Let’s back up a little bit. What is Account-Based Marketing? … Read More "3 Obstacles Keeping You from ABM Success" The post 3 Ob...
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ZoomInfo
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  • The B2B Marketer’s Guide to QR Codes
    Over the last decade, QR codes have done a disappearing act. Now you see them, now you don’t. Yet, just when you think they’re gone for good, they reappear. Just this year, Snapchat released a new feature allowing advertisers to link to outside content using QR codes—launching the technology back into the spotlight. In today’s … Read More "The B2B Marketer’s Guide to QR Codes" The post The B2B Ma...
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ZoomInfo
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  • The B2B Sales Rep’s Guide to Getting Past Gatekeepers
    Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. These professionals have the job of screening calls, deciding what’s important, and ultimately, who gets through to their boss—the decision maker. Essentially, gatekeepers hold the key to B2B sales success. If you can’t convince a gatekeeper you’re important, you can … Read More "The B2B S...
ZoomInfo
ZoomInfo
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  • Executive Recruiting Tips on How to Recruit Like a Shark [INFOGRAPHIC]
    In order to be a successful executive recruiter, you have to be aggressive. In other words, you have to be a shark. ZoomInfo recently partnered with top executive recruiter David Perry to learn what it takes to recruit like a shark. David has achieved an unbelievable 99.97% success rate and negotiated in excess of $300M … Read More "Executive Recruiting Tips on How to Recruit Like a Shark [INFOGR...
ZoomInfo
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  • Increase Your B2Bs Social Media Engagement
    In the last several years, social media has proven to be an effective channel in the B2B marketing mix. In fact, nearly 93% of B2B marketers cite social media as a preferred marketing tactic i (source). It’s not hard to see why. Consider these statistics: In as little as six hours a week, 66% of … Read More "Increase Your B2Bs Social Media Engagement" The post Increase Your B2Bs Social Media Enga...
ZoomInfo
ZoomInfo
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  • 5 Ways Financial Advisors Can Convert Prospects into Clients
    Nothing is more disheartening than spending the time preparing for a meeting with a prospective client, only to have them walk away without closing. Not only is that prospect gone, but so is the time you could have spent courting someone else. If you’re tired of too many prospects getting away, then continue reading for … Read More "5 Ways Financial Advisors Can Convert Prospects into Clients" Th...
ZoomInfo
ZoomInfo
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  • 6 of the Worst Social Recruiting Mistakes Businesses Make
    If social recruiting has been buzzing in the recruiting world for such a long time, then why are so many organizations still getting it wrong? As with any new hot trend, as soon as it comes on the scene companies jump at being part of it without doing due diligence and spending the time to … Read More "6 of the Worst Social Recruiting Mistakes Businesses Make" The post 6 of the Worst Social Recru...
ZoomInfo
ZoomInfo
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  • 7 Things Financial Advisors Need to Know [Infographic]
    In the age of the internet, transparency rules. Instead of taking financial advisors on their word, customers are going online to check credentials, performance, reviews and more. In order to be successful, advisors need to make sure they stand out from the crowd. So how do you compare to the competition? Are your licenses and … Read More "7 Things Financial Advisors Need to Know [Infographic]" T...
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ZoomInfo
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  • Join Us At The 2017 Growth Acceleration Summit This Fall!
    Finally. A B2B conference that offers BOTH sales & marketing professionals presentations loaded with content, strategies, and actionable takeaways geared toward achieving the most important goal of every company in 2017: GROWTH! At this two-day innovative experience, attendees will hear from some of the biggest and brightest industry thought leaders and experts, such as Seth Godin, Jeb Blount, Ch...

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