ZoomInfo is a subscription-based software as a service (SaaS) company based in Waltham, Massachusetts that sells access to its database of information about business people and companies to sales, marketing and recruiting professionals. The company was originally established in 2000 as Eliyon Technologies by founder and CEO, Yonatan Stern.

Wikipedia
ZoomInfo
ZoomInfo
Blog Post
  • In a recent ZoomInfo blog post, we declared that strategic candidate sourcing was not, in fact, dead. Instead, we proposed that technological advances have simply changed the way recruiters find and retain top talent. Today, we dive a little deeper and explore the modern candidate sourcing landscape. Our hope is that you can use this … Read More "Candidate Sourcing for the Modern Recruiter [Infog...

ZoomInfo
ZoomInfo
Blog Post
  • There’s no doubt about it—appointment setting is an important aspect of B2B sales and business growth. Landing an in-person appointment with a key decision-maker provides salespeople with the opportunity to respond directly to a prospect’s needs and pain points. Yet, scheduling B2B sales appointments is no easy task. Let’s review why: Complex Buying Committees: Selling … Read More "8 B2B Sales Ap...

ZoomInfo
ZoomInfo
Blog Post
  • B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. This format … Read More "10 Webinar Metrics...

ZoomInfo
ZoomInfo
Blog Post
  • Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads (source) 79% of buyers say they will share information in exchange for webinars (source) 44% of marketers … Read More "5 Ways to Generate More Webinar Leads" Th...

ZoomInfo
ZoomInfo
Blog Post
  • Marketers constantly adjust to new content trends and try new tactics to increase the effectiveness of their marketing initiatives. But, new content is only one piece of the content marketing puzzle. The content you created in the past ago doesn’t disappear just because it’s no longer relevant or timely. In fact, out of date content … Read More "The Step-by-Step Guide to a B2B Content Audit" The ...

ZoomInfo
ZoomInfo
Blog Post
  • By now, most brands understand a strong social media presence is made up of more than just a steady stream of content. It requires a comprehensive strategy that revolves around not just talking, but also listening. Enter, social listening. For those who may be unfamiliar, social listening is exactly what it sounds like. It’s the … Read More "Social Listening Best Practices for B2B Marketers" The ...

ZoomInfo
ZoomInfo
Blog Post
  • When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. For this reason, we’ve compiled more than 90 statistics about the current state of B2B content marketing. Keep reading … Read More "90+ Important B2B C...

ZoomInfo
ZoomInfo
Blog Post
  • It’s no secret: The B2B content landscape is more crowded than ever before. And, as a result, today’s B2B buyers are faced with many different buying options. While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. Enter data-driven marketing What is Data-Driven Marketing? If you’ve … Read More "3 Ways to Operate a More Data-Driven ...

ZoomInfo
ZoomInfo
Blog Post
  • Your marketing initiatives are only as effective as the team executing them, but it’s not always easy to identify and put together an effective team. The reality is, marketing team building doesn’t happen overnight. It takes time. It takes careful planning. And it takes plenty of patience. But when done correctly, the right employees can … Read More "6 Considerations to Build a Better Marketing T...

ZoomInfo
ZoomInfo
Blog Post
  • B2B sales can be a rewarding career for those who enjoy working with people, building relationships, and of course, selling a product or service. Yet, if you’ve ever looked for a sales job, you know how difficult it can be to land a good position with a reputable organization. Today, we make your life a … Read More "The Definitive Guide to Landing a B2B Sales Job" The post The Definitive Guide to...

ZoomInfo
ZoomInfo
Blog Post
  • Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. July’s round-up covers topics such as storytelling as … Read More "July 2018 B2B Blog Post Round-Up" The po...

ZoomInfo
ZoomInfo
Blog Post
  • Social selling has quickly become one of the most popular and effective selling tactics. As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Consider these statistics (source): 78% of salespeople using social media perform better than their peers. Social sellers generate 38% more new … Read More "6 Important Social Sellin...

ZoomInfo
ZoomInfo
Blog Post
  • We get it, recruiting can be tough—especially in today’s competitive hiring market. The reality is, as a recruiter, you’re competing with thousands of other recruiters for the same batch of high-quality candidates. In any given day, a recruiter must focus on building strong relationships with both job seekers and hiring managers and put in the … Read More "18 Jokes for Recruiters and Hiring Manag...

ZoomInfo
ZoomInfo
Blog Post
  • We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions (source). But—as B2B marketers and sales professionals—we have a lot … Read More "4 Tips for Selling to the Social Savvy Buy...

ZoomInfo
ZoomInfo
Blog Post
  • As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. After all, you’re sourcing candidates, scheduling interviews, and combing through resumes. We get that. But there’s something to be said for taking a quick break during the day to catch up on the latest trends, best … Read More "10 Recruiting Blogs to Bookmark Today" The post 10 Recruiting Bl...

ZoomInfo
ZoomInfo
Blog Post
  • In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. This strategy relies on the power of industry influencers and thought leaders to achieve critical business goals. Typically brands work with influencers who have a large, dedicated following, particularly on social … Read More "30 S...

ZoomInfo
ZoomInfo
Blog Post
  • In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene, and so on. But, there’s a reason for all this talk. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates. Everyone … Read More "15 Expert Opinions About Business Data"...

ZoomInfo
ZoomInfo
Blog Post
  • Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics (source): Over a billion hours of video content is watched on YouTube every day. YouTube is the third most visited site in the world after … Read More "The Beginner’s Guide to YouTube for B2B Marketing" The...

ZoomInfo
ZoomInfo
Blog Post
  • In today’s tech-driven world, businesses have constant access to their customers—for better or worse. Think about it, with chatbots, forums, review sites, email, social media, and mobile apps— modern customer relationships are more complicated than ever before.   The importance of improving customer relationships The most successful companies recognize the impact of positive customer relationships...

ZoomInfo
ZoomInfo
Blog Post
  • On June 18th, 2018 ZoomInfo held the 3rd annual Growth Acceleration Summit—a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. This year’s professional event featured industry legends, experts, and best-selling authors like Earvin “Magic” Johnson, Jay Baer, Grant Cardone, … Read More "42 Tweets from the 2...

ZoomInfo
ZoomInfo
Blog Post
  • The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. … Read More "Investing...

ZoomInfo
ZoomInfo
Blog Post
  • In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Live video isn’t just a hot trend– it’s changing online content as we know it. In fact, live-streaming currently accounts for two-thirds of all internet traffic and is expected to jump to 82% by 2020 (source). And, other video streaming … Read More "7 Ways You Can Succeed With B2B Live Video" The post 7 Ways ...

ZoomInfo
ZoomInfo
Blog Post
  • Seasoned marketers and copywriters know that a single word can drastically improve conversion rates. Yet, even when you test out different language and finally find that magic word, you’re still left with so many questions. Why did that one word triple your conversions? What makes that word or phrase so influential? How can I predict … Read More "70+ Phrases to Drastically Improve Conversion Rate...

ZoomInfo
ZoomInfo
Blog Post
  • Nothing captivates an audience like a great story– no matter what industry you work in. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level. … Read More "9 Great Examples of B2B Brand Storytelling...

ZoomInfo
ZoomInfo
Blog Post
  • Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. But, these events can also be overwhelming—with multiple tracks, different sessions to choose from, and long days filled with non-stop activities. Because most industry events come with a cost—time away from your desk, budget, … Read More "The Attendee’s Guide to...

ZoomInfo
ZoomInfo
Blog Post
  • Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. But, take one look at these statistics and you’ll see that social selling … Read More "15 Social Selling Qu...

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.