ZoomInfo is a subscription-based software as a service (SaaS) company based in Waltham, Massachusetts that sells access to its database of information about business people and companies to sales, marketing and recruiting professionals. The company was originally established in 2000 as Eliyon Technologies by founder and CEO, Yonatan Stern.

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  • The Situation A prospect recently asked us to review his sales and lead generation programs because lead flow had dropped significantly. This concerned him because he had just finished a significant new product launch with a well-known interactive marketing agency. We agreed to sniff around. Every instinct in my body wanted to find a way to bad mouth … Read More "Is Data Quality Killing Your Lead...

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  • In a recent post, we explored the qualities that made someone an influencer. We also introduced you to some of our favorite B2B marketing influencers—including the socially-savvy Ann Handley, Joe Chernov and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social … Read More "5 Must-Follow B2B Sales Influencers" The post 5 Mu...

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  • Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses.  Whether you’re brand new to sales or just looking for a refresher, today’s post will take you back to the basics of sales prospecting. What is Sales Prospecting? Let’s start at the beginning.  Sales prospecting is the … Read More "6 Best Practices to Improve Your B2B Sales P...

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  • Hiding behind office doors and computer screens, the passive candidate is hard to find and tougher to catch. Yet with the right tools and mindset, it’s possible to track down this elusive prospect. How? By thinking like one! Luckily for you, we’ve gathered the clues you’ll need to get inside the mind of your passive … Read More "Catch Them if You Can: Passive Candidate Edition [Infographic]" The ...

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  • If you’re a fan of the content we publish, there’s good news! We have more. Over the last few months our writers have been collaborating with other B2B organizations to create articles, guides, and blog posts. In our first blog post round up we covered data-driven public relations, customer-centric business strategies, content marketing, social media, and … Read More "B2B Blog Post Round Up: Buye...

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ZoomInfo
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  • It’s common knowledge that working in sales is hard. Yet—what most people don’t understand is the extent to which sales pressure can negatively impact an organization. Consider this: a recent survey ranked ‘sales account manager’ as one of the most stressful jobs in the US, with 73 percent of respondents rating the role as “highly … Read More "12 Ways to Handle Sales Pressure" The post 12 Ways to...

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  • Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for effective digital marketing strategies that can give their company … Read More "4 Tried and True B2B Digit...

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  • In a recent blog post we shared the top 25 Must-Tweet Moments from the 2017 Growth Acceleration Summit. And, while we covered some great territory, we have even more great takeaways to share with you. Keep reading for 16 more insights straight from the speakers of the 2017 Growth Acceleration Summit. “People run away from … Read More "16 Key Takeaways from the 2017 Growth Acceleration Summit" The...

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  • On September 13th and 14th we held the second annual Growth Acceleration Summit in Boston, MA. The best and brightest in the B2B world came together to give talks, facilitate workshops, and network. All in all, it was a great success! For those who weren’t able to attend, we compiled the top 25 must-tweet moments. … Read More "25 Must-Tweet Moments from the 2017 Growth Acceleration Summit" The po...

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  • In the age of social media, influencer marketing has become wildly popular—even among B2B organizations. But, unlike the B2C market, it’s not always easy to identify the thought leaders with the most social pull within the B2B community. Key Characteristics of a Top Influencer If you’re ready to implement an influencer marketing program, but aren’t … Read More "5 Must-Follow B2B Marketing Influen...

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  • Communication is the conduit for action. During a hostage crisis, the right exchange can quite literally save lives. In the relatively less dangerous world of business, the right communication strategies can save the bottom-line. Chris Voss, speaker at Zoominfo’s 2017 Growth Acceleration Summit, is the Founder and CEO of the Black Swan Group Ltd and … Read More "Dangerously Good Communication Tac...

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  •   Steve Jobs. Bill Hewlitt and Dave Packard. Some of the biggest names in B2B business. Aside from wild fame and success, what do these famous entrepreneurs have in common? While their brands may be household names by now, they all started as small businesses. After early success, they quickly became adept at scaling up … Read More "5 Strategies to Scale Your Small B2B Organization" The post 5 St...

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ZoomInfo
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  • If you’re a fan of the content we publish, there’s good news! We have more. Over the last few months our writers have been collaborating with other B2B organizations to create articles, guides, and blog posts. Here are a few of our favorites: 1.  The Definitive Guide to a Data-Driven PR Strategy There’s no way around … Read More "B2B Blog Post Round Up: Public Relations, Customer-Centric Business...

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  • By now, B2B sales reps are more accustomed to using social media as part of their daily selling practices. In fact, 90% of top performing sales people now use social media as part of their strategy (source). But, just because sales reps have finally come to accept social selling, doesn’t necessarily mean they are doing it … Read More "The B2B Sales Rep’s Guide to LinkedIn" The post The B2B Sales ...

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  • The word teamwork defines itself. Without team cohesion and hard work, sales and marketing efforts are likely to falter on their course to action. John Barrows, owner of JBarrows Sales Training, provides sales training and consulting services to some of the world’s fastest growing companies like Salesforce.com, LinkedIn, DropBox, and many others. A sales professional … Read More "The Missing Link...

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ZoomInfo
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  • As a recruiter, it may seem unnatural to think of yourself as a sales rep; after all, you work with people, not products. But, like consumers, candidates aren’t always immediately interested in what you have to offer. As all good recruiters know, there’s a certain amount of selling that must take place to secure a … Read More "7 Sales Skills All B2B Recruiters Need" The post 7 Sales Skills All B2...

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  • “Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.” – Andrew Carnegie Mike Volpe, current CMO at Cybereason and speaker for the 2017 Growth Acceleration Summit, knows a thing or two about … Read More "How to Create a World-Class Mar...

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ZoomInfo
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  • Growth hacking—though, not a new concept, has swept the business world in recent months. The term refers to the use of experimentation and creativity as a means to ignite a company’s growth. Growth hackers skip the big-budget production of conventional marketing in favor of low-cost alternatives that grow and engage their user base. Traditionally, growth … Read More "The B2B Marketer’s Guide to G...

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ZoomInfo
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  • It’s no secret that social selling can have a huge impact on a B2B organization’s bottom line. In fact, sales reps who leverage social selling are 79% more likely to attain their quota than those who do not (source). However, as impressive as this looks, B2B sales reps have been slow to adopt social media … Read More "The B2B Sales Rep’s Guide to Facebook" The post The B2B Sales Rep’s Guide to Fa...

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ZoomInfo
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  • “In our increasingly noisy world, the right content can break through all the clutter.” Do you find this statement impactful? If not, don’t worry. This very sentence has been written (again and again) by virtually every marketer out there; so if you’re not captivated, you’re not alone. Consider this: Maybe it’s not our noisy world … Read More "How to Build a Stand-Out Content Strategy with Jay Ac...

ZoomInfo
ZoomInfo
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  • In a recent blog post we discuss influencer marketing as a viable B2B marketing tactic. Despite the staggering popularity of influencer marketing amongst B2C organizations, its popularity has been slow to catch on in the B2B realm. In fact, according to a recent report, only 15% of B2B brands have established influencer programs (source). If you’re among … Read More "8 Best Practices for B2B Infl...

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