ZoomInfo is a subscription-based software as a service (SaaS) company based in Waltham, Massachusetts that sells access to its database of information about business people and companies to sales, marketing and recruiting professionals. The company was originally established in 2000 as Eliyon Technologies by founder and CEO, Yonatan Stern.

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ZoomInfo
ZoomInfo
Blog Post
  • In the modern marketing landscape, personalized marketing has quickly become the gold standard. Here’s why: Prospects and customers have access to a wide variety of content online and as a result, companies must take extra steps to make sure their content is seen first. Personalized marketing content is inherently more engaging, more relatable, and ultimately, … Read More "Your Guide to Personali...

ZoomInfo
ZoomInfo
Blog Post
  • A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. In fact, companies that conduct win/loss analyses consistently outperform those that don’t in the following … Read More "How to Conduct...

ZoomInfo
ZoomInfo
YouTube Video
  • Anna Fisher and Matt O'Leary of ZoomInfo sit down to discuss the upcoming Growth Acceleration Summit with special guest and speaker, Mark Hunter - The Sales Hunter! Listen in to their conversation to find out what we've got in store for this year's Summit! Join Mark and 20+ other sales & marketing experts LIVE at the 2018 Growth Acceleration Summit! Register today for 50% off w/ code HUNTER100: ...

ZoomInfo
ZoomInfo
Blog Post
  • Are your sales forecasts tied to reality? Is sales forecast accuracy more of a pipedream within your sales organization? Does the speed of your sales pipeline resemble molasses? If you answered yes to any of these questions, you’re not alone. In fact, less than half of all forecasted sales opportunities actually result in a sales … Read More "Increase Sales Forecast Accuracy and Speed Up Your Pip...

ZoomInfo
ZoomInfo
Blog Post
  • Digital marketing expert, Neil Patel, is a favorite here at ZoomInfo—and for good reason! Neil is a New York Times best-selling author, a leading online influencer, and he’s earned recognition from Forbes, The Wall Street Journal, and Entrepreneur Magazine among many other leading publications. On top of that, Neil was named a Top 100 Entrepreneur … Read More "Our 5 Favorite Blog Posts From Neil ...

ZoomInfo
ZoomInfo
YouTube Video
  • Past attendees and speakers share their thoughts on ZoomInfo's third annual Growth Acceleration Summit - THE B2B sales and marketing event of the year! Don't miss out! Register now with code GROWTH for 50% OFF: https://events.zoominfo.com/ Ignite sales and marketing productivity at the 2018 Growth Acceleration Summit. Featuring 20+ industry legends such as Jay Baer and Neil Patel, plus special c...

ZoomInfo
ZoomInfo
Blog Post
  • Hiring the perfect candidate is no easy task– especially in today’s hyper-competitive, fast-paced recruiting environment. Recruiters have a lot at stake every time they fill an open position because a bad hire can hurt a business in a number of ways. Consider these statistics (source): 80% of employee turnover is due to bad hiring decisions. … Read More "How to Avoid the Biggest Hiring Mistakes i...

ZoomInfo
ZoomInfo
YouTube Video
  • Past attendees and speakers share their thoughts on ZoomInfo's third annual Growth Acceleration Summit - THE B2B sales and marketing event of the year! Don't miss out! Register now with code GROWTH for 50% OFF: https://events.zoominfo.com/ Ignite sales and marketing productivity at the 2018 Growth Acceleration Summit. Featuring 20+ industry legends such as Jay Baer and Neil Patel, plus special c...

ZoomInfo
ZoomInfo
Blog Post
  • In marketing, it’s common knowledge that lead quality is generally more important than lead quantity. And yet, marketing lead qualification remains a sticking point for many organizations. In fact, 61% of B2B marketers send all leads directly to sales, but only 27% are sales qualified (source). This statistic highlights a huge discrepancy. As a marketer, … Read More "A Guide to Lead Qualification...

ZoomInfo
ZoomInfo
Blog Post
  • Under constant pressure to meet quota, productivity is at the forefront of every sales rep’s mind. Yet, regardless of the many sales productivity tips and tricks published online, 65% of B2B organizations say they still struggle with sales productivity (source). Although the sales productivity quandary can be attributed to many different factors—it’s largely due to … Read More "12 Easy Fixes for ...

ZoomInfo
ZoomInfo
Blog Post
  • Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications. Today’s post is our 9th installment in the series and includes blog posts about passive candidate recruitment,  data-driven e-commerce, sales metrics, account-based selling, and more! Check it … Read More "May 2018 ...

ZoomInfo
ZoomInfo
Blog Post
  • Branding. If you’ve worked in business for any period of time, you likely hear this term thrown around a few times a day. But branding is a fluid, subjective concept that we don’t always take the time to quantify—a must in today’s competitive business landscape. Today, we explain the importance of a data-driven branding strategy … Read More "Contact Data Hygiene and the Future of Branding" The po...

ZoomInfo
ZoomInfo
Blog Post
  • Growth hacking—though, not a new concept, has swept the business world in recent months. The term refers to the use of experimentation and creativity as a means to ignite a company’s growth. Growth hackers skip the big-budget production of conventional marketing in favor of low-cost alternatives that grow and engage their user base. Traditionally, growth … Read More "The Marketer’s Guide to B2B G...

ZoomInfo
ZoomInfo
Blog Post
  • There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. After all, if you can’t reach your prospects or customers, your message, offer, and product no longer matter. Consider these statistics (source): 94% of businesses suspect that their customer and … Read More "The B2B Database Maintenance ...

ZoomInfo
ZoomInfo
Blog Post
  • Have you ever spent months planning a lead generation campaign, only to be disappointed by its results? We’ve all been there. In fact, generating high-quality leads is the biggest challenge for B2B marketers (source). Even the best B2B lead generation programs fall flat sometimes—regardless of planning, strategy, and effort. If you’re struggling to generate leads, … Read More "4 Ways to Reset You...

ZoomInfo
ZoomInfo
Blog Post
  • Live streaming, or the transmission of live video, has taken the world by storm. But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. Most people are familiar with live streaming in a personal capacity. Whether it’s … Read More "Live Video: 18 Reasons to...

ZoomInfo
ZoomInfo
Blog Post
  • Recruiters and candidates have more ways to connect than ever before, all thanks to the growth of online recruiting platforms and social media. But, these technological advancements also mean that candidate sourcing has grown more competitive. Candidates are spread out across many platforms making them difficult to pinpoint. And many recruiters on LinkedIn, for example, … Read More "The Recruiter...

ZoomInfo
ZoomInfo
YouTube Video
ZoomInfo
ZoomInfo
Blog Post
  • In an ideal world, sales reps would spend all day sending emails, taking calls, and ultimately, doing what they do best—selling. But, sadly, this isn’t often the case. There’s a lot more to sales than meets the eye. Other selling tasks include prospecting, administrative work, data entry, market research, etc. The best sales reps have … Read More "51 Career-Changing Sales Productivity Statistics"...

ZoomInfo
ZoomInfo
Blog Post
  • The rise of social media has coincided with the rise of social selling. Sales reps have looked for ways to use every platform possible to engage with and sell to their prospects– and in social media, they have found their perfect match. In fact, 78% of salespeople who use social media perform better than their … Read More "How to Set Up a Twitter Profile for Sales Success" The post How to Set Up ...

ZoomInfo
ZoomInfo
Blog Post
  • Text messaging apps, or chat apps, are a hotbed for marketing activity right now. Now, we know what you’re thinking. Messaging apps are commonly thought of as a quick and easy way to exchange private messages, images, and gifs. Yet, text messaging apps are evolving into so much more. In fact, reports show they boast … Read More "Choosing the Right Messaging App [Infographic]" The post Choosing th...

ZoomInfo
ZoomInfo
YouTube Video
  • Learn to do more with ZoomInfo by being a part of ZoomInfo University, a hands-on certification program featuring real-world use cases, industry best practices and practical applications of ZoomInfo’s comprehensive product suite https://zoominfo.com/university Music: https://www.bensound.com

ZoomInfo
ZoomInfo
Blog Post
  • Sales professionals are under constant pressure to achieve higher quotas and deliver value to their clients in an increasingly competitive landscape. To gain a better understanding of the specific challenges facing sales professionals in 2018, Richardson Sales Training surveyed more than 350 sales professionals. The resulting 2018 Selling Challenges Study provides a panoramic view of … Read More ...

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