ZoomInfo is a subscription-based software as a service (SaaS) company based in Waltham, Massachusetts that sells access to its database of information about business people and companies to sales, marketing and recruiting professionals. The company was originally established in 2000 as Eliyon Technologies by founder and CEO, Yonatan Stern.

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ZoomInfo
ZoomInfo
Blog Post
  • Live streaming, or the transmission of live video, has taken the world by storm. Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing. But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether … Read More "22 Live Streaming Statis...

ZoomInfo
ZoomInfo
Blog Post
  • Let’s talk about corporate gift giving. It’s that time of the year again—holiday season is upon us and festivities are in full swing. Your  B2B sales reps are working long hours to close last minute deals. And your marketing team is busy too—fully entrenched in holiday messaging and plans for the upcoming year. It seems … Read More "Corporate Gift Giving: A Beginner’s Guide" The post Corporate Gi...

ZoomInfo
ZoomInfo
Blog Post
  • Today we’re talking about marketing productivity. Marketers operate in a fast-paced environment. They’re constantly learning new skills, juggling tasks, and handling distractions. As with any profession, it’s difficult to be productive 100% of the time. If you’re struggling to maintain peak marketing productivity, keep reading! We’ve compiled nine of the top tips and tricks from … Read More "9 Ex...

ZoomInfo
ZoomInfo
Blog Post
  • Welcome back readers! We’ve written another B2B blog post round up for you. If you’re not familiar with the ZoomInfo blog, this is a regular series we publish. These round ups highlight all the great work our writers have done for outside publications. Check out our favorite blog posts and articles from November! 1.    7 … Read More "B2B Blog Post Round Up: Lead Generation, List Churn & More" The...

ZoomInfo
ZoomInfo
Blog Post
  • New technology affects the way every industry operates – and recruiting is no different. Over the last decade, the role of the recruiter has changed drastically thanks to advancements on the web. While evolution is always a good thing, many in the recruiting world have wondered: is the act of strategic candidate sourcing dead? This … Read More "Is Strategic Candidate Sourcing Dead?" The post Is S...

ZoomInfo
ZoomInfo
Blog Post
  • In 2011, Scott Brinker compiled the first of many Marketing Technology Supergraphics. The original graphic displayed the logos of 140 prominent marketing technology brands. Today, the supergraphic holds an astounding 5,381 logos. Although impressive, this sudden influx of technology has made marketing more complicated. It’s no longer easy to track and manage the day-to-day functions … Read More "...

ZoomInfo
ZoomInfo
Blog Post
  • Did you know 60-70% of marketers say they don’t truly understand their buyers (source)? Let that sink in. We don’t need to tell you that’s a problem—it’s obvious. If you don’t understand your target audience, how will you produce effective content? Influence their buying decisions? Or form productive relationships with them? The short answer is—you … Read More "The Beginner’s Guide to Buyer Perso...

ZoomInfo
ZoomInfo
Blog Post
  • In the world of sales, time is your most valuable asset. With quotas to meet, we all know how frustrating it is to waste time with a lead that never seriously considered buying from you in the first place. That’s where sales qualification comes in. Sales qualification is the act of evaluating potential prospects to … Read More "12 Sales Qualification Questions to Ask Prospects" The post 12 Sales ...

ZoomInfo
ZoomInfo
Blog Post
  • Whether you conduct your sales outreach by phone, social media, or email—it’s undeniably an essential aspect of B2B sales. Everything from the channel you select to the language you use impacts how your prospect will respond. The more information you have—the better! In today’s post, we provide you with 53 statistics to guide your B2B … Read More "53 Statistics to Guide Your B2B Sales Outreach" T...

ZoomInfo
ZoomInfo
Blog Post
  • You don’t have to be in the B2B sales world to be familiar with the term “cold calling.” It’s a phrase that’s likely to elicit a negative response, whether you’re in the business world or an average citizen who has received one too many unsolicited calls. Though just about everyone knows of cold calling as … Read More "Cold Calling vs. Warm Calling: A Guide for Sales Reps" The post Cold Calling v...

ZoomInfo
ZoomInfo
Blog Post
  •         “Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.” –SiriusDecsions B2B data isn’t glamorous. Yet, it’s a critical resource for both sales and marketing teams. Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of … Read More "Give the Gift of Automated Data Maintena...

ZoomInfo
ZoomInfo
Blog Post
  • Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. These technographics reveal the tools their prospects use, what they use them for, how long … Read More "6 Reasons to Target Prospects Usin...

ZoomInfo
ZoomInfo
Blog Post
  • In today’s technology and data-driven landscape, marketers are under constant pressure to prove the value of their efforts. But with the amount of data and analytics we have access to, it can be difficult to differentiate between the important marketing metrics and the not-so-important marketing metrics. If you’re struggling to report on the success of … Read More "5 B2B Marketing Metrics That Ma...

ZoomInfo
ZoomInfo
Blog Post
  • The biggest mistake you can make in the B2B world is one that is all too common—chasing the wrong leads. You know the feeling—you schedule numerous calls, send emails, and hold meetings only to learn that the person on the other line isn’t interested in your product or service. What is a qualified lead? First, … Read More "5 Proven Ways to Increase Qualified Leads" The post 5 Proven Ways to Incre...

ZoomInfo
ZoomInfo
Blog Post
  • For jackpot-winning businesses in hot sectors, high-quality leads just flow in naturally. However, for the majority of organizations, lead generation is a little more complicated than simply whispering you’re open for business. In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. All well … Read More "5 Surprising Sources...

ZoomInfo
ZoomInfo
Blog Post
  • Our stance on B2B data is no secret. Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own.  Think about it, without contact information, how would you sell, market, or provide quality customer service? The short answer is—you wouldn’t be able … Read More "Automated Database Maintenance: The Future of Data Hyg...

ZoomInfo
ZoomInfo
Blog Post
  • Let’s face it, in B2B marketing it’s easy to let your B2B social media accounts grow stale and outdated. With the social media landscape constantly evolving, and with so many other marketing responsibilities to juggle, many brands get complacent and fail to keep their social media strategy fresh. However, it is important to recognize when … Read More "4 Ways to Refresh Your Stale B2B Social Media...

ZoomInfo
ZoomInfo
Blog Post
  • 6 Things We’re Thankful for This Year: B2B Sales Edition B2B sales is an exciting place to be—the constant stream of new tools and technologies, ever-changing buzzword tactics and strategies, and of course innovative, advanced ways to reach customers and prospects. Exciting as it is, it can also be enough to make a person’s head … Read More "A B2B Sales Thanksgiving [Infographic]" The post A B2B ...

ZoomInfo
ZoomInfo
Blog Post
  • Whether you realize it or not, the efficiency, productivity, and drive of your B2B sales team is directly dependent on the quality of your data. Good data leads to less time spent prospecting, more meetings on the calendar, and ultimately more revenue.  The impact of bad data, however, can range from one lost account to … Read More "The Impact of Bad Data on B2B Sales" The post The Impact of Bad ...

ZoomInfo
ZoomInfo
Blog Post
  • Last week, nearly 170,000 business professionals touched down in sunny San Francisco, CA for the largest and most anticipated tech conference of the year, Dreamforce 2017. This event features daily keynotes presented by some of the most reputable speakers in the world, hands-on workshops where attendees are able to fine-tune their skills, expert panels for … Read More "9 Can’t-Miss Moments from D...

ZoomInfo
ZoomInfo
Blog Post
  • The B2B marketing landscape is an exciting place to be—the constant stream of new tools and technologies, ever-changing buzzword tactics and strategies, and of course innovative, advanced ways to reach customers and prospects. Exciting as it is, it can also be enough to make a person’s head spin. As marketers, it’s easy to become so … Read More "A B2B Marketing Thanksgiving [Infographic]" The pos...

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